Ep. 006 - Mastering the Art of Lead Generation in Wedding Videography

At the heart of every successful wedding videography business lies a constant need for leads. Without a steady stream of inquiries, sustaining and growing your venture becomes challenging. In this episode, Danny & Jase dive deep into the crucial aspect of lead generation, comparing their strategies and sharing insights on how they secure valuable inquiries to fuel their businesses.

Discover the art and science of acquiring leads in the competitive world of wedding videography. From leveraging social media platforms to networking tactics and beyond, learn proven methods to ensure a consistent flow of inquiries that drive your business forward.

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https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Transcript

Jase (00:00):

We do need to figure out how to get more banter into it. I know it's quite serious. That are really fucking boring. Having to listen to you for half an hour is the Thanks, baby. Mark. Biggest regret honestly going, what is this? It's a personal attack. This is the definition of banter. Danny, I'm actually your biggest fan, but I'm going to pretend like I hit your guts for the benefit of the

Danny (00:21):

Fan. Boy,

Jase (00:25):

You reached out to me first. Danny. Actually,

Danny (00:34):

We are going to be talking about how to get more leads.

Jase (00:38):

That would be handy. Tell

Danny (00:40):

Me more. Yeah, it would be handy. You're right.

Jase (00:42):

Tell me more

Danny (00:43):

Please. Yeah, so just make a Google business profile and that's it. Done. That's secret sauce.

Jase (00:50):

Well, you've been listening to that wedding video open podcast. I've been chasing this. Been Danny how said?

Danny (00:56):

Yeah. So how do you get more leads? Jason, you tell me.

Jase (01:00):

Right? So my boarding,

Danny (01:08):

That's

Jase (01:08):

Plenty. Should we introduce our audience?

Danny (01:11):

I mean we can do so. We do have some spectators on the podcast today are, we can't turn the camera around too far away, but they're in this direction here.

Speaker 3 (01:22):

Give us a hell yeah, hell good. I'm going to say one more time. Lemme face the microphone tours. Damn right. Yeah, so yeah, I think we'll enough of them.

Danny (01:44):

So yeah, so we wanted to talk about, I think one of the main things that a lot of people struggle with is how to get more leads, because I think we both have very different lead volumes that come in and there's obviously reasons for that. So let's start off with you and I think your approach. So let's just say, I guess how maybe on average, how many leads that you get and then maybe conversion on those leads at the moment.

Jase (02:16):

Yeah, I mean, because just quickly on the fact that you said number of leads, that doesn't necessarily mean that the volume of leads, but it's the quality of leads as well. Are you getting enough leads that are quality or just a nice volume? So my leads are, they're varying over the years, but now that I've kind of become more niche and I've figured out what my target client is, my lead volume kind of ranges between 10 and I'd say 10 and 30 seems quite varied. It's definitely more between 10 and 20 a month right now. However, I have had months where there's been 30 to 40 leads based on the actions that I'm taking that month.

(02:56):

But on an average month when I'm not totally on social media or I'm not doing anything else to push that, I would say between 10 and 20 leads a month. But although that's maybe not a massive amount of leads, the 10 to 20 leads I get a month, they know what my brand is all about. They know what they're signing up for essentially. It's very clear on my Instagram and the films that I produce, what they're going to get. So although there's maybe not as high a number as some people in the industry, my conversions on those leads are much higher. I'm definitely converting somewhere between 20 and 30% of all leads that come through. Every one in five tends to convert to a booking,

Danny (03:36):

Which

Jase (03:37):

I think is pretty high.

Danny (03:39):

Yeah, it's a good convers

Jase (03:40):

I would say that. So although not getting leads every single day, the ones that do come in, they do want to have a chat more about how I go about things and that's all being designed based on the communication that I'm putting out

Danny (03:52):

To. Yeah, because the way that after go is set up, you are essentially, you're repelling a whole bunch of people, but that's intentional. Oh,

Jase (04:02):

Absolutely intentional. There was this really fun story from a wedding show that was at where this potential bride walked past my stall and looked like she was going to be physically sick when on the screen. There's one film I've produced that's had a Mortal Kombat fight scene where these kids and these women are fighting with bat ones and I put the Mortal Kombat health bars in the finish room at the end of it

Danny (04:27):

That'll do it.

Jase (04:28):

And the women was just like, oh no thank you. And I was like, romance is just around the corner, just go there. And I thought that was perfect because that's exactly what I wanted. I know that she would watch my film if she wanted a wedding film for me. She wouldn't get what she wants from me,

Danny (04:47):

Which

Jase (04:47):

Means that I can work for people that want the product that I'm willing to give. And I think that repelling people is actually a strength because it means that the leads that come in, I'm not spending time on leads that aren't going to convert. People want my

Danny (05:01):

Product

Jase (05:01):

So they inquire and there's a better chance of conversion. So that's been by design. Cool. Good. What about you? Tell me

Danny (05:08):

More. So I'm a little bit different I guess because my product often is probably more, it's what maybe the majority of the market are looking for instead of being a niche. And I get on average over 500 leads a year. And a lot of that has really just been down to nailing some of the other stuff that we've talked about in other podcasts, which is the branding, the copy and the work and making sure that that's sold to a really, really high standard. Yeah. But because I have such a vast amount of leads that come in my conversion rate, so what yours, it's probably, I don't know off the top of my head maybe what my actual conversion rate is, but yeah, it probably would be, it's sub 10%,

(06:11):

I dunno, maybe around kind of like eight and a half, 9% maybe in terms of conversion. So yeah, sure. But yeah, it's a good volume of leads that come through, but with that comes there is a bit more of a time investment because I'm maybe sending out replies to people that maybe I'm not within their budget, which is often the case thing comes with that ghosting and stuff like that. But I don't really spend too much time on because a lot of people have maybe said that you should, sorry, getting a call from a random number.

Jase (06:48):

I was thinking of that.

Danny (06:49):

Rizzo Films, Danny speaking, it's

Jase (06:52):

Got

Speaker 3 (06:52):

Lead a few moments later. He

Jase (07:01):

Generally gets a lead on the podcast where we're talking about how more leads, I mean that was perfect timing, right? I mean how class is that? Did you just get one of the audience to call you? Was that you?

Danny (07:23):

Sorry, I'm just going to reply to this lead. That is one thing that you should do. You should always make sure that you try and reply to your leads as soon as possible.

Jase (07:32):

I'm glad you finished that sentence because not replying to your leads is,

Danny (07:37):

Yeah, so just

Jase (07:38):

Bad for business.

Danny (07:38):

I think speed of response as well is definitely a factor to play. So much so that you do it even during a podcast. Doesn't matter.

Jase (07:45):

Where was I? Less than 10%.

Danny (07:51):

Yes, sorry. So yeah, it's probably less than 10%. It's probably around about maybe, I dunno, between eight and 9% in terms of a conversion rate, which to be honest is still an all right conversion rate. It's just because I don't have my price on my website and people obviously will get in touch that, like I said, it's not within the budget, but a lot of that has been a lot of work to get to that point as well though, because it wasn't always like that.

Jase (08:24):

What do you think when people are looking for a wedding videographer, what do you think is inspiring them to inquire with someone? How does someone get a lead?

Danny (08:33):

So I think first and foremost, because I get the majority of my leads through Instagram, so I think if you look at my studio and engine, you get the little pie chart, but it's like 60% is through Instagram.

(08:49):

And if I was to look at my actual approach on Instagram, it's being present. So that is consistently posting a nicely looking shop window. And grid stories are a big part in that as well. I'm always on stories every single day. And so if you want to utilise Instagram to the fullest capability, I would say make sure that you're present on there, interact with other suppliers, stay front of mind with other suppliers and utilise it. I know that a lot of people, maybe before they would use Facebook and that was the main, this is before I was even wedding filmmaking to be honest, but that was the main kind of lead source. But now the kind of demographic has changed and the demographic, I would say the majority of that demographic is now on Instagram that are getting married. So yeah, that's what I would say initially is make sure you get an Instagram account, interact with other suppliers, follow the suppliers, interact with other people's stories, just to make sure that the algorithm kicks in and you start appearing on their feeds and just get the flywheel going so that you can utilise it.

(10:04):

And the best part about Instagram is it's free.

Jase (10:07):

It's free. I think when people become engaged, it's then their turn to go and find out who's in the industry because no one's ever really planned a wedding before, so

(10:18):

They need to be in a room full of suppliers and everyone's seen forums like Facebook forums where, oh, could you give me the supplier? Get the supplier the supplier. But if you are in the room shouting loud about what you do, you're a wedding videographer, then the chances of someone who's looking for a wedding videographer seeing you are higher. If you're not posting, if you're not being active in social media, you're being buddied underneath everyone else that is speaking about it. So it just makes sense to be active on there. I think I did this experiment in January where I posted every single day for a month and it was a lot of work, a lot of work. I tried to batch it for the first two weeks and then every single day after that was doing it every single morning and trying to find something inspirational ideas that I utilised from that were trending topics. We had that LAN puppet, I dunno if you've seen the sentiment,

Danny (11:12):

Who's that

Jase (11:13):

Wonderful girl

Danny (11:15):

That one Rob from? Rob from actually from media

Jase (11:19):

Actually collaborated with, collaborated with the official account. So that was a trendy topic. I created something along the lines of when people don't R rs VP to your wedding and it's the little puppet crying and going,

Speaker 3 (11:31):

Yeah, I'm mad, I'm

Jase (11:33):

Mad. That did really well. I posted a really cool moment from a wedding where they did an abbot tribute that did really well and this gave some advice.

Danny (11:42):

Is that when you done with the key thing in that as well with the, was that the

Jase (11:45):

I did that the month as well. That was a good one. Basically there was something at a wedding that was really cool. I quite like

Danny (11:49):

That idea actually.

Jase (11:50):

Yeah, I think if you see something unique at a wedding, I saw this one the other day where instead of a guest book, it was just playing cards. It was 52 playing cards and they could write on each of the cards.

Danny (12:00):

That's cool.

Jase (12:01):

So they'd get a deck of cards with messages on it and stuff. Not that they could play with it, but maybe can pin it up. I was going to put that in TikTok. Maybe an idea that someone's thinking or they can have their wedding. These are just ideas that you can have that are separate from highlights that you can use to fill your content because we always see things at weddings that are really cool ideas. So I think it's good to inspire anyone else. So putting that content out there means that you're front of face people who are looking for wedding videographer or potentially going to see you over someone else. Being active on social media is absolutely essential. And because I posted every single day that month, I was getting inundated with a lot of views. It was no surprise to me that I had well over 40 inquiries in January compared to my average of 10 and 15

Danny (12:45):

In

Jase (12:45):

February, March,

Danny (12:46):

Which a massive uptick,

Jase (12:48):

Massive uptick. So why wouldn't I do all the time? It's time consuming. Very absolutely time consuming. My plan is to sit down for a couple of weeks and just batch all speeches, all ceremonies, all things that I want to do so that I've got that. I think everyone's idea is to do that, but it's really essential that I'll sit down for two weeks and just get that done. So I'm planning to do that next month and that'll be my summer schedule, so that's fun. Good luck with that. You can all hold me to it. Just all hold me to that and I will get it done. You will see it

Danny (13:20):

And it will be worth it. It'll be worth it. But yeah, social media is the, that is the big one again because it's free, your next stop is making sure that your SEO is sorted. So I know that your SEO is really, really good for Glasgow. You're number one and have been for quite some time. You and I used to battle it out for number one spot. We've would swap and change for quite a lot and

Jase (13:43):

That draw order was restored.

Danny (13:45):

Yeah, but I changed my SEO to not be for Glasgow. See you as a film.

Speaker 3 (13:49):

Bye-bye. Piece two,

Danny (13:51):

The majority of my weddings, I don't actually do that many in Glasgow. It's normally a wave. So yeah, so I changed that up. But making sure that your SEO is good so that you're actually found on Google when some of these researchers, when they want a wedding videographer,

Jase (14:08):

That's handy. Yeah, I had someone also at a wedding show. It was when I first started and I wasn't really up in the SEO and they spoke to me and when they Googled me they were like, oh, he's on page six. I bet it's like a scam alert. Yeah, genuinely they thought it might be scammy because it was cheap and I was low down

Danny (14:26):

The depths of six pages of

Jase (14:27):

Google with waiting videographer, you must be crap. And I was back then. But I think being relevant to Google ensures that you are offering the service that you're seeing you do. So Glasgow people might think when they're searching for way videographers in Glasgow, if you're on the first page, that's a company you want to go for. It's kind that social proof. You don't need to be there. But it definitely, it brings in leads because people who are shopping around want to see your face. And I just think,

Danny (15:00):

And realistically most people are probably not going to go to the sector page and Google.

Jase (15:05):

They

Danny (15:06):

May, but I would just say the majority are maybe going maybe two. I would say three pages max.

Jase (15:13):

I

Danny (15:13):

Think that's what I would

Jase (15:14):

Do. So try and think outside the box when it comes to keywords for what you want to be searching for. And also apparently blogging helps de

Danny (15:20):

Blog. I have done a few blogs. My problem is just the time and I've looked at it, I know we're probably going to go on a tangent here about blogs, but I have tried it and not kept up with it because personally I didn't see the massive value in it just because with how I have more leads coming from different other sources that I didn't feel it was necessary. But I know loads of people that do it and it's a great source for leads. Again, it's just more the time investment. That's not really where my strengths lie in terms of writing blogs and I wouldn't want to write a crap one and kind of don't want to use chat GPT because if I feel like it's probably going to get a little bit same. And obviously with the whole thing that we talked about, about SEO that Google can tell when it's been checked ged, if that's a word, and you're negatively impacted. So I was like, yeah, I'll just not do that and I'll maybe pick up one now and then. But I know people that do it and it's a great source for them.

Jase (16:26):

Yeah, it definitely seems like photographers love using blogs as a platform to improve their SEO. I think for videographers they should really be focusing on YouTube. It's ran by Google. It's a massive search engine. We've got the ability to share a video about a specific venue. As soon as someone's booked a venue, they can Google that venue. And if you are on it with SEU, which let's be honest, there's not a lot of competition for wedding venues on YouTube. Not many people are posting it. If you get apps like Tube Buddy, which can be like 15 quid a month, you can get advice on what to word it. It's really simple. So I do that and usually when I've SEOed it properly, I'm in the top three results for that video. So whether or not most of the views are by other videographers looking for inspiration or just to see what a venue looks like or it's actually by a couple who are looking at their wedding video, what it might look like. It's the same if you go to a wedding show at a venue, if you've got a YouTube video at a venue and people can see what your work is at their venue, that's going to really convert quite well.

Danny (17:28):

Yeah, the YouTube thing has been, so I have been reasonably consistently posting. So if I post it on Instagram again just because of, I think I said before because of the time sink that obviously posting takes and once you've done all the SEO, it takes so long. So normally if I post it on Instagram, I'll post it on YouTube. And I think I've had probably about five between last year and this year so far from YouTube, which is, it's obviously not massive numbers, but it's still good for just posting up a video and getting five bookings on the back of it. So yeah, I would a hundred percent say utilise YouTube. You mentioned obviously trade shows.

Jase (18:07):

Trade shows. So when I first began, I did loads of trade shows. I think there's definitely this concept, this idea that if you're higher ticket it's not going to work for you. But I know some videographers who are still plus 2000 who are booking over 10, the big shows. You're definitely going to have more success at the smaller shows when people have booked that venue and they go and see you. You've done Kim Man House, the wedding show there.

Danny (18:35):

Yes.

Jase (18:36):

Did you have good conversions there?

Danny (18:38):

Yeah, it was good. Yeah. Yeah. I think the first time I went there, got a bunch of leads, didn't convert massively, but yeah, that time there actually it was okay. It was good. But again, it's venue used specifically and I'm there obviously quite a lot.

Jase (18:57):

I did the Aberdeen one back in January, which was the first time I'd done a show up north in a kind of a market

Danny (19:05):

That

Jase (19:06):

Doesn't necessarily, I didn't think there'd be a lot of competition up there. The videographers that were there had been there for a while, so I was kind of showing them something new. Although I have done a bunch, the new kid on the book, new kid, they let me know it. They were like, get off Matt Turf. And I'm like, whatever. Sit. You're stand on fire. I know. And because it was in January, it was just after Christmas, people had just got engaged. They hadn't necessarily put their venue. So initially it looked like, okay, maybe this wasn't really worth it. But that show has since then generated

Danny (19:41):

Paid dividends.

Jase (19:42):

Oh yeah. It's almost 20 grand of business since then. It's been ridiculous what that was working. Obviously that proved that even if you are charging 2000 or more, you can actually convert at these shows if you've got the messaging right, if you do the correct follow-ups. Like I had QR codes, I had advice to hand out questions you could ask videographers. I had a bunch of handouts, had a load of fun with after glow sticks that I had, which were really fun. Just standard after go standard stuff, which is really, really fun. So I had a really fun weekend and I'd love to do more shows, but

Danny (20:17):

Again, it's the time sink though because it's an effort just getting all the materials and all that for it. So I think it's obviously it can be a little bit discouraging when you maybe go in, you don't get much on the back of it and you went until that effort. But I think the difference with you there is that you've went for it and you have went for it. You've done the gold sticks, you've done, you've basically made it so that you're completely unforgettable and that's the kind of energy that you want to go into these things with it. Because if you go in and you do a bit of a half hours job, you're going to get half hours results.

Jase (20:50):

That's the thing. I've actually beaten to wedding shows as an engaged couple as well. And what my experience was is that there were too many names to remember and I couldn't remember, oh, who was that florist we spoke to? And you're

Danny (21:00):

Always going to remember the guy

Jase (21:01):

Always going to remember the guy in the photo dancing about, he was the guy that gave you these al sticks. It's in the name. They had leaflets, they had cards, they had everything to remember who it was they spoke to. The big son on my brand was on the board just like this. Of course, of course it would match to all the branding. There was all the clues to match there. But yeah, I can remember who I spoke to when I was a prospective client and I took that away when I was doing the Aberdeen show thinking. Right, I need them to remember who I am. But some would argue that when you're spending costs of maybe a thousand to 2000 pounds on a wedding show, why is that money not better spent on something like meta ads?

Danny (21:38):

Yeah, I mean, so I don't actually do meta ads personally. The only ads that I do are Google ads

Jase (21:46):

And

Danny (21:46):

How do they work? Are they good for

Speaker 4 (21:48):

You?

Danny (21:49):

Yeah, again, it can be a little bit hard to quantify sometimes, but Google I think going by the pie chart. So Instagram is the biggest. It's 60% then it's like word of mouth. It's like the other big part of the pie is word of mouth, to be honest. I mean Google ads, they can work. I just keep 'em in the background to be honest. I don't mind paying for them. I don't put on too much and it just ticks over. I've not really quantified it. But yeah, it's probably 10%, maybe my bookings come from Google. So I mean it's still maybe like 50 leads a year or something like that that come from Google. So it's not huge, huge. But I mean it's a decent amount. The main one for me has been referrals. And I think that's something that a lot of people should be leveraging, especially people that have been in the industry for years and years will have fostered up relationships with maybe photographers. Because I think generally at the moment, I think things are starting to change a little bit with the order in which things are being booked. But it generally goes venue photographer and at the moment, videographer, there are some cases that, I've got a few this year actually where there's no photographer at all. So I think things are starting to, there's definitely a generation that are coming in that are valuing video a lot more.

(23:13):

But with that being said, because photographers are generally the second thing to book, you really want to be top of their list I guess, when it comes to referral.

Jase (23:25):

Yeah, I heard the stat that it's 80 to 90% of referrals will convert and 20% of inquiries from social media or anywhere else won't convert or will

Danny (23:40):

It Definitely. It is a high converting lead source for me. You've got the social proof from the clients. Obviously they don't know you, but if they're getting a vouch from a photographer that they've already booked, then you're kind of sorted. So there's loads of stuff that you can do there. Just ask them, can I be on your recommended list? I will put you on mine. Even, I mean

Jase (24:02):

Usually, obviously if you haven't worked with them, don't just be reaching out to every single one and say, by the way, I'm amazing. Get me on your website right now.

Danny (24:10):

Don't just randomly DM someone and just go, can I get on your recommended list? That is going to be a big fat, no, please, please don't. You said please. But yeah, you want to utilise those relationships.

Jase (24:25):

Yeah, I think finding people like photographers that kind of match your style or you just enjoyed working with the day because you are going to have deliver a better product if you're working with people that you get on with and you can match their vibe. So yeah, just be work on getting those relationships worked up and then referrals will come in because my highest form of inquiry is from word of mouth, referrals, venues and photographers essentially.

Danny (24:53):

Yeah. I think one thing that can add to this as well, I actually, I still get referrals from photographers that I've not even worked with before that have said, I really want to work with you and I think you'll probably be the same now.

Jase (25:07):

No, they're staying as far away from me as possible. Okay, well this is awkward. What's so good about working with you, Danny? Tell us.

Danny (25:23):

I literally have no idea, but I can feel

Jase (25:28):

What eyeballs on me that has actually, there is one photographer that does keep recommend me and says one day, oh, there's two. This happens to be actual all the time. All the time. There's two photographers that know,

Danny (25:36):

I feel like you're just lying now just to save face. But I think a lot of that comes down to obviously delivering a good product, but then getting your face on there as well, obviously something. And that's why I thought that you would probably have that as well because you get your face on there and it looks fun to work with you. I want to come to Nago when, because I think it would be fun. Do you know what I mean?

Jase (25:57):

You'd think so. You'd think so, but I think I kind of thought when I put this brand out there that people go, that looks fun, that looks really fun. We want that. But then people will go, do we really want to risk the fun? Too much fun for too

Danny (26:12):

Much fun?

Jase (26:13):

The beauty of the traditional stuff? Do we want to miss that? So I think people probably do consider it. That's why, again, I get a lot of followers from people. They're just curious to see

Danny (26:21):

It.

Jase (26:22):

But when the brass hats comes in, they go

Danny (26:25):

Actually too much fun. It was dial in the funnel a little bit. I wouldn't bring it back down. I don't want that much fun. Yeah, no, just want a little bit of fun. Just a little bit of fun. Little bit of fun. Sprinkle

Jase (26:35):

Out there.

Danny (26:36):

So basically what I delivered is a little bit of fun. Yeah,

Jase (26:38):

Yeah.

Danny (26:39):

Too much fun. Too much fun. A little bit of fun.

Jase (26:41):

Yeah, I'm the extreme option.

Danny (26:42):

The people's of fun.

Jase (26:45):

Yeah, sure, yeah. Fun for everyone. Only fun for the nerds,

Danny (26:49):

The weeds that then can come through, for instance, from photographers that want to work. But I think that a lot of that is just down to coming across as really friendly and approachable. Having my face on Instagram quite a lot as well, just so that people get to see me, I know a little bit about me, I think helps. So that's another takeaway. But again, obviously you need to be comfortable with getting your face on Instagram, which does take a little while. And sometimes I'm a little bit awkward and nobody has it figured out either, because I'm pretty sure, I know I do have about four or five, six takes of stuff sometimes. I mean, we've had to sometimes wait with the podcast and do stuff just so don't be put off by that. But that's one of the best things that you can do is just get your face out there because people buy from

Speaker 4 (27:33):

People.

Danny (27:36):

And I think the thing to remember here is that you are delivering a very, very personal service because you're being invited to somebody's wedding. So they need to know that you are going to be fun, not too much fun, just a little bit fun, just a little bit a sprinkle of fun. If you're competent, obviously your work is on there, but they also kind of want, am I going to gel with this person? Because you and the photographer are the two suppliers that are with that couple for the whole day. So if obviously you can do the catchup call with them and stuff like that, the initial booking call. But a call sometimes can be hard to gauge how you're, and remember, people will follow you for a while before inquiring. They want to get to know you. So get your personality on there is what I would say helps.

Jase (28:28):

Do you want to tell anyone about your hitched journey?

Danny (28:32):

Yeah, so there's obviously the directories that you can use. I've tried a few with not a lot of success. There are some on there that I would avoid. One that has actually worked out reasonably well for me was hitched. And it definitely worked better when I was at a lower price point, maybe of around between when I was around the 15 to 1900 pound market. I had a lot of success there. I think maybe in one year I got something, I dunno, it was like 20 plus thousand pounds worth of business from it, which was great.

Jase (29:12):

And for what kind of spend was that? Like the conversion?

Danny (29:15):

So I think at the time I was covering two areas. I was covering Glasgow and Edinburgh, and I think it was probably somewhere in the region of about 60 quid a month. So 60, 70 quid a month. So let's call it circa seven, 800 pound a year to get 20 odds, 20 plus back. I think it was about 23 grand or something.

Jase (29:32):

That's the thing. I think a lot of these websites and myself included, I sometimes look at this, it's like they're just trying to poach on the guy essentially and just are they actually going to help you out? But yours was the first kind of story where I thought, oh, they actually work are beneficial, does work. I'm still not on it

Danny (29:51):

And I haven't had as much success as my pricing has been higher. But

Jase (29:56):

You're still in profit from the business that you've got from it.

Danny (29:59):

I am. And I'm also only in one area now, so I'm only covering the one area. But I have just recently had a booking that was, yeah, it was at a good booking. My new pricing.

Jase (30:14):

Yeah. Yeah, sure. So yeah, it's worthwhile actually checking out the directories as well. I mean, why not? It's not going to hurt if you don't have to invest in it, but I think it's probably worth spending a bit of money on these if you

Danny (30:24):

Play about with it, play about with it. There are some that are definitely not worth it. I know that there's also one that has been at the height of a bit of controversy online that you definitely want to avoid. Don't want to name any names, but yeah, do your research on the directories first. And I also think if it seems too good to be true, it normally is. I all this round up? You round up.

Jase (30:54):

Do you want to do it this

Danny (30:54):

Time or am I doing it? Oh, when I do it, man, it goes Pete Tong. Remember we're not scripting it. We're just working it. Yeah, right. Catch you there. Cool. So that has been how to get more leads, what you found the content enjoyable and you've been able to take something away from it. But as ever, just remember, not too much fun. Just a little bit of fun. Just a sprinkled it. Ab been Danny,

Jase (31:19):

I'm in J.

Danny (31:20):

Take it easy.

Jase (31:20):

See you there. Did I just do a peace sign? Jeez.