Ep. 003 - Building Client Connections Through Social Media for Wedding Videographers

Navigating social media can be a significant challenge for wedding videographers, yet it's also an invaluable tool for reaching potential clients and showcasing your work. Many of us struggle with maintaining a consistent presence and generating engaging content. In this enlightening episode, Danny & Jase share their tried-and-tested strategies for overcoming social media hurdles.

Join us as we delve into practical tactics for maximizing your impact on social platforms. From content ideas to scheduling techniques and everything in between, discover how to effectively leverage social media to elevate your brand and connect with your audience. Gain insights into what has resonated with Danny & Jase in their own experiences, and uncover the joys of harnessing the power of social media to grow your wedding videography business.

You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.

Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Transcript

Jason (00:00):

Danny, how are you?

Danny (00:02):

I am good mate. I'm good. I am just off the back of an absolute builder wedding at Ken Mount House again. Wow. Yeah. Tell me more or tell me less. Testing out some new toys. Panny has a hundred frames a

Jason (00:13):

Second.

Danny (00:14):

Welcome to the club.

Jason (00:15):

Welcome to the, and you rinsed it. You absolutely rinsed it. In that highlight, he sent me a teaser. He was shouting out about this new camera that's got a hundred frames a second, and he's absolutely excited about it. I was expecting me one, two, no, every,

Danny (00:30):

No, it wasn't not, no, it wasn't every single clip slowly. It wasn't every single clip. It was probably about 70%, but I mean, it wasn't every single clip, but I mean, it looks so good. It does look amazing. It looks amazing. It does. I have had FYI had, and I won't name any names, I won't out you, but I have had prestigious Sony boys say, oh my God, that picture looks amazing. What camera was that? No word of a lie.

Jason (00:57):

So what are we filming on today, Danny?

Speaker 3 (01:02):

So,

Jason (01:12):

So welcome to that win video for podcast. My name is Jace. My name is Danny, and today we're going to be talking about something that every single person always has queries about, always asking questions, and is usually their biggest gripe. It's social media.

Danny (01:25):

It's the one thing actually that we've been asked about, well, two things, branding and social media. I would say the two things that people reach out to us in the dms to speak about as part of the podcast for the first few episodes. So we wanted to give the people what they want,

Jason (01:39):

Giving the people what they want all the time, all the time.

Danny (01:42):

I think we've chatted about this outside the podcast before, that people actually use it as a search engine now as well, more so than maybe what Google is used for.

Jason (01:54):

Yeah, I mean if you look at a highlight of TikTok, for example, most people who use TikTok these days are actually using it like a search engine for example. If you go to a new town and you're looking for a takeaway like a chippy or something like that, people are more likely to put onto TikTok, best chippy in Glasgow, then Google it because they're getting firsthand reviews, not just getting texts. They're getting firsthand reviews, video, they're seeing the food, they're seeing a reaction. It might be paid, but that's how the world is working now, and that's only going to grow with the amount of tension that these apps like Instagram and TikTok are getting. So there has to be new ways of thinking about how to use social media, and that's always evolving.

Speaker 3 (02:34):

So

Jason (02:34):

It's not just the case of posting a picture, showing your face. There's so much more to it. It is absolutely your shop window.

Danny (02:43):

Yeah. So how do you use social media just now for after go? What's the main platforms that you use and what's your social media strategy?

Jason (02:55):

Well, mainly it's Instagram and TikTok. They're the main two. I use Instagram, I use as an entertainment source. I find entertaining clips from weddings that I've filmed. They mix from entertainment to also a bit of education. So I put speeches on there that best men might be looking for some inspiration on what to include in their speech. I'll put in best men jokes. I put in emotional lines for inspiration that grooms can put into their speech. It's basically people that also can get a laugh out of it, but they can also take something away from it. And that's the shareability factor for me. So that's my Instagram strategy. And TikTok kind of falls the same path. I have tried to mix it a bit more personal stuff in there. So behind the scenes of how I'm working just to kind of show people not just what the end product is, but what it is that I actually do on a we day as well. I'm always trying to think about what are people thinking of when they try and hire someone? What do they want? Do they want to see the experience? Do they want inspiration? Am I going to be seen as an expert in the industry if someone comes onto my page?

(04:02):

And that's what I'm trying to portray in a way that's different to anyone else.

Danny (04:06):

Yeah, I mean it is definitely working because at this point, how many followers have you got on Instagram?

Jason (04:11):

So I'm over 16,000 now. But take that with a pinch of salt because when you get clips that go viral, a lot of people float to your page and a lot of people like it when people fall over in videos. That just happens. So a lot of people do follow, don't get me wrong. When you post something else that goes viral, it does show that clip to all those people and then you escalate from their followers so it compounds it. So they're not there to watch every single video, but they do exist in your algorithm. So it's good to have the number and if you post clips that are similar to it, they're going to get that

Speaker 3 (04:46):

Again.

Jason (04:47):

So yeah, we're just over 16,000 just now. It is climbing every day and I'm still getting views and comments and likes from videos that I posted two years ago.

Danny (04:55):

Wow.

Jason (04:56):

So there's definitely the compounding thing, and it's the same in TikTok. I think on TikTok there's like 200,000 views a month and I'm doing really nothing to it. It's just people coming to the page that's not 200,000 people who are looking for wedding video over that's just 200,000 people who

Danny (05:09):

Are, yeah, it's been shown to

Jason (05:10):

Getting entertained. The thing I need to do better at is making sure these videos are kind of on brand so that they know they're watching an optical video, but it's all been experimental up until I just kind of see what works and I think I've got a good eye for clips that will resonate well with people and that's been my growth strategy. But you use Instagram a lot differently?

Danny (05:34):

I do, I do. Don't me wrong. I've put up a couple of those kind of clips because remember there was that one, this was before we were even talking about the podcast. I think before we'd actually probably met properly in person. I remember it was the one with the, it was the celebrant with the ke, remember

Speaker 3 (05:55):

The Kelton

Danny (05:57):

Obviously that done pretty well. I think that got a million and a half years on TikTok and then also done pretty much just as well on Instagram. So that was good. I dunno, I find, I don't know if those types of videos can necessarily work for my brand per se. The way I use Instagram, I can use it like my shop window. So all my films going, not all of them, because with the amount of weddings obviously that we'd do, if you were going to post every single wedding that you'd done, you would literally, I mean you would need to hire somebody in to do it as a job because it's not even just the posting, it's the exporting the video to make sure that it works properly on Instagram and then sorting out all the tags. It can take me about 25 minutes just to do one post. So yeah, I kind of need to be a bit strict with myself to how many I can actually post in the grid. But yeah, I use it as my shop window. I'll post my teasers and highlights on there. I use stories a lot. So I think I have taken some of the advice from other peers in the industry to say that stories are really, really important just to keep you front of mind. They get you the most views, so not everybody's going to see your content like you said. So I use that. I would say mostly, and I use it to keep in touch with other supplier friends and vendors and stuff.

Jason (07:31):

That's something big for me as well. I was saying the other day that I don't really use my personal Instagram

Danny (07:37):

I, I

Jason (07:38):

Just exist on social media as a business, but it doesn't necessarily have my name on it, but it is me. The persona is you. Yeah, it is me. Just quickly see your shoulders. I bring them facing forward with the camera and then just tilt my head that way. I think if you're like that, it just looks like it's side on. So that's what I'm just kind of like this. Yeah, like that. And then that way you can face on and you can look to the camera top tap. So yeah, there we go. So yeah, I use stories. I use stories less than you, but you're really good at stories every single day. There is a bunch of updates on the edit queue that you've got if there's a new gallery that's available. So it shows that you're always

Speaker 3 (08:16):

Delivering.

Jason (08:17):

You post a lot with your family on there. And have you found growth with that? What communication are people giving you back to that?

Danny (08:24):

Sure. The funny thing is, so because I post just in the life of the Rizzos updates kind of thing, people then get to see through a lens obviously the family and stuff like that. So I do have couples that will come on to calls that I've not spoke to before, an initial inquiry call and say, oh, I seen we shot Frankie or whatever, or Harry. So they kind of feel like they can build up a bit of a connection with you before they've even actually properly to you, which is another thing for me, I wanted to, I am as I describe myself as hyper personable and I wanted to just get that across and people that are personable normally share a lot of information about themselves and stuff. So to encourage the share back.

(09:17):

So I mean I find that that works really, really well. And also then for, because I still, I was speaking to one of my past couples today because I put up a story where, so Frankie was at a birthday party and I decided to take Harry out for a game of football. He loves football. So I told him to go pick his shoes and he comes back and he picks a white one and a blue one. So I'm like, no, no, no, no. We'll just put the white one on has an absolute meltdown as two year olds do because it's the end of the world that I'm asking him to put on matching trainers. Such a bad father sounds just like his daddy. Yeah. So then I just went, alright, well whatever. And then yeah, he wasn't too happy that I had two white ones, so I just went, right, well I'll just go and get the blue one then and I'll just look like an absolute tool. The two of us went out, sure you've got the right shoes on, I do have the right shoes on to do, I do. And we went outside, we went into the park, people were definitely staring at us wondering what the hell is going on. Not only that, I bump into one of my oldest friends, Charlie's mom in the park and the first thing I blurted out to her was, I promise I'm not mental.

(10:32):

So stuff like that and that obviously then gets you a lot of engagement and stuff as well because even on that story that I posted when I showed that Harry had those shoes on and I said I thought I'd join them that got something like about 25 reactions or something like that and almost as many dms through as well, which is also then good as well for the algorithm because then the algorithm kind of kicks in and it starts then showing people your content again, because a lot of the people that don't follow you or follow you maybe pass brides are maybe not getting shown your videos as much anymore because their algorithm has realised that they are no longer searching wedding stuff, so they must be married, so let's push other content out to them like puppies or kids or whatever. So it's good. It's good for that respect as well.

Jason (11:23):

It's really, a lot of people might not realise it, but if you use Instagram daily, you might notice, obviously you follow let's say between 300 to a thousand accounts. Obviously you can't see all of those accounts all the time. They might be posting daily, but there might be people that you've not seen in a long time, but if you ever log on you might see the same stories every single day. They're the only people posting stories. But that's only because Instagram's showing you that because you engage with that account a lot or you watch their stories a lot. So the fact that Danny's posting a lot of stories means that he's always front of face. Whenever people open Instagram, his face is going to be there just ready to watch a story and from that you're going to see content from it. So if you're not posting on stories all the time, you're not telling Instagram, you're not giving Instagram enough people to engage with your content. So it's pretty important to be active on there. Now would you have any advice on what has worked for you in terms of how many stories a day or anything like that?

Danny (12:24):

It kind of just depends because I don't really, there will be some days where I maybe just don't put anything up just because it's also good to just get off social media. There will be days where, so at the weekend for instance, because so much happened at that wedding, there was so much to share and there was so many suppliers sharing things like you and from shades of sacks, as soon as he's there, you're getting about 50 stories to put up. It's brilliant, it's great, keep doing it. So then I think I probably had about 20 different stories up at the one time, but then also it can get a little bit having to click through 20 stories, do you know what I mean? So I'm also a little bit cognizant of maybe that isn't the greatest thing, but I will, on any given day I maybe try and have two, three maybe or something like that.

(13:19):

Then obviously if there's something else that happens, then there will be more. But I would say try and at least get one story up a day of something because that way you're popping onto that feed. And I think the more stories that you have on there, the higher up in the feed that you're going to go into people. So my aim for it is, and again this was taking advice from peers, was to just try and be in that number one spot in everybody's feet. And by doing that you do need to put in quite a few. But if you're not too, because I'm kind of okay with being putting myself on camera and stuff like that, so I've, I'm fine to kind of do that and put as many as possible an answer to your question, I would say try and get at least one, but try and get a few on every day.

Jason (14:10):

See I actually read something like meta do actually release advice on stuff to do

Danny (14:16):

They? Yeah, they

Jason (14:16):

Do. They do. So I read something

Danny (14:18):

Fancy that and this, it'll be wrong,

Jason (14:21):

Don't post any story. It does fall line with what you're saying to be fair. But they say to post all of your stories at once, scatter them throughout the day doesn't necessarily do it as well because people always go to see the first story, but if it's not old, it might get buried between stories that seem more relevant to that time of day. So they advise you to do it sort of in once and let your stories expire. And they say kind of about three to four is what they would if it's not daily, at least a few times a week, but that's their kind of recommendation. It definitely works for different people, but I understand what they mean and ways that you could do this at a wedding is potentially film all the content of the day on your phone and then the next day release it all at once and that way people can see all of your stories and not have to, because sometimes they might get half the story and then they'll come back later. I mean it's interesting because for me I'd be like, well, if I was interested in what they had to say

Danny (15:19):

Earlier, I'd go back,

Jason (15:20):

Might go back. So everyone's different. They obviously can't make one rule for everyone, but that's what some of the experts are saying. Whether or not it's true, it's up to you to decide. But that's kind of the tactic that I'm going to be going just now. But as you were saying, with the kind of content that works, whenever I do stuff that's business related, it never gets as much engagement as when personal stuff goes up. But I know that not everyone wants to talk about personal stuff when it comes to their business. So what do we say to them? What are they going to do?

Danny (15:52):

We've chatted about this before, again off podcast, but their stuff, if you're not, for instance, if you're not comfortable being on camera, which I know not everybody is, and I still though think, and I would encourage people to try and get comfortable with it, obviously your end product is the product, especially it's like a videographer or a photographer, but you are also part of that product because it is not just the product itself, it's also the experience that you can deliver and people buy from people. So if they see you and they can hear your voice and relate to you and see in the flesh and look through a screen, they'll be more likely to book you once they start chatting to you. So I would always encourage everybody to do that, but for people that aren't terribly comfortable with it, you can start to put up things or even posts and stuff like that about the things that you want to shoot or the things that you enjoy about shooting. You actually taught this through the last time off air. So why don't you kind of talk about what thing that they could actually do with that.

Jason (16:54):

Yeah, I mean if you think about why people book experts in the profession, it's because they're experts. They've got the experience, they understand the right way to do things. And obviously because we're service, we're working with you. So we want to create the best product for our clients. So how can you share your knowledge? If you're not comfortable with talking about your personal life and showing what you're like as a person, then show what you're like as someone who does that service. What do we know about a wedding day that's really good? We know that golden hour is great, so why not make some posts encouraging people to go out after dinner for golden hour? It looks amazing, right?

Danny (17:35):

No, no, no, it does. I'm just thinking because I'm about to do one of those post using those slowed down shots that you were saying

Jason (17:41):

Earlier. Exactly. And what's going to happen from that is people are going to say, oh my God,

Danny (17:46):

Five to five minutes of

Jason (17:47):

Slowmo. Oh my god, daddy looks absolutely amazing. Could you speed it up just a little bit because I I'm getting bored. Bored. I'm so bored. It's taking me half an hour to walk across to see my husbands please. But yeah, that's exactly it because people are going to see that. We all think that everyone knows what shots they want out of the wedding film, but we can really help them confetti. Does anyone who's never been married before actually know where to get confetti? I've not bought confetti yet. I'm going to speak to some

Danny (18:16):

Photographers. Please get the colourful stuff, get the grapher stuff please.

Jason (18:19):

Although I did shoot one with white and it look beautiful

Danny (18:21):

Mean it can do, but I mean,

Jason (18:23):

But don't get the, go

Danny (18:24):

Back to the school mode thing that was at that wedding as well. Oh my god, that looks phenomenal.

Jason (18:27):

That's acceptable.

Danny (18:29):

Also, there's levels to this. Yeah, of

Jason (18:32):

Course. Although you need a little bit of full speed and then speed. Wrap that down. Beautiful.

Danny (18:38):

I've just got the slowmo. Give me a bit. Yeah, that is a great point. That is a great point because people, if you think about it from somebody that has never been married before, they're the kind of key, they're the moments that everybody sees. Everybody wants, right? They want the confetti, but they maybe don't know about the other stuff. So even a lot of couples don't even really know about Golden and they're like, dunno know what that is. And it's like you need to know what this is because if it happens at your wedding and you don't take us up on it like creatives, you will have a very, very sad photographer and videographer looking out into the golden light distance and wishing that you'd said yes,

Jason (19:17):

You're showcasing what that might look like for them at their wedding. If you do posts and stories about that, it even goes as far as working with a makeup artist. If you've got a makeup artist that you're friends with, do a collaboration on where to sit in the morning. Where do you get the most natural light? You could ask your friends in the industry advice, make sure you've got plugs or something. We're all experts in the industry and I'm sure if we've worked with enough people, we can collaborate on posts together to give more value to our clients. That's what social media is all about, delivering value rather than sale.

Danny (19:52):

One thing that I actually do, and you can do it on your phone, I can prefer to do it on the camera just because it looks better, but is capture some BTS shots of the makeup artist and the hairdresser to then you can either well do both, you can send it to them and then you could also do a little collaborative post or a story that you can use as well. And again, if you think about it, for instance, if they do a collaborative post with you, you're then essentially accessing some of their network as well. They then see you start following you, then get to know you through your Instagram potential inquiring book. And it's like that flywheel of doing stuff, but also not to make it one-sided, but you're also getting really nice footage of the makeup artist and hairdresser who are busy at work and maybe don't have time. Probably love to get some professionally shot footage. So don't think it's a win. It's a win

Jason (20:49):

For them as well. There's no supplier in any industry right now that doesn't want content.

Danny (20:55):

No, there's no business. Everybody wants it

Jason (20:57):

Should. Everybody wants it. It should. So if it happens to be that you capture them at work and they've got a bride looking absolutely amazing, I think some people might go, oh, I don't really even want that on my feed. My grid is not going to be Then post a story. If they share that story,

Speaker 3 (21:10):

Then

Jason (21:10):

You're getting exposure to all of their followers. And how many people have a makeup artist or a hairdresser that they go to before they're even engaged that they're going to be chatting? Oh, who do they love? If you're already friends with this vendor, they're going to be the first person they met, they mentioned,

Danny (21:24):

But they can hide it off their grid.

Jason (21:26):

They can hide it. Yeah, can hide it

Danny (21:27):

If they wanted to, if it wasn't aesthetically pleasing. So I will try and make sure that it's not, especially if I'm collaborating with other vendors, do you know what I mean? Especially if it's specific ones as well and make sure maybe that it's, say it was like a massive floral supplier or whatever that you were dealing with, make sure that there was some of that in it. So obviously that matched them with their grid as well as mine. It looks good. But then other stuff, maybe just making sure that the actual profile picture that you use isn't maybe too bold in comparison to the other collaborator story that you're going to be inviting. And I think that's another we thing to think about because then they're may be more likely to accept it as well because it's not like a bad cover for or whatever.

Jason (22:12):

I've also realised we've mentioned the word collaborating a few times and some people who don't use Instagram all the time might not actually know that this is something you can do. At least before you could only collaborate with one person. Now you can collaborate with five

Danny (22:24):

And I wish you could collaborate with more, to be honest.

Jason (22:26):

I wish you could too, but actually do you know now feel bad that people can deny it and then you can still add another collaboration now you can go back and add more.

Danny (22:34):

Only if they deny it though.

Jason (22:36):

I mean they can message you if they don't accept it, you can remove them and add another one before you had to do it all before the post. I didn't know. So you can basically be flexible. If someone denies it, just throw someone else in.

Danny (22:46):

Well, welcome to Jason's School of Social Media and Instagram. I am merely the shouldn't. This is the master master. No, I didn't know that. That's that's cool. That's a fun thing. Remember? Was that post this? When did that change

Jason (23:01):

Know? I learned it. Was it last week?

Danny (23:02):

It must be recent.

Jason (23:03):

And you can also change the picture, the cover full. Because before you would be able to change that once it was uploaded, now you can

Danny (23:10):

Change it. Does it let you scroll through?

Jason (23:12):

Unless you upload a picture?

Danny (23:13):

Yeah. Yeah. It doesn't let you scroll through. I dunno about that.

Jason (23:15):

But also you can't change the crop of the grid, so it has to be the top half of the picture is whatever you're going to get. But I uploaded my video from Morocco and one of the planners was like, the picture that you've used doesn't really match our brand. So I uploaded a picture that the photographer Connor shot and your

Danny (23:34):

Video still shit me.

Jason (23:35):

Can I get four? I think hairdressers and makeup artists do actually get value of you collaborate with the videos because you're seeing their work through the entire video.

Danny (23:47):

Exactly. The girls that got married at what Morwick, pep, Abby showed Jillian and Suzanne, the makeup artist, hairdresser, they'd done a fantastic job because that was the wettest wedding I've ever done and probably will ever, ever do. And the girls still looked 10 out of 10. They were looking phenomenal all day. And yeah, hats off taste. So yeah, I agree. I think that that is one thing that is a constant is going to be the makeup and the hair in every single photo do

Jason (24:26):

So I always spoke a lot about Instagram here. I mean the same kind of rules apply on TikTok. There is differences to them. I think you have much more of a connection with your followers on Instagram and it seems that everyone in the industry does play in there. TikTok is definitely something you shouldn't be ignoring. I know that you don't really use

Danny (24:44):

TikTok a lot. I kind of do ignore it and I know I shouldn't, but I just,

Jason (24:48):

Because it's much bigger.

Danny (24:50):

I've got two kids, I've got another kid coming. I've got three different businesses on the go and yeah, I don't really have a lot of free time. I think the thing that annoys me about TikTok is because it will mute, I can't post my highlights and I haven't quite figured out in my head how do I use it differently to how I use Instagram because I'm going to have to.

Jason (25:14):

If you think about it, TikTok doesn't want to show your highlights. No offence, hey has no has. But it doesn't want them, right? It wants original audio, it wants especially

Danny (25:25):

Second.

Jason (25:26):

So if you think about the rules of social media, you've got to entertain, educate or inspire, right? That's the absolute golden rules when it comes to all social media. So if you're not educating or entertaining, you might argue that your highlights or your teases are entertaining, but mostly for the couples that they were designed for. If you can get speeches that inspire or get even I do behind the scenes at weddings where I've got Insta 360 8 on my camera and I'll upload me giving instructions to the couples. That's the kind of stuff that I think would work on TikTok. It's all about experiencing what it's like actually working there because there's people who are looking for advice for their speeches. As we said earlier, it's a search engine, put content. We've all heard the same jokes, the same jokes. We put the hand on top of the other hand going to Wales for a week for the honeymoon. We've all heard those jokes in every single wedding we've done. But people who don't go to weddings all the time have never heard them. So if you're the first to stick it up, it's a great way for people to get inspiration for what to put in their speech. So that's how I use TikTok.

Danny (26:33):

I need to do it. I do need to do it, but it's another thing to think about and it's another thing to edit from, but I know I should do it so Well you've

Jason (26:43):

Already edited it.

Danny (26:45):

No, I know, but you know what I mean. Turn stuff

Jason (26:47):

It easy. It's not easy. I spent a lot of time doing it when I was consistent. I did it for three months

Danny (26:54):

Non, but it's paid dividends for you has paid you. You've had bookings from TikTok.

Jason (26:59):

Yep. TikTok. I do get inquiries. I get inquiries from all over the world. From TikTok. I kind of

Danny (27:04):

Feel as well, I think, I dunno. I feel like sometimes as well at the demographic on TikTok, it is a lot younger.

Jason (27:12):

I disagree. Do you? I completely disagree. I think the demographic for TikTok started younger, but now the majority of 25 to four year olds are using TikTok over Instagram. If you think about Instagram, who do you talk to on Instagram on a regular basis?

Danny (27:34):

Same people.

Jason (27:35):

Businesses. Yeah, businesses are using Instagram and I don't think we're the only ones using it. Obviously clearly there are people using it, but when people aren't using Instagram, they're using TikTok. That's where the main demographic are. And no one is really utilising it in a way because we get our sound muted and because we want to look away. Instagram's a great way for shop window. TikTok is a great way to inspire and get them at a stage before they're even thinking about it. Also, TikTok pace, if you qualify and get enough followers on it, which you might think 10,000 followers is quite steep, but that's one viral video.

Danny (28:12):

You get words of followers just from one video, one video.

Jason (28:15):

So I got them a couple years ago and they've introduced this new payment thing called a creativity programme, creativity beta programme I think it's called. That might change now though. And they will pay a considerable amount per million views, which seems ridiculous. But if you post something viral, which doesn't need to be out there, it just needs to be a nice emotional moment or a funny moment from a wedding. I posted something of the bride's mom and she dressed like abba. Now this doesn't happen at every wedding, but that video got 2 million views and I got 600 quid from that. That's insane. It's an insane way to make some extra cash on social media just by posting some extra work. So I think TikTok is really an underrated opportunity still. I think people should be spending way more time on it.

Danny (29:05):

I mean I know I should. I just, yeah, I'm going to be one tired of you ready soon come July when baby number three is here. Sure. But I think once I've sorted some other kind of workflow things out with Rizzo films, then yeah, I will give it some attention. I know as well. I think if you look back at what's happened with Facebook, it's definitely good as well to make sure that all your eggs are not in one basket. Because we've had conversations with people that they're pretty much their sole referral network and weed source was through Facebook. And obviously as we all know, that has kind of died of death now because what everybody pretty much under the age of or the majority of people under the age of what 24 don't have Facebook, think it's an old person's thing, which makes me feel brilliant. So I don't even know how I use Facebook anymore. I just use it for the grips that I'm in. So yeah, I think that's a prime example as to why you shouldn't have all your eggs in one basket. So do not follow my example, follow Jason's.

Jason (30:15):

Well that wild Instagram goes down one day, which does, it goes down once a year. Don't say that it crashes once a year. It does. And then everyone's like, oh my God, we're never going to have it. I'm being happy. WhatsApp goes down, Facebook goes down, Instagram goes down, and then everyone flocks to TikTok where my videos get a boost.

Danny (30:32):

Yeah, I will do it. I will do it.

Jason (30:35):

This range is all you got. TikTok, Instagram, YouTube, Facebook. We've obviously focused way more

Danny (30:40):

YouTube. YouTube. So I know you were slating me earlier on today when I said, why

Jason (30:46):

Don't you tell me what happened? Why don't you just go into detail about what happened? Let's break this

Danny (30:50):

Down. One of my videos went straight to the top, straight to the top, straight to the top of my recent videos. And it had how many 26 views in the last 20 hours. That's over a view. An hour. I got to take the little wind. Jason,

Jason (31:02):

I don't brush your bubble. I had 23, so it's actually less than one an hour on average is 0.99 over 20 hours. Oh, well done. They were both from you probably.

Danny (31:14):

I know. So when you put your videos onto YouTube, it will tell you how it's doing compared to your other videos that you have posted over the certain timeframe. So if you post your video three hours ago, it'll say this is where this video ranks in comparison to your last 10 that you've uploaded within the first three hours. And that one has went straight to the top. So yes, it actually is a good thing because it's given you an indication as to how well that video should do long term,

(31:43):

Which was also probably due to the a hundred frames a second. But YouTube is another one as well. You should definitely be focusing on because you can post your full highlights on the earth. Heck, you could post your full documentaries if you want to. Don't do that. But you can use that as another shop window. And I have done it consistently, again, as many that I can actually post on there because it does it again. It's another time sinker post it on. But generally if I post it on Instagram, I'll post it on YouTube so that they can find the full screen, the full 4K file after watching it on Instagram if they wanted to. And I am starting to see a bit of traction here from people finding me on YouTube and then coming to the site and saying that that's where they found me from. And I've had, I think between last year and this year, five bookings from YouTube, which obviously doesn't seem massive, however, that's still a good return for just posting a video on there. And that's how they found me because if they hadn't have found me, if they didn't find me, they maybe have found somebody else. And for instance, if you go into the Ken Mount YouTube page, I think pretty much all you'll see is me.

Jason (32:57):

Yeah, it's really good for venue specific things because when people book their venue, if you think about a search engine, what's the biggest video search engine in the world?

Danny (33:06):

People will still go to that.

Jason (33:06):

It's YouTube, it's all by Google. It's going to come up in Google results. If they typed in Kenman house, they're definitely going to see you.

Danny (33:13):

And they're all my films are listed on there as well. That's where, because I don't use Vimeo, so that's how they watch my film through my website is by the YouTube link.

Jason (33:23):

So it's definitely worth sticking your stuff. I need to put my bad catalogue all on YouTube and SEO it up. I use Tube Buddy, which is really useful for me to crank up the SEO score. But also don't forget, YouTube has a short form video content called shorts and it's really easy to batch upload there.

Speaker 3 (33:40):

You can

Jason (33:40):

Do that on a desktop. You could just batch 30 videos in one go if you want to. It's really simple. DM me if you want to find out how to do that. It's pretty simple.

Danny (33:49):

Slide into the

Jason (33:50):

Dms. Yeah, there's so many eyes out there that are looking for content to watch. And as long as you create stuff that isn't necessarily self-serving all the time and you're giving back to the community and giving value to people who are giving you their time, you should see some results. That's got to be my philosophy for the last couple of years that I've been doing it. Cool. So you've been listening to that wedding video podcast. We've been talking about social media and we'd love to hear from you. As always. You can find us on Instagram at that wedding video for podcast. Send us a DM with a voice note if you'd like to have your voice heard on the podcast, got any opinions, questions, whatever the case may be,

Danny (34:28):

Send your voice notes in with that. And we may play it on the podcast as long as it's compass me and understandable.

Jason (34:35):

What was that? What that word

Danny (34:36):

Compass me

Jason (34:38):

Word of the day. Compass Mena.

Danny (34:39):

Toilet paper, word of the day. Toilet paper.

Jason (34:43):

I

Danny (34:45):

Don't actually have that. Yeah. Thank you very much for tuning in and we will see you on the next episode. Thanks very much.

Jason (34:53):

See you

Danny (34:53):

Later. Bye.