Reactor Podcast
How do you actually sell a rocket? Or a nuclear reactor? Let's find out about that with interviews of deeptech and climate scale-ups & startups and insights from my own experience as a sales leader.
Reactor Podcast
Corporate VS Startup - Who wins? - Deeptech & Climate Tech Startup 101 - Lesson 4
Hello everybody!
How do you create a deeptech or climate tech startup? You ask.
I have got the question SO MANY TIMES
and since we can't all get into deeptech accelerators,
I thought that..
Well, I'll give it a shot in a series of videos.
Deeptech & Climate Tech startup 101.
To watch the previous editions, click here
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Summary
In this episode, we discuss the dynamics between startups and large corporations, particularly in the context of Deep Tech and Climate Tech.
We emphasize the importance of understanding the startup landscape, leveraging corporate partnerships for growth, and strategies for effectively engaging with corporates. The conversation highlights the unique value that startups bring to the table and how they can position themselves as essential partners in innovation.
Keywords
Deep Tech, Climate Tech, Startups, Entrepreneurship, Corporate Partnerships, Innovation, Business Strategy, Funding, Market Access, Collaboration
Takeaways
- Startups should not view corporates as competitors but as potential partners.
- Corporates are often looking for fresh ideas and innovation from startups.
- Partnerships can provide startups with market access and funding opportunities.
- Creating a unique value proposition is crucial for attracting corporate interest.
- Startups must demonstrate traction and proof of concept to engage corporates effectively.
- Understanding the specific pain points of corporates can help tailor solutions.
- Building long-term relationships with corporates is essential for sustained success.
- Data-driven pitches are more likely to resonate with corporate decision-makers.
- Startups should continuously nurture relationships with corporates, even if immediate engagement isn't possible.
- Positioning as a critical part of a corporate's innovation strategy can lead to fruitful collaborations.
Titles
- Strategies for Startup Success
- Navigating the Startup Landscape
Sound Bites
- "Your startup is not competing against those corporates."
- "Corporates need startups, they need innovation."
- "You can access their market because they already made their moves."
Chapters
00:00 Introduction to Deep Tech and Climate Tech Startups
01:55 Startups vs Corporates: A Misunderstood Competition
04:22 The Value of Corporate Partnerships
09:14 Positioning Your Startup for Corporate Engagement
12:36 Building Long-Term Relationships with Corporates
What are your experiences working with corporates as startup? Tell us in the comments!
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That’s all folks!
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