The Digital Toolbox Podcast

#1 - John Spier - Spier Electric

April 05, 2024 Enmanuel Tejada
#1 - John Spier - Spier Electric
The Digital Toolbox Podcast
More Info
The Digital Toolbox Podcast
#1 - John Spier - Spier Electric
Apr 05, 2024
Enmanuel Tejada

Welcome to another Episode of The Digital Toolbox Podcast! 

Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!

Today our gest is John Spier, then owner of Spier Electric in New Mexico and Owner of the Warhammer Electric brand on Instagram and YouTube.

On this episode me and John discuss various topic including starting an electrical business, how relationships are key, and work life balance.



Spier Electric IG: https://www.instagram.com/spierelectric/

Warhammer Electric IG: https://www.instagram.com/warhammer_electric/

Spier Electric Website: https://spierelectric.com/



WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!

Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today! 

https://webpixel.ai/

551-280-9195

Show Notes Transcript

Welcome to another Episode of The Digital Toolbox Podcast! 

Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!

Today our gest is John Spier, then owner of Spier Electric in New Mexico and Owner of the Warhammer Electric brand on Instagram and YouTube.

On this episode me and John discuss various topic including starting an electrical business, how relationships are key, and work life balance.



Spier Electric IG: https://www.instagram.com/spierelectric/

Warhammer Electric IG: https://www.instagram.com/warhammer_electric/

Spier Electric Website: https://spierelectric.com/



WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!

Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today! 

https://webpixel.ai/

551-280-9195

Manny (00:00.75)
Boom, there we go. We are live. All right, ladies and gentlemen, welcome back to another episode of the Digital Toolbox podcast. I am your host, Enmanuel Tejada I am the owner of WEBPIXEL, we're a digital marketing agency, and I am going to be having a guest today, John Spier, the man, the myth, the legend. Go ahead and introduce yourself, my brother. Ha ha.

John Spier (00:02.808)
Perfect.

John Spier (00:21.057)
Hi, I'm John Spier. I am the creator of Warhammer Electric on Instagram and YouTube and then the real owner of Spier Electric here in Albuquerque, New Mexico.

Manny (00:37.954)
Boom. Awesome, John. So go ahead and tell us, man. So I know that you recently started Spier Electric, but first before we even get to that point, how did you get into the trades? How did you become an electrician? How did you rise the ranks? Let's get into that.

John Spier (00:53.48)
Alright, so it all kind of starts back in 2008-ish. I was working at a Starbucks, which I'm sure everyone's familiar with. I was a ship supervisor over there and I got promoted to ship supervisor, which at the time I kind of thought that was like a cool little...

Manny (01:09.518)
Thanks for watching!

John Spier (01:22.212)
college job for me because I was going to school for architecture. I loved architecture. I loved everything about it. It was a great, you know, entrance into the world. College-wise I had a couple scholarships and what had to end up happening was I'm working at Starbucks. I'm going to school. I'm having the hardest time.

imaginable with my teacher. I didn't speak any English, which blew my mind for being in American school that this guy had hardcore broken English teaching college level students. So it was a difficult learning curve for me and I was just having a difficult time with it.

I did an internship with an architectural firm here in town. And I just happened to meet the guy who hated his job. You know, he just hated everything about what he's done with his life. And he kinda, kinda steered me away from it, to be completely honest. To give you an example, we're hanging out.

Manny (02:45.835)
Really?

John Spier (02:47.084)
he's telling me to fill out some paperwork and then he's just like why would you why would you want to do this he's like i want to be honest with you like it you know let's have a real conversation here and i'm like alright he's just like why do you want to do this and i'm like i mean my whole my whole goal is to do this you know i want my name on the building you know an architecture firm and you know i want to

build and design and that's you know that's what I want to do. He was just like it's not good enough. Yeah he's just like that's just not good enough you're gonna he's like you know what's gonna happen I had that same thought and you're gonna be me and you know what I hate my fucking job. I hate it. It's the worst. I was like why do you hate it? You know like this is great.

Manny (03:22.018)
Wow.

Manny (03:39.426)
know and how did that impact you John because like I would never put yeah I would never put somebody down like somebody's like up and coming and they're telling you their ideas I would never shoot him down like that like how did that impact did that make you want to actually get away from the whole field or

John Spier (03:51.003)
I know.

John Spier (03:55.564)
No, it like, so like, I hate when people tell me I can't do something. It's like, you know, it's embedded in me and just to be completely, I don't know. I can't, I can't handle that particular information for whatever reason. And I like to prove people wrong. And so like, I stuck with it and they kept sticking me with this guy. And...

Every day was just something like, he was just like, you think you're gonna, you know, you think you're gonna go to school for 10 years and you're gonna waste all this fucking money. And for what? So you could sit at this, he has fucking cubicle with me. He's like, dude, seriously, like, you should really think about not doing this. It's not, you know, it's not what you think it is. He's like, this is a, he's like the.

the names have been chosen already. You know, he's like, he's just giving me this hard time. And I was just, I don't know, I was starting to get bummed out, right? Like, it was just like, oh man, maybe this isn't what it's cracked up to be. And my buddy, I'm working at Starbucks, I'm in the late shift, it's like six o'clock or something. My buddy comes in and he has this whole crew of people with him.

And it's a crew of electricians, crew of guys that come in and you know they're just a good group of guys right? They're happy, they're just freaking celebrating the day, they just finished up a project and you know they kind of come in and they're just like, you know I knew the guy because he was my older brother's friend and he was just like, hey what's going on man? Blah blah blah.

is that this is my crew you know here's this guy this guy this guy this guy like uh... man you know that's we can also look super happy what do you do and he's a second electrician i'm like oh shit

Manny (06:05.879)
So he had started his own company.

John Spier (06:08.672)
no he was working for somebody they just finished up a project he was a foreman and uh... he just and he had his own company and i think it was just like more on the side and stuff he was a very intelligent individual uh... i learned quite a bit from him and you know just a lot of like things that like kinda pertain to electrical but kinda don't and you know he was he was a very you know

wise for his age I would say. Just a old soul type of cat. But he was just like hey do you ever want to like you know give up your dream of being a barista? You know busting my balls he was like do you ever want to give up doing this shit? Like come like you know come hang out with me and the crew and we'll put you to work man. And I was just like.

Manny (06:44.494)
That's cool.

Manny (06:57.548)
Hahaha.

John Spier (07:06.068)
It's 2000, you know, it's 2008. I'm getting kind of bummed out with the architecture thing. And I'm just like, you know what? Like, I thought about it for like maybe like a solid two days. And I was just like, maybe I should, you know, just give it a shot. And then I went to my first interview with, you know, as a construction worker. And it.

it just happened to be probably the worst interview I've ever done in my entire life. It was awful. My buddy tells me, he's just like, you're hired. And I'm like, cool. So what do I gotta do? He's like, you gotta go to the office, you gotta go meet this guy and tell him what, tell him about you and then he'll sign you up and get you rock and roll. And I'm like, alright, cool.

I showed up there 15 minutes early. I was in like a suit tie, the whole fucking nine. I get there telling him like, hey, my buddy Ben sent me here and he said I'm hired and he's just like, I didn't hire you. He's just like, and I'm like, oh, kind of a small problem.

Manny (08:30.274)
No way.

John Spier (08:31.756)
kind of a small problem because I did quit my job thinking I did have this job. And he's just like, well, he's just like, we're not even hiring. What are you talking about? And I'm like, I could, you know, maybe I misread the situation, but he's just like, I guess just, let's uh, give you an interview, I guess, you know? And he's just like, well, you know, what's the worst that can happen.

Yeah, yeah, I mean... Yeah, so I had to interview with the... with the actual boss man, right? And so... I'm interviewing with the boss man, he's just like, alright man, so... what do you know about electrical? I was like... nothing. And he's like... good start, good start. Umm... you know... you got any tools? And I'm like...

Manny (09:01.134)
Have you had to interview again?

John Spier (09:30.672)
No, don't get no tools. He's just like, he's like, you're bad in a thousand right now, dude. And I'm like, you know, I'm sorry. I just, I don't know what I was thinking. I just kinda jumped in here and he's just like, he's just like, all right, do you have any experience doing construction work? Like, you know, painting, putting stuff on fences, you know.

anything, working on cars. Like I work on my car and he's just like okay, alright, um, can you dig a hole? And I was like yeah, sure I can dig a hole. Yeah, I know how, he's just like okay, cool, well there you go, that's something I could actually use you for. You can dig holes. That's perfect. So let's, let's go meet this guy in the back.

Manny (10:26.862)
professional hole digger.

John Spier (10:28.756)
Yeah, he's just like, I'm gonna give you the tool that fits everybody's hands and it's called a shovel. So you just get your little happy ass out there and start digging a hole. And I was just like, alright. So for that summer I spent digging and then I think I went through the apprenticeship for about three years.

Manny (10:46.23)
Holy shit.

John Spier (10:58.024)
And then I had this opportunity to go to California and be an electrician out there. So I got out of the apprenticeship, moved to California, and then when I got there, people there were like super excited with me in the sense that I could read plans. So they were just like ecstatic about it.

me being able to read plans and...

Manny (11:28.973)
And this whole time, John, you were like, you were living in New Mexico still, right?

John Spier (11:32.692)
Yes sir, yes sir. So I was in New Mexico and then I had an opportunity to go to California and work on some projects out there. And I met these guys, they were really cool. Let me work on Stanford University while I was out there. We did the dorms project that was out there. It's a very union based company.

you know very union based is what California is and I was a non-union and I've been a non-union for a long time and forever actually I've never went to the Union and you know so it was a very small niche market that California has for non-union contractors it's you know there's

very seldom that you get like a huge project or like a, you know, like a, it's more like malls, like Palo Alto dorms, you know, not the, not the university, but just the dorms in the university, right? Like very small scale stuff. And so, but the nice thing about the California trip was I got to learn.

Manny (12:52.79)
Wow. And so what, so how do you go from?

Manny (12:58.294)
Holy shit. And then, so how did you go then? You're, so you see your friend coming into Starbucks. He looks happy and he was an electrician or was he doing construction?

John Spier (13:06.4)
no use electrician and uh... by a said great dude rican and i just uh... you know and i know we can talk about this uh... a little bit ago but just a little leap of faith you know you just kinda took a chance on in can see what happens bill chips on black and let's see with that what that what that

Manny (13:30.446)
Wow, man.

John Spier (13:36.424)
you know to the construction industry and you know and throughout that first three years of my career the first two were like you know they were rough. I wasn't good at it but like it was one of those things you just kind of keep persevering through it to get to like a I guess like a more comfortable state and then I got like a little bit comfortable.

and then I didn't want to be comfortable anymore. I just like had this like itch to, you know, to go do something different. And that's what led me to California. And I, you know, leap of faith, throw the dice, went to California and they showed me how to be a foreman. And then I was just like, oh, you know, this is exactly what I wanted. And then...

similar situation coming back I had an opportunity to be an estimator. So I basically flew back to New Mexico and worked for the exact same company and did their estimating for them and they showed me how to estimate and it was just like I was like I was just kind of just taking everything I could take in

Manny (14:59.1)
That's awesome.

John Spier (15:04.76)
as fast as I could take it in and so now we're like year four year five around that area and I got an opportunity within the company to be a assistant project manager So and then I jumped on that deal and I was just like alright, you know, and I really liked project management I thought that was That was kind of like my calling in the electrical industry I was always a very good

troubleshooter but project management like was my like my forte at the for I would probably say a good ten years roughly it was that was like my gig no not ten years that's a that's kind of an over exaggeration it was more like seven and then

Manny (15:57.602)
seven years, but that tells me a lot about your job because that really kills. Cause you took that leap of faith to leave human. First of all, you took the first leap of faith when you left Starbucks, your regular job, you were comfortable, you probably had a 401k. You did that to go and work in the trades as an construction. Then a couple of years later, you took the leap again to go to California. And then you came back and you became.

John Spier (15:57.676)
You know, like about sit, yeah.

John Spier (16:16.13)
Yeah.

Manny (16:24.27)
estimator and then you became a project manager. So it's kind of cool because you kind of went through all the stages that you would eventually lead to where you are now as a business owner, right? Where you do all that stuff. You do estimating. You are the project manager. You are doing some of the work sometimes. So that's pretty awesome. That's an awesome way to get to it.

John Spier (16:25.26)
Yep.

John Spier (16:35.139)
Yeah.

Exactly.

And it was just one of those deals where like, and I think if you rewrote the story, like I don't think I would become the estimator. I think I would, if I was still at the company and I never went to go learn how to be a foreman, like I would just be a journeyman. And, cause that's just how that company worked, you know? It was just like, no one really moved up in the company unless they knew a specific skill.

Manny (17:04.973)
Thanks for watching!

John Spier (17:11.38)
So I would have just probably stayed right where I was if I didn't jump. But since I had the skill set now to be a foreman, when I came back and the opportunity for Estimator was there, I was like, I'm going to take it, I'm going to try it, and then the assistant manager, or assistant PM came up and then...

I was doing like a combo, assistant PM, estimator situation, and then, you know, gaming project manager, and then eventually like I got to run the service division. I think I might have mentioned it, but like I was a really good troubleshooter. And so like I could actually help the guys on the field like solve problems. So they kind of thought that...

you know they put me in the service department like that was a good fit for me because natural problem solver you know service is a lot of just solving people's problems on a daily basis it's a little bit of chaotic and i was kinda like the young the youngest cat there so they were just like let's just see what we can keep throwing at this guy and you know see what sticks the best but you know

that had came up and then another company had reached out and said you know, hey we want to make you like our full time big projects manager and you know, part time service dude pretty much and I was just like alright, you know, that sounds like a good deal and gave that a shot and we did like probably anywhere between like 2 million and like

six million dollar jobs and i kinda found out through that process i didn't like that at all i hated it i learned a lot about business and a lot about you know you know just project management you know multiple hundreds of people

Manny (19:14.678)
Wow. That's very nice.

Manny (19:29.79)
And what did you hate about it, John? Like, what was it that, because you learned a lot, but what was it that made that like, you didn't like him all that?

John Spier (19:37.036)
I could be very specific in the sense that I'm very used to talking to the guys, knowing who all the guys are, and you know, actually just being personable with them, you know, and just having this ongoing conversation with, you know, just like, you know, I know this guy Curtis, right? Like, he's great.

and I know his family, I know his wife's name, I know his kid's name. Great dude, know everything about him. He knows everything about me. Like we're that kind of close. And then at that particular company, it was more of there was like 400 people there and I didn't know anyone. And I'll give you like the best example of the whole situation.

John Spier (20:33.164)
company, a smaller company and there was this guy that walked in the door looking for an interview to be one of the apprentices and I interviewed him and he was like, hey John, what's up man? Like, you know, and I was just like, hey, you know, what's going on? And he's just like, you remember me? I'm like.

You know, you know, it's not it's not ringing a bell and He's like dude. I've been I've been on every single project you were at with the other company like for The last three years, you know, and I'm like, what do you mean? He's like I was on Tows. I was on the you know, the Bavarian I was on MDC I was on this other project. I was on this product. He was on literally every single one of my projects

And I didn't even know he existed. You know? And that was one thing I just, I hated about it because it's like, I knew the foreman, I knew the superintendent, but that's the only people I knew in the group. You know, like, we would have these gigantic, you know, Christmas parties. I wouldn't know anybody, you know, other than the ownership.

and the project managers, the other project managers, and at the very least the foreman, right? And that was it. That was all I knew. And I didn't like not having that kinda like just normal comodary with the guys that I was used to. Cause at the first place, like I knew everybody and everyone knew me. We, you know.

and there was like a level of respect there in the sense that they always knew my capabilities, you know, and respected what I had to say versus this other company where like they didn't know that I'd been through the trenches with them, they didn't know anything about me, you know, they didn't all they knew is, you know, if the white heart, white hard hat showed up then you know, we gotta duck and hide

John Spier (22:55.213)
and get away from this guy, because, you know, this guy...

Manny (22:58.292)
It sounded like you weren't able to build a good connection with these guys.

John Spier (23:01.908)
Yeah, absolutely. Because to be honest, I think the biggest asset that I feel like a lot of companies do this, I've seen it firsthand. But I think the biggest issue is that the people are the business.

If you don't have the right people and you don't have good people, then you're not going to, at the end of the day, you're not going to have a good product. Because you know, if this is just a job to them, they're not going to, they're not going to give a shit. Right? Like you have to make this, make them feel proud of wearing this logo on the side of their chest. And if you do, if you can...

that then I mean you can have your back turned and these guys are still gonna be working their asses off because at the end of the day they know that they represent something a little bit bigger than themselves and you know what I saw at the other place was like a lot of people hiding in the bathrooms and a lot of people hiding from me and I hated it and I don't think you can make like a

like a good, like quality team when you don't have like a quality leadership that's present in there and just able to work as hard as the team is. Because if they know that you're in the trenches with them, then they're definitely going to bust their ass a little bit harder knowing that the boss man's out here with us. You know, we're going to knock this out.

Manny (24:55.438)
Dude, yeah. Yeah, I couldn't even more. Yeah, it's like Napoleon. That's why I love Napoleon so much. One of his things was that he would always when he would be in the war, and he would be you would see him in the field, right? You would see him doing the most menial task and he would do it all effort. Right. And the guys would see it and like, yo, let's fucking go. Like this guy's here with us. You know, he's one of us. And I love that camaraderie myself.

John Spier (25:13.108)
Yeah, this is the fucking guy, right? Like... Yeah, and it's the burn the ships mentality, right? Like we're gonna burn these ships and there's no retreating, we're fucking going for it. And you know, I'm the one who burned the fucking ship, so let's fucking go, you know? And let's get this shit rolling. You know? Let's go.

Manny (25:37.363)
Let's fucking go. Yes sir. That's what I like to hear right there. So you know what, then that's a perfect segue for us to go into the next topic, which is what made you go from being an employee to being an employer, right? Starting your own business. You recently started Spier Electric in New Mexico. What made you do it and what's kind of your vision there with that business?

John Spier (25:58.852)
So what made me start it was I've been in this trade for a long, or I feel like in my personal opinion, a long time. About 15 years ish. I think the biggest accelerator of the whole situation was this last place I was with. You know.

It had all the bones to be what I wanted it to be. It had the small time feel. It had the right bonus structure. It had everything you wanted. Or everything that I wanted in the company and that I could stand for and proudly put my name on that chest. And it was just missing one little piece.

That was just a...

And it might sound like crazy, but like the one piece that I was missing is just someone at the helm that could understand the difference between like you know a guy and like an employee and Like you know What you can accomplish with the right team versus what you can? What you can't accomplish with just throwing?

money and shit at it. You know, because you could throw money at anything and you know, it will solve your problem eventually. But if you don't have the right team then it's just not going to work out. So I saw that and then I saw my competition in town and that seemed to be like a...

John Spier (27:59.168)
What started the whole thing is we went to go repair this one project from another contractor and The owner was on site He was doing his he was doing his absolute best. He gave it hell. He tried his best and He just he wasn't capable of doing this particular project yeah, it was manpower issues a knowledge situation and

I'm starting to talk to this guy because he is like an absolutely nice guy. Totally nice dude. And I'm like, oh man, like, you know, where's the boss man at? And he's just like, oh, I'm the boss man. And I'm like, oh shit. You know, and I was like, when did you start? And he's like, I started this year. And I'm like, oh man, you kind of bit off a little bit more than you could chew. And he's just like, he's just like, I'm just happy you're here and you're helping me fix this and blah, blah.

And then like my brain starts like, I mean you could do this and you know, no disrespect to that guy at all. But I'm like if this guy could do this, like you know, what's, what am I doing? You know and I kind of just thought about it for a while and then you know, little things started happening like this.

this little vision right here kinda came to my head and I'm like man I love that as a logo you know that'd be a really cool logo you know so I designed it and I was just like oh man that looks good and then I started visualizing it and I'm like you know what let me go take the test you know I'm gonna go take the test I'm gonna go see if I can pass this thing

Manny (29:39.32)
Hahaha.

John Spier (29:56.872)
and see what I need to do and kind of take that next step. So I took the test and passed it and I was just like so ultimately really proud of myself just for passing that. And then they told me like hey you need to go get with New Mexico Tax and Rev and you gotta go do this and you gotta do this, you gotta do this, you gotta do this. There's like a million miles of red tape. So I was just doing those things one by one.

And each time it just kind of was just like, this is happening, you know? And I was still working with other company doing everything I could.

Manny (30:35.631)
And you were doing this while working your regular job or you already quit and then go fully and do everything else.

John Spier (30:38.568)
Yeah.

John Spier (30:42.128)
Exactly and you know we were military contractors right and so at any given time it was just like hey you know you need to go across the state and go talk to these army cats. I'm like alright you know and like there's like probably a few times where I would say that like I had a test scheduled or something scheduled.

in that time frame and I'm like...

you know so I would like you know do my best to go haul ass over there and then still be able to do like a phone conversation with somebody like at six o'clock so I could you know at least you know like hey I'm sorry like you know we're doing this or doing that but like I'll you know can we reschedule for like next week or whatever so it was a lot of that

John Spier (31:44.728)
First getting into it.

Manny (31:46.03)
So you, so John, you mentioned that you were, like you had appointment with like clients and then you would get sent over across the state and you wouldn't be able to work with that client.

John Spier (31:56.748)
No, no, more like when I was first starting, like there's just like in New Mexico, I don't know how it is everywhere else, but like in New Mexico, there's a lot of red tape for you to get even started as a contractor. You need to have like your workman's comp, you gotta have all your insurances on board. Gotta have, you know, set up through New Mexico Tax and Rev. You gotta be in the workforce solutions part of it.

um... get it like meet with like you know the potential clientele i was just trying to get this thing to the point where like you know if i was to get a job that there would be like no issues that i'm licensed and bonded i'm good to go a hundred percent there's no you know there's no question about any of this stuff like

you can trust me like you know I gotta get my QuickBooks up and running and I had to get just like and I would say that took about three months total like three months of just dedicated trying to get that thing up and running before I even did my first job and you know I wanted to get the logo perfect I wanted to get.

Manny (33:21.166)
Thanks for watching.

John Spier (33:22.764)
the laptop ready, my S-Main software is on point, you know. Get my proposals, my warranties.

Manny (33:31.718)
Dude, I love that, yeah. Sounds like you're really, really...

Manny (33:37.578)
That's awesome, man. Because it sounds like you really went out of your way to make sure that everything was just set, done right before, you know, jumping into what a hundred percent. And so were you doing that while working on a normal job or did you have at that point, did you already quit your normal job as an electrician to start piecing together the business? How did you go about that?

John Spier (33:56.3)
No, I stayed working and basically just did this all after hours. So like I would do my regular, because essentially my job title at this other place was just like I was the electrical division manager. So I just ran the electrical division. I did all this, made and did all the project management, scheduling, you know, billing.

the supply, I was the social media guy, I wore like a million hats at this company. And I would just basically just, you know, as soon as I got off of work I shut off my phone and then just focused on getting this up and running. And it, I mean, it was, I gotta say, it's not like, if you go about it that route it's

not for the faint of heart. I'm very blessed and very lucky that I have just a true blue family that just had my back and understood that what I was trying to accomplish was the greater good for all of us. My wife and kids, they were

little angels I gotta say. It was just... They just believed in me and they were like, you know, you gotta do what you gotta do and I spent countless hours on this very computer I'm talking to you on. Just...

Manny (35:41.381)
That's awesome man. I love that.

John Spier (35:45.1)
But for me, it was...

Manny (35:46.782)
I love that man, I love that. And, man.

John Spier (35:53.356)
So for me it was like...

I like kind of equated to like a blank canvas, right? I feel like business people and artists are about, you know, they have a lot of similarities with them and starting a business is like having a blank canvas. So just like an artist going through every aspect of trying to...

You know, get every detail right. Sorry, I got my little guy coming in. Come here, come say hi real quick.

Manny (36:36.391)
Tell them to say hello to the firecrack.

John Spier (36:38.968)
So this is my little guy Lucas. He's being a dinosaur right now.

Manny (36:45.878)
What's up Lucas?

Manny (36:49.871)
Hahaha

John Spier (36:50.52)
Sorry about that. He just likes to see what's going on.

Manny (36:55.266)
No, I'm good, I'm good. That's the frequent error of being electric right there.

John Spier (36:58.396)
Yes, yes it is. Yes it is. So it's like a blank canvas. You know, and just like an artist putting every single detail that they need to put in, you know, a business owner needs to put every single little detail that they can put in. So for me that was extraordinarily important.

Manny (37:05.095)
Awesome.

John Spier (37:24.588)
to have my proposals look professional and clean, to have an email address that had this, you know, John at Spier Electric and all this, all these little things were very important to me. To have a unique phone number, to like having a website, to having the Instagram set up, the TikTok set up.

The YouTube is good to go, you know and You know have the social media presence Because my market here in Albuquerque is just very

Manny (38:04.219)
Dude, yeah, that's so important. And you know what, John?

John Spier (38:10.092)
Good? Yeah.

Manny (38:10.366)
Sorry about that. Let's head on that actually right there. The fact, the social media, because that's something that you have an epic background behind that. So tell us a story actually, because we were talking earlier, you mentioned that you started Warhammer by accident. And for the people that don't know, explain what Warhammer Electric is and tell us how you started it.

John Spier (38:23.83)
Yeah.

John Spier (38:29.556)
yeah absolutely so more hammer electric is basically just like a accumulation of a bunch of people's hard work and you know just at the scene seen in viewing different things from different states in america and even far out into like other countries to see how they do stuff it's a mixture of tools workmanship

And you know, just having that like warrior mentality, I guess, was the thought process behind it. It's funny how it got started. Like, I kind of did it as just like a joke. Not even like a joke, but like something to release some tension at work, right? Kind of like start memes, like little memes and you know, just kind of...

making fun of what is going on in the industry at the time. You know, and then I started kind of getting into it and you know, started taking pictures of my tools and you know, certain people would ask like, oh what kind of, you know, what kind of tools is that? And I responded to as many people as I could and I just started to kind of just like keep creeping up and then uh... I started the YouTube thing and...

I made this video about how to make a box the correct way. It was just a very simple, quick video. I had put that on Warhammer on Instagram and it just went straight to YouTube. It just really exploded from there. It was really overwhelming to be honest.

I got like all these people coming in asking me like, oh man, like, you know, because I said one thing in that particular, that video that really like hit home with everyone who watches it. And it's just that, and the thing I said was, you know, you always want to think about the next guy.

John Spier (40:52.308)
So when you're making up your box, you know, just make sure you do it in a way that when the next guy sees it or opens it up that you're not putting him or her in any danger. And that's all I said, you know, in the video and the rest of it was, you know, explanation step by step. But like that one little phrase kind of jump started the YouTube.

and then extended the war hammer to what it was and I was just like wow that's incredible. We went from like I think like a thousand people to like fifteen thousand and like nothing. And it was just, it was crazy.

Manny (41:39.714)
Wow, and that's on YouTube or on Instagram.

John Spier (41:43.184)
on Instagram and then on YouTube where I think we're about like 8,000 or something like that. The amount of people who watched that one video was just astronomical and that's what really kind of jumps set it off into and I really dove deep into it.

Manny (41:55.15)
Wow, man, that's awesome.

John Spier (42:08.788)
I got lucky enough to, because of that, to be voted as the electrician of the year for Klein Tools because a lot of the followers had put on there that this guy needs to be the electrician of the year. They separated into different market shares. I was the electrician of the year for...

uh... the southwest region which is really cool and flying tools did like a phenomenal job showing me their factory we got to see like a pair of lines being made from start to finish and it was just it's just really fun and you know it was a wild ride and i loved it the social media i can't speak highly enough about it there is some good about it

And because there is a large community that actually is not like, you know, because I know a lot of people get like weirded out I guess about social media, especially a lot of the older generation. They're not like, you know, just keen on it. And like I'm, I know whatever. Like I, I know people talk shit on there.

Manny (43:25.946)
Okay.

John Spier (43:35.82)
that's part of it but you kinda just take it for what it is and it's a stranger talking shit to you right? Like, if I could just, you know, it's not a big deal and you know, because I don't know that person right? Like he's not, yeah, he's not hurting my feelings like it's, you know, it's a whatever it's a stranger right? It's, who the hell cares right?

Manny (43:47.21)
Yeah, yeah, exactly. It's the request of closing on the other side of the internet.

Manny (44:03.086)
Exactly. And what's funny, John, is that it's not even an issue with you. It's something is bothering them about themselves. And then they want to release that on you. Right. When in reality, if you look at the mirror, they might find the issue. Right.

John Spier (44:09.46)
Yeah.

John Spier (44:15.844)
Yeah, exactly. You know, a lot of the certain group of guys, they like to talk crap about just that I'm non-union. That's kind of like a big sticking point with a lot of people is that I'm a non-union contractor. But once again, I don't know any of these people could

honestly careless it doesn't matter to me then ones I do respond to are the comments that the comments that like people are like oh my gosh thank you for making this video it really helped me out and you know like you know what tool is this like I'm really interested in getting this particular tool or you know like where did you get it at or you know things like that like I'm more than happy to respond to because

Manny (44:52.159)
Yeah, it doesn't matter.

John Spier (45:13.88)
You know, it's a genuine question that, you know, deserves a genuine answer. But when you're just talking shit, I mean, it is what it is. Like, just... skip. Ha ha ha.

Manny (45:24.987)
Hahaha

Skip, yeah, why even waste time on it? And so our next segment here, John, let's go ahead and talk about some of the topics that you really, really have some strong beliefs in. And those three topics are starting a business, which we already covered. You did a great job explaining how you went from employee to employer and how your family had your back. The second thing was...

John Spier (45:42.412)
Thank you.

Manny (45:48.858)
work-life sorry Relationships are key and work-life balance So go ahead and talk about those two items John and kind of what that means to you and how that's kind of allowed You to get to the point to where you are at right now. You have your own electrical business. You're doing your own thing Go ahead and talk about that for a second here

John Spier (46:05.452)
Yeah, absolutely. So, I mean, in the work-life balance situation, I think the most important thing is having a partner. In my case, it's my wife and my kids, you know. But my wife specifically has done...

like has your back and you know believes in you and so having that right person in your corner will make your work-life balance happen and if you don't have that you know I feel really bad because it's just you know I'm very blessed in that sense where I did find like a true partner in this in this world and um

being able to... because I think the biggest thing about work-life balance is just finding... because it's never really balanced at all, right? Like one person is always going to do more than the other person and you know where I do a lot more of this she makes up for that and vice versa and if you can find...

that balance between each other, that will be able to set your work-life balance free in that sense in my personal opinion. Just having the right partner is key.

Manny (47:42.474)
And yeah, that's good, man. And that's something I have a question for you, John, because I'm 24, right? I'm not married. I don't have any kids. So in my case, I can literally work 24 hours if I wanted to in a day, right? Because I don't have any of those responsibilities that you mentioned. So in your case, you're a father. You have a wife. You have a husband.

John Spier (47:55.971)
Yeah.

Manny (48:05.734)
the things that are involved in their lives, you are also involved with you, right? Because you guys are a family. So how do you find enough, like, how do you balance your day out to be able to get the things done that needs to get done in your business so that your clients are happy and fulfilled while also making sure that your family is fulfilled? Like, are there specific things that you do to accomplish that or what?

John Spier (48:10.005)
Exactly.

John Spier (48:26.9)
I do feel like I have my own weird routine, I guess is the best way that I can describe it. When I'm home, I like to be home and present with my family. That's just something I try to do. I'm good at it some days. Some days I'm not very good at it.

Manny (48:35.726)
from.

John Spier (48:51.484)
One thing I do first thing in the morning, or at least I try to every day, you know, is go to the gym. And this is when everyone's sleeping, so at like 4 o'clock in the morning, I get my ass up and go to the gym and just have my own alone time there, work out, you know, get my head right for the day. And that's how I start the day, is just kind of like accomplishing.

that single task of just waking up and getting to the gym and going there and just having like you know just a good start to the day. Being able to accomplish that you know kind of sets the mood for the rest of the day. And then you know when everyone is waking up you know I am the cook in the family so like I like to cook and so like.

I'll do my best to make breakfast, especially on the weekends. Every weekend I try to do a big breakfast morning and a big breakfast dinner or a big dinner. Just cook for everybody and have a little bit of family time.

And during the work week, it's a very strict schedule. And for the most part, we have all our jobs in town, which is very lucky. I know a lot of contractors don't have that same capability, because it does make it hard when you have to go out of town and work out of town and be away from everybody.

Especially when you have kids, all that junk. It's like, it's very, you know, it's very hard on not only you, but like on the family especially. So for me, you know, I try to do a lot of our work in town so I can come home.

Manny (50:48.247)
Wow.

John Spier (50:50.544)
at like 3.30 every day and then spend the rest of the evening with them. And there's things that pop up, right? Like little emails or questions or people call me and have like certain things and I just kind of have a rule like at dinner, like I'm not going to answer and that you know at certain times during the day slash night I'm not going to answer that phone.

going to answer my phone. You know, I'm just, it's not going to happen. And then if, you know, I'm talking to my wife, I'm not going to answer the phone. And if I'm at the dinner table, I'm never going to answer that phone. And those are just, like, I could do it afterwards. I could do it before it, but I'm not going to do it during...

our dinner time, our special times, right, during the day. That's just, you know, that's how I go throughout.

Manny (51:53.61)
Yeah, totally. And I love the fact that you have that, that self respect, you know, you have that, that line and you're not going to cross it for anybody. Right. Cause at times, you know, it's very important to do that in life. Right. I mean, if, if you don't stand for something, then you, you fall for anything really. And, and one key thing that you mentioned too, that I also perform is those workouts in, in the morning. Right. Cause once you get the workout in,

John Spier (52:09.919)
Absolutely.

Manny (52:18.246)
early in the morning, the rest of the day is easy. You already want the day early. I don't forget who says it, but they always say you have to eat the frog first thing in the morning. So you get the most difficult thing done in the morning, the rest of the day is easy. So I love the fact that you mentioned that as well.

John Spier (52:20.212)
Yeah.

John Spier (52:28.476)
Yeah. Yeah, absolutely. I mean, for me, that's a big step in the day. It's just kind of knocking that out, first thing in the morning. Because I feel like you already won. You know, you got up, fucking killed it already first thing in the morning. You know.

The day's just started. It's four o'clock in the morning and you're ready to rock.

Manny (53:03.774)
Yes, sir. Exactly. And the rest of the day is easy. Awesome. So boom, there we go, John. We covered all of our topics here. And now we're going to give the audience a little treat here and also you as well, because of course you have your electric, which you just launched. And part of what we do in this podcast is give our guests some personalized digital marketing advice that they can implement right now. Right? So we're not going to give you some super complex plan.

John Spier (53:29.568)
Alright.

Manny (53:33.538)
for your SEO or super complex for your Google ads, we're gonna go over the basics and that way you can implement right now, the audience can listen. I'm sure there's a lot of electricians that are listening to this that follow me and we'll get into that right now. So I'm gonna go ahead and prepare everything on my screen. But John, what's one tip, while I do this on my end, what's one tip, one piece of advice that you would give to an electrician that's kind of at that place where

They're working a normal job. They want to be a full-time entrepreneur. What are some advice, some tips that you would give to them while I pull this up on my end?

John Spier (54:07.636)
Absolutely. So I mean I think like I think like the biggest tip I can have is You know I would say You know this advice was given to me a long time ago, and I really appreciated it is listen You know listen to a bunch of different opinions and create your own

path forward. So if you can listen to your group of guys, let's just say that's your circle, your little circle and you're just like, hey I'm thinking about moving out on my own. You know, and you hear all their little opinions and it's just like alright, so and then just listen, be a good listener and listen to everything that they're saying for what it is not...

try not to take any offense to it or anything like that because you might not like what you want to hear but you know sometimes there's little tidbits in there that you know you just gotta kind of pick out of the ether of the conversation that maybe make you think in a different direction and if you can do that and listen to everyone's opinions and then form your own path

you know it will go good and then just you know when I think the other thing would be the if you uh how do you say it like if it's got a you know there is treasure at the end of that rainbow type of thing and you just it might be a really long road but

you do get there you just kinda have to just get through the weeds though just gotta get through the weeds and you will get there eventually it does take a minute and you just have to gotta persevere throughout everything and then just the leap of faith believe in yourself

Manny (56:21.313)
Hahaha

John Spier (56:30.336)
That's the biggest thing for me is just, you know, it's worked out great for me. You know, just having the belief in myself to make, try something new. And always keep trying something new. And it'll eventually, you know, it's been working out great for me.

Manny (56:49.678)
That's awesome, John. I love that right there.

John Spier (56:52.94)
Well I'm excited to hear your piece of the pie here.

Manny (56:55.438)
That's awesome right there. I love the fact. Yeah, man. Yeah. Yeah, let's do it. So I'm going to go ahead and share my screen here in a second, but I just want to cover real quick. I want to mention the fact that, well, you mentioned, which is so powerful about asking people for opinions, right? Because it's one thing to say, okay, if I get too many opinions, I'll be confused and not know what to do. But it's a different thing if you just get one person's opinion and you follow that and

John Spier (57:23.137)
Yeah.

Manny (57:25.158)
it wasn't meant to be where if you would have asked a couple of other people, if you would have gotten feedback, then you maybe would have had other things in mind, which you can then use to form your opinion, right?

John Spier (57:29.29)
Exactly.

John Spier (57:35.836)
Exactly. It's a group mentality type of situation. We're all in this together. When I was forming Spier Electric, it was very... I had kind of thrown it out there just to see what my brother would say. And then he's like, oh man, you got...

do it this and another thing and then I would talk to like the owner of a distributor about it. He was just kind of like he's just like man like so he's like he really wanted like Give up your really good job that you have right now like I Don't know man. This is like everything. He's like you're doing pretty good over there like I Mean you can really do some damage over there

Manny (58:22.967)
Ha ha ha.

John Spier (58:30.848)
you know, and then you're gonna start fresh and I don't know, you know, and you know, and that was like the opposite of what I was hearing, you know, from my brother and then, you know, I talked to my wife and she was just like, she's like, you know, like I love this idea, but like what are the steps to get there, you know, because she's very logical, you know, so it's just like...

you know, what are the steps to get there? And you know, so all those little things kind of came into place where it was just like, all right, so I do want to do it. I need to figure out the steps to get there though, before I even, you know, get crazy and start telling everybody, you know, and just, so I would definitely say that, you know,

Manny (59:21.664)
But I like that though man, I really do.

John Spier (59:25.064)
I appreciate that man, thank you.

Manny (59:31.746)
Yeah, yeah, exactly. Because imagine, John, if you would have freaking took the opinion of the owner of that company and he asked you, oh, you're really gonna leave that job? And you were like, oh, you're right, let me not do it. And then you go on the rest of your life like a regular person and you don't take the risk. Yeah, man, it could have definitely took a different turn. And I get the same thing too in my family, right? Because I don't know why, because I don't think I am, but my mom and my brother, they call me hardheaded. And I don't think I'm hardheaded because like...

John Spier (59:39.105)
Yeah.

John Spier (59:45.589)
Exactly.

John Spier (59:50.386)
Exactly.

John Spier (59:59.154)
Hehe

Manny (01:00:01.63)
Sometimes I don't do what they tell me to do, but it doesn't mean that I don't listen to people in general. Like, when I wanted to move out, I know my mom and my brother were like, oh, you're crazy, you're gonna go waste this money. Why would you wanna move out? We love you and you have no problems here. And I'm like, it's just the next step for me. You know, it's the next step for me to become a man, for me to experience being alone, for me to experience having my back against the wall. And it's, yeah, it's the same thing when I started my business, right? It's like, okay, oh, you got, why would you leave this job when you...

John Spier (01:00:03.344)
Exactly.

John Spier (01:00:12.592)
Exactly. Yeah.

John Spier (01:00:18.932)
Yeah, gotta move on, yeah.

Manny (01:00:30.89)
when you already have so many certifications in IT and you know networks and you know what you're doing, why would you quit your job to go do something that is new or different? I'm like, what's my calling, you know? It's next, I'm not scared to fail. You know, if I fail, I start over, I don't give a fuck. I'm still me.

John Spier (01:00:45.788)
Yeah, exactly. Yeah, that's the best way in my opinion to live your life. Because it's, you know, like I was telling you earlier, I'm really happy for you because that's amazing. I love hearing just people going out on their own and kind of doing their thing. Because I know the...

the discipline it takes and I know the struggle and you know it's great to hear that you've taken that step too.

John Spier (01:01:24.967)
You should be really proud of yourself.

Manny (01:01:25.694)
Yeah, yeah, that's what makes us similar and a huge shout out right now to all the entrepreneurs out there Yeah, if you're an entrepreneur and you're watching this on instagram or tiktok or wherever you're watching this drop a comment down below Drop some fire emojis, you know, because it's the entrepreneurs that solve problems in this world And that's what allows us to keep progressing right technology and medicine All these things are being pushed forward by entrepreneurs in one way or another Awesome

John Spier (01:01:30.45)
Absolutely.

John Spier (01:01:50.73)
Absolutely.

Manny (01:01:56.01)
Yeah, John, let's get into it, man. I have everything pulled up here on my end. I'm gonna share my screen. The audience is gonna be prepared to see some heat and hopefully they can find some advice. Hopefully you find some advice, John. And what I'll do is all the adjustments that I suggest or all the tips that I give, I'll write them down after this and I'll send them over to you so that you can implement. Awesome, so I'm gonna go ahead and share my screen.

John Spier (01:02:12.48)
Okay. Ah. Perfect. Thank you.

Manny (01:02:23.662)
I'm gonna share my entire screen. It's gonna be screen on my right. Boom. Okay, John, can you see my screen?

John Spier (01:02:32.383)
Uh... yes. Yes I can.

Manny (01:02:38.85)
Perfect. Awesome. So I'm going to go ahead. I'm just going to hit enter here. Right. I, first thing I did was I looked up spear electric, right? I did spell it right. S P I E R. Right.

John Spier (01:02:47.104)
Yeah, yeah.

Manny (01:02:52.302)
Awesome. Boom. First thing I noticed is that there's actually another spear electric, but that spear is S-P-E-I-R electric. It looks like they're in Georgia.

John Spier (01:03:01.144)
Yep.

Manny (01:03:06.338)
So that might give us some trouble, right? That might give you some trouble because if you're telling somebody, hey, my business is beer electric, you know, look us up on Google or let's say that they get curious and they look your company up on Google before they go forward with you. They may find this company. Now this company, I was looking into them and it looks like they're a contracting company, right? They're a construction company so they don't do electrical, but it might just cause some confusion, right? If somebody is looking for you and they click on their website instead of yours. So

John Spier (01:03:31.928)
Yeah.

Manny (01:03:33.786)
One thing that we definitely would aim for that I would recommend for you to do it eventually get the SEO on your website done properly so that you show above these guys. And it shouldn't be tough because their website is kind of weak and they only have one review. So I'm sure that as you ask people for more and more reviews and you keep on scaling your business, you're adding more to your website, your content is progressing that you'll be showing above these guys. You'll kick their ass eventually.

John Spier (01:03:42.027)
Okay.

John Spier (01:03:59.805)
Okay.

Manny (01:04:04.99)
Awesome, yep. And then one thing that I did was just to play it safe one more time, I looked up Spier Electric New Mexico and there you showed up first, which is awesome, right? I see you have your Google Business profile here. I see the awesome shirt. I see the logo, I see the location, so that's beautiful.

John Spier (01:04:12.739)
Yeah.

John Spier (01:04:17.133)
Hehehehe

John Spier (01:04:21.944)
Perfect.

Manny (01:04:23.85)
Yep. And one thing I'll touch on real quick, John, is the importance of this, right? Because as we all know, the first thing that people do when, you know, a socket goes bad in their house or a light fixture needs to be installed or, or they just got a Tesla and now they need an electric company to come and install a charger in their house. First thing they do is they go on Google, you know, electric near electrician near me, electrical company near me.

John Spier (01:04:43.059)
Exactly.

Manny (01:04:48.158)
Right? A lot of the times, you know, people invest a lot of money into Angie's list and, and at home advice to try to get leads. When in reality, the first thing people always do is go on Google to learn more about the issue that they're having. Right? So I'm glad you have that there. It looks like you can add, you can benefit a little bit more because it looks like you don't have a, everything filled out on your profile. So I'll give you some tips on that later on. Like maybe you can choose the

John Spier (01:05:12.973)
Uh huh.

Manny (01:05:18.186)
I know that Google gives you a bunch of categories that you can choose to brand yourself and there you can add like electrician, you can add things like contractor and those things just help you get found, make it more visible when people are looking up electricians near them in their area.

John Spier (01:05:21.833)
Okay.

John Spier (01:05:33.301)
Okay.

Manny (01:05:37.642)
Yep. And one last thing that I'll say, John, on this is the reviews, right? So I know that you just started the company. I'm sure you probably have some sort of CRM in place. One thing that I would do right away, John, is whenever you complete a job, definitely right away, just have that automated so that the client receives a link to where they can leave a review. And that review leads to Google, right? Because of course, people rely on the opinions of others and

John Spier (01:05:57.941)
Oh. Oh, I like that.

Manny (01:06:05.366)
Yeah, and as people see more and more reviews, it makes you more credible, it makes your company more credible because right now you're doing incredible work, right? But if somebody was to compare your three reviews to another company's in New Mexico and they have a hundred reviews, the person with a hundred reviews looks more credible, even though you may do a better job than them, right?

John Spier (01:06:17.857)
Yeah.

John Spier (01:06:22.824)
Exactly. You know, and you know, on paper, absolutely.

Manny (01:06:26.186)
Yeah, yeah, and perception is everything.

John Spier (01:06:30.656)
No, I love that. I love that, like, so...

Manny (01:06:31.582)
Yeah, yeah, exactly. What's that saying? Perception is reality.

John Spier (01:06:35.456)
Yeah exactly. So like in your professional opinion would it be good to be like put it on the bill? Like the, like let's say I got it on QuickBooks and then I send them the bill and then in the bill there's a link to the Google review. Is that what you're suggesting?

Manny (01:06:57.591)
Mm-hmm.

Manny (01:07:04.38)
So how does that work? Is the bill a physical bill that you print out, or is it one that gets sent to them from QuickBooks, like an email?

John Spier (01:07:12.868)
It gets like, it gets like sent right off the phone, right? So basically I'll create an invoice, send the customer an email, and then on that email it has like an invoice of everything I've accomplished and then pay now. And then they can choose to pay with a credit card check, whatever. There is! And that's why I was asking.

Manny (01:07:35.49)
Gotcha. Is there any way to edit that at all?

John Spier (01:07:40.94)
I was just like, should I put that in the invoice or should I just like, like maybe get like a dot card or something or like what do you think?

Manny (01:07:43.927)
Mm-hmm.

Manny (01:07:55.03)
Yeah, and sorry if you hear that noise. I think that the neighbors upstairs are making some noise. But yeah, if there's any way to add some sort of text at the bottom or an extra link, then yeah, I would say to add it onto the receipt. But what's better is what would work even better for you, John, I would say, and any other contractor that's watching this in any industry is do you have a CRM in place right now at all to keep track of your clients and your projects?

John Spier (01:08:04.205)
Yeah.

John Spier (01:08:19.321)
It's basically all through QuickBooks at the current moment. So everything is funneled into QuickBooks and so that's where all my customers are at. That's where everything is at. It's in the QuickBooks.

Manny (01:08:36.918)
Got it. So yeah, in your case then John, what I would recommend is, so I would, I would do it manually then, right? Because they might skip it if it's inside of the bill, but once they paid that bill then, and you've received the money, the job is complete. I would say to then just go out of your way to send like a thank you email manually and then have the link in there like, Hey, please leave a review and leave it there. Yeah.

John Spier (01:08:54.39)
Oh, okay. Alright.

I like that, that little, you know, and it's also like a nice little touch too, right? Like, okay, I definitely smell what you're stepping in.

Manny (01:09:03.51)
Yeah, in that case.

Manny (01:09:08.806)
Exactly, yeah, you can personalize it, yeah.

Manny (01:09:17.014)
Yep, so that's good right there. I did notice John, so one thing that I'll give you props on is the fact that you took your time and you went through, you created a Yelp account, you created a MapQuest account. I see that you started a separate YouTube channel for Spier Electric. You started a LinkedIn channel.

Sorry account your link tree is there so that's good, right? So we see your tech talk here and pretty much what you want to do is since this is your company name Right spear electric you want to go ahead and out and create all these account because one they're free to do and two They'll give a backlink to your website, which will increase your SEO score right and we'll talk about that a bit more in a second here But you just want to leave a trail all over Google like oh man This is a credible business right because imagine if you

John Spier (01:09:46.112)
Yep.

John Spier (01:09:49.845)
Exactly.

Manny (01:10:02.21)
didn't do any of the stuff you did and you just started a business and then you want to get clients but nobody sees your LinkedIn, nobody sees you on MapQuest, nobody sees your YouTube. You're like invincible, right?

John Spier (01:10:12.66)
Yeah, and that's how I see it. A lot of the New Mexico contractors, and I don't know if it's everywhere, there's just in Albuquerque or it's just in New Mexico. But they're not huge fans of the social media, right? This is like a new time and age where that's starting to...

because like i think about it even for myself right like you know how do i go look like when i'm in a new town like how do i go look for food right i go on google i'm like what's the best restaurant in this little area that's close to my hotel and i look it up and i'm like bam rudy's barbecue sounds like fucking playing good to go you know

Manny (01:11:01.326)
Exactly.

John Spier (01:11:06.796)
and we go there and you know, 9 times out of 10, it's very good. You know, like you said earlier, the opinion, you know, everyone's opinion does kind of matter in this new age and looking for like a quality electrician, quality plumber, quality place to eat.

Manny (01:11:35.478)
That's a great, that's actually a great analogy right there. Like think of yourself and your service, the way that you would think of a restaurant, right? If you look up a restaurant near me, you're gonna look at the pictures, you're gonna look at the menu before you even step in, right? And that's exactly what clients are doing for your service, right, for any service that you're looking for.

John Spier (01:11:45.332)
Yeah.

John Spier (01:11:52.336)
Exactly and that's why like a, I mean if you look on the see photos thing on the webpage, there should be a picture of me obviously, you know, so you know what you're gonna get and then there's like just general pictures of what we've accomplished, right? Like there's one with the sign, there's like a...

Manny (01:12:16.934)
I'm gonna say, John, this is, this sign is some huge, man. This thing is pretty.

John Spier (01:12:22.069)
I love that thing. That is like, that's my favorite. And then like the backyard barbecue we did that one and you know it was beautiful. It turned out great. Yeah that one with the weird fan. So that was like the owner just kind of gave me fool. He's just like just make it look industrial and cool. That's all I care about. And I was just like industrial and cool?

Manny (01:12:48.714)
Hahaha

John Spier (01:12:50.504)
And then we went and did it that way and then... So that, you know, there's... I try to put like, you know, stuff that like, you know, like, yeah, we put up ceiling fans too and... And there's the ceiling fans, you know, you want a new bathroom in your, you know, in your complex, do that and... You know, try to... Try to put as much stuff out there as possible and then...

Manny (01:12:54.228)
Hahaha, let's go!

Manny (01:13:11.006)
I think that's awesome, yeah.

Manny (01:13:17.366)
That's awesome, yeah. Because some people, yeah, and some people won't even, they might not even want to visit your website, but if they're looking at the photos, at least they saw that you have a fan there, and they're like, okay, this guy does fans. But it might seem like kind of crazy, but somebody might not see a picture of a fan and then assume that you guys just don't do fans.

John Spier (01:13:28.408)
And they're like, oh yeah, he's a fan guy.

John Spier (01:13:36.788)
Yeah, exactly. And it's just, you know, in my opinion that's just, you know, that's what I would want to see if I was a consumer. Like, for like a, you know, because I'm not a plumber by any stretch of the imagination. I don't pretend to know it. I just, I'm not a plumber. You know? I don't know.

Manny (01:13:59.394)
Yeah

John Spier (01:14:00.116)
like what I would look for in a plumber is just like, oh man I really hope there's a toilet in here somewhere. You're like, you know, in this picture's. You know, and then you see the picture of me with the screw on the switch. You know, and it's just like, yeah, we mess around with switches and we also do air compressors and all kinds of other crazy shit, you know. And every job that we do we try to take a

Manny (01:14:14.886)
I like that, yeah.

John Spier (01:14:30.016)
We have this thing at the office where we're putting a photo from every single job. Like we'll actually go to the Walgreens and get it printed out. We have a picture from every single job that we've accomplished. And I, you know, and hopefully the idea behind it is like, you know, you'll see this like list of just amazing projects. Like, you know, starting from the very first one to...

the very last one. So we have like, you know, about like 40 pictures up there now.

Manny (01:15:05.435)
So 20 years in, 20 years in when...

John Spier (01:15:09.94)
Yeah, it'll be a whole wall, right? Like a whole mosaic.

Manny (01:15:12.43)
That's awesome, man. That's awesome, right there. I'm glad you guys are keeping that. That's a good thing.

John Spier (01:15:17.076)
Yeah, absolutely. You know, be a whole mozi.

Manny (01:15:20.338)
Is it this one right here? Cause that was on your Instagram.

John Spier (01:15:23.104)
Yeah so that's our new shop. You know we got... You know it's like if you scroll through the pictures or whatever like it's just start to finish. That's when I first got it and then we put the painting on it and then um... You know we do little videos here and there. Um... We still do the tools and you know we're trying to keep track of each month.

know what we've done in that month. We worked at the Broncos thing. We're at the coffee place putting a new roaster in. Just doing a bunch of fun projects with a bunch of fun clients. But like yeah, this is exactly it, right? And then the picture of me and my buddy finishing the project. And there's a picture like that on...

every single project that we've done so far.

John Spier (01:16:31.268)
That was a new coffee roaster we're putting in.

Manny (01:16:40.878)
That's cool.

Manny (01:16:45.346)
That's cool. And the next thing I'll go to John real quick is I actually clicked in, and everybody, if you're not following John yet on, or if you're not following John's Warhammer Electric, go ahead and follow that. And also while you're at it, you might as well follow Spier Electric, add Spier Electric on Instagram. Go ahead and give him a follow. Let's get him to a hundred thousand followers by tomorrow. And.

John Spier (01:17:07.553)
Oof!

Manny (01:17:14.018)
And yeah, so one thing I noticed John, you're using your link tree. I noticed that this is perfect. This is awesome. I noticed that you have your website on there and I actually went ahead and clicked on it and it led me here, right?

John Spier (01:17:22.048)
Yeah. Yeah, to the free Wix site.

Manny (01:17:32.834)
Gotcha. So you're using the free work site, which is great for us because it's free, right? It's free. It's something to just put up there make your name known

John Spier (01:17:37.589)
Yeah, it's a great...

John Spier (01:17:43.356)
And I feel like it looks fine for the, you know...

Manny (01:17:45.69)
And yeah, I mean, it's really something that like most entrepreneurs do.

Manny (01:17:53.227)
Sorry, what's that, John?

John Spier (01:17:54.012)
I was just saying I think it's a good starting point right? Because obviously I want to have Spier Electric dot com. But like when money is tight in the very beginning and you still want to have that presence but you just don't have necessarily the capital to pursue that immediately as an upfront cost because it is like a monthly thing. You know you got to...

you know there's a bunch of different aspects about it but like you know Wix has like the option to have like a free you know very you know minimal website for nothing and uh... you know in my opinion just trying to get the word out there and you know have as many different avenues as you can to get to get to you

Manny (01:18:57.846)
Yeah, I agree. I agree with you. Yeah. If I was starting a business from scratch and I had, they didn't have the capital, I would definitely do the same thing. Like you said, yeah, this is a temporary site, right? So it's not going to be as visible. Uh, like nobody's going to be able to look up like electrician near me and find this probably because it's, uh, it's more like for, for the eye, right?

John Spier (01:19:13.52)
no and that's why and that's why i have the link tree right now because it at least it'll point you in that direction so it's not a mission to find it on the web page you know you can just go to the link tree you know whatever you're into go to that thing that's what i have on my uh... the google

So when you go to the Google and it says what's your website, it says Linktree, whatever, whatever for the website. So that should take you straight to the Linktree and then that will give you like the whole list of things so we can at least point you in the right direction. Because yeah, some of them are going to be tough to find.

Manny (01:19:50.063)
Gotcha.

Manny (01:20:06.466)
Right, right. And then what I'll do then is I'll give you some, some tips, right? Because eventually you're going to be moving forward as the company continues growing, you guys are bringing more guys and the company will continue growing. And I would definitely say that when you're ready to create a website, that's going to allow you to be found, right? You're going to be focusing on specific keywords in your area to rank higher than your competition, right? And I would definitely say.

to start on something a little bit more powerful than Wix. And I always tell everybody this, you know, Wix and Squarespace are great for beginner companies, but when you're serious about growing your business or taking things to the next level, to the next notch, I always ask them the question, like if you were going to build a car from scratch, would you start with a Honda Civic engine or with a Ferrari engine?

John Spier (01:20:57.386)
Yeah.

Manny (01:20:58.882)
Right. And everybody, everybody always answers a Ferrari, of course, that I want a fast car. And then it's the same thing for a website, right? Wix and Squarespace, they're great, but they're meant for small companies and you can't really take things to the next level. When it comes to SEO, you really can't have a built in blog or it's difficult to maintain. The structure of it is not as powerful.

John Spier (01:21:10.291)
Exactly.

Manny (01:21:22.63)
Google doesn't rank those websites as much as they would something more powerful like WordPress or Webflow. Those platforms are just a little bit better for ranking higher, right? And we see it all the time because we actually just finished working with a different client of ours, Dryer Vent King PA in Pennsylvania, one of the best dryer companies over there. Their website traffic almost doubled. And the reason why was because they were using a basic Wix template and

The owner made it when he started the company like five years ago. He never touched it. And we came in, we redesigned his website. The traffic doubled the next month. He's calling me. He's like, Hey, what's going on? Things are going great. Is this normal? I'm like, yes, that's what happens when you take things to the next level. So, um, this is great though. It's your start. I like it. I like the fact that one thing I would even add here, John is to maybe even add a, you know, maybe like a personal touch, right? Maybe add that picture of you.

John Spier (01:22:08.243)
Alright.

Manny (01:22:21.098)
with the shirt where you're  looking away, just to make it more personal, right? Because at the end of the day, people like to do business with people. And if your website kind of looks just like any other electrician's website, then really what sets you apart?

John Spier (01:22:34.472)
Yeah. No, I smell what you're stepping in.

Manny (01:22:44.038)
Cool cool cool, and then I'm coming down here scrolling down through the rest of it Looks like you have the links going out, which is good. Let's go over. Let's take a look at the about page Our business I love the fact that you have the American flag there and this looks very personalized. Let's read through real quick

Manny (01:23:04.342)
dedicated to delivering top-notch solutions. I love that. I love the fact that you didn't just go and generate some random text and put it in there, right? You made it personal, right from the owner, right from his heart.

John Spier (01:23:13.769)
I did give it my best attempt. One thing electricians are not known for very well is their writing abilities. Or their spelling abilities. I unfortunately fall right into that category.

Manny (01:23:31.039)
Hahaha.

John Spier (01:23:40.228)
unfortunately, so yes that demographic of a electrician

Manny (01:23:42.326)
that demographic.

Manny (01:23:52.11)
Gotcha, gotcha, gotcha. Yeah, and by the way, John, did you finish setting up the contact form just in case that somebody does fill it out, that you get that lead coming into your email?

John Spier (01:24:01.484)
I think so. I'm pretty sure. It's not though. I don't know. It's a good question. It is a good question.

Manny (01:24:08.93)
Gotcha.

Gotcha. And I'll just like, yup, yup. And that's just one thing that I see often a lot too, like on introductory calls is a lot of people, they set up the website, which is great. And I looked through it and I like to always ask this question at the end because it's like, okay, we have a website and it's, its purpose is to inform people, but it's also to collect leads, right? Because we want more jobs. But then if you forget to set up the form and have it working, then it was kind of pointless.

John Spier (01:24:31.46)
Exactly. Yeah, to give it to give them...

John Spier (01:24:40.897)
Yeah. Exactly. No, when you said it I was just like, hmm. That is a point. He's got a point. I don't know if I did that or not.

Manny (01:24:54.527)
What? Hahaha

Yo, yo. Um, but yeah, man, that was, that was pretty fun to go through. And what I'll do now is, so that's good. That works. And then what I'll do now is John, I'm going to do one more thing. And like I said, I'll send over a list to you. I'm hoping the audience is picking up on a couple of things. What I'll do is let me go ahead and open up some rush here. It's one of the tools that we use in my agency to

allow us to take our clients SEO to the next level. And I don't think I covered what SEO is. I'm sure you've heard of it. It stands for search engine optimization. And it's when we try to implement as many things as possible to have our website showing up first when people look up electrician near me or plumber near me, roofer near me, right? And the way that we do that is three important ways, right? The first one is the keywords that we're targeting, right? So if we have a website and let's say that you're an electrician.

John Spier (01:25:27.107)
Yeah.

Manny (01:25:51.186)
You want to make sure that you're mentioning keywords on there that are relevant to what people are going to researching up, right? People are going to be searching up electrician near me or socket install or Tesla car charger install. So you want to make sure that you mention those keywords on your website and that you're writing content Yeah, ev charger. Yeah, and you try to write it almost like how a client will look it up, right? Because And that that's very important, right? The second thing that's very important when it comes to SEO Yeah

John Spier (01:26:01.437)
Yeah, EV charger.

John Spier (01:26:14.799)
Oh, that makes sense, yeah.

Manny (01:26:21.074)
And the second thing is the speed of the website. If it loads up fast, Google is going to push it forward more. Because what Google doesn't want is for its users to have a bad experience when they're on Google. So let's say somebody is looking for an electrician in their area, they type in electrician near me, they click on somebody's website, it takes 20 seconds to load. In their head, they're like, oh, what is going on with Google? Google is terrible. That's what Google doesn't want. So it rewards websites that load fast.

John Spier (01:26:45.717)
Yeah.

John Spier (01:26:50.014)
Okay.

Manny (01:26:53.59)
Yep. And then the third thing is backlinks. So pretty much the way Google is not somebody sitting behind your keyboard, right? Checking websites. So they sell, see which one has the best websites. It's all automated. And so what Google believes, right, is that the website that has the most people linking back to it, it makes Google think that website is more relevant, right? So like, let's say that you have a thousand backlinks. Google's going to say, wow, a thousand people are linking to this website.

John Spier (01:27:15.806)
Okay.

Manny (01:27:22.498)
from their own website, this website must be good then because people are linking to it, right? So that's the reason why I'm glad that you went through and you created a MapQuest account, you created a, you created an Angie's List, you created a home advisor house, and those websites, those lead providers, they allow you to enter your website on there, right? Like your business information, and that counts as a backlink to your website. So that's a free way to do it there. So you already took advantage of that.

John Spier (01:27:43.265)
Yeah, exactly.

John Spier (01:27:47.408)
Oh, okay.

John Spier (01:27:52.765)
Okay.

Manny (01:27:53.738)
So that's good. And when you went by the way, when you do go live, when you eventually do get a website, you want to make sure that you go back in there and you edit it so that it has your actual new domain name, right? Which in your case is spirit, electric.com, right? Yeah.

John Spier (01:28:04.447)
Yeah, the-

Yeah.

Manny (01:28:13.866)
Awesome cool cool. So let's go ahead and let's go into the SEO dashboard real quick And then we're gonna do some keyword research for you John. These are gonna be the keywords that you may want to target the content on your website around

John Spier (01:28:27.627)
Okay.

Manny (01:28:28.506)
and I'll send you the export after we're done. And if the audience wants it, they can DM me on Instagram and I'll give it to them as well. So let's go into organic research, right? Or actually, no, let's go to the keyword magic tool, which is gonna allow us to type in a keyword and it'll give us what keywords are relevant for that purpose, right? So people in your area, what are they gonna be typing in usually? They're gonna be like typing in things like electrician.

Manny (01:28:55.933)
near me.

Manny (01:28:59.958)
Boom. So we click on search and let's give it a second here to do what's thing and some rush. Don't let it scare you by the way, John. I'm going to break it down for you so that it's easy to understand because I know with the first time that I came into this dash, but I was like, Whoa, there's so many numbers. What's going on?

John Spier (01:29:14.582)
Yeah.

Manny (01:29:20.802)
So boom, let's go here. So of course, as we expected, electrician near me is first, right? But the only, and it's getting a lot of search volume, right? The volume here is the amount of people that are looking up this keyword per month based on the last 12 months, right? On the last year. So every month there's 200,000 people that are looking out electrician near me. Now,

John Spier (01:29:38.941)
Okay.

Manny (01:29:46.474)
The only problem with this is that the keyword difficulty is kind of high, right? So it's going to be difficult to like your website is going to have a lot of backlinks. Like we talked about to be able to even get to the point where Google will rank you for that keyword, right? So what's easier to do is when you first saw your website to go for, for keywords that are like easy to rank for, right? So that right away you write content and Google's like, Oh, this is the best on this keyword.

John Spier (01:30:11.414)
Yeah.

Manny (01:30:17.326)
and let's go ahead and go here. I'm gonna go to easy, easy keywords that we wanna target.

Manny (01:30:36.962)
Well, let's actually get rid of the near me. Let's just look up electrician because that's what most people are probably gonna look into.

Manny (01:30:54.542)
Cool. So if we look here, these are easier keywords, right? Like most people would type in electrician near me. So it's important for you to have content around that. But then somebody might even look up residential electrician, right? And that's an easier keyword. You can see here that the number, the keyword difficulty is 29, which is, which is much lower than the other one, which was like 70 for electrician near me. So this is just an example of something that you may want to write content around, right?

John Spier (01:31:10.019)
Yeah.

John Spier (01:31:19.189)
Yeah.

Manny (01:31:24.502)
And of course, so let's, let's close out of this right up. So let's go back to your website, which right now it may not be best to include any keyword, like you, you want to make this better, perhaps you may want to upgrade some things into it, but it's going to be tough still if you're going to be continuing to use Wix, but either way, it's good to mention keywords in there that are going to be beneficial so that when people in your area look up those things.

your website would show up right eventually. And one more thing John, I wanted to ask you, so how fast are you going to like, just for the audience, how fast are you going to be scaling Spier Electric? Right? Like let's say for example, if you had five new jobs, five new homes that you had to install Tesla EV chargers on, would you be able to fulfill that this week?

John Spier (01:31:54.022)
Okay.

John Spier (01:32:13.132)
Yeah, absolutely.

Yeah, it's a...

Manny (01:32:19.006)
Woof, awesome. And then how does it work right now? Are you doing it or do you have a couple guys with you already?

John Spier (01:32:24.388)
we do have a small team with us right now and uh... but like uh... we could definitely you know it obviously you know be a little bit tight you know because we do have like our current customers at the you know at the current moment but uh... you know i always say that we can i always say yes you know we can we can get you fit in hopefully it's on your timeline

But for the most part, we had five more. I mean, that would be great. And we would do our best to knock it out, yeah.

Manny (01:33:05.166)
Gotcha. And I love that mindset, right? Because if you were to get more leads than you can handle, then you have the mindset to kind of like, okay, no problem, I can handle it. And then you either get some subcontracts in there or you figure something out to complete that job, right? Like it takes that creativeness, right? That finesse to like, okay, something happened, I gotta figure it out. How do I figure it out? That's the question.

John Spier (01:33:20.129)
Yeah.

John Spier (01:33:27.472)
Exactly, and if that means getting more guys, then that means getting more guys. And if that means, you know, if it means me working a little bit later, that's also what it means too, you know. We just gotta figure it out.

Manny (01:33:45.406)
Exactly.

Manny (01:33:50.778)
Exactly. And that's what I love. I did. I love that mindset. Um, and yeah, John, I know that I spoke a lot there about SEO. I talked, I gave a couple of tips. Now I kind of want to open it up a little bit to you. I'm going to go ahead and stop sharing my screen and like, I want you John to like, if you have any questions on those topics that we just talked about or topics about digital marketing in general, go ahead and ask them and I'm here for you. Let's do it.

John Spier (01:34:14.816)
Yes, so I guess one thing right off the bat is just like, I love the way you went about like kind of telling me to ask for reviews right away, because that's something I don't do. And in your experience, I guess like when is the best time to ask? And like...

Should you do it digitally or should you do it more in person?

Manny (01:34:51.314)
The best time to ask for a review is definitely as soon as the job is completed, right? Let's say like job is completed. They paid you. The way that a lot of that I see a lot of my clients, what they do is they'll send a thank you note, like a handwritten note. I have a lot of guys that are like friends that are in real estate. Whenever they close a deal, they send a person a written note saying thank you. And then they also include something so that they can leave a review. And the same thing I would recommend for you, John, which is

As soon as they paid you, as soon as the job is done, I would do it digitally because it's easier for them to just click on a link and type in the review than receive a physical card and they have to like type it out like, oh, I have to go to google.com slash this, and this. That's gonna like that's more resistance for them. There's gonna be like, oh, fuck, now I have to go on. Now I have to open up my computer and I have to type this in. Whereas if you send it to them in an email, or if you're CRM automated.

John Spier (01:35:23.182)
Yeah.

John Spier (01:35:27.866)
do something.

John Spier (01:35:37.556)
Yeah. I gotta do all this shit now.

Manny (01:35:45.67)
Yeah, like if you send it in an email or your CRM has it, it's just so much easier for them. Just click. Hey, John was a great, he did a great job installing my fan. Highly recommend him. Easy.

John Spier (01:35:56.38)
easy money okay and then i've heard you say the term CRM quite a few times i'm not familiar with that particular term

Manny (01:36:10.386)
Yeah, CRM, it's a client relationship matter management, right? So there's a lot of tools on the market now that allow you to, and it pretty much does everything that a business needs, right? So it includes sending invoices. I know that right now you're using QuickBooks, right? So a popular CRM for home services is Jobber. That's like the main one. They're killing it right now because they're such a good product. And it's actually one that I recommend as well. So.

John Spier (01:36:13.647)
Okay.

John Spier (01:36:34.699)
Okay.

Manny (01:36:36.254)
A CRM pretty much, and there's a bunch of options out there, like I'm not really a banking jobber, but there's a bunch of options and pretty much a CRM lets you do the invoicing and lets you keep track of your projects, it leads you to keep track of your clients. It also allows for a lot of automation, right? So I have a client of mine, the one that I just mentioned that we double their traffic. As soon as he completes a job and he gets pulled from the platform, an automatic email gets sent to the client.

John Spier (01:36:54.796)
Yeah.

Manny (01:37:04.63)
with a thank you note and a link to leave a review. And he's killing it. He has like over a hundred reviews on Google. He has like over a hundred reviews on Houzzed. And it's all because it's so automated. Like he doesn't even know how many reviews he has. He just goes in and he's like, holy shit, I have a hundred reviews. And it's because his CRM was automating it for him.

John Spier (01:37:08.264)
Oh, okay.

John Spier (01:37:19.572)
is this it this is coming in and uh... he he's using he's using jobber

Manny (01:37:27.52)
Yeah, exactly.

Manny (01:37:33.99)
In his case, he's using a different one for his industry. His is drive-in cleaning, so similar to HVAC. I forget which one he uses, but Jabra is definitely a good option. Some people use HubSpot, some people use 21 Hats. There's a couple of options out there. I would suggest kind of exploring and seeing which one would be best for you as an electrician. But probably Jabra is gonna be the right one for you.

John Spier (01:37:52.438)
Okay.

John Spier (01:37:55.828)
Okay.

John Spier (01:37:59.336)
One of them, okay.

Manny (01:38:00.894)
And they might even want to partner with you, John, because you have Warhammer. And, and, you know, they may want to even partner up with you. Who knows?

John Spier (01:38:07.484)
okay i mean i would definitely you know i'm interested in that is like it's uh...

I guess we never really used any of that stuff at the other places so it wasn't in my head I guess to use that kind of stuff. Because at the previous three or four companies I've been with, we've never had an automated situation like that. I know we were looking into one and we had started one.

Manny (01:38:29.751)
Yeah.

John Spier (01:38:45.092)
can't remember what the name of it was but it was an epic disaster I hated it with all my heart it was so crappy and uh...

Manny (01:38:56.746)
Yeah, it's definitely good to make the right decision when it comes to that, right? And it's funny that you mentioned that, John, because yeah, most companies aren't using any automation, right? And one of the industries that specifically one of the most old is roofers, like roofing is extremely behind. Now it's starting to pick up the pace. But if you talk to like any plumber or any like

John Spier (01:39:05.985)
No.

John Spier (01:39:12.66)
Yeah.

Manny (01:39:20.386)
Yeah, plumbing is one of the best examples. Like most of them are using CRMs, right, just to keep themselves organized, right? Instead of having to rely on, on like a pen and pencil to follow up with leads, to send messages, to, and having 20 different. Now what happened was that people were going from pen and paper and then all these separate tools started coming out. Right. And then what happened was they went from pen and paper to having 20 different tools to manage all their stuff. Right. Like they were using QuickBooks for sending invoices.

John Spier (01:39:44.609)
Yeah.

Manny (01:39:49.574)
this tool for automating their emails, this tool for keeping track of the projects, this tool for this, this tool for that, and kind of CRMs just put all of that together for you and everybody on your team gets their own account and it just keeps things more organized and allows for more profit because everything is in one place, right?

John Spier (01:40:07.952)
OK. So.

Manny (01:40:13.314)
Mm-hmm.

John Spier (01:40:13.424)
I understand the concept of it now. It's kind of like a more advanced version of QuickBooks. You have your customers, like I'm assuming, and I could be wrong, but you can do your estimates off of it. And then you can send your proposals based off of that information. Those proposals are automated. And then...

Manny (01:40:36.449)
Yes.

John Spier (01:40:43.084)
And then it has obviously the thank you letter and all that good stuff and it's all automated.

Manny (01:40:44.554)
Yep. And it just, it was a ton of fun.

John Spier (01:40:51.08)
I love it. Okay. So the...

Manny (01:40:54.242)
Exactly. You

John Spier (01:41:22.716)
Yeah, yeah, because I mean the way it happens right now is it's very like everything's done through email, right? It's I hand fill it out or type it out, you know, I don't draw on it or anything, but like type it out, send it out, they send it back to me, I put it in my little cube file and then

Manny (01:41:23.14)
That's gold right there, that saves a lot of time.

Manny (01:41:43.522)
Thank you.

John Spier (01:41:50.28)
you know, when it's time to build I go through QuickBooks. And kinda like you were saying, like, you know, everything's kinda all over the place versus what it sounds like, everything would be in one condensed location, which would be a lot more convenient, especially like even, because I assume they have an app as well, right?

so you can have all that same information on your phone.

Manny (01:42:20.314)
Exactly, you have an app as well. Yes, you can have it on your phone. You can have it on your computer.

John Spier (01:42:24.264)
Yeah, I see that. I mean that... I mean logically that makes a lot more sense than even what I'm doing right now.

John Spier (01:42:35.241)
I love it. I love it.

Manny (01:42:36.853)
Yeah, so something like that might be good. Yeah. Do you have a couple of, ask me questions, John. Come on. Oh, shit.

John Spier (01:42:48.884)
Shoot, I lost you there for a second buddy.

John Spier (01:43:06.187)
Loo.

John Spier (01:43:25.492)
I lost you there for a second, man. Can you hear me?

Manny (01:44:03.234)
Hey John, can you see me?

John Spier (01:44:03.328)
Yeah. Can you hear me?