Episode 7: The Role of a PPC Client Manager

A Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns to meet these objectives, and ensuring seamless communication throughout the process. This role involves not only managing client expectations and delivering regular performance reports but also providing insightful recommendations to optimize ad spend and maximize ROI. The Client Manager must stay current with industry trends, platform updates, and competitor activities to offer proactive solutions and maintain a competitive edge. Their success lies on strong interpersonal skills, a deep understanding of digital marketing, and the ability to translate complex data into actionable strategies for clients.

In this episode, we discuss the role of a Client Manager in a PPC agency with Mark, one of our senior Client Managers. Drawing from his experience, Mark shares insights into the responsibilities of a Client Manager and how he balances client meetings, campaign analysis, and strategy development, ensuring that each client's needs are met promptly while keeping a keen eye on optimizing campaign performance. 

Tune in!

Key Highlights from the Show

[00:01] Intro and what in for you in today’s show with Mark

[01:08] Mark’s background and experience in client management

[02:55] What onboarding entails and how it works 

[06:52] How to balance business objectives and client advocacy 

[10:26] How to structure and reframe your profitability 

[12:21] What a client manager’s typical work day looks like

[16:04] How to effectevely manage different business tools 

[20:44] How to use ASANA and how it works 

[23:54] Client managers work for market leaders 

[27:42] The quarterly business review (QBR) and why it’s important

[29:42] 3 challenges that come with client management 

[32:31] 3 things Mike love about client management 

[34:50] Wrap-up and end of the show 

Notable Quotes 

• The clients managers role is to advocate for the client. - (06:00)
• Client manager is an invaluable role because you get so much out of that day-to-day communication with clients around the business. - (07:43)
• It's always good to look over the last 90 days and see what you've done; QBR is a time to take a step back see what you've done and what you'd like to do.- (27:42)

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