Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Creating Experiences That Drive Customer Retention
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Beauty businesses are booming: with more and more new treatments and techniques becoming available on the market, clients are increasingly seeking out different options for their beauty services. So when the pull of the ‘new and shiny’ is a major selling card, what’s to stop your clients from going elsewhere? Cultivating client loyalty is key to beauty business success, and will be the difference between having consistent income you can count on in difficult times, or the uncertainty of not knowing when your next booking will be. On the podcast this week you have me for another solo episode, and we’re customer-focused in our approach to creating an experience that will have your clients coming back time and time again. I’ll be sharing strategies I’ve learned from my years of experience in customer-facing roles to give you the tools you need to perfect your processes. From creating high-quality, high-value services that are performed consistently every time, we’re looking to cultivate an addictive experience for the customer that’s worth every cent they pay. And it doesn’t finish when they walk out the door either! Creating an experience they’ll never forget continues with rebooking and follow-up techniques to ensure customers are returning time and time again. We’ll also be navigating one of the trickier parts of owning your own business - dealing with negative complaints and reviews, and how you can feel empowered to take all types of feedback on board as a positive learning experience, not a negative one. This is your chance to craft an experience for your customers that shows off not only your beauty skills, but your badass business skills as well.
I’m sharing my strategies:
🧖♀️ Creating an experience that focuses on quality, results, and value
🧖♀️ Turning negative feedback into a positive learning experience
🧖♀️ Avoiding the most common mistakes that decrease rebooking rates
🧖♀️ My step-by-step strategies to drive customer loyalty
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
