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Nikonomics - The Economics of Small Business
Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.
Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.
Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.
Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon
🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨
Join me, Nik (https://x.com/CoFoundersNik), as I talk with Ryan Sneddon (https://x.com/lifeof_scoop), the founder of a thriving local email newsletter in Annapolis, Maryland. Ryan shares how he grew his newsletter to 19,000 subscribers in a town of 41,000, generating over $240,000 in revenue last year through targeted ads. We discuss his journey from mechanical engineer to successful media business owner, the power of email newsletters in a social media-driven world, and his plans to expand this model to other cities. The episode covers practical strategies for building a profitable newsletter and scaling it effectively.
Questions this Episode Answers:
- How do you grow a local email newsletter to thousands of subscribers?
- What are the keys to monetizing a newsletter through targeted ads?
- How can you transition from a traditional career to a successful media business?
- Why are email newsletters still effective in the social media age?
- What strategies can be used to scale a local newsletter model to other cities?
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This week we covered:
01:39 Meet Ryan Snedden: The Newsletter Entrepreneur
03:06 Building a Successful Local Newsletter
07:10 The Economics of Newsletter Advertising
12:16 Metrics and Growth Strategies
28:43 The Role of the Editor
02:24 Sponsor Message and Giveaway
29:44 Sourcing Stories and Replicating the Model
31:09 Challenges in Traditional Media
35:21 Scaling the Newsletter Business
43:59 Choosing the Right Cities for Expansion
50:00 Rapid Fire Questions
55:26 Conclusion and Final Thoughts
