Ep. 014 - Join The Wedding Content Creator Revolution And Boost Your Business

In this episode of "That Wedding Videographer Podcast," we dive deep into the burgeoning trend of Content Creators within the UK wedding industry. As digital natives, these professionals capture intimate, behind-the-scenes moments using just a smartphone and deliver content to couples by the very next day. Join us as we explore how Content Creators are reshaping the wedding day experience, offering a unique blend of immediacy and authenticity that resonates deeply with today's couples.

We'll share our firsthand experiences working alongside Content Creators, highlighting the synergy that can be achieved when traditional videographers and modern content creators collaborate. From spontaneous social media clips to polished video snippets, the presence of a Content Creator can add a dynamic layer to the wedding narrative. Our discussions will cover practical tips and insights on how to seamlessly integrate their approach into your own videography services, enhancing your offerings and delighting your clients.

We delve into how you can join this exciting revolution and begin offering on-the-fly content creation services to your couples. By incorporating these innovative techniques into your repertoire, you can meet the growing demand for immediate, high-quality wedding content that today's couples crave. This trend is far from fleeting; it's a game-changer that's here to stay. We believe that embracing this shift not only enhances your service offerings but also positions your business at the forefront of the industry, ensuring you remain competitive and relevant in an ever-evolving market. Tune in to discover actionable steps and insights on how to seamlessly integrate this cutting-edge approach into your wedding videography business.

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https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Transcript

Jase (00:00):

I'm so much tan than

Danny (00:01):

You are. It's ridiculous. But you've been away. I've been in Scotland. Give me days, however many days is from sunshine. However many days over in whatever one of the 19 countries that you've been to in the last six months.

Jase (00:13):

Look, I'll tan in winter in Scotland. It's just, it's a bit D thing.

Danny (00:18):

Oh, actually, come to think of it. So my sister done that. What's that thing called with the genetic thing? When you find out what part you're, what part you want, wait, where come from? Where the

Jase (00:28):

From? Where'd you come from? Where'd you go? Where'd you come from? Kadu. I know where you're out about. I what it's called. But where's she from?

Danny (00:35):

Well, Italy. Oh, Italy, really? So you should have a, so I need to do it because Tommy got it from my best mate. Got it. From my birthday. So here we go. Right. So 26.9% Scandinavian.

Jase (00:52):

Really? That's you or that's

Danny (00:54):

Well sister. But it'll be the same for me I suppose.

Jase (01:08):

So yeah. How have you been? I've been good. This season is now pretty much well underway. I had my wedding sort of break and then so that was two months off and now June begins and it's just full on wedding, wedding wedding, which is great, but I felt like I had too much of a break that I've got to warm myself up to it again. It's like winter.

Danny (01:29):

Yeah, I get that.

Jase (01:30):

When you haven't done it in a while and you feel a bit rusty. But I mean the wedding, the weekend was so fun. People were so energetic. They gave me a different brief. They challenged me to throw in themes from the US office.

Danny (01:40):

Okay,

Jase (01:41):

That's cool. So I actually scripted part of their wedding, which is so unnatural to do, but it meant getting the bridesmaids to say a couple lines and they were totally up for it. The groomsmen maybe weren't up to it so much, but

Danny (01:53):

The girls are always up for that. They, the guys just go,

Jase (01:56):

They just don't want to embarrass themselves. But I did get some guy to walk in tissue paper boxes later the day. Okay, that's cool. So that will be funny, but the film, you'll see that at some point, but it kind of threw me out the normal zone. I wasn't focused on the normal detail stuff, I was focused on that. So it did throw me a bit. But

Danny (02:11):

That's good to get the comfort zone

Jase (02:12):

Though. Oh, it was great fun. And I actually realised that I didn't really need the gimbal as much though. I have been. I don't want to be on gimbals all the time, but

Danny (02:20):

Well with that new update to the Panasonic, I've basically resigned the gimbal to only if I've got a tight confetti walk, I can put the stabilisation on before you used to get the horrible gel in the corners, especially if you were at a wide angle lens, because essentially if you put it into stabilisation on high, I think you got a two times crop. So it's basically taking a 2040 to 50. So it's just a bit too tight for some confetti walks. But I mean I was one hand in it walking about the city centre on one of the weddings and I mean the footage is brilliant,

Jase (02:58):

So, so good. And it's so stable.

Danny (03:00):

It's

Jase (03:00):

Wild, which is great. And I'm sure that the advances are going to be coming in. I love that compression with a gimbal where you can zoom into 70 mil and just run around someone and you just get that. It's so beautiful. I'd love that. But yeah, I think just the candid, I like focusing on people a lot and just sniping them out with handheld, it feels more intimate. So I'd like to be doing that going forward. So maybe there's menu thing this season, but yeah. So what's been happening with you? Any fun news stories?

Danny (03:29):

Pretty much same again. So Kirsty at this point is not too far away from giving birth to baby, baby number three

Jase (03:38):

Do right in the middle of wedding season.

Danny (03:45):

But I mean, I am sure my couples will be understanding because I will have to take obviously a little bit of time off, which will push back some of the delivery times. But yeah, I think all my couples that I have booked and have spoken to are all nice folk and I'm sure that they'll understand and some have already said, don't listen, don't worry anything. But I think a lot of it is in your own head as well. Like Shit, I need to get this done. And you feel like the pressure internally from yourself rather than externally? A

Jase (04:18):

Hundred percent, yeah, there absolutely will. Especially when, because at a weekend you can sometimes be two or three more into your backlog and you're like, just don't think about that now we will get to that. But of course when you've got such a change to your schedule with a new delivery into the family, I mean I can't relate, I don't know. But

Danny (04:39):

Well, I mean obviously I had the other two whilst we had Frankie basically just as I was starting to get into this and Harry, I was still working at the time. I would've been so I was still working at the time, so it wasn't as much of a shock. I basically got the paternity leave and it meant actually I could do a little bit of work here and there to catch up whilst I was dual jobing at the time. But yeah, it's a little bit different this time round, but we'll see. We'll get through it.

Jase (05:16):

So we spoke about what we want to talk about today and

Danny (05:21):

We did, I think it's a hot topic right now. Hot topic and a controversial topic as well.

Jase (05:27):

Controversial to some for sure. This conversation is being had so many times online, negative and positive and it's time to just, it's our turn to talk about

Danny (05:40):

It. Yeah, I'm game. I'm game. And it's something actually a lot of people have actually commented or DMed as true chat about as well because people do have a difference of opinion on it and stuff.

Jase (05:53):

And I think there's probably a few of them that actually listen to this podcast too. So you are one of them. Hello? We are in fact talking about content creators.

Danny (06:00):

Yeah, content creators. Have you worked with a content creator?

Jase (06:04):

I have worked with a few content creators now. All in a flurry.

Danny (06:09):

Same. Yeah, it all seemed to happen. I had none and then I ended up working with three or four in reasonably quick

Jase (06:18):

Succession and I think that's going to continue to be the case. Obviously content creators only came onto the scene maybe last year, like 2023 was when they first started. I think the definition of a content creator, if anyone can actually define what it is because I think there's a few variations of what that could be. So what is your understanding of what a content creator is?

Danny (06:39):

The majority of people perceive what a content creator is. It's someone coming out and taking content with their phone. So be that a mixture of videos and photos on their phone.

Jase (06:55):

So someone turning up to wedding day with a mobile phone.

Danny (06:59):

And I think my original understanding was it was more BT s.

Jase (07:04):

Yeah, I mean that's how they sell themselves. I mean content creators will always say they're not there to replace your photographer and videographer, but the natural reaction from most photographers and videographers in the industry was like, well, you're coming to a wedding to take pictures and videos, so how are you not a replacement?

Speaker 3 (07:20):

And

Jase (07:21):

I think that's where a lot of people have stopped researching into what content creators actually are because if you go further into it, you'll see that there absolutely is a difference in what they do.

Danny (07:32):

Oh definitely. And even I think we look at it as well the quality that obviously the quality that you can get of an iPhone now, or not just an iPhone but any of the kind of main phone Samsung or whatever, you get a really good picture out of it still just not quite compatible and it's just got a look. You can tell it's been shot on an iPhone or a phone

(07:58):

Rather than coming out of a camera. So I think it is definitely not there is as a replacement. I think it's just there is in addition because essentially what it's doing is it's given that couple that instant dopamine hit of post wedding day, they wake up or in that evening they've got a whole bunch of stuff that they can out the day. Because let's face it, your photographers may be getting their previews out to them. Some do it on the day, some will do it maybe the day after and your videographer generally, I mean I've done teasers the day after, but it can be quite hard to do that as a constant drawing just way more time. And that goes into editing a video than just sending obviously raw and edited clips.

Jase (08:48):

Yeah, a hundred percent. Especially if you've got a double header or something that weekend, you just need a bit of time to recover. So a couple days here and there, but content creators will deliver that on a Dropbox file within 24 hours, so you will have that dopamine hit immediately and that is the benefit. I mean I can only think back to my own wedding where I just got pictures and videos from my friends and family and they sent us that and we were scanning through them in the morning and granted, you know what it's like if you're a guest at a wedding, you're going to take a couple selfies when you arrive, forget a big chunk of the day and then a couple at night. That's kind of your lot. If you've got someone there taking pictures and videos all day of that stuff and just you're able to watch that the next day. That was probably the first time that I thought, right, I get it, I get it, I get it. This is good. We live in this generation where you want that instant hit, you want the instant dopamine. Can a photographer and a videographer supply that? Absolutely. Am I having seen the videos and pictures that I've got of friends? Am I still looking forward to the photos and videos? In fact, that's different. I did receive pictures from my wedding already within a couple of days and they were incredibly different to what people caught on their phones.

(09:59):

It's a different look altogether. It's a polished look and I think the people who in the industry who maybe think of a content creator as someone that is taking the impact away, it's not the same at all. A video for example, is a curated version of your wedding. It's put to music. You're taking audio from the speeches and the ceremony, choreo

Danny (10:22):

Grazing, yeah,

Jase (10:23):

There's a full on story there. It's an experience to sit down and watch that. Something that you'd probably prefer to watch in a few years rather than flick through your phones. I mean, how many holidays have you been on in your life where you've taken loads of pictures? You don't sit through your phone and look through them, but if there was a film made about that, you'd probably sit down and watch that. That's kind of the biggest difference for me.

Danny (10:45):

Yeah,

Jase (10:45):

It's an instant hit.

Danny (10:47):

Yeah, definitely. And I think because content creators, I mean we've witnessed some of the stuff that you see online and there's obviously content creators. Some have got a lot of hate from it, which is just there's not, I think that they are there, they've been hired to do a job and I think a lot of it really to minimise any kind of friction or anything is just communication as it would be with the photographer. Because I'm pretty sure as well that when videographers started to become a bit more mainstream, photographers would probably have been looking, I mean I know for a fact it would've been some that still don't really like working with videographers that I've worked with before as well that make it known. But I would imagine that that would've been a similar kind of vibe that photographers would've been like, why is this guy that's coming along in the couple shoot now just instructing the couple and telling them what to do? I get it from that regard and because it's very, very similar in terms of what they do because they're tuning photo and video. It's just quicker and not as polished as you see as for instance, a videographer and a photographer. But yeah, demeaning people are other vendors or just not being terribly nice. It is not the best way to go about things. It's not a good look to be honest for you or your business. And I think we just need to figure out a way that we can all work together.

(12:26):

And again, the couple with the couple's best interests at heart.

Jase (12:32):

Yeah, a hundred percent. And when you said photographers were a bit jilted, when videographers came in the scene, obviously it wasn't part of the first wave of videographers that came about, but when I started, there were photographers that asked me, what am I doing? You are just getting what I'm getting. And I'm like, I'm getting a video of them doing that. It's like, oh, well I'm back half. Yeah, I had throwback when I started out over 15 years ago, so

Danny (12:58):

I mean I've had some as well now when I started in what, 2020, I've had some that are just like, okay, this is how I do things. You go over there and it's like,

Jase (13:06):

Yeah, and the same I've been asked to leave the portrait session or something, which is alright, that's how they work. It's totally fine, I'll do my own thing. But I think photographers especially, they do a lot of posing, they do a lot of thing and that's their creative, that is their skill and I think what they have an issue with sometimes is if the content creator posts that pose before they do, it's like, well, oh, so who's getting credit for that? That's probably where the friction is. Yeah,

Danny (13:42):

There's obviously this little bit of friction sometimes when it comes when photographers are doing for instance or videographers are doing the posing and then they've got for instance the content creator then taking the video or whatever of what they're setting up kind of thing and then they're sending it first and then so I think what content creators really, they have a bit of an opportunity to be honest, that we don't always have, unless with our instance that we've got a second shooter, which is really homing in on, for instance, when we are for taking the couple and the couple shooter, whatever, going and spending time with the guests and know what you've done something before. I think it was just as part of one of your films where you started interviewing guests with the microphone kind of thing, which I thought was really, really cool. And I think that's quite a good opportunity for the content creators to tap into. We're not there, you don't mean a lot at the time, and that is stuff that I'm sure that the couple would also want see because otherwise they've just got three versions for instance on a shoot kind of thing. And I get it. I also get it why the contact would also want to be in the couple shoot. Obviously it shot just a couple.

(14:58):

I get it.

Jase (14:59):

Yeah. I mean they're going to be able to share that content on their page as well,

Danny (15:03):

But

Jase (15:04):

If we're thinking about the overall experience when they're waking up in the morning from my own wedding, I know when I saw pictures I didn't just look at me, I zoomed in to people in the background. I wanted to see everyone else's faces at that moment. I wanted to see what they were up to.

(15:19):

That was the first time I realised, okay, my wedding was about the people that were there. It that's the one time that were going to get these people in a room and I'm going to have plenty of me, which is great. You're right, they're in such a unique position that they can go and mingle with all the guests and interview them or play games with them or have a quiz about the couple that they can do fun. TikTok trends with the, maybe not the bridesmaids but the friends, like the work group, the college group or something like that. Yeah, exactly. Fun pictures that at the end of a wedding day you think we didn't get that content creator can go in there and say, look, they can really hone in on that.

Danny (16:00):

And I think by doing that as well, you then start to offer something different that we finances wouldn't be doing obviously. Essentially if the content creator was to come in, the couples shoot, they're getting just three different versions essentially of the same kind of stuff or another version of video on another version of photography, whereas that's just something completely different that nobody else is doing.

Jase (16:32):

Yeah, I think it's a great opportunity and I think there would be a lot of demand for it. The content integr are new to the market now that it's time that you could offer something different and really hone in on that because people underestimate the importance of what else happens at a wedding. We know sometimes if you go hang out with the guests and get mingling, maybe sometimes there's not much to happening, but as a content creator, you can be someone that can invigorate that conversation, can ask questions, can

Danny (17:00):

Catalyst for it.

Jase (17:01):

Absolutely. And just get something different for them to wake up in the morning and go, right, what else happened on my wedding day? Yeah,

Danny (17:06):

Totally.

Jase (17:07):

Because yeah, as you say, three angles of the same thing. It might be too much.

Danny (17:13):

Yeah,

Jase (17:14):

It might be.

Danny (17:16):

Some people might want it, it depends. It really just depends. I think also that's a conversation when doing content would be to ask the couple what are they wanting from it? Because advertisers, I guess the majority would say, yeah, go and maybe get couple sort of guest stuff.

Jase (17:36):

Couples ask us, when I ask couples what they want, they tell me a lot of the time they want to see what the guests are up to and I

Danny (17:45):

Do about they're messing.

Jase (17:46):

Yeah, I do it sometimes, but I then realise I'm not getting much for a story block here. If I'm thinking about their film, we kind of need the couple shoot because it really ties in with what words are being said at

Speaker 3 (17:58):

That point. It

Jase (17:59):

Really

Speaker 3 (17:59):

Does.

Jase (18:00):

That kind of fits in. So it's kind of important that we've wanted one, got opportunity to get that. I would love to have more guests stuff and I loved asking them questions and things if I can do, because that gives me something different.

Danny (18:11):

But that's what I like about having a second shooter roll at the time as well. They can go off and get guest stuff whilst I'm on the couple shit. And that's just, I know that I've got different stuff that I'm not going to get because there'll be stuff happening there that you will miss. But yeah, there's obviously so many different content creators that are coming onto the market now as well. I know Vicky from Will and Wild, she's obviously created her new one. You've obviously got the social price club, they've been out quite some time your day Unplugged as well and a whole bunch of other ones that are, they're doing something similar, but it is also quite different really like Yday unplugs stuff. Erin and her stuff's really, really nice. Quite tasteful, black and white, a lot of her stuff. And also a company that myself and Danny from TLC have set up, which is Sydney socials, but it's just trying to do something just a little bit different to I guess what everybody else was doing. And I think that's the key, trying to find some little kind of niche because with Sunny socials, it's all shot on cameras vertically and then because of it being shot on cameras and not shot on phone and curated a little bit more 72 hours to get the first reel and then they get a new reel every 24 hours after that. So a little bit of a different spin on the content creator thing, but that was kind of what we wanted.

(19:47):

But yeah, I think the more that for instance, people come into the space and just try something, do something a little bit different. For instance, like you said about going and interviewing guests and just trying to interact with them more to get maybe more stories of the couple tells your best story about the bride, the grim or whatever, and then capturing all that to the send to them I think is just a really, really neat idea.

Jase (20:09):

Yeah, I agree. I think there's definitely lots of innovation left to be said to them because there's so many people coming into, but I mean essentially quite similar to photography and videography, the entry level to this industry

Danny (20:24):

Solo

Jase (20:25):

Is solo. You can buy a camera and go out

Danny (20:27):

And most people already have the majority of the tools that a

Jase (20:29):

Hundred percent, a hundred percent. So I mean for content creation, if you've got a phone that can't capture up to 1500 images, you can go out and do it. I could see why it would be appealing for some people to go out and do that. There is definitely, as you become more experienced in going out and shooting it and understanding what happens in a day and the positions and stuff you need to be in. The content creators I've worked with, they said, don't worry. I understand not I understand. I don't need to stand certain positions and whatnot.

Danny (20:58):

Yeah, because I think that was what happened for instance with when I worked with Aaron from your, I had to say to her, go and get the shot. Do you know what I mean? Get it. Whereas obviously I've worked with other ones that are maybe right in the way kind of thing and the complete opposite end of the spectrum. I think a lot of it just comes down to, like I said, and this is I guess advice for both videographers and photographers and content creators is just have a conversation about how's best to work with each other and what you all need.

(21:31):

For instance, it's something that I have this pretty much same conversation with any photographer that I work with, which is to say, listen, don't worry about having to be in front of one of my cameras for a little bit of time. Might please don't stand there for the full ceremony or the full speeches, but get the shots that you need to get. If you need to get an aisle shot, go into the middle of the aisle much to like what Russell said, I'm not going to tell you where to go and where to do your job, but I'm just going to say this is how I set up and I know that some photographers and content creators maybe get their head but off by videographers and vice versa. And I think that the thing that we need to remember at the end of the day is that we've all been hired to do a job for the couple, so let's make sure that we communicate well enough with each other that we can do that job to the best of our ability. And there's no animosity on the day.

Jase (22:18):

Yeah, a hundred percent. It's not about an individual supplier. No, because the couple have hired someone else doesn't impact the job that you should be able to do. Yes. If someone stands in front of your shop, is your day ruined? No. Remember what Bronte said? If you've missed one little thing, but you can get the context of what's going on, it doesn't matter. You've

Danny (22:38):

Got Exactly. If you've got three angles and if you've set

Jase (22:42):

Out correctly,

Danny (22:43):

If you've set it up properly and you've got three angles or even two angles and the photographers in one of them, it doesn't matter. You cut to the other angle. Some people will get right with in their bonnet, oh, they've ruined that shot. And it's like, but you've got the other angle. Now, if there was to be a content creator or two photographers and they're all in your angle, then I get it. I

Jase (23:01):

Mean it's happened when a guest is stood in front of one, someone's kicked another.

Speaker 3 (23:05):

Exactly.

Jase (23:06):

It does happen. Of course, there's only certain things you can do if you're a solo shooter, but think I've heard some people go into the extreme of putting in their contract that they won't work with another supplier. They have to be the only person that does that, for example, and the photographer has to be the only photo or a videographer has to be on the video. And I understand if they have been hired to get the standard of work that they're expected to deliver, they might think it's an interesting put in that contract, but I just can't agree with it. I think if the couple have hired you for the video and they also hire someone else, if you tell them that you cannot deliver what you do, if they get that, then I just don't know. I mean guess for me, I know I can work around anything. I dunno. Maybe that says less about me. Maybe some people have a different,

Danny (24:01):

I think that is, some people have a different approach to it. I mean, me personally, would I put that in my contract? No. Can I understand why other people would maybe want to do it? I mean, yes, to some degree, but I think really in the grand scheme of things, you can work around it. I think it just depends on everybody's experience thus far with maybe somebody, especially with content creators being so new into the industry, because I've had a couple, I'll be honest, that weren't terribly great that because they're completely new to the wedding industry, much like I would've been new to the wedding industry when I first started and probably didn't know my do's and don'ts and the proper etiquette of maybe what to do or where to be kind of thing or that, yeah, it was a little bit difficult. But again, I think that all just comes down to experience and communication that will resolve things like this. I think it's just because a really, really new part of the wedding industry that is just going to, for some people, keeping a little bit of a boiling point.

Jase (25:04):

So content creators, they're not going anywhere. This is not a phase,

Danny (25:08):

If anything, to be honest. I think there'll just be more of them.

Jase (25:10):

I think it is the future really. Does that mean there's not a place for photography and video over it? Absolutely not. Because they're different.

Danny (25:17):

It is a different product. As you said before with the wedding video or the wedding film, it is curated, it's colour grade, it's set to music photography as well. It is edited. It's also going to be story-driven based on the gallery that they send out, very artistic. Whereas with content creation, it's very much on the fly. It's just capturing the raw moments. So is a completely different product and I think we kind of just need

Jase (25:53):

To

Danny (25:53):

Remember that and try and work with each other as best as possible.

Jase (25:57):

To reiterate, the morning after my wedding, if I'd woken up and there was 1200 images and videos to go through that were taken from a phone, that would've just been the best way to carry on that day. I know my photographer and my videographer are going to take a bit of time to deliver their standard that I hired them for, but I just wanted an instant hit. I just wanted something more because you're like, you're riding on that high. It's

Danny (26:25):

Hence why content creators were born.

Jase (26:28):

Exactly. There's an absolute need for them. I can see why they would be useful on a wedding day and yeah, I think if you are a wedding videographer or photographer and you don't have a content creation add-on in your package, reach out to some content creators, maybe they want to partner up with you. This could be something that clients potentially don't need to go elsewhere to look for. You can team that up and add that into your package as some sort of bumper thing. It might be a really good time to do it, seeing as it's starting out.

Danny (26:58):

Yeah, that's a good point because I mean I think we both, before I came up with the idea or had any socials in full swing, I had as like an add-on and had a few people take me up on it kind of thing. Slightly different again, but you'd also done a couple of shoots and stuff.

Jase (27:18):

Yeah, so I actually started a business last July called The Glow Up and it was born essentially to compete with the content careers. I thought, well, I could see this actually catching on, so I was basically just going out shooting a wedding as normal, but all I would be delivering is vertical reels or vertical clips of the wedding so that they could have that to share essentially much the same but done with a camera. The great thing about it is that I could have added on and I did ceremony speeches, record them in full, but the main purpose of it was content creation. I kind of thought when I shot it that it would be a different experience and when I was doing it, I couldn't get out with the mindset of a videographer and thinking, I'm not getting what I need to here.

(28:03):

I wasn't getting as much fun and stuff, so I dunno, maybe it wasn't the right wedding for me to do it, but would I go back to it? Yeah, I think there's definitely a chance. I can see the demand is going to be there. People want this sort of stuff. As we move forward in the TikTok and Instagram reel generation, it's absolutely demand, so look into it. Whenever there's something new comes in the industry, I think people are so quick to just brother, that's that, but embrace it because I think there's a real opportunity there with your skillset to give your client an additional experience. I think no matter what content, the couple see the week of their wedding, it's not a loss of impact. If you take a picture of a couple and they look beautiful, they're going to love that and don't take offence. They're going to love it. As much as they love the phone picture, they are they,

Danny (29:02):

Because it's them.

Jase (29:02):

We know it. It's their wedding. They love that, but the one that's going on the wall is your picture. The video that's going to get played in the anniversary is your video. I think that's fair to say.

Danny (29:15):

Yeah, I mean, I would say so.

Jase (29:17):

We'd love to hear from you if you're a content creator or if you've worked with a content creator. What are your thoughts on this? Because we know that there's a lot of divide in the market, but I think our opinion is of that we're big fans of content careers. We think they've got a lot to offer. I'm really looking forward to working with loads more in the future. I think they've got a great place in the market.

Danny (29:36):

Yeah, definitely. And yeah, if you're a content creator out there, tell us about your experience and so far working with other vendors. Hopefully it's not all bad and yeah, certainly for when you come out with original films or after goal, we'll make sure that we all work together. Just don't stand in front of our shop.