Nikonomics - The Economics of Small Business
My mom always told me "There's no such thing as a dumb question... Only dumb people!"
What she meant was that those who DON'T ask questions are the dumb ones! At least, that's what makes me feel better about asking so many questions :)
I've bought, run & sold dozens of companies in the SMB space, with multiple 7-figure exits. Over the past 5 years my companies have generated over $100M of revenue and Millions of dollars of shareholder value.
Now I let my curiosity drive as I interview Entrepreneurs and ask them to walk me through how their businesses work.
Nikonomics is a place for curious Entrepreneurs and Wantraprenuers hungry to learn. So come join our big group of DUMB people, ask some questions and maybe we will learn a thing or two together.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon
Join me, Nik (https://x.com/CoFoundersNik), as I talk with Ryan Sneddon (https://x.com/lifeof_scoop), the founder of a thriving local email newsletter in Annapolis, Maryland. Ryan shares how he grew his newsletter to 19,000 subscribers in a town of 41,000, generating over $240,000 in revenue last year through targeted ads. We discuss his journey from mechanical engineer to successful media business owner, the power of email newsletters in a social media-driven world, and his plans to expand this model to other cities. The episode covers practical strategies for building a profitable newsletter and scaling it effectively.
Questions this Episode Answers:
- How do you grow a local email newsletter to thousands of subscribers?
- What are the keys to monetizing a newsletter through targeted ads?
- How can you transition from a traditional career to a successful media business?
- Why are email newsletters still effective in the social media age?
- What strategies can be used to scale a local newsletter model to other cities?
___________________________
Leave us a review on Apple Podcasts or Spotify and you could WIN $100!!
Screenshot it, send it to us, and you will be automatically entered to WIN $100!
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
Every week I will pick a random listener who left a review to GET PAID!
___________________________
YouTube: https://tinyurl.com/nikonomicsYT
___________________________
This week we covered:
01:39 Meet Ryan Sneeden: The Newsletter Entrepreneur
03:06 Building a Successful Local Newsletter
07:10 The Economics of Newsletter Advertising
12:16 Metrics and Growth Strategies
28:43 The Role of the Editor
02:24 Sponsor Message and Giveaway
29:44 Sourcing Stories and Replicating the Model
31:09 Challenges in Traditional Media
35:21 Scaling the Newsletter Business
43:59 Choosing the Right Cities for Expansion
50:00 Rapid Fire Questions
55:26 Conclusion and Final Thoughts
