Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Bad Social Media Habits to Break
We all know about those social media “best practices” right?
Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them.
We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that.
Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space.
This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see.
Highlights
- Why you should better curate your following and stop following old college roommates and family members.
- Why posting and ghosting doesn’t cut it anymore
- How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts.
- Why in 2024 you need a multi-channel approach.
I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com