Demystifying Social Media Metrics: The Metrics that Actually Matter

Are you overwhelmed by social media metrics? 🤯 You're not alone! 

Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?



You’ll never know unless you know which metrics actually matter when it comes to social media!

This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. 

We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives. 



We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance. 

Episode Highlights:

• Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics

• Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn

• Tips for improving social media performance, including visuals, consistency, and audience engagement

• The role of tracking profile views and utilizing URL trackers for better marketing ROI

Resources

• Google Campaign URL creator

• Loomly 

• Bit.ly 

• Collabster Engagement Rate Calculator

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com