Aaron Macias is the owner of Immaculate Lightscapes, a company that provides commercial and residential outdoor lighting in the Greater San Antonio area. Aaron discusses the challenges of transitioning from an employee mindset to an entrepreneur mindset and the importance of building value in his services. Aaron also shares his marketing strategies, including flyers, yard signs, referrals, and word-of-mouth. The conversation explores the importance of maximizing every opportunity in business, the significance of building relationships with customers, and highlights the value of investing in one's character and integrity as a business owner.
Takeaways
Aaron Macias is the owner of Immaculate Lightscapes, a company that provides commercial and residential outdoor lighting in the Greater San Antonio area. Aaron discusses the challenges of transitioning from an employee mindset to an entrepreneur mindset and the importance of building value in his services. Aaron also shares his marketing strategies, including flyers, yard signs, referrals, and word-of-mouth. The conversation explores the importance of maximizing every opportunity in business, the significance of building relationships with customers, and highlights the value of investing in one's character and integrity as a business owner.
Takeaways