Business Spotlight #10 — Privy with Marshall Pribadi and Rob Hotchin

• The FinTech Australia Business Spotlight Podcast focuses on the challenges, opportunities, and stories within the Australian FinTech industry.
• This podcast was with Marshall Pribadi ,  founder and CEO, and Rob Hotchin, Australia Country Manager, who represent Privy, a digital identity provider with over 45 million users and 3,000 corporate clients.
• Privy was inspired by Marshall's personal experience with inefficient identity verification processes and aims to eliminate repetitive identity verification for users and institutions.
• Privy started in 2016, consulting with the Indonesian Ministry of ICT and becoming a certified authority to issue digital identities and legally binding digital signatures.
• The company has significantly grown, shaping the digital economy, especially during the pandemic, by enabling online credit card applications and bank account openings without physical interactions.
• Privy has attracted major investors like KKR and Okta, benefiting from their global networks, expertise in scaling businesses, and co-marketing opportunities.
• Rob Hotchin's background in cloud infrastructure and software, and his vision for Privy in Australia, focuses on consumer control over digital identity and challenging the e-signature market's status quo.
• Privy aims to understand and adapt to Australia's digital identity landscape, emphasizing consumer control, convenience, and confidence.
• The Australian Government's digital ID bill is seen as a positive step towards defining the digital identity landscape, with Privy aiming to contribute to and benefit from this evolving framework.
• The discussion highlights the potential for digital identity solutions to improve security, efficiency, and user control, with Privy positioned as a key player in this space in Australia.