Podcasts are a Lifestyle Brand (part 2) with guest Caila Litman

Building a brand around your podcast that makes people feel seen, heard, and that they identify with is important. People want to be a part of the community you are creating. It makes them feel connected. When people feel connected, they feel like they have found their tribe. This is part 2 of our interview with Caila Litman. Click here to listen to part 1.

Advice from Caila about creating a lifestyle brand:

• Start with “Do what inspires you, energizes you, lights you up
• Everyone is looking for new ways to be discovered by the individual- word of mouth is the number one way to grow- word of mouth can create a ground swell discoverability
• Publish to youtube- Youtube has great discoverability
• Podcast listeners more open, curiosity based, less worried about how perceived by the world
• Desire for community is high among podcast listeners- It is a passive form of engagement to be a member of the podcast community so it is very appealing.
• Overlap of community and advertising/sponsorships- storytelling ad reads (like listening from a friend- recommendations are remembered easier than random ads)
• Big audience does not mean quality audience

Connect with Caila Litman:

Twitter: cailatess

LinkedIn: Caila Litman

Read Caila's article here

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Edited by: David Sais, The Sexy Sound Guy

Produced by: KaSa Media Productions, LLC