Inclusive Marketing, How Not to Do It | What They Said: The Influencer Marketing Podcast | Ep.8
What They Said
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What They Said
Inclusive Marketing, How Not to Do It | What They Said: The Influencer Marketing Podcast | Ep.8
Aug 06, 2024 Season 1 Episode 8
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Join us in the latest episode of "What They Said" as we sit down with the incredible Lucy Edwards, journalist, broadcaster, and disability advocate, who shares her inspiring journey and valuable insights on accessibility, content creation, and the power of storytelling.

- Finding Joy Through Content Creation Lucy discusses how losing her eyesight led her to discover the joy of creating videos. She emphasises the importance of making visual content accessible to everyone, highlighting the crucial role of image descriptions in bringing visuals to life.

- Accessibility in Professional Settings Lucy and Sammy dive into the challenges of working with brands and influencers from an accessibility perspective. They stress the need for screen reader-friendly documents and inclusive practices.

- Consult those with lived experiences: We hear how there has to be the inclusion of accessibility features in all aspects of content creation and that the most important part of this process is consulting individuals with lived experiences to ensure practical and impactful accessibility measures.

- Future of Inclusive Content Creation The episode concludes with a discussion on the future of content creation and the ongoing need for accessibility within it.

Tune in now to learn how to make your content more accessible and inclusive! 🎧

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