When is the wrong time to implement an influencer-based strategy and how can you look after those influencers when it all goes down the pan?
Join us on this eye-opening episode of "What They Said" as we dive deep into the chaotic yet fascinating world of content houses with our special guest, Vicky McGee ex-producer of Wave House. From the highs of creating viral trends to the challenges of managing influencer dynamics, Vicky shares her unique experiences and insights. Discover the behind-the-scenes stories of living with influencers, the evolution of user-generated content, and why TikTok is her go-to for everything.
Whether you’re an experienced marketer, new to the industry or just want the tea about The Wave House, this is not one to miss!
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