How to Create Relatable and Impactful Social Media Content

How does your business show up online?

Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. 


That’s why it’s so crucial to mix up your content and show the human side of your business. 


But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? 

Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us. 


This is the content that resonates with your audience’s daily lives, struggles, and joys. 


Remember, social media is for connection and entertainment, not a 24/7 sales pitch. 


Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles. 


Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.

So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences. 

Episode Highlights:

• Importance of relatable content in social media marketing.

• How vulnerability and sharing personal stories build stronger connections.

• Tips for diversifying content formats and maintaining authenticity.

• Practical advice for creating engaging behind-the-scenes posts.

• Addressing the balance between business-driven content and audience connection.

Resources

• Book a strategy session

• Download our Free Strategy Planner to help get clarity on your social media strategy.

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com