Billion Dollar Brand with Bill Harper & Bryan Elliott

Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more

bryan elliott Season 1 Episode 6

About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of WMH
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About Bryan Elliott:

Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

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Special Thanks to our Sponsor WeWork!

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ith WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

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