Ep. 018 - How To Go Viral With Wedding Content And If It's Even Worth It

In this episode, Danny and Jase dive deep into the world of viral wedding content. They share personal stories of their viral moments, from millions of views to sudden surges in followers—and the surprising reality of what happens afterward. You’ll learn:

• The pros and cons of going viral (hint: it’s not always about more bookings).
• The unexpected impact viral videos can have on your business and personal brand.
• Practical tips on creating content that resonates with audiences and increases exposure.
• A simple, effective formula to help your wedding content go viral.

Whether you’re a wedding videographer looking to increase visibility or just curious about the reality behind viral fame, this episode offers an honest, insightful look at what it really takes—and whether it’s worth it!

Tune in to hear hilarious stories, practical advice, and candid discussions about life in the fast-paced world of wedding videography.

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https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Transcript

Danny (00:00):

Welcome to that Wedding Videographer podcast. I'm Danny.

Jase (00:03):

I'm Jace. And today, I mean, are we going to talk about what we've been up to or are we just diving straight

Danny (00:11):

Into it? You need to shimmy

Jase (00:13):

That way.

Danny (00:13):

Yep.

Jase (00:14):

I shimmied that way because I

Danny (00:15):

Thought, but seeing a videographer podcast, but then

Jase (00:20):

I'm out the shot.

Danny (00:20):

There you go.

Jase (00:21):

Look how much you can see your whole elbow, whereas mine is out.

Danny (00:26):

Yeah,

Jase (00:27):

So you should be that way,

Danny (00:29):

But no, because you were covered in the podcast.

Jase (00:32):

Well then either the camera needs to move further that way, but I'm like half of me is out.

Danny (00:36):

Camera's perfect. Yeah, that'll do it. That'll do it. So Jason, what is the topic of

Jase (00:50):

Discussion board today? Well, we're talking about something that I think a lot of people think quite

Danny (00:56):

Good

Jase (00:57):

There because it's just, it's just perfect. Perfect. Yeah, it's good. Sorry, Mrs. In the building. Is that comfortable? No, it really today I think we're going to be talking about something today that I think a lot of people want, and they may not necessarily, I think because they think the perceived benefits of what happens when this happens to you. People think it's kind of going to just transform everything. I mean definitely though I thought that's what was going to happen because you look at the numbers and you go, well, why wouldn't it? So today we're talking about what it's like to go viral and how you can do it, because I actually think there's a formula. I think the secrets are going to be laid down today. Fill me in. You've done it too.

Danny (01:59):

Yeah, but I mean I would say you've definitely had more volume of virality.

Jase (02:06):

I definitely have

Danny (02:08):

Than I have

Jase (02:09):

In one sort of section of time. A couple of years ago I set out to basically just fill the internet with weddings and I did it every single day for three months and I spliced clips up from my weddings. I did a couple skits here and there and then a month and a half in it just blew up. And ever since then I've been reaping the benefit of that. Not necessarily from a booking standpoint, but from an exposure standpoint. If I was to post something again, I have a headstart.

Danny (02:45):

So is this before, because obviously you're at what, 16,000 forwarders or something

Jase (02:50):

On Instagram? Yeah, just 16 and half thousand on Instagram just now.

Danny (02:54):

Is this, so this was pre before you were in big numbers?

Jase (02:57):

Yeah. Well, sorry. Well should I start from the beginning? I dunno, what's that question? The book of Jason, I mean, so here's what happened, right? I was on a course, there was an educator out there basically who was getting a lot of views on social media, on TikTok and on Instagram, and they basically just said, look, post content that resonates with you, which kind of sounds a little bit generic, but I took that as I'm going to look at content when I'm editing at home, if I have a genuine reaction to it, like I'm laughing or it makes me cry or there's something, there's a genuine human connection to the footage that I'm watching, then I'm going to post it. I'm going to make a little reel, I'm going to make it social media centric and I'm just going to post it. And I did that for three months, but obviously a month and a half in, that's when something picked up. Something that I didn't even think was going to. It was the first viral video that I had was from a wedding I'd shot three years prior and it was when the mother of the bride had a go at the bridesmaid for not leaving the shot when she tossed tossed the veil and she just snaps back saying Sorry Susan. And it's like,

Danny (04:15):

Would you like Usain

Jase (04:17):

Bolt? Right? It's just a little bit of sass, but I remember at the day laughing

Danny (04:20):

At I, it is delivered so perfectly well and as a Scottish person as well.

Jase (04:26):

Do you what? I

Danny (04:26):

Mean? Usain

Jase (04:27):

Bolt, but that's such a little insignificant moment of the day. But I remember the photographer myself, the Bright, we were all laughing when it happened. Just a nice moment. And that happened three years prior and then I just posted that eight second clip and then it just went nuts.

Danny (04:43):

Yeah. How many of you did that get?

Jase (04:44):

Well, it's currently on 11 million on TikTok. Okay. But it's done two rounds in Instagram collectively having 15 million on Instagram. So altogether that's 26 million since the first round of a gun. And that's obviously not including any time it's been reposted by other people, which happens quite a lot. Was

Danny (05:05):

That your first viral one, proper viral,

Jase (05:10):

Do you know? Actually it was the first viral one, but it wasn't the first to hit a million. So when viral, I think that one was hitting like 600,000 or something and I was like, okay, that's great. So I posted another one, a few other ones. I posted one that had a flop in the morning. I posted it in the morning and it hadn't hit 10,000 or something, which seemed to be the average of all the videos. I was posting that because I was riding on the high of previous performances. So I was like, okay, I'll

Danny (05:40):

10,000 in the morning.

Jase (05:41):

I know, but that

Danny (05:42):

Day the office I

Jase (05:43):

Know, but when you're used to every single video I was posting was getting a hundred thousand after the one had launched.

Danny (05:51):

Remind me about this conversation. When I talk, I've got a similar kind of story to share with

Jase (05:56):

It. So once the video was like, it only hit like 2000 or something after being up for five hours and I thought I'll post something else, let's see what happens because obviously this one isn't hitting as much as the other ones has. And I posted one where the best man's giving a speech about his parents wrestling.

Speaker 3 (06:15):

Oh yeah,

Jase (06:15):

He's the older brother and obviously finds out he's going to be an older brother. So the parents are still wrestling. And I remember laughing at the time, but I didn't think that that one was going to be as hot as it was. And that one went absolutely nuts. That one got to a million within the day and I remember it happened seeing that 1 million come up and I thought, wow, that's

Danny (06:35):

The new

Jase (06:36):

Benchmark. That is incredible. That is actually incredible. So while this was all happening, obviously your phone is, it's buzzing away. It's absolutely buzzing away. You're getting likes, you're getting comments and stuff and you're getting followers here and there. Although I didn't actually get followers on either of those. They weren't the ones that brought the followers. It was a different one, but your phone's going crazy and you're just like, alright, well surely inquiries are to come in, but that didn't happen.

Danny (07:05):

Yeah, we'll touch on that in a little bit.

Jase (07:08):

But the next one that brought the followers was one night there was a competition as part of this workshop that I was in to encourage people to post on social media and the winner of whoever got the most views in that month, we'd win a cash prize of something. So I just went into overdraft post everything I could find and I had a singing waiter. Now we've all seen singing wearers, we've all seen them fall

Speaker 3 (07:33):

Over,

Jase (07:34):

We've seen them every wedding, but most people haven't. And the bride's reaction in this video was to shut people up who are slagging this singing waiter off. And she was really like fierce. I was like, you guys shut up. Look, shut up.

Danny (07:49):

Leave the beer boy alone.

Jase (07:51):

And of course then he does his stunt where he gets up and he stinks in the microphone and then people go crazy. That one hit heights that I had never hit before, that was like 5 million by the first day. And then what also followed it was followers. People were following me now on Instagram from that. So I went from, I think I was on 1800 followers when that went. I remember I was working a wedding in Glen Eagles and I woke up in the morning, I'm like, what's happening here? It's going from like, okay, two thousand's past, that's great, that's cool. 3000 an hour later, 4,000 an hour after that. And by the end of that day I was on 12,000 followers, which was like, how has this happened? I've gone from 1800 to 12,000 followers in essentially a day.

Danny (08:39):

That's crazy.

Jase (08:40):

Which I thought now I look, I guess the business looks authentic, which made me, wow, that's crazy. But I didn't realise what was happening to these followers afterwards. It's like they've come for this kind of content, so I am trying to post stuff like that, but the engagement went straight down

(09:00):

Afterwards because they didn't want to see a wedding teaser, they didn't want to see a wedding highlight. They wanted to see people falling over or stupid things. And again, with that, you kind of expect your inbox to be full of like, right, well come work for me over here, come work for me over here. This video was global, it was in Australia, it was in New York. I had companies all over the world asking me, it's ended up that video for the three times that it's been posted and everything else world. We're talking over 50 million views that that video has done. It featured on one of these vloggers page where they reviewed it on YouTube. I remember that one. They react to it and stuff, open that video and it was insane. But you kind of expect your inbox to be full of stuff, inquiries and something. But that's the one thing that doesn't seem to happen in correlation to the views you're getting. But of course that's because you're being showed to an audience of people who aren't necessarily interested. So that's kind of my story of what happened the first time I went viral. But I mean I'll talk about what it's like since then for two years following that after we hear you're we stinted viral day.

Danny (10:20):

Yeah, sure. I would probably say, well, it's the same one but posted twice that's just properly went viral. Well, I've had two, one of them hit a million, but that was obviously the one recently with Nikki when she tried to, when she almost set herself on fire. So that hit a million on TikTok didn't do as well on Instagram for some reason. It's weird how there's this disconnect between the two. I don't really get it sometimes. But anyway, the first proper one that went viral, which the first time I posted I think it got 1.4 million and that was the one with David the humanist, when there was a guest that was wearing a KET and had the guest had their legs a little too open and was giving David A. Little bit of an eel. But I think what made that whole thing was just the way that David handles it and then at the end when he's like the call me, call me, but just on a whim, what a month ago, month and a bit ago, I was like, I'll just post it again.

(11:24):

It's been like two and a half, three years, I'll just give it a go. And it went, yeah, that went mental. So I think it is now currently sitting just shy of 30 million, which is pretty mad similar I guess with your first instance, it's not really resulted in a massive amount of followers, loads of engagement to be honest, because 1.2 million likes or like that and however many shares and stuff. So it's been good from an exposure point of view, but it's again, it's not really transpired or transpired into bookings or extra bookings. I mean there's definitely people that have mentioned it to me mainly to be honest, brides or couples that have already booked. So there's one couple there, Canadian, they live in Canada and they actually sent me a message the other day actually saying that her dad had sent the video to her and she was like, that's hilarious actually the guy that we booked to share with.

(12:36):

And obviously this just gets what you said there. It gets put out to so many different people and it's not your, I would say 90, what 8% of those people are probably not your target market because literally it's posting it out to people because it's a funny video. If you look at the stats on where that actually goes, it was trending, obviously it hit the UK first of all, and then it went to China for a bit. I'm not doing weddings over in China at the moment. So it then went to Germany because then you can kind of see it because people, they looked quite German in terms of the name, the usernames and stuff and I was like, I think this is in Germany. They just now and then people were obviously commenting in German and stuff, then it hit the us then it's obviously hit Canada and stuff. So it just chucks it out to everybody and kind of sees if they like it or not, but it doesn't, then there's no correlation really between that per se in bookings, which I think is the misconception that people think that as soon as you get a viral hit, you're just getting booked out and you're going to get loads of bookings.

(13:52):

Kind of doesn't really work like that. I think we looked at it before as well with your engagement for instance with the high amount of followers, a lot of 'em are falling and it was much lower in comparison to in terms of the numbers where I had at the time, it would've been what just shy of maybe like 3000 at the time it was much higher engagement rate because that audience then is more engaged and that is unfortunately what can happen when you do go viral because you've got all these people that are just falling because it's a funny video. And then as soon as Jason said, you start posting your teasers and your highlights, they just drop off. So I think a lot of the thing with the high numbers on the back of it can just be like, it's kind of just vanity really, isn't it?

Jase (14:39):

Well, to

Danny (14:41):

A degree

Jase (14:41):

To a degree, because I'll go onto a point later where this can actually be used in your favour, but I do find that the only main advantage I've on Instagram from having a viral hits is the fact that I got that story of followers and I had one recently where I gained another thousand, that was when it featured me running with a tripod running with a steady cam away

Danny (15:01):

From, oh, is that that one where the guy where you got the full chase it?

Jase (15:03):

Yeah, I had

Danny (15:04):

Skynyrd come on. And

Jase (15:06):

That was a funny moment that that happened that my second shoot was shot me filming.

Danny (15:10):

Who was your second that day?

Jase (15:11):

Connor Ross. I was doing it that day. So that one went pretty

Danny (15:15):

Viral. They were proper going for you as well, proper going

Jase (15:17):

For me, you

Danny (15:18):

Want it.

Jase (15:19):

The funny thing was is that I was at wedding show and people were saying, oh, we really want a video. We've seen this video online where it just looks so fun. It's this guy running away from this bread and par. And I'm like, that's me. I'm your guy. That is me that you're talking about. And of course millions of people had seen it, so I knew everyone at the wedding show had probably seen stuff like that. But you're right, the engagement that happened between mine and your posts, even though I had five times the amount of followers that you did, all the people that followed me during that one time, they probably follow a thousand to 2000

Danny (15:55):

Accounts. That's my next point. That's the problem because if they're very quick to follow, that generally means that they're following quite a lot of people. And I think that is one thing if you do look at, when you do have something that goes viral and you look at the profile, they're like following five, 6,000

Jase (16:12):

Hundred percent

Danny (16:13):

Account, there's no way for Instagram to punt your content content out to all of them.

Jase (16:17):

Only way, the only way you can maintain that followership is if you maintain their attention for the next two or three days that they relate to, then Instagram's going to go, oh, you're interested in this content, cool, I'll show you more from this. But if you just engage with one or two, it's going to get buddied in their algorithm. So that's why I'm sitting there with 16 and a half thousand followers there, which looks great. It gives me good social proof. It makes me look like in terms of a prospective client, they might go to me like, okay, right, pretty decent there, but it has become through a couple of viral videos, so it's more social proof than anything,

Danny (16:56):

Which does play a factor there. There's no getting away from that because I think if someone goes onto an account and they're a prospective couple and they're like, they're looking between people and they've got, okay, this person's got 200 and whatever it can, and it shouldn't be not advocating for this certainly, but it can play a factor into their mind to go, they've only got 200 followers and their work could be stellar, but then they're still more swayed. For instance, to somebody that's maybe got like five, 6,000 or whatever. We'll probably do is we'll just talk about some of maybe the negatives and the positives of going viral I guess with the negatives. Can I touch on that a little bit just before about how you just have a bunch of people that just follow you just because it's a funny video, but they're not really actually terribly interested in your normal content that you will be posting out. You have got the, for instance, the comments,

Jase (18:05):

People are so nasty,

Danny (18:08):

People are just horrible.

Jase (18:10):

The internet is full of really nasty, miserable people who just want to say the worst stuff. That is the worst part of this. You're showing stuff that's celebrating love, happiness, laughing. You're putting it out there to have a good time and there will be someone going like, is she wearing

Danny (18:31):

White? I know that's not even the worst.

Jase (18:34):

That's plain.

Danny (18:36):

It's body shaming have been downright just, yeah, just not nice people at all. It is the policing of comments that's quite difficult. Then I know for instance, I felt really bad that a comment had been there for, it was like a week and I was like, read it and I was like, oh my God, who else has seen that comment? And I've not done anything about it, but the reality is it's so hard when you've got so many people commenting, people are just doing it. As we're in this podcast, people are still commenting. So it's really hard to keep up with it. But yeah, some people were just saying really, really horrible things, especially when they had the two G grims that weren't obviously with Nicky and stuff like that. And yeah, it just,

Jase (19:23):

I've had a lot of homophobic comments on mine, which has been bad, but I mean I would say it's important not to rise to it. I just delete it. It's easy to delete it.

Danny (19:34):

I just delete it,

Jase (19:35):

Just get it gone.

Danny (19:36):

Yeah, there's literally no point. Don't

Jase (19:38):

Give it the time of day.

Danny (19:39):

I think the fact of the matter is it doesn't matter what you say to these people anyway, so it's just

Jase (19:44):

They're ready for a fight and it's your business brand. Just don't do it.

Danny (19:48):

Just get it off. Literally every single time I've seen it, I've just swiped delete and block because I don't want anything to do with people that are like that. It's horrible.

Jase (19:59):

The big thing that I found though is that the longevity of these viral videos has served me quite well

(20:06):

Because as we know, Instagram is an interest based app similar to TikTok. I'm still getting likes and follows from the videos that I posted two years ago. They're still generating views. I'm still reaching minimal on Instagram. I'm still reaching like 15,000 people a week through these viral videos I posted years ago. So if anyone with a wedding interest will be shown that, and if that is a potential connection that they can make with me on TikTok, it's a whole different story in terms of what that's doing. It's a massively bigger market. On TikTok, I'm generating 250,000 views a week on TikTok from my old videos, which means that whatever I post now, any one of those 250,000 people, if they've watched one of my videos and they've reacted to it, they're going to see that. So no matter what I post now on TikTok, I've got a headstart because I've already got that viewership. And it's the same on TikTok on Instagram. If you get a viral video, you're given a headstart of when you're going to get your next jump because you've already gathered a bit of interest. So I think for people, what they should be doing is thinking about getting content out there and getting that headstart because if you do start this journey, it will put you in good stead in terms of getting exposure, free exposure in the future.

Danny (21:31):

Yeah, but I that guess the point that we were trying to make was, it's not a case of, and it can be for some I guess, but an error experience. It's not a case of you get a couple of viral videos and that's it and then you start rolling in bookings or whatever. It doesn't really work like that. Certainly not. And I guess it depends on obviously what you're posting and what is that's actually going viral, but generally it's something that's maybe funny. So it's either like a cock up or it's

Jase (21:59):

Yeah, they're definitely the easier videos to go viral. I have gone semi vial on advice videos where I give advice on three alternative ideas to have at your wedding or an idea for the champagne bottle with lock stuff. Something that I've seen at a wedding that I go, people would want that. That's a cool idea. So let's inspire people that hit 2 million on TikTok, did about 600,000 on Instagram. That got me a lot of follows too, and a lot of questions and from questions you can post another video that answers those questions. Where can I get this? So I made a video showing where I got the keys in the lock on Amazon.

Danny (22:36):

Yeah,

Jase (22:37):

You can do that. And that's obviously generating the interest. Everyone gets passed over there. That's a good way of offering advice and giving value to people who are applying a wedding. Did that lead to many inquiries? No, but I can imagine that if you were consistently giving advice, that would probably lead to a lot more

Danny (22:54):

Inquiries. The one thing though that I would say that they are good for though is just for staying front of mind. So I think if we think about it as well that obviously for instance you're wanting to attract clients to your for instance Instagram page generally, because that's where most people's shop windows. But by for instance, having a viral video, it generally gets the rest of the community talking about it. So then you then become front of mind again. Because one thing that I would say that has happened since that video is that I've probably had more referrals recently that have came from photographers. Generally I do okay in that regard anyway, but I would say that there's been a marked increase over that period of time and that is just the case of being front of mind so that when somebody say I'm waiting for a videographer, they go, oh yeah, Danny had that funny video Danny. So that is one thing that certainly it is good for.

Jase (24:02):

Yeah, I would say I was definitely put on the map for photographers when I was going viral a lot along. You

Danny (24:09):

Just have that because then especially with that kind of stuff, because it looks fun and then they're like, oh yeah, Jason is fun.

Jase (24:15):

Yeah, do you know there was definitely a connection

Danny (24:17):

With that. Yeah, people will, you work with people, different photographers and stuff like that all the time, but you're not going to be front of mind in their minds even if you think maybe that you should be.

(24:34):

So that's where stuff like that definitely does put you back into front of mind. And again, it's just like for instance, when we've talked about doing Instagram stories about how that's making sure that you're front of mind, front of everybody's feed, very, very similar. But that was the thing that I was saying about coming back to when you were talking obviously about, oh, it was only 10,000 views. So that video with David, because obviously it had done something similar. I think it hadd done 8 million views in two days or something like that, which was wild. So then you just become accustomed to, okay, well I'm going to

Speaker 4 (25:14):

Get the bars

Danny (25:15):

Raised 2 million views, but now it's only doing about a hundred to 150,000 views a day. It's honestly right. But it's funny, you just get into that mindset of, oh, that's crap, but it's not crap. It's still good,

Jase (25:35):

It's very good. But it's amazing that it's the same with life. If you've achieved something then your goal moves forward, you usually expect more. It's very hard for people to be satisfied. Once they've achieved something, they move the goal forward. And I know that once I hit a million views, 2000 views didn't really hit me the same way as a million

Danny (26:02):

Did. Still exciting enough.

Jase (26:04):

It's a bit of a rush. Getting that hit. 600,000 views didn't hit the same way a million did.

Danny (26:10):

I mean, there you go. People are still commenting on

Jase (26:12):

It. I've turned notifications off on Instagram and I said this to you the other day, I had it off for about two years now because I am still getting likes on the old videos. It doesn't even factor in single digits. Now it says this a hundred thousand people. I dunno who these people are. I dunno how they're seeing it and it doesn't matter to my business, but it's still happening. It sounds very bizarre that we're saying, oh, once you get to these numbers, it doesn't matter. It's just weird how the internet works once you have one that it's amazing how insignificant it is.

Danny (26:47):

It is. And I think that was the whole reason I guess, that we wanted to do this pod was just to put it into perspective that that's not really, I guess that shouldn't be your goal unless that's part of your actual Instagram marketing plan or whatever, that there's some kind of goal fixated with that. But I guess we just wanted to weigh it out on the table to say that going viral does not necessarily mean that you're just going to get woods. And if that is your goal, the reason for wanting to go viral, then yeah, you're going to be disappointed.

Jase (27:24):

That's definitely not the advantage of it. I'll go into something in a minute about what advantages do happen to people who can go viral, but yeah, you should be focusing on content, the work that represents what you want to do and confined clients. Granted, I will still post videos that will aim to go viral just to be that front of mind. I do. It's just building something, isn't it? And obviously if you've got something that's entertaining, clients actually love it.

Danny (27:55):

Andrew Care is a prime example of this. We'll maybe get Andrew on the pod at some point. Come on Andrew, come on, come on. But he's a prime example of that. He's just started doing something different and started posting and he's now up at, he's also now up at, what, 16,000 followers or something like that.

Speaker 4 (28:15):

He's posting he

Danny (28:16):

Funny content that's really relatable to forensic photographers and videographers. It's hilarious. But yeah, I think he, I dunno, but did I maybe listen to a bit of the recent podcast on Adam Wing's podcast when he was, or maybe it was something else that he was talking about, but he basically just decided to make the decision to go and start doing it. It almost as a bit of an experiment kind of thing. He seems like he's having a good time doing it. I mean some of the stuff is hilarious.

Speaker 4 (28:43):

Yeah, it's

Danny (28:44):

Great and I am sure he will be. He's certainly front and centre of mind and the different friend groups that we've got, we will share the stuff all the time. So it definitely works. But

Jase (28:57):

Again, it's industry that's seeing him, but whether or not that translates to book, I'm sure it probably is. I'm

Danny (29:04):

Sure it will be. I know if I was living in Liverpool, I would be recommending him. I'd be wanting to work with him. I think he's hilarious.

Jase (29:11):

I mean word of mouth is great and if people in the industry know exactly who you are, then that can only be a good thing. So yeah, I want to talk about potential advantages to this because I have benefited from videos based on monetization because there's different ways of monetizing videos. I'd actually like to speak to you because I've never agreed to a deal with a company, but you have,

Danny (29:39):

Yeah, that video with David signed a three year exclusive rights with wad people

Jase (29:46):

And how's it going?

Danny (29:48):

Yeah, good.

Jase (29:48):

Are you getting money from them?

Danny (29:50):

Well, just got my first payment of two 50,000 pounds.

Jase (29:59):

Wish I was like saying shit, what have I

Danny (30:06):

Done? Jason's about to be like, I made 800 pound last month.

Jase (30:10):

I was like, what? Two? If you were saying 250, I thought, did he made two 50 qui in that

Danny (30:15):

250 big ones? No, I think so the way that it works is basically wad Bible got in touch as they did the first time I posted it, but I think I asked too many questions the first time and they just went, Nope. So this time they came calling and I was just like, whatever, I'll sign it to see if, because originally I wanted them to do maybe a collaborative post on lad Bible, but apparently they don't do that anymore. But yeah, so I signed it over to lad Bible. They basically have the rights for the video for the next three years that they can post. And they said that they sell the video on to different companies or whatever. I don't really know how that works to be honest. I don't know if it's something like they sell the video like a you've been framed kind of idea or something. I don't know. But anyway, so they take a 40% cut and you get a 60% cut of any of the money that's made from it as of yet. I have not made any money from it. But I think in retrospect, really when you think about it, it's only like a 16, 17 second video.

Jase (31:25):

It's

Danny (31:26):

Probably not going to make that much money. Whereas I know that obviously the long, which you're probably about to talk about now, the longer form content is valuable. But yeah, would I do it again with wad Bible or whatever? Dunno, maybe not.

Jase (31:44):

I haven't read the small print on what Lab Bible and other companies, other companies out there that will ask you to split the revenue. But I would know if lad Bible posted the video on their page. There's adverts on those pages. Now I would argue that you should be getting some of that income, but that's why thousands.

Danny (32:09):

Yeah, that's also quite hard to

Jase (32:11):

Gauge. But I mean they'll have the numbers because it's all digital, but I think the small print only includes publishing fees when they sell it on and potentially maybe TikTok revenue

Danny (32:22):

Or something like that. Yeah, they're not going to get it from,

Jase (32:24):

But I think the 60 40 split is just for them to post it on their page and sell you publishing fees. But they only post it on their sister websites, which they give her free.

Danny (32:32):

Yeah, exactly. So because I thought it was originally meant to be on the LAD Bible page. Now they did post it on the lad bible TikTok, but I mean personally I don't really use TikTok that much, so I was more interested with the Instagram one, but they post it on the sister page on Instagram. So hence why I'm kind of like to be honest with the amount of different accounts that then contacted me asking me to share it, that I probably could have done, for instance, a collaborative post with probably hasn't been in my best interest to sell it until ad be.

Jase (33:05):

Yeah, I feel like the advertisement that they'll get from the exposure on their page that I don't think you're privy to will be worth more. If they ever approach me again, I would probably ask for an upfront fee plus the 60%, like 300 pounds plus 60% and you've got a deal, and that way you make money from it regardless. But whether or not they'll do that, because I don't think they need to. I

Danny (33:30):

Think that's the problem with it, isn't it, is because there's that much stuff on the internet that they can just obviously just get teams of folk that are literally just scouring through and going get that one. So they'll have a bank. So it's now that much of a well oiled machine that it's just generating its own stuff for free.

Jase (33:48):

Yeah. Do you know what I mean? So the other way that you can make some monetization as it stands in July of 2024 is through TikTok, because Instagram's monetization platform isn't great for people like us. It's more of a subscription based way you can make or donations and gifts. That's how you can generate money on Instagram. But your content can actually get monetized on TikTok if you meet certain potables. So for example, you need to have 10,000 followers, which sounds like, oh my God, how did you get that? But Instagram, no, TikTok has a ridiculously easy following platform. If you get something that generates a bit of use, I hit it incredibly easy once I just posted for 20 days and it just went over 10,000.

(34:36):

And then right now their platform is if videos over one minute we'll generate money. And the way it worked, way I've seen it is like 200 pounds for every million views, which you're thinking like a million views Chris. But once you feed the algorithm enough and you're consistent with it, that's actually pretty easy to achieve if you post stuff that people would want to see. The difficulty has been getting things over a minute. I've had to think of different ways to how to extend it either by commentating on it or just extending it for the unfunny bits

Danny (35:11):

And to make it watchable should

Jase (35:13):

People actually

Danny (35:14):

Watch it for the minute.

Jase (35:15):

But I mean, I had two videos, it was two months ago before the Universal Music Band kicked in that were going viral. One was at 2 million, the other one was that million. But they were growing and the rate, they probably ended up at least 5 million each. They probably would've ended up there based on the historical they've got. So I mean that generated me like 650 quid just off content. I've already filmed at a wedding, so in my contract I do have that. I can post for marketing things. If people want me to take it down, I would absolutely do that. That's totally fine. But people actually get a kick out going viral. They like it. So that's why I would always say do it yourself and just build up this thing and keep posting stuff. The secret, the formula I think to getting something viral is not complicated at all. It is what I said earlier, if you have a human reaction to content that you've filmed, big or small, if it's anything that makes you slightly smirk, anything that makes you a little bit emotional, that stuff is relatable. It will resonate with everyone else because it resonated with you and you're the one that shot it. So

(36:30):

It's bound to work. There's so much stuff that you filmed over the last few years that is worthy. I've got hundreds more that I can post because when I went viral two years ago for the three months that I did it, I was working off a year and a half of proper full on content. The ones I had from three years ago were kind of dotted. I didn't save all the clips. Now I have three years of content that I can go through. It's hard to kind of look and find it, but if you look closely enough, you will find it and it's amazing what will go viral. Yeah, so my strategy would be doing that on Instagram or TikTok and see if I can get a little bit of extra cash.

Danny (37:13):

Top tip.

Jase (37:14):

Top tip. That's how it go viral. It's simple. So good luck to you if you dare. Good luck if you dare.

Danny (37:22):

But yeah, if you've had any kind of viral videos, feel free to send us the videos on Instagram. We'll have a look at them.

Jase (37:31):

Overall, it's fun, it's exciting, and yeah, it could do industry,

Danny (37:38):

Business. It really drains your battery.

Jase (37:42):

You've never known a phone overheating

Danny (37:44):

My phone. So with that one just there on one of the days I was like, and I hadn't been on my phone that much, that particular day I was editing and I was like, why is my battery at 30%? It's like midday. The thing is just constantly going. They're negative, but

Jase (38:04):

I can handle that.

Danny (38:05):

Yeah.

Jase (38:06):

Charger phone.

Danny (38:06):

Yeah. So if you have had any kind of viral videos, we'd love to see them. So feel free to drop 'em in the comments. We can have a bit of a chuckle at them.

Jase (38:15):

Yeah, tell us about your experience about it. If you've sold on to other companies that actually had a success from that, let us know if there's any questions you got on like, oh, would this go viral, do you think? If you're asking that, just post it. You should. We've got the luxury of having a platform where we can post whatever we want to inspire, educate, entertain any one of those three. If it does that, you're onto a winner. So go out there and post some amazing content and give our future couples the content they desire.

Danny (38:48):

There you go.

Jase (38:49):

I been Jace,

Danny (38:49):

I've been Dali.

Jase (38:50):

It's been that wedding video of the podcast. See you next.