Ep. 004 - Building a Standout Brand as a Wedding Videographer

If people were to talk about your wedding videography business, what would they say? If the answer leaves you unsure, it's a sign that your brand might not be making the impact it could. Why does this matter? Crafting a memorable brand is key not only for attracting referrals within the industry but also for attracting your ideal clients while minimising low-quality leads. In this episode, Danny & Jase share their experiences with rebranding, working with branding experts, and offer actionable tips for finding and refining your brand identity.

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https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Transcript

Jase (00:10):

Welcome to that Wedding Videographer podcast. I'm Jase.

Danny (00:12):

I'm Danny.

Jase (00:13):

And today we're talking about branding 1 0 1 and why it's absolutely essential that you get it right. So important, we're going to try and figure out why on this podcast that

Danny (00:27):

Branding, Jason Branding. Branding. What is branding?

Jase (00:31):

Branding is how you are represented to the world. It's the message that you want to give anyone that you would like to potentially work for. Or when people think of you and your business, that's what they think of. A good example of it is Iron Brew. It's fun, it's very Scottish. It plays up to the fact

Danny (00:52):

It's very orange,

Jase (00:53):

Very orange, and people can't really describe what it is. But I mean, you

Danny (00:58):

Tastes so good

Jase (00:59):

With Scotland's, maybe rightly or wrongly, associate with hangovers.

Danny (01:05):

Yeah, used to, until they change the formula. Coca-Cola is the highest selling drink in pretty much every country in the world, apart from Scotland.

Jase (01:14):

Apart from Scotland,

Danny (01:15):

This bad boy right here.

Jase (01:17):

So they've done a really good job of branding, but of course branding is, yeah, it's essentially how you are perceived to the world and it's very important no matter what business you're running. And I think when I began doing this, I had no idea how deep branding went because I kind of just thought it was a logo.

Danny (01:41):

I think that is a common misconception that people just think that branding is pick a logo, pick a colour scheme, and that's it. Off you go and you've got a brand, but it's not really, yes, that's part of it, but there's so much more to branding. There's tone of voice. Your Instagram is part of that branding and stuff like that as well in terms of your shop window. So yeah, I think it's a common misconception that branding is just pick a logo, pick a cutter scheme, and that's it. You've got a brand, but branding is way more than just a logo in colours. You've got the tone of voice that you use when you're speaking on your Instagram or your website. It's your website as well. And it's the content that you put out there that all is this whole cohesive brand that you need to think about. So there's different levels to it that you need to look at.

Jase (02:44):

Yeah.

Danny (02:45):

So wait, on you go.

Jase (02:46):

I was going to say, obviously listening to podcasts and educational stuff, they always say brand is super important, but when was it that you realised that brand was actually important for you?

Danny (03:01):

So I had a really DIY website. It was done in Wix and there's nothing wrong with it to be honest. I mean at that point, if you remember, you and I were actually fighting for top spot in Glasgow in terms of the SEO and stuff like that. Mix page. Yeah. Yeah. We would bounce between first and second in Glasgow on a WIC site. So for a self done WIC site wasn't too bad. Used to copied that, didn't you? Not that time.

Jase (03:29):

You did that yourself.

Danny (03:30):

Yeah, yeah. God knows how I've done it. Daddy is SEO O. I did not do S, I'm not taking SEO clients. I had this DIY website on Wix. It was fine for what it was at the time, but when I then realised that I need to do something about the brand was I was starting to get ashamed to send people to the website. Do you know what I mean?

Jase (03:57):

I can relate

Danny (03:57):

To that.

Jase (03:58):

It's so much.

Danny (04:00):

I was really ashamed and to the point where actually I stopped sending clients my website when they would inquire if they inquired through email or whatever, and I would go, yep, there's my Instagram or whatever. More to look at the portfolio and stuff like that. I dunno, I wasn't happy with how it looked at the films that I was producing at the time. I didn't feel matched with the website and how it looked. So at that point I decided I need to do something about it and I did. What about you?

Jase (04:36):

I mean much the same. I was really embarrassed about a website because it didn't really reflect what I wanted to do at all. I mean obviously I changed from going from traditional to what I do now and going through the discovery. I started kind of doing what I do now, but still having that traditional website where I had nice fancy calligraphy and the dark golden tones and I thought, oh yeah, this is luxury. It's luxury. Absolutely not. It was a terrible website and I've gone through so many different website things. I once had it on Yell where they managed it and they said they'd give you a custom portfolio. It was horrendous. This pink and black, it looked like, remember Yahoo pages used to get back in the night. It looked like a Yahoo website or Geo Cities. That's what it was. It was like it was a crap crap website.

Danny (05:30):

There's so many of those places that are still kicking about. They phone you all the time.

Jase (05:32):

Oh yeah. I don't understand how Yale is still

Danny (05:35):

Going

Jase (05:35):

Give up.

Danny (05:36):

No idea.

Jase (05:37):

No one's interested, no one's clicking on your banner ads. Honestly, when I started, I genuinely thought it was a logo, it was a colour,

(05:46):

And that was everything I needed to build. And I would build a website based off this kind of colour scheme and a logo and everything would go from there. And then I remember when I, a style of film that I wanted to do and the websites that I was watching them on, they really communicated something clear to me. I knew exactly what they were about and I really honed into learning about what brand actually meant and stuff. And I really wanted to go down the path myself, but I realised I'm terrible at graphic design. I'm terrible at coming up with all these things myself. So I mean everything, I just threw money at the problem.

Danny (06:31):

But I think if you're in the position where you can do that, then you should do that. Because we are wedding filmmakers, we're not brand designers, we're not website designers. So you hire in the right person for the right job and you will get better results than if you do it. I know a fact with me when I was doing the DIY website and I hated every second of it. I hated it. It's not something that I enjoy doing. So I'd done the same, paid someone for a website, but you don't always have to go with, because some of the crazy prices that you'll get quoted for branding, I get quoted like 10 grand plus for branding. I don't even think that had copy to be honest. So

Jase (07:27):

There's an argument though that that's worth it. I mean, I would definitely say that was worth it for me.

Danny (07:32):

Yeah. How much were you all in?

Jase (07:35):

I was over 8,000. Everything for branding, logo, assets, website, SEO website.

Danny (07:43):

Website. So yeah, because the after goal website and the brand now the branding for is spot on. It is after go. So in your position I think yes, because you have a brand that obviously challenges the norm and it's completely different from,

Jase (08:00):

Well, they hit the brief because I wanted a brand that was very different so that when you thought of a specific type of client, you thought of afterglow

(08:09):

And I can safely say that's been achieved. There was such a humbling experience. I had a couple months ago on Facebook, a client put on a forum saying they were looking for a specific style. It was very party, very alternative. And it wasn't just brides that were saying afterglow, it was other videographers that absolutely knew that my brand spoke to that specific. I was the one that they put forward, which is exactly what it achieved. And if you think about, obviously I said 8,000 pound there, that's four weddings. And if I could book four weddings, I can safely say that branding over the years I've had it has paid for itself.

Danny (08:48):

Yeah, no, definitely. I think in my case, I didn't spend as much as that. I think for the website and the copy all in, I think it's probably somewhere in the region of about three, maybe three and a half ish, maybe a little bit more. So it's still a sizable investment. There's no getting away from it. But I think the difference that changed my business almost overnight, as soon as the website was changed over, it wasn't even just the, because I was still getting bookings, I was still getting bookings. It was more, I had the confidence at that point to go, yeah, wait, this is Rizzo Films. And I was happy with it and I was no longer ashamed.

Jase (09:32):

I think the message though is that there's not really a, you don't have to spend this much or that much to get the results you want. Essentially it goes so much deeper. That's one part of it. The rest of it's up to you and how you portray yourself online.

Speaker 3 (09:45):

Totally.

Jase (09:46):

And I think everyone who's listened to any sort of education or any podcast about this probably hears fact To get your brand, you need to know who you are. And everyone's like, well, I film weddings. That's who I'm, I film weddings, so who the hell

Danny (10:00):

Am I? Newsflash?

Jase (10:03):

I like football. Can't really do that. I bet you could bet you could become the football wedding videographer, but

Danny (10:09):

Sure you could if you want

Jase (10:10):

To. How do you go through this process of figuring out who you are to serve your ideal, ideal

Danny (10:17):

Client? So if you do speak to a branding expert, they kind of go through this discovery with you of, and it can be quite difficult sometimes, essentially just creating this avatar of who your ideal client is. So they'll ask you stuff, so how old is your ideal client? What do they do for a job? Where do they go with their friends? What are their interests kind of thing. And quite, it can be a little bit of a taxing scenario to go through to be honest. Obviously I have no idea why are you asking me these DAF questions? But then what that does is it lets then the branding expert really see in their mind when they're creating the brand, okay, this has to talk to this person. And I think for me, I was really looking for couples that were fun, didn't take themselves too seriously and really valued video. And yeah, I would say that through the copy and the branding hit the nail on the head.

Jase (11:25):

Yeah, I mean my branding team, they asked the same questions. They wanted me to make a Pinterest board of

(11:31):

Looks and feels that I like. But when it came to the question about creating my ideal client, which is creating your client avatar, like Danny said, it's about the age of them, what they do for a living and stuff like that. It's who you want to serve. The process of figuring that out can be quite daunting for people like, well, I just want people who are engaged. Clearly it goes deeper. There's a really good way I think of figuring this out. If you look back for the last year or two, if you've been kind of unhappy with the kind of range your clients you're getting, there will be two or three weddings in that pile that you absolutely loved. And if they have any similarities, then you found who your avatar is. You can actually, I mean I heard this once where if you go onto those clients' Facebook pages, you can click onto what they're about and you can see their likes. You can see what their similarities are. If they like Prada, if they like festivals or something like that, you can find these kind of people. And let's say they do festivals and Prada, look at Coachella and look at that branding. That's a really good combination of those two niches. And you can kind of go, well, this is maybe the style of branding. I want to go down. You're going to speak Coachella wedding films, Coachella

(12:41):

Wedding films. God, I actually filmed at Coachella last year. Oh, did you? Yeah, yeah. Coachella was one of the style shoots I did in California.

Danny (12:49):

It was

Jase (12:50):

Ful,

Danny (12:51):

Was it

Jase (12:52):

Ful? I had

Danny (12:53):

So jealous.

Jase (12:53):

I had two girls fighting at a ball pit.

(12:55):

It was fantastic. I loved it. I loved it. I was like, wrestle, wrestle. Better, better. 1, 2, 3. Everyone was looking because everyone was really luxurious and I'm going, what the hell did today? Just difficult Jason, because there was three style shoots that day and they were all very luxurious and I'm like, oh my God, I can't get anything from this. And then these two were like, yeah, we kind of want that. I'm like, right, get that BPI puncher. Just laugh people's elbow. Oh, it was amazing. It was. Then I jumped to the ball pit and broke my ankle.

Danny (13:31):

Did you?

Jase (13:31):

I ran into the pit and tripped over a ball.

Danny (13:36):

Fancy that in

Jase (13:37):

A ball pit video. There's a video of my face going

Danny (13:40):

In a hundred Fs class. We need to get that on screen right

Jase (13:44):

Here. That's a really good way to figure out your client, who you want to serve, look at your previous weddings and figure out the ones that you loved. And of course there might be people who are just starting out who may not have served enough weddings. The question for them is, you just need to get some work to figure out what you like. Because I want to do the traditional weddings. When I started and realised they weren't for me,

Speaker 3 (14:05):

I

Jase (14:05):

Needed to make the mistakes of working for clients that weren't necessarily ideal for me to figure out that they weren't. And then when I did get the clients that were good for me, that's when I honed in on that style.

Speaker 3 (14:17):

So

Jase (14:18):

It will come to you if you haven't found what you love yet.

Danny (14:21):

Yeah, it is definitely like a journey as well. It's not just a case of you're totally right, you need to figure it out. Over time, I don't think anybody would really be able to come in and go, this is how, this is who I want to serve and this is the films I want to make kind of thing. It does change over time. My films are similar to what they were when I first started, but they're definitely different that it's evolved

(14:53):

And obviously you get different clients and stuff like that and the ones that you do really like and just try and double down on speaking directly to those and figuring out, like you said, what works and what their interests are. But yeah, it's a really, really interesting thing, branding. And it's also something that a lot of people don't really think about putting the time and effort into because it's more because I know when I first started, I wasn't really interested in the branding side of things. I was just interested in how do I make better wedding films? How do I get the camera working properly or I want to try this kind of shot and it is not really a priority and that's totally fine. Going back to it's a journey because the brand that you start off with is most definitely not the brand that you'll have in two, three years in because things will evolve over time, especially if you've got a DIY website, which is fine. And some people are way better at doing the DI websites than others. To be honest, I was not one of those people. It was fine. It just wasn't what I wanted.

Jase (16:09):

I think the difference because there's absolutely nothing wrong with DIY website. Some people can get recurring work from that. I think when it comes to the benefits of having a clear brand through your website, the videos you put on social media and the message that you're just portraying there

(16:23):

Is that everyone in the industry will know what you're about. So you will fit a certain type of referral. For example, if you're not necessarily clear about the branding, then you're going to just rely solely on word of mouth. Whereas as I said before, people in the industry know about my branding, they know about your branding, they know to send us certain clients. And I think having a kind of clear message about what you do, even if you do it yourself, get your colour scheme and stuff, figure out the kind of assets that sort of speak to your client. Yeah, DIY can take you there, but it's amazing what hiring experts can do for you if you are in the position to go down that path.

Danny (17:08):

Yeah, like I said earlier, is the confidence that then gives you

Jase (17:11):

Oh yeah.

Danny (17:12):

To go, this is me.

Jase (17:15):

Yeah, the

Danny (17:16):

Change

Jase (17:16):

Change from before and after I got my brand new was like, well now I feel comfortable wearing Florida shirts. This just

Danny (17:25):

Means release the inner Jason to the world.

Jase (17:28):

I played badminton with four photographers yesterday and they all expected me to come wearing shirt.

Danny (17:35):

And you didn't.

Jase (17:35):

I didn't. Should have,

Danny (17:36):

Did you have flower shorts on?

Jase (17:38):

I will now.

Danny (17:38):

Okay,

Jase (17:39):

Nice. I'm just going to lose in a really tight fitted photo shirt just because that's who I am to the world. I am a performing,

Danny (17:47):

But that's a classic case, just Brandon done. Right. My branding is a little bit different or a lot different to yours. Mines it's probably more like the traditional stuff, but it's nice, it's clean, luxurious, and yeah, the team done an amazing, amazing job with it. Especially because the copy is another thing. So obviously say you get the branding expert and you get the copy, you get the website, sorry, you get the website sorted, you need copy for that website. And that is also a really, really important point. Not only just for SEO, but just so that you're speaking directly to that person I spoke because I am probably by nature more, I dunno, kind of cheeky. And I wanted to be a little bit that to come across in the copy and also that I was warm and approachable because that is my personality. So I wanted that to come across.

(18:48):

And John, the guy that done the copy for it, shout out to you, John has done a fantastic job and he's helped me out with a few other products project, sorry as well. And also the copy for the upcoming website for that Wedding videographer podcast. I'd be surprised if John didn't actually script his entire podcast so much. We rely, he probably should to be honest. It would probably work out a lot better. SEO would be sorted. But yeah, we'll come back to copying another episode and I think it'd be good to get John on to talk a bit more about that. We could spend days talking about it, but that's another point because your website as well, it's very, because you've got the little questions and stuff like that as well that you're asking on there and stuff, which is quite good to then because explain that to our listeners that haven't been on your website, but if you haven't go on it because

Jase (19:50):

Brilliant. Yeah, so www.afterglowweddings.com, scroll to the bottom of the homepage and you'll see this little compatibility quiz where it asks you multiple choice questions based on some interests that I've got, the office, Pokemon, things like that. And basically you'll click, so what office character would you want to be best mates with stuff and what Pokemon would you choose? Just things that generally people who I want to serve. I mean, not that I'm watching Pokemon all the time, but everyone knows Pokemon, right? Everyone knows that. And you basically click on the questions and the gimmick is that there's no wrong answer no matter what happens. And when you choose a spoiler alert, you'll have a hundred percent compatibility where like you and I, we need to be working together.

Danny (20:32):

We're vibing, we're

Jase (20:33):

Vibing. I can't take credit for that. That was the brand team that came up with that

Danny (20:38):

Great idea.

Jase (20:38):

That's absolutely amazing. And everyone that inquires with me always says, oh my God, I loved your quiz. It was so fun, even though was rigged. Yeah, but it's funny, on the contact page they say by now you've realised that my compatible s rigged and that we're perfect for each other. So it's a really fun little gimmick little game. I did say I did want some sort of little game on the page, but they took it to a different level and it was really good. So that's a really fun little thing that it just kind of adds that kind of fun element to the brand.

Danny (21:10):

That is after goal, after goal is fun. If you watch the after goal films, it's fun. You've generally got a smile from ear to ear watching it. And it's also fairly fast paced and

Jase (21:22):

That's deliberate for branding video. And this is where I think if you go away from the website, the colour, the logo and stuff, how you can portray what brand you want it to be is through the videos that you post online being very selectable for that. I like to post things that make people laugh, make people smile and general help upbeat kind of vibes on there. The vibe I want to do. And I think that's something that everyone should be really specific about. If they like a specific type of wedding, they should push to promote content that really speaks to that. So if you like stunning speeches with, or weddings that have loads of luxurious flowers and stuff, try and focus in on the details

Speaker 3 (22:06):

And

Jase (22:06):

Post that out there. There's so many things you could do, just focus in on what you love.

Danny (22:10):

Well that kind of brings me on to the next part, which is because talked about, okay, if you've got the funding, go for it and spend the money. It is worth it. But what about people that maybe don't have maybe the cashflow to go and spend that? What could they do when it comes to branding?

Jase (22:29):

Well, step one, you need to, let's go back to that colour and logo. If you don't think you've got a logo or colour scheme that matches your vibe, you need to find out who your customers. So what we said before is look at weddings you've done in the past or work until you find weddings that you can figure it out who it is your ideal client is, and then look at what people who are into those kinds of things or what their wedding was like would be into, you can either go into Facebook and find their interests or you can get an idea based on the kind of vibe that the day was, if it felt luxurious, look at luxurious brands. If it felt more party, look at, for me, I looked at super dry and feisty. Those are the kind of things that I liked, vice sort of vibes. I really wanted that kind of nostalgic neon party.

Danny (23:17):

Well you got it,

Jase (23:18):

I got it. So yeah, lean into that. So find your ideal client and find branding and a colour scheme that kind of works with that. And then moments from their favourite weddings post that religiously, even if it's not the highlight of the wedding, if you avoid just posting highlights, find moments or edit specific moments that are key to that. So if you like for me, I like dance floor stuff, so I'm dance floor heavy on it, but I also like funny speeches. So I post funny speeches, people who are cocky and confident, that's who I'm leaning for. So look through your archive of your wedding content and find clips of bits that you absolutely loved, bits that you want to do more of. If people are into luxurious details, find clips that showcase that and just go heavy on that on your Instagram.

Danny (24:08):

The way I view it is that the grid is also part of my shop window, so I try and make sure that, for instance, that I've not got the thumbnails are all the same. So even though we know confetti or the confetti shot's, like an awesome one is a thumbnail, try and not have the confetti shot in every single one. And I'll mix it about, I make sure as well that it's only wedding related stuff that goes on my grid. So I don't have any pictures of my vendor mule or something like that on there because that's not what people want, want to see, especially when they're looking at a wedding filmmaker, they're wanting to see your videos or maybe pictures of you or pictures of other couples or whatever. So yeah, I feel, or for Rizzo films anyway, that the grid is also kind of part of the brand and I try and kind of keep that quite cohesive with just wedding related stuff and films.

Jase (25:14):

I have a kind of aesthetic, there's always moments where people are being cheeky or funny or something like that. For example, I had the other day where I tried to collaborate with a planner and the picture that I'd used didn't match their brand. It was a bride sticking her tongue out and she's luxurious

Speaker 3 (25:31):

And

Jase (25:31):

I'm not, so it didn't really fit her grids. That's an idea of where someone's caring about their aesthetic and me going, this is what I would normally choose. I did change it. So it's something luxurious now, which is fine, but I'm not necessarily, the grid for me I think is, I'm definitely more video based. So I think people, I'm not really seeing if people are going to scroll, so they're watch one reel, they'll go to another one. So they won't necessarily see my grid

Danny (25:59):

Unless they're on the page,

Jase (26:00):

Unless they're on the page. But it does kind of match the colour aesthetic and stuff like that. I think I kind go for warm tones. That's kind what I aim for. But I

Danny (26:11):

Think with you though, you can kind of, with the brand, you can get away with that kind of stuff. I dunno, just for me personally, I just,

Jase (26:20):

Yeah, maybe if you're more luxurious,

Danny (26:21):

I keep it tidy.

Jase (26:22):

If you're more luxurious or traditional, then you maybe need to stick to within the realms of what that is. But I can deliberately get away with it.

Speaker 3 (26:30):

And

Jase (26:30):

That's definitely by design. Yeah. But yeah, those are kind of my points of what I think. If you don't have the budget just now, this is the work that you can do to get started in the journey and figure out who it is and what your brand represents.

Danny (26:47):

Yeah, yeah, definitely. And I mean you don't to can go to places like Fiverr or whatever as well, they're not quite as expensive as obviously some of the folk that you would pay here. If it comes to downtown logo, you can explore that option as well. If you're maybe not happy with your logo and it doesn't have to cost thousands and thousands of pounds, you can also use somewhat as a starting guideline. You can use GBT and I would never recommend just copy and paste and say, write me a copy from my website. I'm a fun videographer based in Glasgow because Google can now tell when it's just basically being copied and pasted from chat GPT. But you can use that as almost like a starting reference point and then edit it from there and put it into your own words. So that's something you can do that's free. So there you go. You've potentially got a little go a bit cheaper, you've got your copy. That should be okay and that's been free. And obviously you can then just start to post your content on your Instagram.

Jase (28:02):

I mean the overall writing benefit of this, if you think about when you go shopping in a shopping centre, you might have a style of clothes, for example. You might always see Adidas go there. Yeah. Because you see you'd be wearing Adidas at every podcast that we've got.

Danny (28:16):

Have I?

Jase (28:17):

Yeah, I think you have actually.

Danny (28:19):

I like it.

Jase (28:19):

It's a good brand.

Danny (28:21):

It's recognisable for me.

Jase (28:22):

I'm always going it super dry. The brand speaks to me and I think that's how a lot of people sort of shop. Now obviously we don't have returning customers or we shouldn't have returning customers. Hopefully not. Hopefully not.

Danny (28:35):

But if it does happen, could it to you?

Jase (28:37):

Yeah, there you go.

Danny (28:38):

I've heard of it happening with some people.

Jase (28:40):

I've had inquiries in the past for sure.

Danny (28:41):

Have you?

Jase (28:42):

Yeah.

Danny (28:42):

Really?

Jase (28:43):

Yeah. If people feel an affinity to the brand that you're showcasing, that's going to entice them to get in contact. That's where this whole benefit comes from. If you're targeting a specific person that usually likes luxurious brands or usually likes mountain climbing brands or things like that you're speaking to that they're more than likely going to approach you and think, well this is the kind of person I want to work with. So that's why it's super important to be focusing in on this. It's not just a case of your logo, your colours. You need to be designing them around the people that you want to serve.

Danny (29:18):

And like I said as well, it is the communication between you and clients and also your tone of voice as well. So for instance, with me and yourself, favourite colours? Orange. Orange. And I always put white orange love hearts.

Jase (29:36):

I wish I thought of that first because right now I'm just copying you. I give purple ones. I've got purple in my branding too, but I really wish I had orange hearts.

Danny (29:44):

But it's quite funny though because you can also change. So on Instagram, when you like something, maybe you like a message that you get sent, you can change what that default double tap is. And my default double tap is a little orange love heart. And it is funny because see now when my couples message me, they all use the orange G Love heart literally. So I've got screeds of basic messages from in different couples and they'll send me, we love hearts. I've got other suppliers that send me Orange G Glo part. So that's my thing.

Speaker 3 (30:22):

That's

Danny (30:23):

Good.

Jase (30:23):

Isn't it funny when you see branding just work like little subliminal things like that? Yeah, it goes out into the ether. Yeah.

Danny (30:30):

And generally I quite a maybe a kind of darker orange kind of shirt. Nothing like neon orange, don't worry. But yeah, just because it's my favourite car, I like those, I like the shirts and people also comment on that. And that was the thing that I spoke to the brand designer about. I want orange in here. And she was kind of like, okay, orange, she's like, Hmm, I need to see how we do this and a luxury wedding brand. But I mean she'd done it and pulled it off. It's a hint of orange that's in the logo, it's like one wheel line.

(31:11):

That's what I got. But yeah, I thought that was funny. And I've only ever been asked by, and it was recently I got asked by somebody who inquired, who said, can I just ask what is the deal with the orange love hearts? I'm just so curious. Use 'em all the time after obviously a message, the message it sent out, you're actually the first person to ask. And I was like, nothing more than it's my favourite colour. But yeah, and also I think that also helps. We love hearts and stuff like that. It just also helps with, what's the word, the approachability of me say that, Hey, I'm friendly,

Jase (31:58):

I

Danny (31:58):

Send you orange lovers.

Jase (32:01):

I mean you said that your underlying is orange, so it's like a kind of sign of your underlying personality of visual films is orange.

Danny (32:08):

But in orange, if you look at is normally it to do with fun, outgoing, lively. And I did send over the random person bit where it did, there was a luxury bit in there and I was like, see. So yeah, it was definitely the shade of orange that she went for. Not ere orange,

Jase (32:32):

Iron orange

Danny (32:32):

As much as I do like that colour.

Jase (32:34):

Yeah, it's fucking vibrant.

Danny (32:35):

Yeah, so vibrant. So it's all those little things that you can do as well that adds to it with the brand you were saying about that we quiz and me injecting a little bit of my personality and obviously with the kind of orange and stuff like that. So it is all those things that you can do that's just more than just chucking money at it. Which as we have said, we would always encourage you to do it if you have the budget for it, but you don't have to. Obviously you can do a lot of stuff, a lot of the stuff yourself.

(33:09):

That has been our episode today on Brandon 1 0 1 and why it's so essential. Thank you so much for all your messages so far on the podcast. We're really excited about where we're going with it. Jason and I have been working on it a long time, so thank you so much for all your comments. Remember, you can leave us a voice note and give us some feedback on how we are doing with the podcast. You can leave us that voice note on Instagram. You can also send in some of your questions that we can maybe discuss on the podcast. We can maybe even play them. And yeah, thank you so much for listening and you can also leave as a review. Review has helped massively just to help us get the podcast seen. But yeah, thank you so much for joining in today and we'll see you on the next one. See you later guys.