Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How to Create Relatable and Impactful Social Media Content
How does your business show up online?
Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms.
That’s why it’s so crucial to mix up your content and show the human side of your business.
But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content?
Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us.
This is the content that resonates with your audience’s daily lives, struggles, and joys.
Remember, social media is for connection and entertainment, not a 24/7 sales pitch.
Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles.
Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.
So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences.
Episode Highlights:
- Importance of relatable content in social media marketing.
- How vulnerability and sharing personal stories build stronger connections.
- Tips for diversifying content formats and maintaining authenticity.
- Practical advice for creating engaging behind-the-scenes posts.
- Addressing the balance between business-driven content and audience connection.
Resources
- Download our Free Strategy Planner to help get clarity on your social media strategy.
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com