Become a Design Thinker

Creating a Relational Community Engagement Strategy with Jake Mckee

Dr. Wallace

Join us in this special bonus episode of "Become a Design Thinker" podcast as we dive into the world of community engagement with Jake McKee. 

Learn how Jake has helped globally renowned brands like Lego and Southwest Airlines integrate customer voices into their product development. Discover the principles of community-driven product development, the importance of storytelling, and how to build meaningful connections with your audience.

 Whether you're aiming to boost customer loyalty or innovate your product by leveraging community insights, this episode provides valuable strategies to achieve your goals. Tune in now to get inspired by Jake's passion for creating impactful, human-centered brand stories!

Learn more about Jake: https://jakemckee.com

02:06 Understanding Community Engagement
04:24 Jake McKee's Journey with Lego
07:08 Challenges and Successes at Lego
19:29 Storytelling in Community Building
27:50 Southwest Airlines Community Program
30:40 Common Barriers in Listening to Customer Voice
33:04 Debunking Myths About Working with Fans
35:37 The Importance of Community-Driven Product Development
38:14 Strategies for Deep Customer Engagement
41:37 Building Effective Community Programs
47:52 The CX and AI Sessions
57:56 Tips for Building a Successful Customer Community

Join the journey to become a design thinker to receive regular updates of insights by emails.:

https://join.bdesignthinker.com/join

Become a Design Thinker podcast serves individuals who believe in their ability to create positive change and refuse to be put in passive or vulnerable positions when it comes to shaping their future.

Design thinking empowers you to approach problems from a fresh perspective. By adopting this designer’s mindset, you can develop innovative solutions that drive meaningful impact. Our goal is to integrate design thinking with various management concepts, making it applicable to your daily work and life.

Become the designer of your work, your family, and your life. You have the power to design a future that is better than today!!

Join the journey to become a design thinker to receive regular updates of insights by email:
https://join.bdesignthinker.com/join

Visit my website to learn more:
https://bdesignthinker.com