Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Demystifying Social Media Metrics: The Metrics that Actually Matter
Are you overwhelmed by social media metrics? 🤯 You're not alone!
Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?
You’ll never know unless you know which metrics actually matter when it comes to social media!
This week we’re chatting about the importance of looking beyond vanity metrics like views and likes.
We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives.
We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance.
Episode Highlights:
- Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics
- Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn
- Tips for improving social media performance, including visuals, consistency, and audience engagement
- The role of tracking profile views and utilizing URL trackers for better marketing ROI
Resources
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com