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Nikonomics - The Economics of Small Business
My mom always told me "There's no such thing as a dumb question... Only dumb people!"
What she meant was that those who DON'T ask questions are the dumb ones! At least, that's what makes me feel better about asking so many questions :)
I've bought, run & sold dozens of companies in the SMB space, with multiple 7-figure exits. Over the past 5 years my companies have generated over $100M of revenue and Millions of dollars of shareholder value.
Now I let my curiosity drive as I interview Entrepreneurs and ask them to walk me through how their businesses work.
Nikonomics is a place for curious Entrepreneurs and Wantraprenuers hungry to learn. So come join our big group of DUMB people, ask some questions and maybe we will learn a thing or two together.
Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik
Nikonomics - The Economics of Small Business
51 - Building a 7-Figure Coffee Business with Mouyyad Abdulhadi
Join me, Nik (https://x.com/CoFoundersNik), as I talk with Mouyad Abdelhadi (https://x.com/MouyyadA), CEO and co-founder of Pax & Beneficia Coffee. In this episode, we dive deep into Mouyad's inspiring journey of turning his passion for coffee into a successful business with six thriving locations in the highly competitive Dallas-Fort Worth market. We explore how he created a unique coffee experience that goes far beyond just serving a cup of coffee, and why focusing on the 5% of customers who truly appreciate quality can be a game-changer for your brand.
Mouyad shares his insights on how to carve out a niche in a saturated market, the challenges of scaling a business without sacrificing quality, and the importance of creating a memorable ambiance that keeps customers coming back. We also discuss the role of customer experience in building a loyal customer base and how to balance the fine line between maintaining the brand’s integrity and pursuing growth.
Questions this Episode Answers:
- How do you turn a passion into a scalable business in a crowded market?
- What are the key elements to creating a coffee experience that stands out?
- Why is it crucial to focus on the 5% of customers who appreciate quality?
- How can you scale a business while maintaining product quality and brand integrity?
- What strategies can help build a loyal customer base in the coffee industry?
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This week we covered:
01:10 Meet Mouyyad Abdulhadi
02:44 The Origin of Pax and Beneficia Coffee
04:26 Challenges of the Coffee Business
04:49 The Passion for Coffee
07:04 The Coffee Experience
08:13 Understanding Coffee Varieties
11:20 The Coffee Production Process
14:12 The Evolution of Coffee Popularity
19:43 Specialty Coffee and Market Positioning
22:14 Focusing on the 5%: Quality Over Quantity
22:38 The Coffee Experience: Flavor Profiles and Pricing
23:40 Niche Market Strategy: Targeting the Right Audience
24:29 Creating the Perfect Cafe Ambiance
25:46 Honored Guest Experience: Customer-Centric Approach
27:01 Comparing Coffee Cultures: Middle East vs. USA
28:28 Revenue and Growth: Financial Insights
33:36 Future Plans: Expansion and Challenges
35:31 Rapid Fire Questions: Personal Insights
39:12 Conclusion and Final Thoughts