8: Mastering Marketing with Humanity: Insights from Guest Kendra Corman

In this episode, Andrea Walker-Leidy sits down with marketing strategist and podcast expert Kendra Corman, founder of H2H Consulting and host of the Imperfect Marketing podcast. Kendra shares her journey from corporate marketing at Jeep and Chrysler to running her own consulting firm, focusing on the human-to-human aspect of marketing and communication strategies.

Episode Highlights:

• Journey from Corporate to Consulting: Kendra shares her transition from large-scale corporate roles to establishing her own marketing consulting firm. 
• Founding H2H Consulting: Kendra discusses the inspiration behind her company's name, emphasizing the importance of human connections in marketing.
• The Imperfect Approach to Marketing: Reflecting on the title of her podcast, Kendra advocates for authenticity and imperfection in marketing, noting that these qualities often lead to more genuine connections and engagement from audiences.
• Strategic Marketing Insights: Kendra and Andrea explore various aspects of marketing strategy, such as email marketing, event promotion, and the power of consistency in communication. They discuss the importance of aligning marketing tactics with business objectives and the real-world impact of these strategies on business growth.

Join Andrea and Kendra for a discussion that dives into marketing and how to harness the power of human connections to create effective, impactful campaigns. Whether you're a small business owner or a marketing professional, this episode offers valuable insights into making marketing more relatable and successful.