16 | The Relationship Between Being Healthy & Wealthy with Kate Astill

Ever wondered about how your health could be directly related to your wealth? This week on Uplift You, join me for an enlightening conversation with the incredibly versatile Kate Astill, Business and Wealth Coach extraordinaire.
 
Learn more about our guest, Kate by following her account on Instagram, @kateastill_
Catch her vibe, see if you resonate with her and if so, reach out in the DMs.

Today we uncover... 

• her fascinating journey from the world of medical science to becoming a yoga instructor, health coach, and ultimately, an expert in business and wealth coaching. 
• how Kate's passion for analytics and evidence-based strategies propelled her to remarkable success in social media marketing and how she now helps service-based business owners combat burnout and income limitations by working smarter, not harder.
• and what if you could visualize your ideal future to achieve business success? Kate shares powerful tools like quantum embodiment meditation that help entrepreneurs align their business goals with personal values. 

Discover how understanding your goals, values, and vision can create a solid foundation for your business, especially for those who've started their entrepreneurial journey post-pandemic. We'll also explore the power of overcoming limiting beliefs and the fear of being seen on social media like I did... making way for profound personal and professional growth.

Learn more about Kate by following her account on Instagram @kateastill_
Catch her vibe, see if you resonate with her and if so, reach out in the DMs.

Follow Leanne on Instagram @lkstrengthcoach

Join the Strength Seekers community and score big with a vibrant tribe of like-minded individuals, invaluable resources, coaching services tailored to your needs, special guest coaches and workshops and so much more. Click here to join today with our special listener's offer!

Transcript

Speaker 1: 0:01

Welcome to Uplift you, creating strong bodies and mind.

Speaker 2: 0:05

Get ready to power up your day with practical strength training tools, inspiring stories and build resilience of body and mind. It's time to Uplift you, together with your host.

Speaker 1: 0:14

Leanne Knox. So welcome to the next episode in my Uplift you podcast. And today I'm introducing a guest to you who I actually met or sourced on Instagram and I came across this lovely looking lady who really spoke to my heart, because not only did she come across as someone that I could access for helping me develop my business with regards to social media, but also she was very holistic in her approach because I could see that she really valued health and wellness. So let me introduce Kate Astle, who is a business and health coach, and she's come to, I'm introducing her to this Uplift podcast because Kate is very good in helping people understand the value that they can provide to other people through the avenue of social media. So thank you, kate, for joining me today.

Speaker 2: 1:26

Thanks, Leanne. Thanks for the warm welcome.

Speaker 1: 1:30

That's okay. And going straight into the first question, or I would even like to say it's an observation, the fact that you are a business and health coach really speaks to my heart and, I'm sure, my audience, because we have a saying that that health is sorry. Business and wealth coach, I said the wrong, wrong way around, didn't.

Speaker 2: 1:57

I, yeah, but prior to that I was doing holistic health coaching.

Speaker 1: 2:00

Yes, yes, so really the three, the three go hand in hand, and that's exactly what my first observation and question was going to be for you, kate, because you're a business and wealth coach and I have a strong opinion that wealth is health. So can you please explain to us your background on how you went from the health coaching into the business and wealth coaching?

Speaker 2: 2:30

Yeah, of course. So prior to that, even I was a medical scientist for 12 years. So I was always interested in the physiology of the body, the way we move, the way the body works with the mind. And when I left my job and I moved into the health space, I did my yoga teacher training and started my own business. But I realized along the way that I didn't know much about the business side of things.

Speaker 2: 2:58

So while I was starting my business out, I decided to dive into more training, more education around how to run a business, around how to structure it and around marketing, and a big part of that was social media. And so when I started to do that continuing education or the upskilling I realized how much, firstly, of a passion I had for it. It was very much like science in that it was based around analytics, evidence-based, like. It was a lot of facts and figures which I kind of clung to and kind of thrive with. So it was really easy to see some initial growth because of the way in which you can kind of review the past to reflect the future, type of thing. But when I really dove into it, it was so many people around me who also ran businesses who were where I was when I first started my business, but they didn't continue with that extra education around the business and marketing stuff, and so I found that business owners were naturally coming to me and asking me where I'd found success or where I me, and asking me where I'd found success or where I'd seen this or where I'd tried that or what I thought they should do in their business. And so I started to craft a series of offers that would actually help them get to where I was going with the growth that I was initially having in my business.

Speaker 2: 4:19

And so that's where I kind of stepped away. I'm still in the health space, I still have a yoga studio and I still teach and I still have a couple of health coaching clients, but I've really stepped into more so the business and wealth side of things, because hand in hand with service-based businesses, when you run out of time, you cap your income. If you're exchanging your time for money which most services are, they either if they get burnt out, or if they want to take holidays, or if they get sick. If they don't show up, they don't get paid. And the same thing, they can get burnt out because they're giving so much of themselves and their health actually lacks. So it's looking at ways in which they can still expand their income and their wealth but still take care of themselves and, ultimately, that vision and life that they want to lead.

Speaker 1: 5:10

And there's so much there in there to unpack. There is so much there and thinking about the theme of this podcast and the audience that listens strong mind, strong body. So you, uh, have a foot in both of those doors there. So you know, you and the way that you're developing people to have the stronger minds, essentially is how to um use their talents whatever their talent may be, whatever their talent may be, whatever their business may be and to for lack of a better way to explain it to work smarter but not harder. And so, in saying that, can you, we're just going to go back one more step before we get into the nuts and the bolts of what you're actually, what you're doing day to day with people and how you're helping people to avoid burnout. Grow, you know, grow their business in a smart way.

Speaker 1: 6:15

What was the first time that you recall thinking I'm really interested in, thinking I'm really interested in? You know, you said you went into what was it? Exercise? No, it was. What was the first thing you did at university that you the physiology, yes. So what was the first time that you can recall where you thought I'm really interested in that field, Like that?

Speaker 2: 6:46

really lights me up. That's my passion in that field. Like that really lights me up, that's my passion. Um, interesting, you asked that question.

Speaker 2: 6:50

So at school I was always um, I was a high achiever. So I was good at um, like study at academia and science, um, and like PDHPE. Those were the things that I really excelled at. And so when I was in year 12, I applied for early entry at about seven different universities.

Speaker 2: 7:08

I was 17 when I finished school and I didn't know what I wanted to do, but I knew I wanted it to be in the science field and the only reason why I went to do a bachelor of medical science was because that was the first early entry that I received back. So it was more like, I suppose, fate as opposed to a burning passion at that point in time. And the more I learned about it and the more that I did university and like biochemistry, clinical physiology, all of the different aspects of what makes a medical scientist, that's when I really found like my interest. I suppose I found it fascinating the way in which the body works together and the chemical reactions that go on day to day, our breathing and our breath, and how, like every single moment of every single day. We're breathing, but not many people are doing it consciously.

Speaker 2: 8:02

And so there are so many reactions happening in our bodies even as we speak just now, with digesting breakfast and all of the things to sustain us, but it's so much, so removed from our minds day to day. I find it so fascinating that everything is working for us behind the scenes. So it's like doing things toise yourself, to work at your best possible capacity.

Speaker 1: 8:29

And that's really interesting, because when you say that things are happening for us behind the scenes, how would you, then let's go from there and that's a great story, because it's not something you actually chose. But when you put yourself into um that situation and went to university and did that, you had the ability to, to draw out things that you um, that you really like, you had the. You were open enough to be able to say, well, what can I learn from here and how is this going to benefit my life? So, but when we?

Speaker 1: 9:08

The initial question was, if we go back to the things that are happening for us behind the scenes, which are unconscious, like we don't have to think about that. It's not something. Yes, we can control our breathing, but that would be a conscious thing. So our body systems work for us. What you're helping people do is making their talents and what they love and their passion work for them. So that's a conscious decision. Okay, so how do you blend those two together? As in what I'm saying there is, how do you blend that health with that wealth? Like, do you, when you coach someone or when you work with someone, do you talk about their health as they're developing their wealth?

Speaker 2: 10:08

health as they're developing their wealth. How do you do that? Yeah, so, um, not so much health, more so mindset and like daily lifestyle and activities and really what success means for them. Um, but yeah, there's so much I feel like, even in the first, like your teenage years, into your early 20s, I feel like so much happens unconsciously, like I feel like there's just so much that we're influenced by whether it's society, belief systems that have been formed from figures of authority while we were younger. All of these things kind of happen.

Speaker 2: 10:38

And it's in your 20s that you really start to question things. Your mind starts to open to new possibilities and ways of forming your own opinions about things and starting to question. You know what it's always been like this, but does it have to be? I know when I was 18, success was going to uni, getting a nine to five job, working until 65 or later and retiring with your superannuation. That was what success was, because that's what I was what success was, because that's what I was taught. Success was that's what you were striving for.

Speaker 2: 11:10

And then you get into your early 20s and it starts to unfold and it's not what you thought it was going to be, it's not what you felt. It's not what you think or what you were feeling success should be like. And so you really start to question things. And so you really start to question things. And so, with business owners, they might start to get into business, unconsciously doing what they think they need to do in business to be successful. But as you start to get into it, just like you grow in life, you start to grow in business and you start to question the way that things are done. And does it have to be done like that? And are there ways in which that you can do it that feels better for you and that is successful for you? And a lot of what business owners do is they block themselves with their own mindset. So I believe that success in business is like 20% systems and structures, 80% mindset. Your limiting beliefs will off-rail you faster than what your systems and structures will do Fantastic. So it's about that combination and when I do my coaching, it's very much about okay. So your mindset. Where is your mindset with your business right now? What do you believe you're capable of? What do you believe that your business can be?

Speaker 2: 12:20

And a lot of people either fumble with that question or even if you ask them, what do they envisage their life being like Like day to day? What do you want to be doing? Do you want to be waking up? And you know, if you've got children, it might be getting them ready to go to school, and then you might go to work or work on your business, and then you work on your business until late in the afternoon. You may pick the kids up, you may still have to be working in your business, but when you stop and think, what do you want it to look like? Do you want to do just a couple of hours and so you can be present in the afternoon? Or, if you don't have children and you decide you want to travel the world, do you want to be able to do it from anywhere, so from a phone and Wi-Fi? Do you want to be able to earn money? Or even, do you want to have passive income streams so you can earn money without having to do anything?

Speaker 2: 13:04

Once your systems are set up and it's really like evolving that vision so that you can align what health looks like to you and what wealth looks like to you. So, if it's to run around with your kids and you're currently unable to run around because of whatever is going on with your body. You may be unwell, you might lack energy, you might be overweight all of these different things can contribute to your health. And is it because you're constantly working in your business and not finding time to go out and make nutritious meals or to move your body in a way that feels good to you? What's holding you back from achieving that optimal level of health and then ultimately leading to what you believe success is? And that's where you find that wealth.

Speaker 1: 13:50

Okay, so that's really interesting. Now, that's really interesting that you say 80% mindset and the ability success for people like, for people that are listening, that have their own businesses and we know the prevalence of that now, since the pandemic, there's just just so many, many more people who have either chosen or been forced really into, like, taking on their own business because of different opportunities and things that have happened over the last three or four years. So, going back to that mindset, that 80% mindset, it is the ability of that person, um, to be able to really understand what they want, what do they want, what are they trying to achieve and what's their values, what's important to them. Because when you work for a firm, when you work for an organization, you work for their values. You can incorporate your own, but they have the policies and they have the goals and the strategic vision and that's all set up for you and you just go via the guidelines.

Speaker 1: 15:02

However, this is something that you need to delve deeply into yourself before you can even think about where you want your business to go. And I know that because I've done one of your courses and I know that you do spend a lot of time and helping people get clarity on what they want to achieve. So can you tell us a little bit more on how you actually do that? Like? What are some of the ways that you do that in your business to help people get that clarity on what they're actually trying to achieve and do they really want to achieve that? Like? What is that going to look like when they achieve it?

Speaker 2: 15:43

Yeah, that's an interesting question. So I use a lot of tools that I have from a workshop that I run actually that's face to face, it's called a manifestation workshop and I use a lot of those that I have from a workshop that I run actually that's face-to-face, it's called a manifestation workshop and I use a lot of those in those initial couple of meetings and modules in the courses and programs that I run. But one of them I love to do is like a quantum embodiment meditation almost, and that's just a fancy way to kind of explain if you sit there and close your eyes and you pretend that you go to five years time, five years from now, and then you live a day in the life of your future self. So, as you visualize it, you wake up, you feel the sheets in the bed that you're in, you look around you to the location that you're in, if it's the same or if it's different, and you literally run through every single mode of your day, from how you prepare breakfast, from where you eat it, from you know if you get the kids ready or if you sit down and journal, or if you go for a run or whatever. It is literally going through your entire day, step by step, until you lay back down in bed that evening and close your eyes, and it's when you think about what you want your day to look like.

Speaker 2: 16:54

What kind of business systems and structures do you need to have in place at that time to allow you to live that day? So, if you're doing things like going out for coffee, or if you're purchasing a morning coffee from somewhere, or if you go out for lunch, or if you have freedom in your time, what systems do you have set up so that you can earn money to be able to afford that lifestyle? Have you, in that five years time, introduced more passive streams of income, or do you work three solid days and then have a five day weekend? You understand what you want your ideal day to look like and if you want to live that ideal day every day, you can understand how many hours per week you want to be working, which can then influence your systems and structures and your offers and the way in which that they're carried out, whether it's face-to-face, group coaching, courses, ebooks, guides, whatever it is. So I really love to start off with that to get some clarity around it.

Speaker 2: 17:52

Sometimes people really struggle with doing this.

Speaker 2: 17:54

So it might take three or four sessions before they actually get clear on what they want it to look like.

Speaker 2: 17:59

And it's an exercise that you can repeat multiple times to see how much deviation you get from that initial session.

Speaker 2: 18:07

From there it's nice to get understanding on people's values, so where their core values lie, and then reflecting on past events that have happened in life that made you feel good or made you feel bad, and whether or not that was a direct reflection of your values being carried out or being conflicted against, inflicted against. And then when you look at your goals for your business and for your life, do they align with your values or have those goals and vision been influenced by something external, whether it be society, whether it be someone else's expectations on you, whether it be fear of judgment from people if you don't carry out yourself in a certain way, whether it's fear of failure, you might be keeping yourself small or setting small goals because you don't believe that you can reach those big goals, and that's like a clash of beliefs and limiting beliefs. That's that mindset piece that holds people back. So by doing that initial clarity piece, you learn so much about that vision of where you want to go, not just in business.

Speaker 1: 19:13

you can do this for life as well yeah, that that's really really interesting um and pertinent information for anyone who is not only like running or starting their own business, but even even someone who wants to. Um, I'll use myself as an example. When I started working with you, I really do believe my worst nightmare was to be seen, to be actually seen on let me clarify that to be seen on social media Because, of course, being a coach, social media, because, of course, being a coach, I was seen all the time by groups of people that I coached, by one-on-ones. I didn't have a problem being seen in person, but being seen online is a totally different beast, and I think the difference is if I'm standing in front of, or if people are listening. If you're standing in front of a one-on-one interaction with anyone, it can be a client, it can be a friend, it can be anyone. You can talk to them and that conversation is not recorded. You're talking to them, you're coaching them.

Speaker 1: 20:28

Whatever you're doing, that's done and finished, right. But on social media, once you've recorded doing, that's done and finished right. But on social media, once you've recorded that, that's there for life. People can access that, you know, whenever they can go back and go, come and have a look at this and it can be shared. So that fear of being seen is really a massive for me. It's a really scary, scary moment and that's a funny thing to say when you think about it when I've had six children and broken world records on that. You know, done Olympic weightlifting and powerlifting, but I'm scared to put a video of myself on social media. Do you come up? How is that a big thing that you come up against in your work and how do you tackle that?

Speaker 2: 21:19

yeah, so not everyone's as self-aware as you in that they can't relate it back to wanting to be seen, but it shows up in procrastination or lack of work or like lack of actually doing the actions to show up, and the underlying reason quite often can be because they don't want to be seen. But if you go deeper again, it's because, if they are seen, what if so? What if people judge them? What if people are critical of what they do? What if people talk about them behind their back? What if they share it with their friends and then talk about it? It's, it's all of the unknown once it goes out onto social media. So it's not wanting to be seen, but then the consequences of being seen and this, this happens all the time and this is where, like faceless marketing is starting to become a big thing, where they can show bits of themselves and their personality, but not actually them or their lives behind it. They can talk about what, um, what their businesses are able to do, or the um, their own self testimonies and story, but they still don't need to be seen, which I think this is where it's becoming more prevalent, and also because of privacy. So there's a difference between not wanting to be seen and wanting to have something for yourself, so wanting to have that sense of privacy that you don't want the whole world to be privy to.

Speaker 2: 22:44

Yeah, in terms of your business, my question, always back to people who don't show up or don't want to be seen is so, for where you're currently at, with the wealth of knowledge that you have and your passion for wanting to help people get from where they are to where they want to be, what are the consequences or what if you don't show up and then you don't help those people in achieving their transformation? How many lives have you not impacted because you didn't want to be seen? So it's all about taking the focus off you as the business owner and onto your niche or the group of people that you want to market to and help and assist, focusing on them. What do they need to hear today, or what do they need to hear from you to help them in their journey? Because, quite often business owners who start a business, they do it because they're passionate about something.

Speaker 2: 23:39

So, like you said, they've got this underlying passion they want to help people. They want to, you know, provide their skills or their talents in a certain way, to yeah, ultimately help people, and if you don't show up on social media, if you've just got a brick and mortar business, that's great. You can help those people in your immediate circle. But social media has given us this like untapped potential to reach the world. So how many people could you potentially reach an impact in a positive way if you actually took that chance and if you actually stepped out and took action towards being seen?

Speaker 1: 24:17

Exactly right. And the thing is, would you also say, you know, going deeper about being seen, is what if you are successful? What if you know you are successful? Because unfortunately in Australia and I'm sure in other cultures too, but especially in Australia we have like what we call the tall poppy syndrome and people are actually scared of being seen to be successful because then they get criticized from that angle as well.

Speaker 1: 24:49

But going back to what you just talked about, understanding your audience, I feel like that's the next part to. We've talked about understanding yourself and your values and where you want to be in five years, and that was a great strategy because that's bringing into just like and I know there's a lot of athletes listening to this Just like visualizing, you know, the outcome of a competition, for example, or the outcome of some sort of performance. That's a very powerful strategy and you're talking about visualizing where you're going to be in five years and what your life looks and feels like. Life looks and feels like. So the second part to that to get to that is understanding what your audience wants, and I feel like that's that really is a very key part in in business. That is business. That is understanding. Of course, you understand yourself first. The next step is understanding your audience. So how do you guide people in your work to understand their audience?

Speaker 2: 26:01

So I find that 80 to 90% of people that start a business start a business to impact the type of person that they were three to five years ago to help them get to where they are now. So more often than not the business owner is their ideal client, but not in this present moment. So in the timeline, their ideal client was them three to five years ago, so normally they would have a fairly clear understanding on where they were at at that point in time. Now there might be a little bit more exploration or journaling or reflection to dig deeper and deeper and deeper into the motivations, the inspirations, the turning points, the things that help them kind of charge that fire to motivate them to get from where they are to where they are now. If a business owner isn't clear on who their ideal client is, what I do is I have a worksheet that I recommend they go through and answer the questions for, and if they don't know the answers, then they need to go and do market research or interview their ideal client to find out what those answers are. And a lot of the questions are relating to what is their current situation and what is their desired situation. When you understand where someone is and where someone wants to be, you can craft offers that get them from where they are to where they want to be, and that's where you provide your offer suite.

Speaker 2: 27:28

When you look at ways in which you can help people, it doesn't always have to be with high ticketed one-on-one coaching. It can be with a simple, free PDF that they can download. It might be some journal prompts to help them reflect on where they're at. That might be enough to help one person. The next might need, you know, another guide that might be $27 that they can go and purchase from you. Once again, these are two things that you don't need to exchange your time for to earn money, so these are called digital products.

Speaker 2: 27:58

And then you might branch into another group of people that want to work in a community, so you might provide a group coaching program or setting where people can join at another price point to get from where they are to where they want to be.

Speaker 2: 28:12

And then, lastly, you might have that high level one-on-one coaching that some people can afford and thrive in that one-on-one setting and you take them through a container to help them on their journey from where they are to where they want to be with your ideal client. You need to meet them where they're at. So some will have different price points, some will have different mindsets, some will have different like internal blocks to get them from where they are to where they want to be, and others will let too much of their external influence them so that they actually can't partake in that journey until they kind of overcome some of those things themselves. But I think, yeah, getting that clear understanding of who you want to help and where they are and where they want to be, that's the biggest thing that you can do to kind of understand and work with that group of people.

Speaker 1: 29:03

So you suggest you did suggest that if they don't quite understand that they do some market research, definitely. Do you have, you know, a protocol for that? Do you have a set of questions that you've developed that can help people do that market research?

Speaker 2: 29:23

Yeah, definitely so. In all my programs I've got worksheets and, like the questions that might be, you know, describe your current situation, what are your pain points? And you might go through some internal pain points around, like your work, your relationships, your mindset, your wealth. So they might describe all of those things in detail and where they currently feel they're experiencing blocks, you might look at what they've tried in the past to help them get from where they are to where they want to be, and this kind of gives you an understanding of what limiting beliefs they might have.

Speaker 2: 30:01

So if they've previously worked with a coach, forked out thousands of dollars and they didn't achieve anything, they may then believe that no coach is going to help them get from where they are to where they want to be.

Speaker 2: 30:14

So they might be extremely reluctant in purchasing a high ticket one-on-one coaching offer. And so it's understanding where they're at and what's going to influence all this, like sales psychology around, what's influencing their decision to make a purchase or work with you, or even if you're a good fit. But the worst thing you can do in business is assume you should never assume to know the answers for your ideal client, because quite often you might think it's one thing, but when you start to speak to them it's a completely different thing. And when you advertise an offer that you assume fits with your ideal client, you might get one or two in there, but once you've got them in there you might realize that they're not getting results because what you're offering isn't actually what they need to help them get from where they are to where they want to go. Because you didn't understand one aspect of it.

Speaker 1: 31:03

Okay. So the key to that would be asking good questions or framing the right questions. So, if we look at this as a step-by-step process on how you help people with their business and wealth development through social and particularly through social media, which we've touched on and I'd like to delve more into that because you know it's such a powerful medium for people in business now so step one was understanding yourself and your values and where you want, where you're going. That's the foundation. Step two we talked about understanding the audience and what their needs are and making sure you're asking them the right questions so you can really tailor what you're passionate about to help them. Okay, what would be the next logical step for you as you coach people through this process?

Speaker 2: 32:07

The next step would be crafting your offer suite to help your ideal client. So, once you know who it is you want to help you craft a series of offers, whether it be digital products, coaching courses, whatever it may be. You craft your offers in what I call a value ladder. So, starting with something that's free that you can use as a lead magnet and a lead magnet can be like a free download, where you can exchange the download for their contact details so that you can contact them in a way like email marketing. So you've touched on social media. It's fantastic for reaching people.

Speaker 2: 32:47

However, we don't own the platform. We don't own Instagram, Facebook, tiktok, snapchat. We have a profile, a business profile set up on these platforms. So that means at any point in time, we may lose our access, we may be hacked and someone may take our access. We may find that the software or the apps have issues and we're down from business, can't post or reach people for a day. They're platforms that we don't own, whereas when we can collect emails, email marketing is something we do own. So if you post on social media, you might have 10% of your audience see your content. If you send an email to your email list see your content If you send an email to your email list.

Speaker 1: 33:32

100% of those people are going to receive your email, so that is one very powerful way that you would suggest that people start developing if they're looking into diversifying their approach to reaching people and, you know, getting their offer out there.

Speaker 2: 33:49

So there's email campaign, social media strategy. Do you have any other pearls of wisdom in there? Yeah, so what I do is I set my offers into what's called a funnel. So if you think about your clients, what would their journey of working with you look like If you had to progress them through from not knowing you at all, so being a cold audience, into being introduced to you and your brand, becoming warm and then downloading your free guide and becoming a hot audience From there, what is their journey? For my clients?

Speaker 2: 34:26

Well, for my client journey, the biggest thing that I can do is to pull them over into email marketing, because conversion of sales is way higher through email than what it is through social media.

Speaker 2: 34:36

Through email marketing, they can get to know you, your brand, your testimonials, your success or stories a lot better than what they can through scrolling through your social media content.

Speaker 2: 34:46

So once someone signs up to my free, they go into an email automation chain where the next day I'll follow up with them to make sure that they receive the freebie and that if they had any questions, let them know they can reach out to me. The next email that they'll get, a couple of days later, we'll introduce them to my story and how my offer, or how what I've done through my offer, has gotten me from point A to point B. Email three, which is sent three days later, will take them through a workflow of like what their next steps would be if they were to pursue working together. And so you can kind of take them on this journey through email marketing but at the same time be using social media to funnel leads through your lead magnet into your email campaign. So the biggest thing, visibility, so being seen and then having like correct systems and structures set up in place, and that's where the funnel kind of comes into play so it's.

Speaker 1: 35:45

It seems to me that that's and from my experience of working with you, that's where what you do for people really comes into play is, you know, it's relatively easy to be seen. That's the first level. Putting those systems into place is what I would consider a little bit more tricky for people in business or starting in business, or even people who are currently in business and diversifying that. So what other type of like ways can people reach their audience? So we've got the email, we've got obviously being seen on social media. Do you have like something that you do that might be only once or twice a year, that helps capture more or allow more people to come into your funnel?

Speaker 2: 36:47

as you call it. So, yeah, visibility it's all dependent on you and your business. So when you start to do that exploration into your ideal client, a big part about that is working at what I call touch points. So where can you touch your ideal client, whether it be digitally or in person? If you have a brick and mortar business, like a hairdresser's, a clothing If you have a brick and mortar business, like a hairdresser's, a clothing shop, you have a physical location where people come to you.

Speaker 2: 37:14

So you want to be advertising in your local area to get business or to drive business up.

Speaker 2: 37:20

So social media doesn't have to be one of those avenues that you explore.

Speaker 2: 37:26

You might look at putting flyers up in local cafes or in shops that are close to where you are, and that's to drive traffic or to build brand awareness and things like that about your shop and where you are. Social media is, then, great to kind of use as a portfolio to showcase your talents and what you're able to do in your shop. So you might have before and afters of, like hair color transformations or for specific cuts that you might do, and that's where, once they see your brand and are aware of your brand, you can then draw them in with that testimonial and social proof of what your business is able to offer. You might look at things like local newspapers or radio stations or banners on um you know, fences around town or notice boards at local shopping malls and things like that. There's lots of ways in which you can market and reach your ideal client, but the biggest thing is to make sure that you understand where your ideal client is physically and digitally, so that you know where to put your content to get in front of them.

Speaker 1: 38:38

And then, once you know where that is, to craft content and messaging that is targeted to that specific group of people. So, in saying that, kate, who is your audience? Who do you typically work with, or is there someone that you typically work with as in field or um, you know gender and um, how do you contact your audience so we can use this as an example for the people listening how you do it yeah, sure, so, um, my ideal client has changed as my business has evolved.

Speaker 2: 39:09

um, right now I'm working with business owners, predominantly females, who feel like they've hit an income glass ceiling, so service based businesses who may need to diversify their offers into more passive income streams to create that time freedom that they desire.

Speaker 2: 39:26

I also work with people who are just starting out creating digital products or looking to sell things online to help them get started with building their accounts and their systems and their processes. With both demographics of people, I still work on that mindset piece, because that piece is ultimately what defines their success. But the systems and structures, like I've just explained, that will make up 20% of their success. So they need to make sure that they've got the right systems in place to be able to successfully convert clients in, or convert followers or people into paying clients. And so at the moment, I'm predominantly doing my marketing on social media. So I've built up two accounts on Instagram with a fair few followers and I'm bringing in, you know, 20 to 40 leads every single day from posting either in my feed or in stories talking about how you can create that time freedom through using digital products and digital marketing.

Speaker 1: 40:32

And do you find that there's a what age group do you work with? Because I know that a lot of people who listen to a lot of my audience, that listen to this podcast, are between the ages of like 30 and 60 years old. So you know, do you find that different populations are more open to what you're doing?

Speaker 2: 41:00

I would say the different age brackets need different levels of support and help. So with each generation there comes, some of them have very similar cultural and societal beliefs, so you can kind of group them into categories where you kind of understand and know where they're going to be coming from in terms of their blocks that they're going to face In terms of the digital support or setting up systems and software. The younger generation can sometimes pick that up a little bit quicker because they're more familiar with systems, um, whereas sometimes the older clients might need a little bit more hand holding and support in setting up um. You know different software systems yeah, okay.

Speaker 1: 41:41

so so they're not. Uh, so the older people are a little bit, maybe a little bit more like me, like what I considered myself and this is a story, and you talked about it before I used to call myself like a tech Gumby Okay, even the word Gumby is. I saw it advertised on TV the other day, the old Gumby TV show but it just means someone that's not very, um, uh, not very confident with with technology, because obviously, people from my generation weren't brought up with Instagram and Facebook. We just weren't. In fact, not even laptops or mobile phones didn't even come. You know, I was in my 20s by the time mobile phones became popular anyway.

Speaker 1: 42:30

So and I know that you did talk before about the stories that we have, um, that we have been telling ourselves about ourselves, have often come from other people. So, um, you said yourself that you, at the big, in the beginning, when you were 18, I think, you said you thought that your journey was going to be, you know, go to university, get a job, and you know that was the progression, because in fact, that was the story that you've been told, right, mm-hmm. Yeah, so for those people that are locked into some of the stories that are around in business, and especially in sales, like I'm not good at sales. What advice do you have for them? Because I feel like this is a really key point for business owners, because they think to be in business, I have to be good at sales, but what essentially is a sale. So we're going to round this out back into that.

Speaker 2: 43:36

looking at the big picture again, yeah, so sometimes I find people, if people have limiting beliefs about working with coaches. This is the great thing about coaches, and you'll know this, being one yourself when you work with someone who is aware of this type of thing and can and you'll know this, being one yourself when you work with someone who is aware of this type of thing and can call you on your bullshit, you can experience so much more growth at a faster speed. You can do it kind of it. Kind of it feels effortless sometimes when you've got that help and support of someone there with you who can kind of make you aware of what you're saying and how that's impacting where you're currently at. And with limiting beliefs, if you're not open to working with a coach, sometimes you don't even know that they're limiting beliefs, you just believe it to be true. And if you believe it to be true, it's going to take a lot of rewriting beliefs and becoming aware that what limitations you've set upon yourself, that they're not actually limitations, they're only beliefs that you have around what you're capable of. And this is where most people are held back and don't lead the life that they want to lead because they don't think that they can.

Speaker 2: 44:45

So, with sales. A lot of people have beliefs that they're not good at sales, firstly, but it's more so around. They don't feel good when they push a sale, and so, with the way in which I work, I look at more like attraction marketing and really use that targeted messaging to speak to that ideal client. But it's not so much about making a sale, it's about helping them get from where they are to where they want to be. And for me to understand where they are and where they want to be, I need to ask questions. I need to either jump on what we call a discovery call with them to understand more about them and their business, to see if we're a good fit in working together that I can help them get from where they are to where they want to be, yeah, if, um, if I don't believe that I can help them, then I will not be pushing a sale at the end of that call. If I believe that I can help them, I will be advising them what I recommend, like my recommendations on where they go from here, and that's going to be dependent on their budget.

Speaker 2: 45:49

But quite often, or more often than not, someone will come and not believe or not see the value in, maybe, something that you're doing or not think that they're worth the value of investing in themselves, because they've got those limiting beliefs there to say you know what, even if I throw thousands of dollars into a coaching program, I still can't do it.

Speaker 2: 46:10

So no coach is going to help me do it because I believe I can't. So then you're going to have those beliefs come up with price objections and things like that, and so it's just when you understand your ideal client, you'll know when an objection comes up and you'll know it's like okay, well, do you believe that I can't assist you with my program Because you can show them testimonials from people you've worked with and the help that you've given them and shown the transformation from where they are to where they want to be. So is it on me and my program that you don't believe, or do you not believe, that you can commit to the process, or do you believe that you won't be able to complete the course of the coaching program and get from where you are to where you want to be?

Speaker 1: 46:51

That's usually where the price objections is okay, and and how often do you come up against that particular um?

Speaker 2: 47:01

with sales and with price objections, I would say um. I would say at least 60 to 70 percent of objections come from price points, um, and that's where you can recommend, like when you have that value ladder, so you've got something that's free and then you've got a tier of slowly increasing offers. You can say you know what, this would be the best one for you, because you'll get the most out of this, the fastest growth, based off what you've said. However, if you're not ready at investing at this price point, what you can do is download, you know, my guide, which you can do at a self-paced, like a self-paced guide, that is, you know $27 and you can just start there. Yeah, if you decide after you do the guide that you want that additional support, we can talk again then.

Speaker 1: 47:47

So it sounds like to me that you understand the, or recognize the value of creating that connection. Um, it doesn't matter what level the connection's on, but it's not um, it's, it's, it could be, you know, just the free, giving them a little bit of free value, um, which starts the connection and then it's like just building those steps. It's, it's building those steps, it's building blocks, and that's one thing that I found from working with you personally that you're very good at in very diverse. So you'll have different levels that people can choose to work with you, but it doesn't matter which level it is. People can choose to work with you but every it doesn't matter which level it is. You've provided, you do provide people with a lot of value at whether it's free. You know the middle level, the top level. So for our audience, if they wanted to work with you on any of those levels, how do they do that?

Speaker 2: 48:58

I think the first thing they should do is probably head over to my Instagram, kate Astle underscore and just check out the content that I'm providing, see if it feels like a good fit, and then reach out to me in the direct messages. I usually like to have a conversation with people to make sure we're a right fit, because I'm as protective with my energy and who I work with as I am about making sure that we're a right fit for them. So I don't like working with people who I feel drain my energy or don't put in the work or aren't ready for change or don't believe they have limiting beliefs, that they believe that they're limitations. I'm as protective about that for me as I am for them, and I encourage business owners to do this to set their boundaries, because it needs to feel good for you too. It's not just about the sale. It's about helping people, but also feeling good in yourself in doing that. So I recommend having a conversation with me first.

Speaker 1: 49:55

Yeah, that's fantastic. And I remember my first conversation with you and I'm thinking and at that time I'd just finished, I don't even know if I had I only done my level one and lifted. I shouldn't say only I'd finished. I think you're about to start your second, yes, and I thought, wow, this lady is ticking all the boxes of all the mindset stuff that I've. You know that I've just been through which was.

Speaker 1: 50:19

It's very impressive and that's, like I said at the start, very holistic viewpoint of business and wealth, because because wealth equals health and without health you can't have a business or wealth, because wealth equals health and without health you can't have a business or wealth. So it's very it all ties together and you do tie it together so well. So I highly recommend anyone listening if they want to understand themselves better, understand where they're heading. If you're passionate about something and you're at the, at the very beginning point, where you're like too scared or you're thinking I don't know if this would work, then you're good at all of those levels because you do also keep in mind that energy level and what that person is ultimately, ultimately trying to achieve, because what if that your passion leads to a massive undertaking? But it's very successful and you end up with more work than what you want, right? What if that happens?

Speaker 1: 51:27

So you're good at sort of qualifying people and making them sort of look that five years down the track, and I find that very, very, very valuable, because a lot of people may think, like the listeners may think, I would love to turn my passion into a business, but what is that business going to look like? Do you actually want to work your business 10 hours a day for seven days a week, or do you want to turn your passion into a couple of days a week? Or you know how much freedom of time do you want? So, and closing off, what is Kate Astle's values? What are your values that you aspire to and adhere to? Because I feel value if you can have the same values or similar values to the people that want to work with you, that's. You know, you're that one step ahead.

Speaker 2: 52:31

Yeah, so I've categorized mine into three big ones. The first is growth. I believe that we never stop growing and that's in every aspect of life. With learning in, you know every single facet. The next is adventure. I love going on an adventure. Even at uni, if we were going to Kmart I'd be like we're going on an adventure. What are we going to find today?

Speaker 1: 52:53

What are we?

Speaker 2: 52:54

going to explore and it kind of brings that childlike playback into it. And then my last one is pleasure. I believe in doing what feels good. Even with my yoga clients at the start of this year, I think sometimes we've overcomplicated what we need to be doing from a health standpoint and even from business, and I think, if we just turn it back, like our intuition is one of the best tools that we have as people, as business owners, and we need to be listening more so to what feels good and what doesn't feel good If it's, if it's not a hell yes, then it's probably a no. So if it doesn't feel good, don't do it. If it feels great, do more of it.

Speaker 1: 53:36

Right, and so what's your next adventure?

Speaker 2: 53:40

I have so many adventures. We only got back from Nepal a month ago where we climbed the Himalayas. In September, we're taking a wellness group to Bali for a retreat, so I'm looking forward to that group to Bali for a retreat. So I'm looking forward to that. In business, I'm doing more of that digital marketing space, so it's creating things that add a ton of value at lower price points, that just sell on autopilot, so it's really freeing up my time day to day, which has just been fantastic. So they're the things that I'm looking forward to.

Speaker 1: 54:14

Well, that's both very exciting ventures and thank you so much for your time, kate, and the way that you can clarify how it all fits together in the business, wealth and health industry, because a lot of people think about business on its own, wealth on its own and health on its own, and you're very good at putting all that together. So thank you so much for your time.

Speaker 2: 54:42

Thanks for having me Leanne.