How This Food Startup is Taking Over India’s ₹5,000 Cr Sauce Market

This Podcast is sponsored by 'The International School of Finance and Economics (ISFE)', in partnership with Nagindas Khandwala College and the University of Mumbai, which is the country's first FinTech school. 

Enroll for ISFEET - https://app.gradeazy.com/join/isfeet/660d418bb8ae86b151f4b433

In this episode of Figuring Out, we dive into the journey of Arjun Rastogi, co-founder of Naagin Sauce, India’s homegrown hot sauce brand making waves in the food industry. 🌶️🔥

Arjun shares how he turned his passion for spice into a successful business, the challenges of launching a D2C brand, and how Naagin Sauce disrupts the Indian market. He also reveals how Abhishek Bachchan became an investor and what it takes to scale a premium food brand in a competitive space.

From pricing strategies to product margins, business family background, and the importance of understanding your target audience, this conversation is packed with insights for aspiring entrepreneurs. 

00:00 - Trailer  
00:54 - Introduction  
03:29 - Was ‘Naagin’ inspired by Ekta Kapoor?  
04:54 - Pre-Naagin Sauce Story  
07:50 - Your Experience in the US  
10:30 - Recovered Parents' Investment?  
15:32 - Arjun’s First Business Venture  
20:08 - Are You From a Business Family Background?  
22:51 - How Did You Meet Your Co-founders?  
29:15 - Amitabh Bachchan’s Story  
33:11 - Naagin’s Way of Appreciating Customers  
36:00 - Insights on Hot Sauce Market  
43:27 - Naagin’s Target Audience  
50:29 - Product Margins Explained  
1:05:28 - Pricing Strategy of Your Product  
1:22:11 - Challenges during Fund Raising  
1:31:21 - How Did You Onboard Abhishek Bachchan as an investor?  
1:43:42 - Rapid Fire Round  
1:45:30 - What Is Your Vision For Naagin Sauce?  
1:46:50 - Wrap up  

If you're a startup looking to raise funds do submit your information here - https://www.lakhanifinancialservices.com/lets-talk/ 

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