Nikonomics - The Economics of Small Business
My mom always told me "There's no such thing as a dumb question... Only dumb people!"
What she meant was that those who DON'T ask questions are the dumb ones! At least, that's what makes me feel better about asking so many questions :)
I've bought, run & sold dozens of companies in the SMB space, with multiple 7-figure exits. Over the past 5 years my companies have generated over $100M of revenue and Millions of dollars of shareholder value.
Now I let my curiosity drive as I interview Entrepreneurs and ask them to walk me through how their businesses work.
Nikonomics is a place for curious Entrepreneurs and Wantraprenuers hungry to learn. So come join our big group of DUMB people, ask some questions and maybe we will learn a thing or two together.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
39 - How Productized Services Built an 8 Figure VC Studio with Michael Greenberg
Join me, Nik ( https://x.com/CoFoundersNik ), as I talk with Michael Greenberg (https://x.com/gentoftech ), founder of a venture studio specializing in managed staffing and digital operations. We discuss the definition, benefits, and implementation of productized services, breaking down the process into key components such as consistency, clarity, capacity, confidence, and cashflow.
Greenberg shares insights on how his company operates, manages staffing, automates business processes, and scales effectively. The episode offers practical advice for entrepreneurs looking to standardize their services while maintaining high profitability.
Questions this Episode Answers:
What is a productized service, and how is it defined in the context of this discussion?
How can businesses package and price their services to ensure clarity and standardization?
What are the three core types of productized services, and what pricing models do they use?
What are the five C’s of digital operations, and how do they contribute to business growth?
How can businesses gain consistency and clarity in their operations to improve efficiency and profitability?
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This week we covered:
00:50 Introduction
01:40 Sponsor Message and Giveaway
02:23 Defining Productized Services
07:17 Examples of Productized Services
09:10 Challenges and Misconceptions
11:44 Scaling Productized Services
23:59 The Five C's of Digital Operations
26:23 Building the Pyramid of Business Success
27:07 Sponsor Message: Win a $100 Amazon Gift Card
27:50 The Role of Digital Operations Partner
31:38 Understanding ERP and API
33:41 Productizing Specialized Services
39:01 Business Model and Margins
41:02 Customer Acquisition and Growth
43:31 Rapid Fire Questions and Insights
49:52 Conclusion and Final Thoughts
