Beyond the Pizza Box: Domino's and the Future of Food Delivery

Kate Trumbull, Senior Vice President and Chief Brand Officer of Domino’s Pizza, explores the evolution of Domino’s, the importance of teamwork, and how technology is reshaping the food delivery landscape in tomorrow’s world.

Transcript

0:00

Welcome to the Tomorrow's World Today podcast.

0:03

We sit down with experts, world changing innovators, creators and makers to explore how they're taking action to make tomorrow's world a better place for technology, science, innovation, sustainability, the arts and more.

0:21

And now this week's episode, welcome to another episode of Tomorrow's World Today.

0:26

On this week's episode, the host of tomorrow's world Today on Science.

0:29

George Davison welcomes Kate Trumbull, senior Vice president and Chief Brand Officer of Domino's Pizza with over 13 years at Domino's.

0:36

Kate is at the forefront of driving brand growth, enhancing their customer experience in keeping the iconic pizza chain innovative and relevant.

0:42

Join us as we explore the evolution of Dominoes, the importance of teamwork and how technology is reshaping the food delivery landscape.

0:49

Are you ready to learn what it takes to lead a major brand like Domino's?

0:52

Here's your host, George Davison.

0:54

Welcome Kate.

0:55

Thank you for having me.

0:56

Glad to be here.

0:57

Well, we're thrilled that you're here.

0:58

Why don't we start with that title of yours?

1:01

What exactly is a chief brand officer?

1:05

Good question.

1:07

You know, my, my role and title is really around driving and building our brand at Domino's and growing our our sales and orders and protecting the brand.

1:16

So it's a lot about the end user, the consumer, understanding the consumer and then bringing the brand to market.

1:24

I've been at Domino's for 12 years but was more recently appointed to Chief brand officer.

1:31

Ok, so you've been there 12 years.

1:33

Do you wanna give us a little history lesson?

1:36

How far back does Domino's history go?

1:39

I'd love to give you a history lesson.

1:41

We,, we were founded in 1960 right?

1:45

And the source was,, Tom Monahan and his brother bought a, a little pizza shop in Ypsilanti, Michigan.

1:52

It's called Dominic's, right.

1:54

And they were really focused on how do we bring hot pizza to consumers homes through delivery?

2:02

Get it to them fast and hot.

2:04

That was the simple proposition.

2:06

And, you know, one year into it, his brother James said, wait a second, this is too much.

2:12

It's, this is tough work.

2:13

I'm working long nights.

2:15

, I'm not interested in continuing.

2:17

So he got out of the business.

2:18

Tom said, well, I gotta give you something.

2:21

I'm gonna give you the V W beetle that they deliver pizza.

2:25

And so he gave him the beetle and Tom went on and he kept moving and we got to three locations,, in the, in the Michigan area.

2:34

And we changed the name from Dominic's to Domino's had a uniform name and I love the story that our logo today, right?

2:42

The Domino with the three dots we call them pips that actually represented each of those three stores and their vision and plan Tom said every time we had a store, we're gonna add a, a pip a dot to the to low the logo and they quickly realized that was not gonna work just because, you know, the growth took off and there was no way to have that many dots on the logo.

3:04

So it's a little history lesson makes sense.

3:07

Keep it simple.

3:08

We can't get all those dots on that domino.

3:10

No, and keep it simple on the dot on the dot standpoint.

3:13

But even when they thought about operations and being able to to deliver to consumers fast with hot pizza, you know, they didn't have desserts, they didn't have sides.

3:24

There was literally one kind of dough ball, one kind of crust and Coke products.

3:29

That's all they would do and it actually allowed them to grow really, really fast.

3:34

But you think about today, we have a huge wide menu and selection which has been a good thing for consumers from a variety standpoint.

3:43

So the sim simplification in the beginning, you know, try to get your systems up and running and then maybe over time, we can get a little more complex and logistics can help us out.

3:52

And it's like that we always talk about the M V P the minimal viable product.

3:56

What do you have to have as your base, you know, benefit to get it out the door and then you build from there, you know, you get small wins.

4:03

That's wonderful.

4:04

Yeah.

4:04

So let's think here for a moment.

4:07

Have you always been a senior vice president or did you have to get started somehow in life?

4:13

Like all of us who are in high school?

4:15

And we're wondering, what are we gonna do with our lives?

4:18

Where am I gonna go?

4:19

How am I gonna navigate in this world?

4:22

Can you walk us back to high school for Kate?

4:26

And what was going through your mind?

4:28

You know, in high school?

4:29

I really thought I was gonna be a lawyer.

4:31

That was what I thought, you know, the tea leaves said for me, I was very into sports, I was into tennis and basketball, so very influenced by my coaches and,, you know, team building and, you know, being captain of a team.

4:47

, so that was, that was kind of what was going through my mind.

4:50

I love to learn.

4:51

It was involved in a lot of different things.

4:53

But, I thought I was gonna be a lawyer.

4:56

So is there a mentor in your life that opened your eyes to, you know, let's say a world of possibility.

5:04

That's a great question.

5:05

And I would say I had so many people that maybe I didn't think of them as a mentor at the time, but they truly influenced me.

5:12

I think about Kathy Presnell Barb Skinner, Dave Heffernan.

5:17

Those were all three coaches of mine.

5:19

So the 22, 1st ones were basketball coaches and a tennis coach.

5:23

And I think they pushed me.

5:25

They, they told me that I could do anything.

5:28

I put my mind to, you know, and certainly my mom did that too, but it's really important when you're in middle school and high school to believe in yourself and have confidence.

5:36

And that's what, you know, that's the role that, that those three really played for me and I had the confidence to keep pushing in sports.

5:44

And, you know, I think you think about business and what's, what makes people successful in sports.

5:50

You're working with people and a team and you're trying to inspire and work together and those are skill sets that I think are incredibly applicable to work in business today.

6:01

Like those are the, some of the basics that you'll need in life to navigate through the business world.

6:08

Other social activities you might be involved with later in life.

6:12

So basic building blocks, right?

6:14

All right.

6:15

Is there anything in particular in your background that led you to this current position?

6:21

Was there an aha moment?

6:22

I don't know if there was one light bulb moment.

6:25

I mean, I will say I, I'd mentioned that I thought I was gonna be a lawyer.

6:27

Well, then I decided to interview 10 lawyers and quickly found out I shouldn't be a lawyer.

6:35

That's smart.

6:36

Yeah, I mean, and I, everyone said don't do this, you know, you read all the time.

6:40

It's laborious, you're not around people.

6:42

So then I interviewed people in business and it became very clear to me every day was different.

6:47

It was exciting.

6:48

They were solving problems, they were creating things from scratch.

6:52

And so that felt more, you know, aligned with who I am.

6:56

Yeah.

6:56

So that was, that was one of the key stories.

6:59

And then I did a lot of different summer internships.

7:02

I did one where I was doing development for real estate.

7:05

I did one where I worked in DC for a senator.

7:09

And so that was very impactful too because I learned, I don't wanna be in politics per S E but I loved the idea of building kind of brands and, and the message track and how you position, you know, political leaders, like the branding of political leaders was really, really interesting to me.

7:28

Yeah.

7:29

Can you tell me about something that you or maybe the company tried that didn't work out as it was originally thought would be a great idea.

7:41

So we're looking around for the idea of when you try something and you fail at it.

7:46

Do you have any failures that could be shared publicly that maybe didn't work out?

7:52

I love that question and it is hard on what you can actually share because usually you do failures and then you, you know, you quickly pivot to the next thing.

8:02

And I will say there, you know, we like most big brands, we make TV ads and we pride ourselves on taking actions.

8:12

and we think our innovation and those actions we take, you know, allows us to tell wonderful stories about the brand.

8:18

And I will tell you there was one innovation that we worked on that we were pretty excited about.

8:24

And I think this is an interesting piece of innovation.

8:27

Sometimes you're like too far ahead for something to be relevant.

8:31

And we went out and we built the tech and we filmed the ad and we tested it and it just flopped.

8:39

I mean, it was, and this is when I first came into my current job.

8:42

So I show up and we have this like, you know, flop and I, I'm working with our agency to try to find a different angle in or make it, make it work and nothing worked.

8:52

I mean, it just was a piece of technology that consumers could care less about and they actually it made them scared, it was too automatic like they didn't, they didn't like that.

9:02

So I know I'm being vague but I think the the learning is you go through an experience like that and you realize very quickly, I never want to do that.

9:10

So what are we going to put in place to ensure we're continuing to innovate?

9:14

But we're making sure that our innovations are still relevant to consumers before we go invest, I don't know, half a million a million dollars in a, in a production that we can't use.

9:24

Understood.

9:25

Yeah.

9:25

Yeah.

9:26

In the world of that we operate in because we do a lot of R and D, we, we consider that we fail, we hope that we're failing more than everybody else because we tend to be successful.

9:36

The way my mentor said it to me was George, you just need to be right, 51% of the time, right?

9:41

Or only 10%.

9:43

But with a unicorn idea like that works.

9:46

So, you know, in this case, it might be the idea between incremental innovation versus radical innovation, radical innovation is far more risky incremental.

9:57

Are these little steps forward?

9:59

You're just the public's almost there and you're gonna supply that solution.

10:04

But in the world of failing your way forward, we refer to it that way here.

10:10

And we think it's important that if you do, first of all, you should be exploring and trying things.

10:16

So, and if it doesn't work out, don't worry, it's not a, it's not the end of the world.

10:20

The idea is look back and do an observation on what did, what happened, what can I learn from that?

10:27

And, and I take that with me and apply that with me in the future, 100% we constantly talk about failing fast, fail fast and get up and go to the next thing.

10:37

But in the example I shared it pushed us to create a process that has made us even better in terms of check.

10:44

Like sometimes innovation is so big that consumers can't even appreciate it.

10:48

And you have to be willing to take the risk, but also listening to consumers about what they don't want.

10:53

So we put, we put some processes in place that we, we do a better job at that.

10:59

And we haven't had one of those examples again, which is good.

11:02

That's great.

11:04

All right.

11:05

How important is research in your job and business?

11:09

And can you give us examples of how you use research in your work?

11:15

Yeah, we are, we talk a lot about one of our values is being data driven.

11:19

It's so, so important in business when you have, you know, you don't have budgets that are endless, right?

11:26

You have to make really tough choices and prioritize what you're gonna focus on.

11:31

So you wanna make sure that you're doing the research and again, you're hearing from consumers along the way to either validate what your hypothesis is or send you in a different direction.

11:43

So we use research and data constantly.

11:47

One example.

11:49

We launched our piece of the pie loyalty program piece of the pie rewards in 2015, I worked on that project and it was incredible.

11:59

The research we did.

12:00

Well, first we did the research on what is the program structure, you know, should it be based on dollars or points?

12:06

Should it be based on free product?

12:08

How complicated might it be?

12:09

And, and you, do you first hear from consumers this versus this, versus this?

12:14

And then you build out the model on how much sales can we expect.

12:19

What's the profitability to our end users, our franchisees and their stores, we even did naming research.

12:25

What's the right name for a program like this?

12:27

So it's really, it breaks through and it's unique and ownable to Domino's.

12:30

There were many, many stages of, of research.

12:34

So for this audience, they may not know a piece of the pie is, could you give us a little brief?

12:39

Of course.

12:40

So, you know, most companies today and certainly in Q S R restaurant have loyalty programs and the reason to have a loyalty program, it almost seems obvious, right?

12:49

You want people to pick your brand over others because they get something by being loyal to you.

12:55

And so the business objective for us was to drive frequency, right?

12:59

We're a high frequency business people maybe order pizza online six times a year.

13:03

How do you get them through a loyalty program to order 1/7 time or an eighth time?

13:08

And the the value of that to a business our size is really large, but you have to, you have to weigh it with how expensive is the reward you're giving and what and profitability and then measure that over time.

13:19

So, you know, that was a very big opportunity and drove a lot of growth for dominoes.

13:23

But even when you, you implement a program like that, you know, over time, you have to evolve it.

13:29

You think about the airlines, right?

13:31

They're constantly evolving their loyalty programs.

13:33

Same with Starbucks.

13:35

That's an example.

13:36

A lot of people know,, because you need to keep bringing new customers in and engaging your current customers and ensuring that the program is still profitable.

13:44

Did your data say it's a lot less expensive to keep a customer than it is to go and do advertising and find a customer who's never really bought one of your pizzas before.

13:58

There's a, there's a, you know, a plus and minus here if I can sell my pizza and it's what they like.

14:04

I just need to remind them once in a while.

14:06

Hey, I'm still here.

14:07

Get my pizza, not those other pizzas that you haven't really experienced yet.

14:12

So it's less expensive to do recurring sales and find new sales.

14:17

100% acquisition costs are much higher,, than, than getting your current customer to come back an additional time because they always, they already love your brand.

14:25

There's something they're already comfortable with.

14:27

So how do you make it,, enticing for them to, again, just one more occasion, two more occasions.

14:34

And in a category like pizza, which has been around a long time.

14:38

And it's, it's essentially a commodity.

14:39

If you look at it that way you can think about if a consumer does roughly 22 have, they have 22 pizza occasions a year, they're not all coming to Domino's.

14:49

But again, the game is, how do I just of those 22 how do I make sure I'm getting more than my fair share or additional ones each year.

14:57

Makes sense.

14:58

All right.

14:58

So we, you were in sports and you've talked a little bit about coaching and, and that type of thing, how important is teamwork at Domino's?

15:09

Yeah, it's, it's literally everything.

15:11

Nothing we do happens with one person or one team.

15:15

And I think that's why we're successful, you know, different teams will lead a different project or a little a different innovation.

15:23

And we come together, you gotta have representation and point of view from supply chain because everything affects supply chain.

15:29

You've gotta have ecom and the I T teams who are gonna build it and have it live in an experience on our, our app, in our websites, right?

15:38

You have to have them at the table.

15:39

, you have to have Pr and communications like how are we gonna get people talking about this and position it with, with media, you know, marketing a and I, we just talked about research.

15:50

How are we gonna test this?

15:51

How are we gonna, we're maybe we don't have to test the idea because we really believe in it.

15:55

How are we gonna measure it when we're in market?

15:57

What is success?

15:58

What are the metrics we call them K P I S that, you know, you're, it's on track or it's not on track so that you can intervene from there.

16:07

You know, the, the list goes on and on finance, accounting, all of these experts have so much to offer when they're, they're brought an idea and thinking through the risks and the opportunities of that idea.

16:20

And I think at Domino's, we're constantly meeting and evolving and collaborating.

16:25

And so, and I didn't even mention our, our agency work in progress, our creative teams and our strategy teams there making an idea bigger.

16:33

The last partner that's so important for Domino's is our franchisees, right?

16:38

They are the entrepreneurs and the owners that, you know, are so close to our consumer and so close to our product and they're getting it done every day.

16:46

We have boards of franchisees that we come through and we bring our ideas to, they give us feedback, we go back, we address their challenges, their concerns their risk and then we make the idea better and we come back to them and they align and they say go so I'm just such a fan and, and you know, the best ideas have to be pressure tested and evolved.

17:09

And at the end of the day you get something so much better than if some person or team goes and does something, you know, comes up with something in a locked room and never brings people along for it.

17:18

Yeah.

17:19

Yeah.

17:19

That's a, and that's a big team.

17:21

Domino's has a, a large team and they're working back and forth this idea, whatever it is, right to refine it and make it better.

17:29

That's teamwork.

17:30

All right.

17:31

So how about visual communication?

17:35

the ability to communicate an idea with a sketch or an illustration?

17:41

How do you, how do people get ideas across a Domino's?

17:45

Is it verbal?

17:47

Is it, can you sketch out the concept?

17:50

Does sketching play a role at all in our corporate office?

17:54

We're not, people aren't sketching things, but the translation of that for ideas is powerpoint, right?

18:00

So if you have an idea and you wanna bring people along, of course, there's verbal communication.

18:05

But I think when an idea becomes real, usually the team or the the person leading the idea brings it into a powerpoint presentation and they use visual treatments, whether it's sometimes it's a lock up to bring it to life.

18:19

Sometimes it's it's imagery that evokes the emotion that you're trying to get across or the benefit you're trying to get across.

18:26

And you certainly, again, for us, we have so many stakeholders with an idea in marketing right, you get like we want to get operations feedback, we want to get their input or like I mentioned supply chain finance.

18:37

So being able to explain your idea with a story in a very simple way and using visual or logos, it just helps people kind of get the bigness of the idea.

18:50

So certainly it gets used, I think especially for our franchisees who don't, who aren't in corporate offices every day, using visual communication can really bring an idea alive to them.

19:02

I will say we work with a creative agency who are brilliant at doing this, right?

19:07

It's paramount and when you think about today's world with Chat G BT and A I and all the benefits that those can bring along.

19:15

I don't know that they can do the kind of storytelling that a human thinking about the problem and the solution and the emotion can really do.

19:24

So I will say we do that in our A TV ads.

19:28

And if we do it, well, the story comes across, you feel something it makes you want to take action in the digital world today, you have to find ways to do that in three seconds, in six seconds.

19:39

So how do you use a moment of visual, you know, metaphor to bring your idea to life that's gonna continue to be, you know, the most important thing for marketers as people's attention spans, get shorter and shorter and short.

19:53

How do I tell you my idea in one second, three seconds.

19:57

It's a real challenge but, but it's an exciting challenge, you know, because it's not just words, it, like we've been talking about, it's visuals.

20:06

It's sounds, it's music.

20:08

There's a lot of way to, ways to tell a story and, and how do you get to the core of an idea in just, you know, a short amount of time?

20:16

Right.

20:17

So let's chat if we can turn the conversation a little bit of the jobs of the future at Domino's, you know, the company continues to evolve and I think one of the things it's really important to take away is a lot of people might think, you know, Domino's is making pizzas and I think it would be smart to talk a little bit about, you know, really what's going on behind the scenes because there are so many different types of jobs that make the entire system of Dominoes work, right?

20:47

You have I T you have well, go ahead, I'll let you talk a little bit about what kind of opportunities exist in the world of Dominos.

20:56

Yeah, there's so many opportunities and I do think over time, you see the you know, what's the biggest priority to the company and where's the future growth and you start to see more jobs.

21:07

So an example is over the last 10 years, our A and I so our inserts insights and research team has grown exponentially.

21:15

So has our I T team, right, we've been called a technology company that happens to sell pizza.

21:22

And part of that positioning in the way we got known in that is it's always been around innovation.

21:28

And in the last 10 to 15 years, we've really doubled down on tech innovation, which means you have to have the resources to be at the edge of all the trends within technology, but then have the resources to build out the technology successfully.

21:43

And so I think about,, Domino's is known for our pizza tracker, right?

21:48

We've had it for since 2008.

21:50

, you know, when you're in consumer call groups, everyone talks about the tracker.

21:54

They, I always, I always fondly refer to it as like people, that's how people know when to put on their pants, right?

22:00

Like you, like the pizza is out the door, it's on its way to you get ready for your delivery driver.

22:05

And, you know, we've evolved that over time, but that was one kind of chapter in a story of technology innovations that have, has helped us get known as a tech company that sells pizza.

22:17

We were the first to do Ecommerce on Twitter with a tweet of an emoji, a pizza emoji and you can order your pizza,, being able to order through your phone.

22:26

Well, obviously your phone, but through a watch through a TV, screen through your car again.

22:31

It's, you know, it's how do we make it as easy and simple and rewarding to order Dominos.

22:38

We've been evolving our technology.

22:40

So that's where the jobs are because, you know, certainly they are important skill sets to be able to build that kind of technology and to partner with Google and Apple and all of the true techni tech companies out there to make these things, these innovations come to life.

22:57

There are lots of different jobs available at a company like Domino's, right?

23:02

Not just making pizzas.

23:04

So let's see here.

23:06

How important is marketing to your business?

23:09

, in what ways do you or Domino's tell others about your goods or services.

23:17

Well, I'm obviously biased.

23:19

I think marketing is really important and I love it.

23:21

And,, you know, ever, I would say everything is important in our business.

23:26

You just mentioned all the different jobs that we have.

23:29

You know, again, we, it all starts with the store.

23:32

If we, we have a adage, if you don't make it bake it or take it, you're just here to support those who do.

23:37

And if you walk into our headquarters in Ann Arbor Michigan, you walk in there is a store in the middle, middle of our headquarters.

23:44

We have pizza prep school there.

23:46

But it is a reminder to everyone who walks in that door every day.

23:50

This is why you're here.

23:51

You're here to help the stores and it it's a really cool respect, but I would say marketing is a very important part of, of what we do for the brand, right?

24:02

We make TV ads, we make digital content partner with influencers.

24:07

We have the opportunity through marketing to, to again tell stories and chapters of our brand.

24:12

And you know, some of the stories we wanna tell is that we have the best product quality and variety out there, you know, and so how do we tell the story of why we did that?

24:23

Not only have consumers try the product but have them feel who we are as a brand and feel connected to the, you know, the DNA that we have around innovation and always trying to improve and being committed to and obsessed honestly with the product quality because we talked earlier in, in this discussion about Tom Monahan founded this business on getting hot pizza delivered to you fast.

24:48

It was a very simple proposition.

24:50

Well, 60 plus years later, that's still the proposition, right?

24:55

How do we get, you know, high quality food delivered to you fast?

24:59

So how do we keep telling stories and taking action to prove that to our consumers?

25:05

So, yeah, marketing is, you know, has a, has a big exciting job to do.

25:10

And frankly most of the time it's about driving sales and orders.

25:15

But in the pandemic, there was a moment with Omicron and the issues with labor and delivery drivers that we actually pivoted and talked about recruiting and talked about, you know,, the fact that 95% of our franchisees and entrepreneurs owners started as delivery drivers.

25:33

So telling a little bit of that American dream story to really try to, to tell people that we're not this, you know, big corporation necessarily.

25:41

We are this beautiful ensemble of all these individual business owners that took a risk and,, and, oh, by the way, come work for us and you have the opportunity to one day own your own business.

25:52

That's wonderful.

25:53

Yeah, I like that whole concept too of actually building one of the stores right there in your headquarters.

26:02

I don't know who had that idea, but that was, that was pretty ingenious that lets you connect every day when you walk through the door.

26:10

Right.

26:11

It does.

26:11

And I mean, that coupled with the fact that if you work at, I know is you do a week long training in our stores.

26:17

So, you know how hard it is and you know, if I'm gonna add something to the make line and ingredient, what does that do to operation?

26:25

So it's a really neat thing that there's just such shared respect across the company and reverence and, you know, appreciation for all the hard work our team members in the store do.

26:37

All right.

26:38

So can we talk a little bit about what you think the next big innovation in your industry is gonna be, I mean, I'd start and we've talked about it kind of this morning a lot is innovation is in the DNA of Dominoes.

26:51

It's literally one of our ba our values create inspired solutions.

26:55

And, you know, Tom Monahan started that and over the years, there's been so many examples of things that Domino's was the first to do.

27:05

you know, I again invented food delivery.

27:08

Today, everyone gets food delivered so many different ways.

27:11

And it's almost like you just feel like we've always had that.

27:14

We didn't have that in 1960 right?

27:17

We also in just in 2015, we created our D X P which was a purpose inspired to delivery vehicle for pizza, a warming oven in it.

27:27

There's not even a place for the passenger to sit like it is dedicated to pizza delivery, right?

27:32

And then we've done, we've dabbled in autonomous delivery and self driving cars in Houston with Neuro.

27:38

So there's been many places where innovation and being ahead of voice order ordering.

27:45

Dom is another example.

27:47

When you think about pizza ordering from the moment, you even think of ordering pizza to the moment that you go through the user experience and you, you place your order to win, you know, our GPS shows the driver coming to your door.

28:00

There's so many places to innovate along that spectrum, who knows what will come up with next?

28:06

I mean, last summer we were talking about mind ordering.

28:08

So maybe there is a moment in the future where we really can predict what you're thinking and place your order before you've even placed your order.

28:16

So that's kind of an inspirational out.

28:21

Does that sound cool?

28:22

I think it sounds cool.

28:25

But I think the big conversations right now are around A I and chat GP T, you know, predictive analytics and I think we were already doing, we're already playing in that place in, in different parts of our business.

28:37

So I think that's gonna be,, there's gonna be many chapters in the future around that.

28:42

Like just knowing what we know about the consumer and the behaviors, how do we just make it faster, easier, simpler, more rewarding for you.

28:51

And how do we get you to come back right at the right moment, you know, to drive incremental frequency, which we've talked about is really, really important.

28:58

So that's delivery.

28:59

We actually recently we've been the number one pizza player in delivery for a long time.

29:04

Now, we've recently become the number one and carry out.

29:06

And so I think the pandemic really accelerated consum behavior to do carry out.

29:13

I think you're going to see that continue to be a growth opportunity.

29:17

And then for us, it's how do we innovate if you want to come to our store?

29:21

How do we innovate that whole journey?

29:23

So it's, it's exactly what you want.

29:26

It to be, to get in and get out and get the pizza.

29:29

, so those are places but autonomous is really interesting too.

29:33

It's, you know, it's gonna take some time to get there.

29:36

, but, you know, there's no doubt in my mind that there's so many innovations we haven't thought of.

29:44

Well, that makes it interesting, doesn't it?

29:46

You know, the world of the unknown and challenges and find some good, hard work and creative people try to be the first at solving those challenges, right?

29:56

To make a better experience for buying a pizza.

29:59

You know, right now, I don't know if you've seen car play, right?

30:02

We partner with Apple and the, the issue or the the the tension is that especially post COVID, these driver lines are really long for carry out consumers, right?

30:13

And they have to wait in line with Domino's.

30:15

Now you can skip the line, you just tap on your car play, you know, dashboard and you can, you know, order your Domino's easy order in a moment, you know, in a few seconds and then head to our store and we'll bring it out to you with our car side deliveries.

30:30

It is how do you again partner to use technology to solve a tension or frustration for consumers?

30:37

That's wonderful.

30:39

That's a great way to look at how to innovate.

30:41

So I think that's across the board.

30:43

Most companies are trying to think in a similar fashion in their particular industries.

30:48

Right, Kate?

30:49

I can't thank you enough for being here today.

30:52

I've really enjoyed it.

30:53

Thank you, George.

30:54

Have a great day.

30:55

Everybody.

30:56

Thanks for listening to this episode of the Tomorrow's World Today podcast.

31:01

Join us next time as we continue to explore the worlds of inspiration, creation, innovation and production.

31:09

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31:16

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