Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
What You Need to Know About the Latest Instagram Algorithm Updates
Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you.
Instagram and Meta are ALWAYS changing.
It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to.
This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content gets the visibility it deserves, let’s talk about what you need to know about these recent updates, and what is maybe getting some click-baity attention for undeserved reasons. We’re looking at you Meta Verified.
Enjoyed the episode? Don’t forget to leave a review on Apple Podcasts or Spotify. Share it with your friends and colleagues who could use some social media savvy, and help us spread the knowledge!
Episode Highlights:
- What are the new ranking factors, and what it means for smaller creators and businesses
- The importance of early engagement to reach.
- What you need to know about reels and how to get more eyes on them.
- New Content aggregating guidelines and how to use collaborative content effectively
- What’s really up with Meta Verified for business.
Resources Mentioned
- Snaptik to remove watermarks: https://snaptik.app/
- Social Media Today Article: https://www.socialmediatoday.com/news/instagram-longer-reels-hurt-performance/715867/
- Strategy Sessions: https://www.heidijschmidt.com/contact-us-1
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com