The Digital Toolbox Podcast

How to Create a Profitable Hardscaping Company - Nick Souk - NRX Landscaping

June 10, 2024 Enmanuel Tejada
How to Create a Profitable Hardscaping Company - Nick Souk - NRX Landscaping
The Digital Toolbox Podcast
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The Digital Toolbox Podcast
How to Create a Profitable Hardscaping Company - Nick Souk - NRX Landscaping
Jun 10, 2024
Enmanuel Tejada

In this episode of the Digital Toolbox Podcast, host Emmanuel Tejada interviews Nick from NRX Landscaping. They discuss Nick's journey from troublemaking high school student to successful landscaper and business owner. Nick shares how he got started in the industry, the importance of hard work and perseverance, and the evolution of his company's strategies for quality work. They also discuss the process of creating custom designs in hardscapes and the importance of choosing the right vendors. In this conversation, Nick from NRX Landscaping discusses the importance of choosing local suppliers for landscaping materials and the challenges of estimating material quantities. He also talks about the objections he faces from clients regarding the cost of projects and the success of his business on social media platforms like Instagram. Nick shares his passion for his work and his love for watches, including his dream of owning a Rolex Day-Date.


Takeaways

  • Starting a business in the landscaping industry requires hard work and perseverance.
  • Research and continuous improvement are key to delivering quality work and evolving as a landscaper.
  • Creating custom designs in hardscapes can add a unique touch to projects and impress clients.
  • Choosing the right vendors is crucial for obtaining high-quality materials and receiving excellent customer service. Choosing local suppliers for landscaping materials is important for easy availability and convenience.
  • Estimating material quantities can be challenging, especially for complex designs with multiple products.
  • Objections about the cost of landscaping projects can be overcome by showcasing the quality of work and building a strong brand.
  • Social media platforms like Instagram can be powerful tools for business growth and attracting clients.
  • Passion for the work and a love for what you do are essential for success and fulfillment.
  • Nick's dream watch is a Rolex Day-Date, and he also appreciates other luxury watch brands like Patek Philippe and Audemars Piguet.


Sound Bites

  • "I was always hardscaping."
  • "Knock on doors, man. I'm telling you, knock on doors."
  • "It went from, let's try to do a good job, to beyond an obsession."
  • "So if you're running out of products, you don't want to start looking around everywhere."
  • "Our closing rate this year has been, knock on wood, it's been really good."
  • "We've gotten huge jobs, like our biggest jobs ever, almost half a million dollar projects from Instagram."

Chapters

00:00
Introduction and Guest Introduction

02:08
Getting Started in Landscaping

04:37
Transitioning to Own Business

06:22
Always Focused on Hardscaping

12:49
The Importance of Hustling and Knocking on Doors

23:56
Choosing the Right Vendors

25:42
Choosing Local Suppliers for Landscaping Materials

27:31
Overcoming Objections about the Cost of Projects

32:31
The Power of Social Media for Business Growth

38:09
Passion and Love for the Work

43:24
Dreaming of a Rolex Day-Date and Appreciating Luxury Watches


Keywords

landscaping, hardscaping, entrepreneurship, work ethic, quality work, custom designs, vendors, landscaping, local suppliers, material estimation, objections, cost, social media, Instagram, success, passion, watches, Rolex Day-Date

Show Notes Transcript

In this episode of the Digital Toolbox Podcast, host Emmanuel Tejada interviews Nick from NRX Landscaping. They discuss Nick's journey from troublemaking high school student to successful landscaper and business owner. Nick shares how he got started in the industry, the importance of hard work and perseverance, and the evolution of his company's strategies for quality work. They also discuss the process of creating custom designs in hardscapes and the importance of choosing the right vendors. In this conversation, Nick from NRX Landscaping discusses the importance of choosing local suppliers for landscaping materials and the challenges of estimating material quantities. He also talks about the objections he faces from clients regarding the cost of projects and the success of his business on social media platforms like Instagram. Nick shares his passion for his work and his love for watches, including his dream of owning a Rolex Day-Date.


Takeaways

  • Starting a business in the landscaping industry requires hard work and perseverance.
  • Research and continuous improvement are key to delivering quality work and evolving as a landscaper.
  • Creating custom designs in hardscapes can add a unique touch to projects and impress clients.
  • Choosing the right vendors is crucial for obtaining high-quality materials and receiving excellent customer service. Choosing local suppliers for landscaping materials is important for easy availability and convenience.
  • Estimating material quantities can be challenging, especially for complex designs with multiple products.
  • Objections about the cost of landscaping projects can be overcome by showcasing the quality of work and building a strong brand.
  • Social media platforms like Instagram can be powerful tools for business growth and attracting clients.
  • Passion for the work and a love for what you do are essential for success and fulfillment.
  • Nick's dream watch is a Rolex Day-Date, and he also appreciates other luxury watch brands like Patek Philippe and Audemars Piguet.


Sound Bites

  • "I was always hardscaping."
  • "Knock on doors, man. I'm telling you, knock on doors."
  • "It went from, let's try to do a good job, to beyond an obsession."
  • "So if you're running out of products, you don't want to start looking around everywhere."
  • "Our closing rate this year has been, knock on wood, it's been really good."
  • "We've gotten huge jobs, like our biggest jobs ever, almost half a million dollar projects from Instagram."

Chapters

00:00
Introduction and Guest Introduction

02:08
Getting Started in Landscaping

04:37
Transitioning to Own Business

06:22
Always Focused on Hardscaping

12:49
The Importance of Hustling and Knocking on Doors

23:56
Choosing the Right Vendors

25:42
Choosing Local Suppliers for Landscaping Materials

27:31
Overcoming Objections about the Cost of Projects

32:31
The Power of Social Media for Business Growth

38:09
Passion and Love for the Work

43:24
Dreaming of a Rolex Day-Date and Appreciating Luxury Watches


Keywords

landscaping, hardscaping, entrepreneurship, work ethic, quality work, custom designs, vendors, landscaping, local suppliers, material estimation, objections, cost, social media, Instagram, success, passion, watches, Rolex Day-Date

Enmanuel Tejada (00:06.272)
Hey everyone, welcome back to another episode of the Digital Toolbox Podcast. I am your host, Enmanuel Tejada I own a digital marketing agency for landscapers. We build everything from websites, SEO, paid ads. And today we have a very, very, very special guest for you guys. We have Nick from NRX. Nick, man, go ahead and introduce yourself.

Nick NRX (00:27.393)
Hey guys, my name is Nick from NRX landscaping. I'm one half of NRX my, my better half Rocco. He's, he's not available for this podcast, but he's a very crucial part of our business and our model. And we are in upscale kind of luxury landscape living, outdoor living company. So we like to build really luxurious and cool and unique spaces outside. We do.

pools and kitchens and patios and driveways. Kind of anything that has to do with exterior renovations, especially as it pertains to stone. So yeah, that's what we do and we love it.

Enmanuel Tejada (01:10.272)
Let's go and Nick I'm super pumped to have you on man, and we'll get into all the hardscape being have a couple of cool questions for you, too But first Nick I want to know who was Nick in high school

Nick NRX (01:17.026)
Yeah.

Nick NRX (01:21.121)
Who was Nick in high school? Okay. I mean, not Nick now. No, in high school, I wasn't the greatest kid. I got in trouble quite a bit. I got in trouble with police when I was in high school and little small things, but I pulled through and I got accepted to university. So I was smart, but I didn't try very hard.

Enmanuel Tejada (01:23.072)
Yeah

Enmanuel Tejada (01:39.968)
Whoa.

Nick NRX (01:48.641)
but I got accepted to university and then I did that whole thing and I graduated from university, but always right out of high school, my very last year, the first summer out of high school, that's my first year doing landscaping or hardscaping. And that was 18 years ago. So half my life.

Enmanuel Tejada (02:08.16)
And that was you were working for a company or you had your own side hustle.

Nick NRX (02:10.529)
No, no, working for a company. I had no, I didn't know what it was. So I was, there was a place called Labor Ready and that was like, I don't know if you guys have those there, but where you are, but Labor Ready is essentially you go there and you apply and you get work for the same day. Just like a one day work day. And then they're an agency. Yeah. So they're an agency. So they get a huge cut out of it. And then you go work wherever they send you. So you have to get there like 5 a to like,

Enmanuel Tejada (02:21.216)
Like I said before.

Enmanuel Tejada (02:31.392)
word.

Nick NRX (02:39.553)
get a position for the day. So we got there a little bit late. We didn't get a position. We were waiting outside me and a buddy. And then a guy came by in his truck and said, do you guys need a job? So we're like, yeah, we'll get a job for the day. And then that's it. That's how it started.

Enmanuel Tejada (02:54.592)
And that's like for just for landscaping, that's like any industry. They would just pick you up and use you.

Nick NRX (02:58.729)
So we had tried it before and then one day I was like helping to do hardwood for the basketball court. Just like random jobs, like in fact we were just stocking shelves one day. It was just like, it was a guaranteed job for that same day.

Enmanuel Tejada (03:16.576)
That's interesting, man. It's funny because here in New Jersey, we're quite known for a lot of like, you know, you go to the corner and you pick up a couple of Mexican guys. I don't know if that's legal, though. I don't know. I don't know.

Nick NRX (03:23.841)
Right.

Nick NRX (03:27.425)
No, I don't think so, but it happens here too. Yeah, I actually, we have, what we have, we have a couple of guys from Mexico on our team right now and they're awesome.

Enmanuel Tejada (03:31.392)
wow, really?

Enmanuel Tejada (03:37.152)
Dude, that's awesome. You know what, let's hit on that. Yeah, man, because these guys are very talented. They clearly come here to work their asses off, but people find a way to like kind of bash it a little bit when they're amazing people, right? So what do you think about that?

Nick NRX (03:42.401)
Hm.

Yeah, they work so hard, man.

Nick NRX (03:50.241)
No, honestly, the two guys that we have, they're two brothers and they just, they have a great attitude. Like they just, they come, they work super hard. They want to learn. They're very, very, very polite. Like, and they're very, they're like level of gratitude is off the charts. Like they're so happy with any opportunity that we give them. And then they jump on any kind of extra shifts that we offer, or if we have any, any side business on for the weekends, we try to give it to them a little bit. So.

Because they want it, they're just hungry. And they know that. Absolutely, it's unbelievable.

Enmanuel Tejada (04:22.88)
Dude, yeah, and I love that work ethic, man.

Enmanuel Tejada (04:28.352)
For sure, for sure, man. And so going back into it, right after high school, you were picking up some couple side gigs. Did you know what you wanted to do with your life or your career after you graduated high school?

Nick NRX (04:36.161)
Mhm.

Nick NRX (04:41.657)
No, no, I actually my first year university was an undecided major and then I went to law and society. It's like a prerequisite for law school. So I thought maybe I'm going to go down that route because I know lawyers and make money. So I thought, you know, I'm going to put my years into like this law and society course or this it's like a major and then eventually I would graduate and go to law school and become a lawyer. But I wasn't.

Enmanuel Tejada (04:58.848)
You

Nick NRX (05:11.425)
Wasn't that smart? Yeah.

Enmanuel Tejada (05:14.016)
Gotcha, gotcha man, but hey, you stuck to it though. You completed it, you figured it out. And so how exactly did you transition from having that career that you had into landscaping? How did that happen?

Nick NRX (05:21.409)
Mm -hmm.

Nick NRX (05:28.449)
Yeah.

So yeah, university, it stops, like we're in school from September till April. So we got about four months off and at four months, I have to make enough money to pay for my tuition. I gotta make enough money to pay for a lot of things. Like that's majority, like I still worked while I was in university, but this was my time to make, to live semi -comfortably during the school year. So I don't have to ask my mom for funds while I was in university. So.

Enmanuel Tejada (05:48.704)
Mm -hmm.

Nick NRX (05:59.169)
I was doing landscaping and it was fun, man. So when we were working, it was just like, we worked for this one guy, his name was Joe, and he was our boss and it was just me and he let me hire all my friends. So it was just like three years, three summers of just like fun. Like we built stuff, it was fun to build stuff, but we just had, we had a blast.

Enmanuel Tejada (06:22.624)
and you have your buddies with you, I can imagine a bunch of memories.

Nick NRX (06:24.769)
It's awesome, yeah.

Enmanuel Tejada (06:27.552)
And then, so that was still working for somebody else, but how did you transition into your own business, into your own landscaping empire? How did that begin?

Nick NRX (06:36.513)
So, okay, so I guess I started doing some, like actually for myself side jobs while I was in university. So I had like very limited time. So I had to kind of bunch up on a weekend. I would get like, somebody would call me, like a family friend would call me and say, hey, I know you do this. Do you mind repairing this and this for me? And I would say, sure. And then I'd come and I'd do it on a weekend. And then I realized that it was more,

Enmanuel Tejada (06:55.232)
Mm -hmm.

Nick NRX (07:05.889)
It was more money. Even if I just, I had a Honda Civic, so I didn't have like a truck and a trailer. I just had a Honda Civic and I had to make phone calls or bring bags of gravel or bags of aggregate with me. It was tough. Yeah, it was tough, but you know what, it was financially, it was, it was, and it was fun. Just like the whole idea of, I remember thinking like, like I made my own money today. It was cool. It's like, I didn't make money for anybody else but myself.

Enmanuel Tejada (07:10.56)
Hehehe

Enmanuel Tejada (07:20.736)
Thank you very much.

Nick NRX (07:36.801)
It was a neat thing.

Enmanuel Tejada (07:38.048)
So you always kind of had that entrepreneur at heart that you would just always rely on.

Nick NRX (07:41.377)
Yeah, but it was very limited. Like I couldn't, I still at no point during those years that I think I'm gonna do this for a living. And like, even like after, yeah, so after university, I was in university for a little too long. I was there for about five years. So right after university, I started applying kind of everywhere, like in any kind of office job. So I got a job at, we have a bank called Scotiabank. I don't know if you guys, I'm not Scotiabank. Yeah.

Enmanuel Tejada (07:49.728)
Wow.

Enmanuel Tejada (08:07.264)
I think I've heard of it, yeah. Is that a branch?

Nick NRX (08:09.857)
It's a big bank, one of the top five banks in Canada. And so I got a job there as a financial advisor. And so I was working there for, I guess, a year. And then while I was working there, I would do side jobs, like on the weekends, doing the landscaping stuff. And I'm like, I always look forward to the weekends, not for like partying, although we did party, but also for the landscaping stuff that I would do.

Enmanuel Tejada (08:37.248)
Yeah.

Nick NRX (08:39.457)
I would get to build a little patio or like really small like a little walkway and then but like I was limited I couldn't do big jobs so if anybody asked me for a big job I'd say I don't have the time so I couldn't do it I was just like Monday go back to the bank and then I and then I got fired yeah from the bank yeah

Enmanuel Tejada (08:57.792)
You got fired. Man. And so how did you react? What was your like, what happened after that?

Nick NRX (09:06.913)
the next day, literally the next day, I started knocking on doors. Started knocking on doors.

Enmanuel Tejada (09:15.808)
The guys they have to get in fire just to knock it on doors.

Nick NRX (09:18.209)
The next day, the very next day, well, I couldn't, I had expenses. I had just bought my own place. So I bought a condo at the time and I thought, like, I'm fucked right now. I don't have any, I don't have any money. First of all, I wasn't making much at the bank and I was barely just scraping by and now I'm like, I lost that. So I had to, I had to really, I had to make my own money. And then nobody was hiring me at that point. So I was applying to other jobs.

Enmanuel Tejada (09:33.536)
Mm -hmm.

Enmanuel Tejada (09:39.168)
Holy shit.

Nick NRX (09:48.097)
at the same time, but nobody was hiring me, so I had to make my own work.

Enmanuel Tejada (09:53.28)
Wow, man, and I'm sure that the intensity was through the fucking roof, because as we know, when your back is against the wall and you literally have no choice, you're gonna figure it the fuck out. You're gonna figure it out.

Nick NRX (10:04.769)
I was really good, man. I was really good at it. At making my own money. Then I realized that after like a couple days, I really calmed down.

Enmanuel Tejada (10:09.792)
BAM!

Enmanuel Tejada (10:13.728)
man, okay. So, cause like you made some money, you were like, all right, it's going to be okay. You had that peace of mind.

Nick NRX (10:18.209)
Yeah, yeah, I made probably like 3X of what I was making the bank as soon as I...

Enmanuel Tejada (10:23.584)
What the f - How do you - How? Like, what? Like, so... Like, how though?

Nick NRX (10:27.169)
Yeah, let's say at the bank, I was making like, let's say it was a 40K a year position. So after taxes and everything, I think my paychecks were like, it was like 1200 bucks every two weeks.

Enmanuel Tejada (10:32.488)
Thank you.

Nick NRX (10:42.017)
Yeah, so it wasn't much every two weeks. So yeah, I was making like 3x that amount, just knocking on doors. It was all cash.

Enmanuel Tejada (10:42.208)
Gotcha. Okay.

Enmanuel Tejada (10:49.184)
And what did you offer? Were you offering like long care? Were you offering like patios or what were you offering?

Nick NRX (10:52.577)
No. So I would go to every single house and I'd find something wrong with their walkways or they need a repair here. They got weeds growing through. I do a power wash, sand and seals. Like simple jobs. Simple jobs. Plus, I also owe your eavesdrops are dirty. Let me go and clean them. That'd be 150 bucks. So that would take me an hour.

Enmanuel Tejada (11:04.128)
So you went

Enmanuel Tejada (11:13.504)
Gotcha. So you took like a, like a results -based approach where you didn't just go like, Hey, listen, my name is Nick. I do lawn care. I do this, this, and this. You actually inspected it and then offered a solution.

Nick NRX (11:20.673)
No, no, no, my spiel was, yeah, my spiel was different. I would go to them and I would tell them at the door, and this is not the truth, I'd say, hey, I'm doing your neighbor's house, which is not true. And they said, I can do your house as well before I get started on theirs, because I got a little bit of time. I can repair your stuff first. And then after I finished, they said, are you gonna go do my neighbor's house? And I said.

Enmanuel Tejada (11:33.76)
You

Nick NRX (11:46.557)
Yeah.

Enmanuel Tejada (11:46.656)
Holy crap, dude, I love it though. I love the hustle and the grind, man. And that's a pro tip for anybody that's listening. Like if your back is against the wall and you're in a similar path to how Nick got started, like take that remotely approach. What's up?

Nick NRX (11:51.297)
Mm -hmm, that's fun.

Nick NRX (11:57.633)
Knock on doors, man. I'm telling you, knock on doors. And then since I started knocking on doors, that was 2013 when I lost my job at the bank. So that was 11 years ago. And I've never, since then, not one day have I been out of work. Have I not had work?

Enmanuel Tejada (12:10.048)
Mm -hmm.

Enmanuel Tejada (12:19.52)
in 10, in that decade, 10 years.

Nick NRX (12:21.505)
11 years, well now it kind of speaks for itself. Now I'm booked for essentially for the whole year with my projects, but it wasn't always like this. So, but like just knocking on doors, man. Every single day I got a job. Every single day. Yeah, now as long as you get out and you're like nine o 'clock in the morning, just knocking on doors by noon, you're gonna get yourself enough work to live.

Enmanuel Tejada (12:29.888)
Mm -hmm.

Enmanuel Tejada (12:37.44)
Wow, man.

Enmanuel Tejada (12:49.12)
Dude, I freaking love it, man. I love it. And so right away, did you name your company NRX? Like that was just N -R -X from the beginning.

Nick NRX (12:55.009)
No, no, my company was NSX right off the bat. So I got business cards after like a few weeks, I got NSX business cards. So NSX is Nick Suhenyu, which is my last name. And then X was just a letter I put in there. So then when Rocco joined, so Rocco, he was a teacher and he, so he got his teacher's degree, his like teaching, whatever it is, he got a teacher's degree.

Enmanuel Tejada (13:00.064)
MSI

Nick NRX (13:25.121)
and he was a teacher for the Toronto School Board. And in the winter, in the summers, he wouldn't have any work. So he called me and said, hey, I'm looking to just do something, just get my hands dirty. Just want to get some hours in, just pay me whatever you want. And then when he started working for me, I didn't have, I only had like one other employee at the time. And then I had lost that employee. So Rockwell was my only employee, which my partner now, and then we did so well together.

Enmanuel Tejada (13:25.664)
Okay.

Enmanuel Tejada (13:50.4)
wow.

Nick NRX (13:55.457)
And I'm like, I just don't wanna, it's true for me, I was good at the work stuff, but like dealing with the clients and the emails and stuff. I said, hey, you take care of all that stuff, plus work with me and like, let's just split this company. And like, I didn't have too much into it. And he saw the potential in it because we had made some good money while he, well, he saw that I was making good money while he was working for me. And then that's it.

Enmanuel Tejada (14:20.32)
Mm -hmm.

Nick NRX (14:24.129)
He joined us and then we changed it from NSX to Nick Rocco X, so NRX.

Enmanuel Tejada (14:30.656)
and RX. Wow, man. So he came as an employee and ended up becoming a partner.

Nick NRX (14:34.209)
Yeah. Quick. That was quick.

Enmanuel Tejada (14:38.528)
That's awesome, and he quit at the school board and everything like that after he became a partner.

Nick NRX (14:41.953)
No, he didn't quit. So like in the winter he would still be, it's called an LTO, a long -term occasional. So in the winter we get like a couple, actually this year we kind of worked right through, but historically we've taken a couple months off and Rocco would get some days as a substitute in the Toronto school board. So he would, yeah, he would teach kids.

Enmanuel Tejada (15:05.664)
wow, that's awesome, man. That's cool. That's good to know actually. I didn't know that. And man, Knick, let's get into it, man. So you guys are known for doing amazing work. Like anybody that's listening, if you take a look at Knick's page, NRX Landscaping, you will see a lot of cool freaking work, dude, like custom work. So I'm sure you guys didn't start there. I'm sure like at the beginning you guys started doing maybe some landscaping projects.

Nick NRX (15:10.753)
Yeah.

Nick NRX (15:26.721)
Mm -hmm.

Nick NRX (15:35.009)
Yeah, you can see the evolution. No, I was always hardscaping.

Enmanuel Tejada (15:35.456)
Or did you guys start right away doing hardscape?

Enmanuel Tejada (15:40.928)
Really, from the beginning?

Nick NRX (15:42.721)
from like 18 years ago. I never planted trees or anything like that.

Enmanuel Tejada (15:47.008)
got it, got it, okay, cool. So.

Nick NRX (15:50.017)
Yeah, we called it landscaping because that's what we called it. Yeah. It wasn't, no, I didn't hear about it until probably eight years ago, nine years ago, landscaping. It was always like here locally, it was landscaping.

Enmanuel Tejada (15:54.08)
Gotcha. Was carscaping a term back then? Probably not.

Enmanuel Tejada (16:06.208)
landscaping, gotcha, cool. And so how much have your strategies for like installing like quality work, making sure you guys are putting the right foundation, making sure everything is going to work properly to last a long time. How much has it changed from the beginning to where you guys are doing now?

Nick NRX (16:21.473)
massive, massive. It went from, let's try to do a good job, to like beyond an obsession, like where I'm crazy, I'm crazy about it. Like just like, I get very annoying, I annoy myself for how crazy I am about it with everything. Like I'm perfectious with installation methods. I go overboard with my...

walls we do everything on a concrete footing. Like it wasn't like that before we just said, okay, let's put a wall like, and then if I saw a wall kind of fail after a few years based on something that we could have done differently, I changed it immediately. Like I did a lot of research.

Enmanuel Tejada (17:04.768)
Wow, man. So that's the beauty of it. I love hearing that because you guys learned as you went on, especially you, you learned as you went on, right? So a lot of people may have that fear going into it, like, I'm not an expert, so I can't really install that retainable. I can't really install this type of brick because I've never done it before. What would you say to somebody like that?

Nick NRX (17:13.921)
for sure, yeah.

Nick NRX (17:30.689)
Do your research like get first of all I wouldn't tell somebody to start their own business out any Experience and I wouldn't tell somebody start their own business under shitty supervisors Supervisors they have to work for like a good company so guys that work for me I Don't want to lose them, but if I did they would be I would know that they're doing good work so I there's there's a lot of shit, there's a lot of

Enmanuel Tejada (17:56.384)
because you turned the money you

Nick NRX (18:00.513)
shit companies around in like I guess just in the industry period like I see I see bad work I never I would never tell somebody they're doing bad work it's not my thing I like I think it but I don't ever like I've never comment on somebody's page and they kind of put them down but like I would if somebody was new to the industry I would say hey get a job with like a top -tier company walking start at the bottom learn learn the industry like how to do things correct.

Enmanuel Tejada (18:11.264)
That's what's happening.

Nick NRX (18:29.857)
Cause like I've had guys come in and work with me who say, I've had three, four years of experience and I have to kind of like do like a men in black, like delete their memory thing. Like just forget everything. And they get really upset because they're thinking, no, this is how we did things. And I said, no, it was wrong. This is how you're supposed to do things.

Enmanuel Tejada (18:43.584)
Start over.

Enmanuel Tejada (18:54.656)
Wow, yeah, yeah. And you know what, like it's super important, right? Because if you're gonna charge somebody top tier to install a patio, to install steps, to install anything, it has to be quality and it has to look good and it has to last. So, man, and what are some examples of some things that you guys have changed, right? There's some things that you guys have evolved over time.

Nick NRX (19:04.545)
Yeah.

Nick NRX (19:08.673)
Mm -hmm.

Nick NRX (19:16.129)
changing to like the proper open graded base methods before we didn't know our exact measurements of three quarter clear to like HVB and like we would kind of allow like a little bit of leniency like, if we didn't put enough three quarter clear, let's just like make up a difference with HVB. And that was like seven years ago, like, and then no, it's just, it's not okay. I got very strict, like I'm just like, no, you know what, we're never.

Enmanuel Tejada (19:36.32)
okay.

Nick NRX (19:45.921)
ever doing that. Ever. I don't care how fucking small of a job it is. I don't care. It's gonna be perfect every single time.

Enmanuel Tejada (19:54.144)
Dude, I love that, bro. I love that. And it warranties the reason why you guys were able to charge top tier for that, right? I have a quick question for you too, Rocco, because I know one thing that is big for you guys, that I noticed, that you guys put designs into the hard TV, right? So I saw a Batman symbol on one, I see here the number three on one. What's the process for doing something like that? Is it super complicated?

Nick NRX (20:00.417)
Yeah.

Nick NRX (20:08.513)
Hm.

Yeah.

Nick NRX (20:17.089)
so yeah, there's varying degrees of complication. So like we did a mountain, and that one we got, we got the rough idea from, from another company is a Dan Preston. He's awesome. Preston Hardscapes and he did a different mountain. So I wanted to kind of put my own take on a mountain. I don't know if you saw that project, but if you spoke. Yeah. You'll have to scroll back and we started posting a lot in the past year. So you'll have to like really school back.

Enmanuel Tejada (20:36.576)
Mm -hmm. I don't think so, no. I see a couple here, but I don't know which one.

Yeah.

Nick NRX (20:45.985)
We did a really cool mountain. It was really cool. And like something like that. We just, there's never, we always do it on the fly. So we never like plan it. Like we plan, like I know I'm gonna do a mountain, but we've never, so like the mountain we did, so we knew we were gonna do a mountain there. But there was no like templates that we created. We just got to work that day. I'm like, okay, let's just do that mountain now. So like, I mean, we just.

Enmanuel Tejada (21:08.448)
But don't you need permission from the customer and all that?

Nick NRX (21:11.425)
Well, yeah, like we would tell the customer, yeah, we are going to do a mountain for you. And then they say, okay, that's cool. And then like, we don't plan it out. Like we don't like draw it out before we just like, we go there and like, this is what the mountain is going to look like. And we kind of free like free -handed, but it's always, we always nail it. And yeah, so like we did it. So that Batman thing. So that was a, that was, there's no clients involved in there. So that was kind of, we did that at you and the locks headquarters. They have a headquarters here in Toronto.

Enmanuel Tejada (21:20.672)
Hahaha.

Enmanuel Tejada (21:41.056)
He he.

Nick NRX (21:41.313)
And they have a big warehouse, so they were letting us kind of just have fun with their products, with the Yukara, for both our social media and then it kind of helps out with them promoting their products. So we were thinking about, right there on the spot, what can we do on this wall, on a vertical inlay? So we like, let's do Batman. So we, yeah, it was cool. So we just cut out the Batman out of the Yukara, the face units, and then we filled it with like a broken glass.

Enmanuel Tejada (22:03.104)
Hahaha

Nick NRX (22:11.297)
and then we backlit it so that when you have it on the wall, it's actually backlit so it shines through the broken glass.

Enmanuel Tejada (22:18.432)
Dude, that's sick. And you said broken glass. That's quite interesting too.

Nick NRX (22:22.625)
Yeah, it's like fire pit glass, like the glass that you put in the fire pit. So it's fire rated, but it's, so we back lit it with a strip light that's actually changes colors. It's really cool. Yeah. And then actually we use a product by Romax. So Romax has a product that's called Pro -Fu Deco. So when you mix any kind of product, whatever it is, like gravel, in this case, it was the broken glass, it's like a glue. So it all...

Enmanuel Tejada (22:27.456)
Whoa, that's cool.

Enmanuel Tejada (22:49.248)
Mm -hmm.

Nick NRX (22:51.201)
stayed completely solid by the next day. So that was it. And those.

Enmanuel Tejada (22:55.424)
that's sick. Is that the same material that you guys use the Romex? I see here you guys have a maple. Is that what you guys use here? I see a maple maple leaf on a stone and you guys use the Romex. What does it work?

Nick NRX (22:59.233)
News Mod, yeah, we love romance.

Nick NRX (23:04.417)
the maple leaf, we filled the gravel there, the pea gravel there with the Pofi Deco stuff. So then, like now it's in my client's patio and it's like rock solid, but it's completely permeable.

Enmanuel Tejada (23:19.008)
Gotcha, and is it flat with the stone? Or is it, can you feel the grains, individual grains in there?

Nick NRX (23:21.121)
Yeah.

Well, before you could, but we actually filled it with a black silica sand. So it's actually, that maple leaf is not black, but it's still permeable. It's in my patio, I just posted it today, the main project. If you see the...

Enmanuel Tejada (23:39.232)
Wow, yeah, yeah, yeah. Well, no, this one's here. This one's been here. That's, what's this week's video?

Nick NRX (23:44.385)
No, I'm saying the one I posted today, if you look at the one I posted today, not the flag song job, just my drone shots from the backyard.

Enmanuel Tejada (23:54.4)
Yup, I see it here. Gotcha.

Nick NRX (23:55.553)
So if you look at the little, off to the corner, you'll see like a little maple leaf in one of the slabs. That's it, that's the one.

Enmanuel Tejada (24:00.416)
I see it, yeah.

that's becoming tradition then that's becoming the NRA standard.

Nick NRX (24:07.713)
So we want to do something like that in our projects now, like do a cool little inlay for like, depending on whatever the client likes. If the client has like a team they like, if they want like, let's say they want, for us to be like the Raptors or whatever, right? So we'll put a Raptors logo in there.

Enmanuel Tejada (24:23.428)
Dude, that's awesome, bro. That'll definitely make you guys think out too. It has a cool little detail, you know? It's like for the guys that like to wear suits and they wear the little different pocket ties, you know, a simple thing makes a difference.

Nick NRX (24:33.729)
Yeah, we think of it like, and that's why we don't want to put it right in the middle of the patio, just off to the side. So it's like a painter's signature off to the corner. Yeah, off to the corner somewhere. Little Easter egg.

Enmanuel Tejada (24:47.424)
Yeah, yeah, like NRX was here kind of like. That's awesome. That's awesome. And you mentioned to that you mentioned Uniloc. Is that your primary vendor when it comes to pavers or do you guys also try different ones too?

Nick NRX (25:00.641)
Yeah, we use quite a bit of Unilog. We have great reps, they have great service. They take care of us with any kind of issues or yeah, their relationships with their contracts are top notch. So if ever we had like, if we've had a paver that like wasn't up to par, they came and they replaced it for us. Yeah, they're awesome.

Enmanuel Tejada (25:17.184)
that was awesome, man.

Enmanuel Tejada (25:25.756)
Really? Wow, that's awesome, man. That means they really take care of their guys. And you know what? Let's talk about that for a little bit, right? Let's say that a younger hardscape or your lawns, landscapers listening to this and he doesn't really know maybe he's been testing with, you know, like maybe he's been testing with, different vendors. what would you say? What would you advise them? as far as picking somebody and do you recommend switching around?

Nick NRX (25:41.441)
Mm -hmm.

Nick NRX (25:50.145)
I guess it's very region specific. So whoever has the most products in that location. So if you guys have, like if Cambridge, like I know Royal Stone, they're in your area, they use Cambridge a lot. So I'm assuming the big, first of all, the product looks great. And I'm assuming the big reason behind that is how easily available that product is. So if you're running out of products,

you don't want to start looking around everywhere. And you don't want to be too far from a yard, right? So we know that like, we're always going to be within like five, 10 minutes from a yard that sells Unilock. So that's a big part of it as well.

Enmanuel Tejada (26:32.608)
Gotcha, so it's not like it's not like wow, so you recommend somebody to choose somebody that's good But that's also local to them right because yeah, then I think maybe a unit a lot of distributor But they are like three hours away. You don't want to have to keep making that drive every time

Nick NRX (26:39.137)
Yeah, it's very region -specific.

Nick NRX (26:45.729)
Yeah, you can't. If you're short, you're not going to go and make a six hour round trip for like two pavers, right? It sucks. We've done it before. We've run out of a certain paver and then we called every single local supplier and they're like, we don't have it. So we had to go for like a four hour drive to pick up a couple of pavers. It sucks.

Enmanuel Tejada (26:48.736)
That doesn't make sense.

Enmanuel Tejada (27:06.944)
Dude, that's probably painful.

Nick NRX (27:08.289)
Yeah, yeah, it sucks. But yeah, we do it. We do whatever we have to do.

Enmanuel Tejada (27:12.736)
But yeah, and that's what matters. Yeah. That's, that's, that's respect, respect on that man. For sure. For sure. and I wanted to ask you a couple of questions too, Nick, because you guys are doing these huge projects, right? And it's a lot, it's a big investment for your customers. So I'm curious to see you. And I was just talking to Mike from, Creekside Outdoor Living. He's here in the U S and, Indiana. And I asked him the same question. So what, what type of objections do you usually get around?

Nick NRX (27:30.817)
Mm -hmm.

Nick NRX (27:37.121)
Mm -hmm.

Enmanuel Tejada (27:42.88)
your project, right? Because people know that it's going to be expensive, but is it oftentimes more expensive than what they think it is?

Nick NRX (27:50.817)
it depends on the client. Like I can tell right off the bat. So if a person's calling me and they're telling me I'm getting multiple quotes, like that's like, I just like, I'm just gonna waste my fucking time with this one. Cause if they're getting multiple quotes, I'm, I'm going to be on the higher end of the quotes. So then they get really surprised because they don't, they don't know what they're looking for. They're just looking for a price. Like they don't.

Enmanuel Tejada (28:00.352)
Mm.

Enmanuel Tejada (28:17.696)
And in the end, they'll assume that because the price is cheaper for somebody else, that it's a better deal.

Nick NRX (28:23.073)
That's exactly what it is. Yeah. So like those are, but now a lot of like lately, I don't know, it's been, we've been getting a lot of business from Instagram, which is great. So I guess when somebody has been following our work, they reach out to us knowing that we're probably one of the top companies around, right? So they'll see our work. They've been following us. They say, okay, these guys are awesome. So they'll probably, they'll, they'll know, they'll expect that we'll be a little bit higher than most.

Enmanuel Tejada (28:42.4)
Yeah.

Nick NRX (28:51.777)
plus a lot of the other half of our clients would probably be referrals from existing clients. And then those ones definitely no. So the objections are, actually our closing rate this year has been, knock on wood, it's been really good. Which surprised me, yeah. This year, I didn't think that we're gonna have such a crazy year, but fuck yeah, it's been really wild.

Enmanuel Tejada (29:00.64)
Those definitely were.

Enmanuel Tejada (29:17.984)
Dude, that's awesome, bro. And you mentioned, I mean, you guys are already booked out probably till the end of the year. So it's like, you guys are doing something right. And it's only going to continue going up, right? Because that brand is there. That brand is recognizable. The work is there. It's, it's.

Nick NRX (29:22.913)
Yeah.

Nick NRX (29:31.457)
Yeah, that's what we worked on. That's why, you know what, maybe we didn't charge accordingly when we started doing these designs. We just wanted to get these designs out to the world. It's not like just specifically for that client. Yeah, sure, the client's gonna enjoy it and we're super pumped for the client to have this for the rest of their lives. But ideally we wanted for our portfolio so that we would have what we have now. So now we have...

steady following and it's growing really quickly and that's really helping us get what we want in terms of our clientele.

Enmanuel Tejada (30:08.64)
That's awesome to hear, man. That's awesome to hear. And I would like, yeah, your work is world class, but it's like, I would imagine it's been like that for a while, but probably at the start of it, maybe like you said, maybe you did undercharge yourself a little bit. Maybe you could have charged more, but at the time.

Nick NRX (30:13.921)
Yeah.

Nick NRX (30:24.769)
Well, we know we did. We did it for free. We did the designs for free in the beginning.

Enmanuel Tejada (30:31.36)
yeah, I know a lot of landscapes are even charging you for the quote itself now.

Nick NRX (30:32.513)
We did it for free.

Nick NRX (30:37.281)
Yeah, well, we just like in the beginning, we didn't even, I remember our first job that we started doing the really cool designs. We closed the project well before the actual, so we closed the project three months before we did it. And then when we got to the project, I said, fuck, I have like, I want to do something cool here. And that was the beginning. We did this one project in 2019 and we did like really cool, like a crisscross kind of weird design with like a, we split the patio into three different sections. And we've never done that before. We've always just done like the patio is just the patio.

But now, yeah, so now we, then we said, okay, let's designate this patio to three different sections. We're gonna have a section for dining, a section for lounging, a section for like the outdoor kitchen. So we literally, we sectioned it off with borders so that it looked like a blueprint. Like if you look at it from a bird's eye view, it looked like an architectural blueprint. Like this is the bedroom, this is the dining room.

Enmanuel Tejada (31:07.68)
Right.

Enmanuel Tejada (31:30.4)
Dude, and the contrast with like the different directions that it's going, dude, that, yeah. And you said that you, so you pretty much started having fun with the designs and you were doing it for free because you enjoyed it pretty much.

Nick NRX (31:34.529)
Yeah.

Nick NRX (31:43.105)
We just wanted to do it. We wanted to showcase. We like it, I'm not gonna lie. I like having the followers we have. I like having people commenting and following us and telling us, messaging us, telling us we do awesome work and they look up to us. I love that. For me, it's a hit.

Enmanuel Tejada (32:04.992)
Yeah, hell yeah, and well deserved too. I mean like seriously guys like if anybody's listening to this and you don't know Nick or you don't Or you don't follow nrx landscaping dude, go follow them bro. Like this shit is amazing. and that leads me to my next point. I mean Quoting How do you know how much material you're gonna need? How do you know how not to order more than what you need? How do you avoid those mistakes or do you think you just have to go through that phase?

Nick NRX (32:30.465)
No, you go through it. You, you, you, and especially, especially with the more complicated the design gets and the more different products you include into the design, it gets more difficult. So we, yeah, we still mess it up, man. We still to this day, we mess it up. Like we really try it's we're getting a lot tighter, but like our yard, there's like, there's random papers in our yard. Like we've got like.

Enmanuel Tejada (32:44.16)
to estimate.

Enmanuel Tejada (32:47.808)
Ha ha.

Nick NRX (32:58.177)
not full skids, but we've got like a bunch of half skids everywhere of just like papers that like we can use down the road. So which is nice for us. We don't mind having like a stockpile of papers on the road.

Enmanuel Tejada (33:06.752)
Right.

Enmanuel Tejada (33:11.52)
Exactly, because you're going to use it right instead of maybe like if you would have had that that one day you had to drive four hours if you would have had that in stock or had some extras maybe you can use that. That's awesome and and how much do you keep in stock versus how much you order on an as needed basis?

Nick NRX (33:18.593)
Right, yeah. Absolutely.

Nick NRX (33:29.345)
How much do I keep in stock in my yard? Like for our projects? Zero. Like for...

Enmanuel Tejada (33:31.472)
Yeah. wow, so every single time you guys - Okay, so it's not like you have a shit ton that you have on purpose.

Nick NRX (33:37.857)
No, I don't have a yard like a landscape supply yard. No, it's like we have like a couple thousand square feet outside that we just keep like trailers and trucks. And it's not like, we're not like a massive company. We're one crew, one to two crews, depending on the time of the year. We tried last year, we tried to do two and then I lost a little bit of quality control on that. So we kind of just tightened it down to one crew this year.

Enmanuel Tejada (34:04.864)
Special Forces.

Nick NRX (34:06.305)
Yeah. Yeah, special forces. Yeah, that's right.

Enmanuel Tejada (34:07.776)
That's awesome man. And so Nick, I want to get into it too man. So I want to see what some of the things that if you could start over, what do you think are some things you would change to allow you to get to where you are now faster, right? To find success faster, be more profitable faster.

Nick NRX (34:27.585)
Mmm. I would put a lot of a lot more effort into and this is what I wish I did like years ago Into different kinds of social media and I love social media. I think social media is a huge tool It's an undervalue tool, especially like some of the older guys in the industry. They don't they don't know because I guess they're just older, right? They're just like what the fuck is Instagram? They don't they don't they don't see the power behind it They don't see because I see the power behind it now. I see that I'm getting like

Enmanuel Tejada (34:39.968)
Mm -hmm.

Enmanuel Tejada (34:48.864)
Exactly.

Nick NRX (34:55.521)
half a million dollars in projects a year from Instagram, which is crazy. This is just a platform that I upload photos. It's unbelievable. So we've gotten huge jobs, like our biggest jobs ever, like almost half a million dollar projects from Instagram, from a message that somebody messaged us, hey, come by, I love your work. So if I just did that earlier, it's only been like one year, like a year and a half that we've really pushed.

like a lot of effort into Instagram. Like if you look at our posts prior to beginning of 2023, we were at like maybe, I don't know, like 120 posts and now we're at like 400. So that means we did, or we're well, I think well past 400. That means we did like 300 posts in the past year. So that means almost one a day. If I had started that before, first of all, maybe more followers, more chances of monetization, we would have our YouTube channel.

Enmanuel Tejada (35:52.128)
Yeah, more crying.

Nick NRX (35:53.537)
up and running, YouTube monetization. These are really powerful tools. YouTube monetization, that's extra income right there. That's a beautiful thing.

Enmanuel Tejada (36:03.84)
That's true. And you guys are already getting paid from that? You already have the requirements for that?

Nick NRX (36:07.137)
No, YouTube's tough. We just got into YouTube and we started like a couple months ago on YouTube and it's tough. It's a different animal. But we're at like, I don't know, 500 subscribers and I don't know. We're on the cusp of monetization there. But we know we're not putting as much effort into YouTube as we do on Instagram. It's just more work, right? And it's not like we have a full -time social media person. It's me. I'm doing the social media stuff.

Enmanuel Tejada (36:21.696)
hehe

Nick NRX (36:36.833)
on top of work.

Enmanuel Tejada (36:39.52)
respected and I love how you integrated too because I'm sure it's you flying that drone taking those shots. I'm sure it's you doing quality control. I'm sure it's you also getting involved with your guys.

Nick NRX (36:48.225)
It's a lot of Rocko, like Rocko, he, first of all, he's on site too. Plus he deals with the clients, like almost exclusively. Like I'll come out to a quote, I'll talk to a client. Mind you, I do the designs as well. Like he contributes a little bit, but ultimately it's mostly from my mind. But he does a lot of the backend stuff, quotes, permits. He's got like, he.

Enmanuel Tejada (37:08.608)
Mm -hmm.

Nick NRX (37:17.153)
He always sends me like a list of things that he has to do for the day. And I was like, what the fuck? That's a lot of shit. Yeah, exactly. So I'm like, yeah, I'll stick to my fucking two minute reels, you know? I'll put a reel out, don't worry. I'll take care of the reels. But yeah, it's work. And then I got kids at home and my wife. I just read before, my wife, I told my wife, I'm doing this podcast at nine o 'clock.

Enmanuel Tejada (37:24.096)
You're like, I'm glad you're doing that shit.

Enmanuel Tejada (37:31.968)
Thank you.

Nick NRX (37:46.721)
And she says, okay, but before that you gotta like help move the kids for as long as possible. You guys give the kids a bath. So I get home and I work more and weekends come and I work more. It's hard, man. It's hard. It takes a lot out of me. The last few years have definitely like aged me considerably. But it's awesome. I love it. You know what? It wouldn't, like I would never do any of this unless I fucking.

Enmanuel Tejada (38:09.376)
I chill for you. Yeah.

Nick NRX (38:15.522)
like beyond love, what I do. It's not love, it's an obsession, for real.

Enmanuel Tejada (38:22.368)
Dude, I love it, man. And the fact that you have the family too, and the fact that you, it almost kind of drives you. In fact, I want to ask you that question, because people say like when you have a child, you know, you start having kids, it's like it changes, right? You have a whole different level of motivation and drive, because you see them looking at you, and you just want to fucking go harder than ever. Is that true?

Nick NRX (38:31.393)
Yeah.

Nick NRX (38:45.089)
Yeah, for sure. yeah, for sure, 100%. It's like, you would do anything for this kid. I have two kids, I have a son and a daughter. My son is five and my daughter's three. So as soon as my son was born and everything, it wasn't about me anymore. It was about them, right? And it's about me trying to give them the best possible life that I could.

Enmanuel Tejada (39:05.44)
Hmph.

Nick NRX (39:13.377)
So, I'm just lucky that that avenue is, the avenue of giving them a great life is something that I love. It's a fun avenue.

Enmanuel Tejada (39:24.192)
Dude, respect bro, I freaking love that man. I love that and I'm sure he's gonna be laying down some pavers carrying on the empire, man.

Nick NRX (39:30.433)
I hope so, he's into it, he likes the idea of it. He likes, he's talking about it, he goes, dad, because did you build that? So my son is five, and then my daughter is three. So my son, like now, I just see. Yeah, my son looks at photos and he says, did you build that? Yeah, he's into it.

Enmanuel Tejada (39:33.984)
Really? You gotta get him some Lego. How are they?

huh.

man, you gotta get that. You gotta get that. That's awesome, man. We gotta get him. You gotta get him some Lego pavers, man. Some Lego outdoor kitchens. Have him set it up. Dude, that's awesome, man. And I have one last question for you too, Nick. Just out of curiosity. So how do you plan your content out for Instagram? Cause you, you guys have obviously seen a lot of growth. I actually don't follow you guys on TikTok or anything else, but.

Nick NRX (39:53.217)
Yeah, man. Absolutely. Yeah.

Enmanuel Tejada (40:11.168)
I'm sure you guys are going there too. So how do you plan your content ideas? Do you just go, do you plan it out or does it like this day I'm going to do this? Or do you just like on the fly, you catch an idea and you record it.

Nick NRX (40:11.297)
That's okay.

Nick NRX (40:24.161)
Always on the fly. Always on the fly. And I don't care if I just posted something like two hours ago and I'm like, shit, I wanna post something else. I'll post it. I won't really wait. There's no strategy in that way. So I had two posts today. One was a quick 30 second reel of, it's like whatever I finished that day, I'm like a little kid, I'm too excited. I wanna share it. So I finished. So like.

Enmanuel Tejada (40:31.936)
Yeah.

dude, I love it.

Nick NRX (40:53.921)
Rocco, he brought the drone today, said, okay, Rocco, let's take some drone shots. And as soon as I saw on the camera how they turned out, I'm like, I'm like, I'm posting right now. I can't, I can't not post it. I just don't, I don't have it in me to wait.

Enmanuel Tejada (41:08.512)
Dude yeah and that came out clean. At first I looked at it and I thought it was porcelain because the water looked on it so shiny, so flat, so smooth. I was like...

Nick NRX (41:16.673)
that's the flagstone of the porch? Yeah, that's just the limestone. Yeah.

Enmanuel Tejada (41:20.352)
Yeah, yeah, yeah.

Enmanuel Tejada (41:24.384)
Dude, that is shiny, bro. That came out beautiful, man. Yeah, that came out beautiful. And I love your enthusiasm about it too, bro, because like you said, it's something that you love. It's not something that, like, this is not a job for you. Like, you actually fucking love what you do. How important do you think that is, man? Like, what do you think about people that are making a ton of money?

Nick NRX (41:28.097)
Thank you.

Nick NRX (41:38.273)
It's not, no, I get pumped, I get super excited.

All right.

Enmanuel Tejada (41:45.44)
Yeah, that's I love that bro. And how do you feel about that people that make like a ton of money? They don't necessarily love what they do But they enjoy what the money does though. They enjoy the money What do you think about somebody like that something like that?

Nick NRX (41:46.081)
Yep.

Nick NRX (41:58.337)
Yeah, that's fine.

Okay, yeah, that's cool. That's cool too. I would do, I would. Hey man.

Enmanuel Tejada (42:04.704)
Yeah, like I had a mentor. He was like, do you think that the world's leading concrete manufacturer likes fucking the stone or jerks off to the stone? I'm like, whoa. I was like, shit.

Nick NRX (42:19.233)
Yeah, I get it. Yeah, no, but what do I think about that? I mean, I think they're happy. I don't know. Money brings me happiness. I'm okay with saying that. I want nice things. I have a watch collection. I want to keep growing that. So.

Enmanuel Tejada (42:26.24)
I'm sorry.

Enmanuel Tejada (42:37.952)
Let's talk about watches real quick Nick, because I'm almost going to be done too, but I want to restruct the look of your time. But tell me what you want about your watch collection, man.

Nick NRX (42:41.089)
I like watches.

Nick NRX (42:46.337)
I got, let's see, I have a Rolex, Datejust 41. I've got an Omega Speedmaster Professional. I got a Panerai, you familiar with Panerai?

Enmanuel Tejada (42:55.232)
Hmm.

yeah, yeah, yeah, yeah. With the, it's the one that has the little, on the side, it has the, kind of like the oval, half oval.

Nick NRX (43:02.401)
The big, yeah, yeah, the clasp. Yeah, yeah, so I got a Panerai. And then I have a tag, tag here, Carrera. Yeah, Hoyer, Hoyer, yeah, that's the one. Yeah, so I got, yeah, but I wanna keep growing that collection. I love that.

Enmanuel Tejada (43:11.136)
Blackboard? Yeah.

Enmanuel Tejada (43:15.616)
Dude, that's awesome, bro.

Enmanuel Tejada (43:20.192)
What's your dream? What's one of your dream watches?

Nick NRX (43:23.585)
I really like like a Rolex like a day date like a solid gold Like a Tony like a Tony Soprano style like when he's when he wears a solid gold Day dates, that's what I want

Enmanuel Tejada (43:30.56)
Solid gold dating, like a presidential pretty much.

Enmanuel Tejada (43:37.204)
So was that like a presidential, like a like just straight role?

Nick NRX (43:41.185)
Yeah, yeah, it's, it's, let's say it's around, let's say it's like 56 K.

Enmanuel Tejada (43:47.008)
Pretty sure it's K, holy shit, okay. Gotcha. That one's on the rise though. How do you feel about a nice paddock or maybe even like a, I mean, that's next level though. That's fucking expensive as fuck.

Nick NRX (43:57.601)
Yeah, I feel good about that. Yeah, I like I'll take a protect. Protect Felipe.

Enmanuel Tejada (44:04.)
Patek, yeah, and would you rather have Patek or would you rather have AP Royal?

Nick NRX (44:09.697)
I like Royal Oaks, depending on which one. And then the APs, they have the... What I saw recently, there was like three of them side by side. There was like a solid black one. And it was like 360K. And then...

Enmanuel Tejada (44:25.472)
Holy shit bro. I didn't know it was that expensive though. 350k holy shit dude.

Nick NRX (44:27.553)
Yeah, man. It's crazy what they have.

yeah man, they're -

Yeah man, unbelievable. Yeah.

Enmanuel Tejada (44:38.912)
But hey, it's coming though, it's coming though. It's on the way. One of my dream watches, one of my dream watches is I think similar to one, did you say you have a sub, a Submariner? Is that what you have? I did just, okay. So yeah, one of my dream, the bigger one, cause the 41, yeah, I think the 39 is a smaller one, I think, or something like that. 36, damn, that's fucking tiny.

Nick NRX (44:42.529)
I don't know, my wife is -

Nick NRX (44:49.185)
No, I have a Datejust 41. 41, but it's a bigger one.

Nick NRX (44:58.049)
36, 36, yeah, yeah, yeah, small. Yeah, but the Submariner, yeah. So my current client, I was in talks with him. He wouldn't give it up. He had a two -tone Submariner, black and gold. It was nice. I wanted to buy it off him. He wouldn't sell it. Yeah.

Enmanuel Tejada (45:03.552)
Holy shit.

Enmanuel Tejada (45:16.864)
that's funny because that's actually one of my dream watches but not black and gold steel and

Nick NRX (45:28.449)
huh.

Enmanuel Tejada (45:30.976)
What was it? Yeah, the Smurf, yeah, the blue one. Yeah, yeah, yeah, exactly. That's one of my dream watches. The Blue Z. Yeah, bro, that's one of my dream watches. Is that the one that comes two -tone with steel and gold on the band?

Nick NRX (45:32.065)
Blue? The bluesy?

Nick NRX (45:36.737)
Bluezy, bluezy. That's a nice watch. Yeah.

Nick NRX (45:44.929)
Yeah, it comes steel gold and the dial is blue.

Enmanuel Tejada (45:52.256)
Exactly. Yeah, dude, that's my dream watch, bro. I saw it on somebody and I was like, dude, that is sexy, man. Holy shit.

Nick NRX (45:58.785)
Buy it, man. Just buy it. It's not gonna lose its value.

Enmanuel Tejada (46:04.704)
Any one day man one day that's that's the cool thing too.

Nick NRX (46:05.569)
Get on, you know what I would do? Know what I would do if I were you? Well get on, if I were you I'd get on a waiting list now because those waiting lists are about like four or five years long. So you're gonna have to wait five years before you can buy one.

Enmanuel Tejada (46:12.256)
What would you do?

Enmanuel Tejada (46:20.064)
And what happened? dude, fuck it. Dude, I'm not expecting to have enough to buy that shit by the end of the fucking year. Let's go. And.

Nick NRX (46:27.201)
Yeah man, you gotta join the waiting list then. Because right now if you buy it... Sorry?

Enmanuel Tejada (46:30.208)
And what happens if I join the wheels? Like what if they pick me right now? Like what if they pick me like next year and I'm not ready yet?

Nick NRX (46:36.193)
They won't. they won't. They're gonna just say you don't buy it, that's it. They just go to the next person.

Enmanuel Tejada (46:43.36)
dude, I'm gonna sign up right now then. Fuck it, let's go.

Nick NRX (46:45.761)
Well yeah, you can't just sign up online, you gotta go to an authorized dealer. To a Rolex dealer? No, you cannot do it online. Every specific dealer will have their own set of waiting lists. It's complicated. It's tough man, they've created this...

Enmanuel Tejada (46:52.672)
it's not online.

Enmanuel Tejada (47:03.328)
gosh, yeah. Dude, but that's even...

That's even cooler then. Yeah, that's even cooler then. It's like me walking into the store that like four years from now I'm gonna walk into that same store and actually buy the watch. So it's like an experience.

Nick NRX (47:08.769)
Sorry? Yeah, yeah.

Nick NRX (47:17.409)
then you actually buy it. But it's cool because they'll let you try it on. Right now you can try it on and then they'll say okay. Because they'll have stock in their store but only for trying it on, not for sale. They don't have a single watch for sale in their Rolex store. It's crazy, it's unbelievable.

Enmanuel Tejada (47:20.96)
Yeah!

Enmanuel Tejada (47:32.832)
Not for sale.

Holy shit, and I've heard I've heard them Talk about to that that's a problem especially for the Rolex brand because they just People or they only sells people that buy other watches are like people that have a shit ton of money They'll buy a bunch of shitty watches just to build a relationship with them just so they can eventually get the dream watch

Nick NRX (47:39.361)
Mm -hmm.

Nick NRX (47:49.857)
Yeah.

Nick NRX (47:54.465)
That's exactly what they do.

Hey man, I gotta just letting you know, I don't know where my charger, this is my wife's laptop. So I don't know where the charger is, but it says here the battery saver mode is on. So it looks like I'm gonna, it's gonna run out of battery fairly soon.

Enmanuel Tejada (48:04.256)
Mm -hmm.

Enmanuel Tejada (48:10.816)
Gotcha. Yeah. Yeah. Okay, man. And we pretty much covered everything Nick. so Nick, man, some closing thoughts here, like just in case the audience wants to get in contact with you, in case they need some work done or in case they want to work for you with you or get some advice from you, how can they reach you?

Nick NRX (48:22.113)
Yep.

Nrx underscore landscaping on Instagram You can find some YouTube and our ex landscaping Tick -tock I have like my own personal tick -tock. It's not business related, but like there's some I won't even bother with that one But yeah, find me on Instagram. You can go WWW dot nrx landscaping calm For my website and yeah, that's it

Enmanuel Tejada (48:41.664)
Thank you.

Enmanuel Tejada (48:53.536)
Boom, let's go guys. This was a great podcast. Reach out to Nick for any questions that you guys have. If you wanna, if you've seen his work and you want some work done for yourself, reach out to him, man. They're the best of the best in Canada and I endorsed him. I endorse his message. Now I'm just kidding. But Nick, man, thank you so much for being on this podcast, man. It was awesome having you on, bro. You guys do amazing work. Hope you guys keep crushing it. And bro, I hope you get that paddock soon, man.

Nick NRX (49:17.537)
Thanks man, I hope you get your Submariner.

Enmanuel Tejada (49:20.576)
Thanks man, I appreciate it. Thank you so much for doing this podcast. Hope you guys enjoyed it. Peace out guys. Stay safe.

Nick NRX (49:23.041)
I do.