Testing is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to systematically evaluate different variables, such as ad copy, headlines, images, and audience segments, to determine what resonates best with their target audience. Testing allows you to identify what works and maximize your efforts, thus making data-driven decisions that enhance campaign effectiveness. Continuous testing not only helps in uncovering what’s working but also in adapting to the rapidly changing digital landscape, ensuring that your marketing strategies remain relevant and effective.
In this episode, we discuss the principles of testing, its importance in digital marketing, and key strategies for effective testing with Dan, a co-founder here at PPC Geeks. Drawing from his background, Dan shares insights from over two decades of experience in testing.
Tune in!
Key Highlights from the Show
[00:01] Intro and what in for you in today’s show with Dan
[01:03] What testing mean in a digital ads context
[02:16] Why you should test no matter the size of your account
[05:23] What you need to start tracking and testing
[07:01] How much budget to allocate to testing
[09:23] What's A /B testing, and how and when to set it up
[12:48] How to test descriptions, headlines, and other different elements,
[16:49] Conversion per impression and why it’s important
[23:22] Accurate conversion tracking
[24:20] Tips to take away from the show on testing
[27:22] Wrap-up and end of the show
Let’s Connect
PPC Geeks
Website: https://ppcgeeks.co.uk/
Facebook: https://www.facebook.com/PPCGeeks/
Twitter: https://twitter.com/PPC_Geeks
Instagram: https://www.instagram.com/ppc_geeks/
Testing is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to systematically evaluate different variables, such as ad copy, headlines, images, and audience segments, to determine what resonates best with their target audience. Testing allows you to identify what works and maximize your efforts, thus making data-driven decisions that enhance campaign effectiveness. Continuous testing not only helps in uncovering what’s working but also in adapting to the rapidly changing digital landscape, ensuring that your marketing strategies remain relevant and effective.
In this episode, we discuss the principles of testing, its importance in digital marketing, and key strategies for effective testing with Dan, a co-founder here at PPC Geeks. Drawing from his background, Dan shares insights from over two decades of experience in testing.
Tune in!
Key Highlights from the Show
[00:01] Intro and what in for you in today’s show with Dan
[01:03] What testing mean in a digital ads context
[02:16] Why you should test no matter the size of your account
[05:23] What you need to start tracking and testing
[07:01] How much budget to allocate to testing
[09:23] What's A /B testing, and how and when to set it up
[12:48] How to test descriptions, headlines, and other different elements,
[16:49] Conversion per impression and why it’s important
[23:22] Accurate conversion tracking
[24:20] Tips to take away from the show on testing
[27:22] Wrap-up and end of the show
Let’s Connect
PPC Geeks
Website: https://ppcgeeks.co.uk/
Facebook: https://www.facebook.com/PPCGeeks/
Twitter: https://twitter.com/PPC_Geeks
Instagram: https://www.instagram.com/ppc_geeks/