Senior Care Academy
Senior Care Academy is a podcast dedicated to providing valuable information and expert advice on navigating the world of senior care for both senior care providers, and families with aging parents. Hosted by industry professionals, each episode covers a wide range of topics including healthcare options, legal considerations, financial planning, and emotional support for caregivers. If you are a healthcare provider, have aging parents, or are a senior adult, this podcast is for you! Tune in to gain valuable insights and resources to help you make informed decisions and provide the best care for your loved ones.
Senior Care Academy
Reimagining Senior Connectivity: John Purnell’s Vision
How do you break into the tech world when computers intimidate you? John Purnell, CEO of Family Hotline, shares his transformative journey from a global upbringing in Canada, Pakistan, and Portugal to becoming a pioneering tech entrepreneur. Influenced by his father's impactful agricultural work, John found his calling in technology, moving past his initial fears to introduce the Internet to retail stores in 1995 and spearhead innovative startups. Join us as John recounts his fascinating career path, including his role at Quickmar and his transition into the senior care tech space, where he focuses on bridging the communication gap for seniors and combating loneliness through cutting-edge solutions.
Discover the challenges and triumphs of making technology accessible to seniors, especially those with dementia. John unveils the Family Hotline, a groundbreaking device designed with simplicity in mind, featuring an always-on screen that displays family members' photos and relationships, enabling effortless video calls. We'll explore how this user-friendly innovation not only enhances social connectivity but also improves the emotional and physical well-being of seniors. Packed with personal anecdotes and expert insights, this episode underscores the transformative potential of technology in senior care, highlighting the importance of non-pharmacological interventions that can significantly elevate the quality of life for seniors worldwide.
Hey everybody, welcome to the Senior Care Academy podcast, a podcast focused on the aging space, technology, innovation and industry insights from some of the greatest leaders in the space. Today, we're excited to welcome John Purnell, a global technology entrepreneur and passionate advocate for seniors. John is the CEO of Family Hotline, a groundbreaking company that offers the world's simplest video chat system, designed specifically for seniors. With over 30 years of experience in business development, sales and marketing in the tech sector, john has been instrumental in optimizing technology solutions for long-term care. His innovative work continues to bridge the gap between seniors and their families, making communication more accessible and combating loneliness. John, we are so pleased to have you on the show. We're very blessed. Thanks for being on today.
Speaker 2:Oh, thank you so much for having me.
Speaker 1:Yeah, of course, tell us a little bit about, maybe, where you grew up, your first few jobs, how you got introduced into the senior space.
Speaker 2:Oh, you know it's an interesting, long and winding road. But you know, I was born in Canada but at nine my family moved to Pakistan and my dad's job was with the World Bank in implementing a kind of a national irrigation system to help the people be able to feed themselves, and that was back in the mid 70s. So it does date me, but, but you know it was before everything was ultra dangerous over there, and but it was. It was something that was impactful. Right, his work impacted a nation and we came after that, came to the US, lived here for a few years and then, just as I was starting high school, we moved to Portugal, and so his job in Portugal was actually helping. He was a technical advisor to the Portuguese minister of agriculture to help Portugal increase their ag exports so that they could qualify to join the European Union, and so once again you know, really transformative at a nation level right, impacting the world in a major way, and I always really admired that.
Speaker 2:I didn't have any interest in agriculture and he had a PhD in agricultural economics. I also wasn't super interested in math, but you know, I did take a look at his funeral. It was really an amazing time to reflect and to think about the impact that he had made on the world and, you know, just on a very large scale. And that's always been a motivation for me and I've always looked for where I can make a difference. So I've done a lot of things on my own, such as developing a system to help people learn English so that they can have access to the information superhighway and participate in the global digital economy. But also I started a nonprofit for refugees so that, you know, we could really do better by them and give them the best opportunities that we could by surrounding them with support groups of families and friends that could really network them into their community, into their networks of you know work and church, et cetera, and you know a variety of other things that I got involved with. But it was interesting because I was originally intimidated by computers and they were introduced during high school.
Speaker 2:My first experience was with a computer with a cassette tape drive, which most people don't even realize exists. Right, but after the cards punch cards and before the floppy disks was a cassette tape. And so I just got so intimidated because to make a computer do anything, all I knew was you had to program it, and that was a bunch of math. And so I was intimidated for a long time and eventually I was living in a part of the country where, you know, out in the Midwest, there weren't a lot of speakers of foreign languages that were available to recruit for a technology distributor so software and hardware distributor and they brought me on board and said, hey, it's easier to teach because you know some foreign languages. Yeah, I spoke Portuguese and Spanish and a fair amount of French, and so you know it was something where they could teach me technology easier than they could teach computer people how to speak foreign languages.
Speaker 1:Yeah, that's fascinating.
Speaker 2:So it really started my journey in about into the tech world and in 1995, I was out in Seattle introducing the internet to retail stores like you know, computer City, and you know those types of retailers so that they would know what that was and be able to educate the public on what is the Internet. Right, it's a brand new thing and I was, you know, on. I began with big companies like WordPerfect, intel, bose Electronics, microsoft, a space which was more exciting to me, which was startups, and I felt like in 99, I got started with a startup, spent seven years there and was just really instrumental in helping that grow, and that was in Boise, idaho, and had a great experience. But eventually Microsoft acquired that company and they wanted you know. They said, well, your job would be back in Seattle. I had moved to Boise from Seattle and I was like, well, I'm not going to do that, I'll go back, you know where I came from, but but you know, I'll look for other opportunities.
Speaker 2:And I had some friends that were starting their own company and they had asked me for some advice and said, hey, you know about software, what would you do? We have a product that I've developed. He said I have a product that I've developed internally and it does medication management for seniors in assisted living. He says how would you go to market with that? And so I listed out a plan and he was still considering whether or not to actually make a company out of it, but he did partner up with someone that brought some investment money and they went into this and brought me on board to head up sales. So I was the chief revenue officer for that company as a startup, just from a couple of customers up until you know, for the next decade actually. And so in that process and that company was Quickmar and that became a very well-known company because as part of my strategy, I recruited over half the long-term care pharmacies in the country and they introduced this to their customers as a way to service their. The facilities that they served to give them an ability to, you know, have technology, give them an advantage. It was something more efficient, it was something more accurate and that you know you could have better oversight and a lot of reasons why we needed to move to that for the safety of the residents, but also for the efficiency of the operation. So that really went very, very well and eventually that company was acquired by Point Click Care and Point Click Care is the largest EHR system in the long-term care space.
Speaker 2:And so you know, this was, you know, a very good opportunity to reach into a whole arena that they hadn't really had a lot of direct exposure to working with this pharmacy channel, direct exposure to working with this pharmacy channel, and so that was, and unfortunately there wasn't. That didn't, that didn't let me retire early. That was I didn't have equity or anything like that to be able to really move forward and with with some of my own ideas and what and my most important idea that I had there was my own mother. And, um, my own mother was living in western canada and she taught herself computers in her 70s, but in her 80s yeah, in her 80s she lost all of that knowledge because she started to experience alzheimer's and so living with al with Alzheimer's was really difficult for her to keep up with technology or being able to even run her own stereo. So I would remote control her computer and video call myself in order to have any conversation with her, and that was because I couldn't find any commercial solution that would allow us to have an effective connection. And I realized that that was something that really I wasn't alone in. She wasn't alone in.
Speaker 2:So many families were suffering from that very same dynamic that seniors as they age. Whether you're nearby or far away, you're living apart right, and your ability to connect with them greatly enhanced if you can do it virtually not just in person so a certain few of their children might be close by and be able to visit in person but to really connect them up with all their kids, their kids-in-law, their grandkids, great-grandkids, et cetera. That's a lot of people that could really help provide some socialization, and this was something that came to me. I'm like I've got to design this. I was just due to my well, the request of my then employer, I had to stay exclusively doing what I was doing there and that was an important work. But before I actually could get to market with this, covid hit.
Speaker 1:Oh my, oh my.
Speaker 2:And so this would have been such a godsend during COVID to be able to have a video calling solution that virtually every senior could use and that they could stay in touch with their entire family, regardless of where they were in the world. That would have been worth a fortune to people, yeah. But what I think a lot of people miss is that wasn't a COVID solution, right? I needed it for contact with my own mother before COVID was even a thing. Right, and that happens just over and over and over. And then COVID really shone an intense light on it and it really generated a lot of research. It helped us understand how critical it was to be able to be socialized, that for seniors to have actually not only socialization but control over their socialization, and so that's really kind of how I ended up here Is I thought this is such an important thing, and whether or not we have another COVID, I do know, and the more I researched, the more it told me this is critical. And and Some of the things I found were if you're looking at like mainstream solutions, look at FaceTime or WhatsApp or Facebook Messenger For those over 75, 15% of them can use those solutions, which only leaves out 85% of this population, and that's a population that really needs to connect right. They're feeling alone and isolated already, and if technology is an obstacle to them instead of a tool, that's incredibly frustrating.
Speaker 2:So a ton of people will say, oh, let's get grandma an iPad. And they give grandma an iPad and she tries it for a week, week and they try to teach her how to use it, and then it gets put in the drawer and never thought of again because it's just too hard. Right, because it's not about just the program, it's about this is a device. I've got to keep it charged, I got to know where to put it, I've got to know how to turn it on, how to get into whatever that program was that they I can't remember what they called it and then you get into that and it's like okay, how do I actually call someone? Right? And they say, well, you create a FaceTime. And they're like, well, what is?
Speaker 1:a FaceTime? What's that? Yeah, like they're super confused.
Speaker 2:Yeah, it seems easy to us, but to them it's a completely foreign experience.
Speaker 1:Yeah.
Speaker 2:It's hard enough to grasp that this device is a multifunction digital device, so that it's a shapeshifter, right. It can be a camera, it can be a compass, it can be a TV, it can be a telephone, just by changing how it works. And that's confusing enough. Just by changing how it works, and that's confusing enough. But if the seniors can actually grasp that.
Speaker 2:The next challenge is oh and, by the way, now, how in the world would I possibly navigate that? Right, make an attempt to reach seniors, and the challenge is they perpetuate some of these issues, right? And so it's like maybe it's easy to use, but you're still on a multifunction digital device, right? I still have to know how to turn it on. I still have to know how to get into this program. Versus that, what is the video phone thing?
Speaker 1:right.
Speaker 2:How do I get into that? I can't remember. And if it's doing something else, like it's a screensaver, I actually forget that it can do something else. I forget that it could call my family. I'm just looking at the pictures and like this is nice right. It's not solving that emotional need to connect.
Speaker 1:That's something that's pretty common in the senior space is that aversion to technology and it creates a big gap between adult children or grandchildren and their loved ones. Can you, can you talk a little bit about family hotline like a little bit more about what your product is, the solution that you provide?
Speaker 2:Well, let me first say I identify with everything you just said about those challenges, because we as a family went through exhaustive options of trying to find solutions to help my mother and finding all these different drawbacks and challenges. And when you were talking about being, you know, with this aversion to technology, the problem is we always end up in the same place and I don't mean we don't have to, but it tends to be what we do and that is, we can reach the person. We can reach all the way over here to these people who maybe have technology challenges and maybe their knowledge is here, or maybe it's here, but there's a gap in there somewhere, right? And then that gap is the idea is okay, well, let's just fill that with training. We will teach them to do the things necessary to gain the benefit of this technology. And my point to you is it doesn't matter if that gap is this big, this big, this big. It's all too big. So what seems easy to us always needs to be bridged with training. Hand them something that they can instantly use, they don't have to think about is this technology? How do I use it? They just do what they need to do, right? And my equivalent to this is if you're in an elevator and it stops working. You look at a red handset, telephone handset and you pick it up and there's no dial. You put that to your ear. Nobody needed to teach you that you didn't know how to call it doesn't matter, because it's automatically going to connect to the people that deal with stuck elevators, and so it's got to be that easy that I didn't have to learn anything, I just could do it Right.
Speaker 2:And the reason that that's really important is those solutions that are developed for seniors. They might make it a lot easier and they might take it from this gap down to that gap, but you still have a gap. And so there are, if you think about, in assisted living, two thirds of those in assisted living have some form of dementia. Ok, that's, that's the challenge that we have to recognize, and that's just one, one level of care. But it's a focus area that I think is very indicative, because what happens is if you're relying on this gap, filling this gap with training, and you have the super majority that maybe are having memory issues that can't actually make that connection themselves, then you're still only dealing with maybe two thirds of those people. You're sorry, under 50 percent, not two thirds. Two thirds of them.
Speaker 2:And dementia is not the only reason why grandma might not be able to use technology, it's just one complicating element. And so how can we make that simple enough that they don't even have to think about it? Right, and every single one of them can use it. Right, and every single one of them can use it. And so our philosophy was OK, if we make this so that even the very most tech challenged user can use this, then that's I mean, that's the objective, right, right, because if you can use it and you've never seen this technology before, or maybe you don't even know anything about technology and you can just use it, everyone else can.
Speaker 2:Who might have more capability? So if you go all the way to the bottom of that chart of who has the most difficulty with technology and you dig way down into that range of people that gives up on the technology or is overwhelmed by the technology, or looks at it and says, oh, I can't do that, right, yeah, how do you speak to them? And it has to be that you bring those dots together and you say there is no training and there's no navigation, and there's no, and it's so super simplified. There's no terminology that I need to figure out.
Speaker 1:Yeah.
Speaker 2:Right, it's just that simple. So that was where we started, and the reason why we did that is that the universal need there, you know everybody needs that socialization, yeah, and so the more things we layer on for a select few that can actually either they have enough capability to manage the technology or learn how to manage it, that just gives more choices to this group of people and it continues to leave the majority or the super majority in this case out. Yeah, so they're left to a landline that they can't hear on, that conflicts with their hearing aid, that gets fraud calls you know all these challenges or a cell phone that they can't figure out, or that they are calling their family incessantly. Right, and they have to take it away. There are all these challenges involved with those traditional technologies and each of them. They're paying 50 bucks a month for at least each of those in order to have that possibility, and they're not calling a tow truck anymore or making an airline reservation. They just want to talk to their loved ones. That's all they want, right.
Speaker 2:But it has to work for both sides.
Speaker 2:And so it has to also work for the family, and that's really what family hotline does is. We just stripped it down and said how can we make this as universally usable as possible? And so the key things we did were number one, super simplification. Number two, automation. And number three, to make it dedicated right, have it dedicated. So dedication, simplification and automation and those three things really brought us to be able to deliver something that's just anybody can use. They just sit down and use it, right. So if you just kind of look here, you can see the device back here and I can also show you a unit that it might come across a little better here, but just to see that there's the screen and it has a large picture of their family group and then it has individual pictures of each of their family members, right, and those are automatically scrolling across the screen and so and it's always on and always available, so it looks something like this okay.
Speaker 1:So for those listening it, it's uh, it looks like it's a complete, it's a docket, and you have a big screen and two speakers on the side and on the screen you have flashing images of family members. Family members can call, you can accept or decline. Very, very simple. Big, big buttons to push on the screen. Very simple.
Speaker 2:Exactly so, and we use multiple identifiers.
Speaker 1:Yeah.
Speaker 2:And so you know, for example, what we have is, you know a name, for example, what we have is a name. So you see, on each picture it's got their name and it's got their relationship.
Speaker 2:And then it says touch to call as well as their picture. So those things stay on the screen while they're using, while they're in a call. So if I forget that that's my daughter, then it will say this is Joy. Your daughter says it captioned right under her face as I'm speaking with her, and then on the side where it has the group image. So any of those people that I want to talk to I could just touch their picture and it would put me in a video call with them and it's just, that's that, easy, right.
Speaker 2:So I'm not trying to get into a program, I'm not trying to learn to operate anything or how to dial. I just it says touch to call and then it has their name, their face and their relationship.
Speaker 1:And then we'll make sure to upload this to YouTube so for those listening, you'll be able to see the actual product, see how simple it is. That's pretty amazing. What was it like your first client? Do you remember who it was Like? What was that like?
Speaker 2:It was remarkable because we first decided let's get this out to a few consumers Before we approach facilities and try to make this a business thing. Let's get some like real, you know kind of experience with families that have this need. And we went to a trade show and what was remarkable is, as we explained our product, numerous people left our booth crying.
Speaker 1:Wow.
Speaker 2:And that's because they know this pain. Either they were experiencing it right then or they had lost someone that they were. Like man, I wish this were here, right, when my loved one was around. And so that was powerful enough to help you recognize this is a real need, right, there are a lot of people experiencing that pain. So we sold.
Speaker 2:We sold it to a number of families who took it home, and we learned a lot of lessons in that process in terms of what we could change, what needed to happen with the hardware, in terms of what we could change, what needed to happen with the hardware. You know we went through a lot of iterations with what this needed to look like as a complete solution, because initially we thought, oh, we'll just sell this as software. Well, the problem is, if you're not giving them a complete solution, there are a hundred different ways that they could create obstacles with with their hardware, with the device, unwittingly, right, yeah. And so if we can put it so that it's stationary, it's loud enough. The remote party can turn up the volume. So if grandma is having trouble listening, then you just say, oh, grandma, let me turn that up for you, and you turn her volume up and then she can hear me Right and I didn't mention the family picture.
Speaker 2:If grandma's just lonely and she wants to visit someone instead of fishing around to the different people, yeah, you can just touch the family picture and it will find her automatically someone available to visit with and so that can address her emotional need. Because, honestly, when you and I call people, we want to talk to a particular person about a specific subject.
Speaker 1:Yeah.
Speaker 2:In that age range. Honestly, a lot of times they want to talk to anyone about anything Right.
Speaker 1:Yeah.
Speaker 2:And so if you just touch, contact my family, well, those are the people that care and that will listen and that will be there, Right? But also you don't. I mean, when we put this in place with my mother-in-law she also now has Alzheimer's and she's in memory care and we got a handful of calls at three o'clock in the morning and those and it was just like, honey listen, this is not a an emergency call system, this is for companionship and you know, just cause your mom doesn't know what time of day it is doesn't mean that we shouldn't get a good night's sleep.
Speaker 1:Yeah.
Speaker 2:So I said, honey, why don't you set your, change your settings on your availability and let us get a good night's sleep? So she did, and so now in the middle of the night, my wife's picture doesn't show up on the screen Right, and so grandma can can touch other pictures. If there's somebody you know in Botswana or something that she's, you know, part of the family over there you know, we can talk to them. But but you can opt out to make it work for yourself, and I mean opt out based on your schedule. If you're at work, you're at school, you're in bed, you want to get some rest, your picture can disappear off grandma's screen and she can choose from the other people that are there on her screen and visit with them. So that's a key piece of it.
Speaker 2:But you asked about, you know, initially in the market. Well, the feedback we got initially was we found that in the first year we found a lot of people struggling with the devices. Honestly, most of our support was devices. It wasn't even our software. Of course it was new software. Of course we can't put out a product that's as polished as someone like Amazon or Apple et cetera, but this is a product that is very, very narrowly focused and meets the needs of that group in a way that none of those other technologies can. So, even though it may not be fully polished, think about how much better it is to have something that gets you, that solves the need 80% versus zero.
Speaker 2:And that's what we've kind of tried to help our customers remember when they do experience issues, and we've worked through the issues with them.
Speaker 2:But we also added capabilities so that a facility can have a facility code that unites all the users in a building and we can bill it through the facility instead of to the individual families. So there are things that we've done to kind of enhance it and prepare it to be used in those commercial facilities and we've made some changes to the software and we'll continue to enhance and improve it. But we've tried to make all of the more complicated features, things that the family handles, and there is a family administrator that changes a few settings and makes some choices for how it will work for the senior and how it will work for the group. And then individuals have a free app or included app that they can download to their smartphone and then they can receive calls, set their availability, set up different profiles. If they have five different seniors that they're connected to, they could have different names or, you know, relationships listed, different pictures, different availability, and so they could with one single app on their smartphone, and this works on Android or Apple.
Speaker 1:Okay.
Speaker 2:With that single device and that single app, they could be connected in a way that meets their needs with a bunch of different seniors that they may be related to or care about.
Speaker 1:How does Family Hotline navigate innovation? What like, can you kind of talk about what? How you guys deal with the challenges of scaling a technology solution in a niche market?
Speaker 2:That's a great question, and I guess I would start by saying the most important thing was to recognize the intense focus necessary to fight the temptation to try to do everything yeah, and really focus on something that's key. And so how I would relate that to you is we've taken the one thing that is clinically important and it influences the outcomes Right. This ability to take control of their own socialization actually is the core of their emotional needs and those emotional needs meeting them creates a foundation for their mental health, their physical health and their longevity. And put it as just another icon that you get lost on the desktop with, you know solitaire or email or Facebook or you know whatever. And this, yeah. If they want to use those other things, great, find another device use, use that as your multifunction device. But take the thing that is most important and that gives them the best, that has the greatest influence on their outcomes, right Improving their mental health, improving their physical health and their longevity, and all of those things have studies to prove that, that their ability to control their own socialization is really what reigns supreme. So it's that focus and not getting lost on trying to do all these other things, and then that still creates a pretty big vision that's pretty ambitious in terms of all the things we want to do. We get a lot of ideas on how to improve it and our customers have a lot of ideas that they feed back to us. And you know, prioritizing that, we always try to just look with that lens that says, will this help provide an improved emotional experience for that resident?
Speaker 2:Putting the resident squarely in the middle and I say resident, it's senior, because it could be across the entire continuum of care which might be aging in place, living in your own home. This can work there too, right? So you can snap onto a Wi-Fi network anywhere, or you can just add a SIM and jump onto mobile data for this, and that way you don't even have to mess with. You know some of those complexities of implementing Wi-Fi at grandma and grandpa's house in the middle of Nebraska. Yeah, definitely. So that's really the key is focus first on that resident and their emotional needs, second, on the family and their needs and then the facility. And you know the beauty is if you're doing it like this. Second, on the family and their needs and then the facility. And you know the beauty is, if you're doing it like this, you're going to meet the needs of all of those Like you now have a technology that all your caregivers can easily use.
Speaker 2:And that you know what. They don't need to use it because the residents themselves can use it, but let's say that they wanted to. You know, give them a little help. It all works the same. Everybody has the same system. You know, the caregivers don't need to learn eight different programs, they can just say hey, family, what we're using is Family Hotline. If you just download it, here's the link and they can go get it on the Google Play Store or the App Store and there's no charge to them for that. Yeah, so that's pretty key in being able to make that really valuable to them. Another piece is let's say you're trying to deal with behaviors. So in the old days maybe you strapped somebody to a bed, or then, when they outlawed that, it's like oh, you just pump them full of drugs and then it's like.
Speaker 2:Well, you know what. They need five non-pharmacological interventions before you medicate to address these behaviors. What better non-pharmacological intervention than to say, oh Sally, you're sad, you're crying, are you lonely? Let's see who we can talk to at your family. And then you push that family picture and it's doing its job, finding them someone. And now that resident is engaged with the family, the family is helping support the emotional needs of that senior. And it's not all on the shoulders of these caregivers, where the population of seniors is doubling between now and 2050. And the number of caregivers is shrinking has shrunk by 28%, so you got fewer people needing to address these emotional needs. And I'll tell you when you get slammed you're still going to get people's diapers changed.
Speaker 2:You're still going to get them their meds and their meals, but you know what? You just don't have time to sit and visit. No, you don't A lot of times those caregivers stand in for the family visit with them and they can't Right. Or they might do tech support to try to help connect them with the family, but often the resident doesn't even know how to ask for that.
Speaker 1:Yeah, definitely.
Speaker 2:So if the resident could self-direct on that, then you're filling that gap. Yeah, instead of just sidestepping their emotional needs, then you're allowing technology to fill that gap and address it, and that's huge.
Speaker 1:I love that.
Speaker 2:Yeah, that's huge, I mean what operator wouldn't want their residents to have better outcomes?
Speaker 1:Yeah.
Speaker 2:Because they were willing to invest in an ounce of prevention and not sit here going crazy with a pound of cure.
Speaker 1:Right, I love that. You are very like. All of your innovation, all of your ideas, all your business is centered around bettering people's lives. You're very passionate about that. I think that's an amazing place to find motivation and find innovation. What type of yeah, what type of? I guess, in wrapping here like, what type of legacy do you hope to leave with Family Hotline? I know you've impacted many of lives and I love your mission as a company. What do you hope other people will say as a result of your efforts?
Speaker 2:Well, I want to improve the world. Yeah, this was created to improve my family's ability to stay in contact with my mother and help her with her needs. The tragedy is that she didn't get to see this come to fruition the day before she passed away. She was our first real world test of this technology.
Speaker 2:And so unfortunately it came late for her and I actually watched a number of my loved ones pass away waiting for this and I know that it's easy to feel like, well, we'll look into that or whatever. This is urgent. You have loved ones that this is actually going to change their life and you asked about those early adopters of this technology. Their feedback is my aunt couldn't run the phone, couldn't run the computer, couldn't run her microwave. But when we got her family hotline we started hearing from her every day. It changed her life, it transformed her life.
Speaker 1:Wow.
Speaker 2:Could we just repeat that a few hundred million times around the world? Yeah Right, I mean, that's what we need to do and you know what? I figure, if you're helping people and you're really solving for a need and this is a need, honestly, that we recognize is very critical. And we have a laser vision on it, and that is to start with that lowest common denominator and then reach outward to everybody that may need it and do that worldwide.
Speaker 2:And I may not know about agriculture or math, but I want a legacy that says this person changed lives.
Speaker 1:Yeah.
Speaker 2:Saved lives, that it was transformative for my loved one.
Speaker 1:Yeah.
Speaker 2:And another customer reported back. This has been a blessing to our whole family and you think about that. Why wait until your loved one has passed away to find out their story? If you're 17 and you're busy and all of a sudden you're getting a call from your grandma and you're six states away, how cool is that and just be, oh my goodness. And then you talk to her Pretty soon. You got a relationship going. And then you talk to her Pretty soon. You got a relationship going. You have a relationship with her, you know her before she's gone and she, and through that association she, is sustained and supported and she can live aier, healthier, younger lives. For as many of our seniors as this can benefit and if they have any desire to socialize, this gives them a tool that they can use to do that.
Speaker 1:I love that. I think that's a perfect place to wrap Happier, healthier, better lives. Everybody this has been John Purnell, visionary CEO, passionate about senior care. This episode has been enlightening about Family Hotline and more so than that really looking forward to caring about those that you love. That's something that I was reminded of this episode. Thank you so much, john, for being on the show. Thank you, appreciate it. Yeah, of course.
Speaker 2:Thank you and we look forward to you know everyone taking that action. We've got familyhotlinecom. You can go to the website or, as I mentioned out there, on the Google Play Store and the App Store, Family Hotline. You just type it as one word and it'll come up in that search.
Speaker 1:We'll make sure to link all of your socials, all of your websites, any way to reach out to Family Hot hotline. We'll include in our description. So thank you so much. Thank you all righty, all right, bye-bye cool.