Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
What is Actually in a Social Media Strategy: My Five Step Framework!
The one thing we all want to know is how the heck do we win online?
I mean really, how do we win on social media?
In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.
I’m answering questions like
- Why do you need to define your value proposition and how it’s going to help you.
- What metrics should you measure to decipher what truly matters for your business?
- Why you need to truly understand your audience so you can effectively market to them.
- Why I use a SWOT analysis with my strategy clients
- Auditing your competitors and finding opportunities to outshine them
- Why tailoring your content pillars around your business is the foundation of your marketing
So, if you are ready to uplevel your social media game press play and get ready to slay your social media!
If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.
Episode Highlights:
- What is your valueadd
- Understanding marketing metrics to measure success and make data-driven decisions
- Why you want to do an audience deep dive to target your ideal audience
- How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning
- The value of competitor evaluation
- Why you need to have content pillars that align with your business to drive engagement and conversions
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com