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7 Strategies For Your Most Successful Conference Season Yet
Welcome back to another insightful episode of "C-Suite Sidekick!" I'm your host, Summer, and today we have a special guest, Amy from "Do What Works," who is here to share her expert strategies for nailing your next trade show. Amy, a seasoned content marketing specialist and client success manager serving the manufacturing industry, dives into seven actionable tips to ensure your conference season is the most successful yet. From planning and goal-setting 6-12 months in advance to leveraging post-show follow-up tactics, Amy covers it all. We'll discuss the importance of aligning your sales and marketing goals, creating compelling marketing materials, and ensuring your website is trade show-ready. Plus, Amy's clever idea of sending personalized thank-you emails at the end of each day can give you a competitive edge. Ready to maximize your trade show performance and ROI? Let's get started! Be sure to check the show notes for links to all the resources we discuss today.
Find our guest on LinkedIn and learn more from Do What Works
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- Visit Rise of Us for more information about Summer's services
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Hello and welcome back to another episode in the B2B summer sales series. This one is a full pod because we have a guest joining us today. Amy from Do What Works is here to talk about trade show marketing. Do What Works is a partner of mine. If you remember the mini pod on sales and marketing alignment, We're kind of like that. If you didn't listen to it, I suggest you go back and listen to it. It's talking about how you can get the most out of a good relationship between sales and marketing and why it matters. So a conversation with them usually results in me saying, Yes! Yes. A lot. Um, so this is going to be fun and I swear I'm going to try to be quiet so that my guests can talk. Last week we went through strategies to help you plan for a strong finish this year in case your conference season doesn't deliver enough leads. And you know what is a great way to improve trade show performance? Yeah, it's collaborating with your marketing partner. So Amy is here to help you take control of that process instead of leaving it up to chance. Amy, please introduce yourself. Yeah. Thanks, Summer. Um, my name is Amy Silberman. I am a content marketing specialist and client success manager. I've, uh, been working with do what works for the past seven years. Um, one of our main clients that we service, uh, Our clients were in the manufacturing industry and those clients are really well versed in attending trade shows. Um, and we get a lot of questions from them. Like you said, summer, how can we align our sales and marketing? How can we see what the ROI is on us attending these trade shows? They are not cheap. They take people away from, you know, their day to day duties. So they want to make sure that they are getting a return on the time and money spent invested there. So that's kind of my background here on this subject. Super smart. I'm glad people are asking those questions. And so conference season is super fun. I mean, I am a sales leader. I love getting out of the slower summer season. It's a rush into fourth quarter, tons of energy, fun giveaways. I mean, there's you're seeing new and old people. It is really tempting, especially as a sales dazzle. Um, maybe that's because I spent a little bit of time in theater. Um, But what Amy's got is seven tips for us today so that you can ensure that you're having a grand slam instead of just showing up and dazzling. And again, I'm going to do my best to keep quiet. So Amy, take it away. Sure. Um, yeah, like Summer said, uh, I have seven tips that in my time spent working with, uh, manufacturing companies and other companies to attend trade shows and other conference events, um, that I've just seen kind of show in and show out. They, Work. So the first tip, like I said, is going to be to plan ahead. And I know summer, you just mentioned it, um, in your introduction here, but a lot of times, you know, these companies, you guys, you're researching far ahead, which shows do I want to be attending? You're planning that you're building your booths, you're building your backdrops, but what I don't see being built oftentimes is a comprehensive sales and marketing plan. And to do that, you really do need to plan ahead. You need to decide on your goals and your strategies early. And I'm talking, you know, 12 months, eight months before, you know, you're going to be attending this trade show. This is your trade shows are not last minute and your sales and marketing goals should not be last minute either. Um, you need to give yourself plenty of time to be creating marketing materials that are going to support you before the show, during the show and after the show. And like I said, this should begin about six to 12 months before so that you have time for your team to be on board. You have time for plenty of assets to be created that will be sent out before the show that will be sent out daily during the show. And that will be sent out in the months following the show to really have a comprehensive. You know, touch point for anyone who's going to be attending and visiting your booth. Um, you also want to give yourself plenty of time for any website updates that you need to make. And I'll touch on this a little bit more, um, in a later tip, but that website updates take time. So you want to make sure that you have plenty of time to get done what you need to be done and, and, um, And be happy with it. So 12 months ahead, we're not dazzling. I got a little stressed listening to that, but go ahead. I know. And it is stressful. And it's not something that people typically think about, but you know, when you're coming into it and like you said, Oh, just, we're just going to show up and dazzle. That's great. And you know, I'm sure that everyone who shows up is dazzling, but it's much easier to dazzle when you have this huge support behind you of pre planned marketing materials of a fully functional, fully beautiful website, and a team that's fully on board with the goals and strategies that you've planned ahead for. Um, the other thing that I've seen is important is you need to have a company sales process that's. Either planned out or refined, you know, if you need, uh, revisions, if you need to refine it, that should be done ahead as well, because we're building through marketing all of these different touch points, like I said before, during and after the show. And if you don't have a solid, um, sales process in place for your company, then all those touch points are just going to kind of be a moot point because there's no followup, there's no follow through. And then it's just going to turn into gathering business cards that sit on your desk forever. So having that. Sales process defined and refined before the show is a really big part of planning ahead. Um, the next tip that I tend to tell my clients is to go into your trade show with a specific actionable and measurable goal. You know, a lot of times, like I said, you'll go in and You'll just, Oh, we're going to gather leads. We're going to just get business cards. We're going to get all these people or they're going to visit our booth. They're going to give us their email. They're going to give us their contact information and that's great, but your goal should be more than just get new leads. That's obviously everyone's goal who's exhibiting at this trade show. And that's not really a statistic that you can use to determine the ROI and your trade show attendance. So all of your goals should include a desired action that you want your contact to take. And this could be. A newsletter subscription. It could be, you want increased website traffic that's directly coming from your trade show attendees. It could be, you know, you want them to sign up for a webinar that you're having in the next couple of months. It could be, you want to gain your social media followers. Your lead should be acquired with an intent. And that intent should be that they're going to perform a specific action to engage further with your company, because that way you're going to have a higher chance of closing them as a customer. And they're going to move through your sales process rather than you just getting a business card from someone who stopped by your booth and counting that as a new lead and moving on. Your goals should also. I'm sorry. Yeah, no, that makes sense. It's not just new leads, but maybe so. So I want to, I want to drill down there. Maybe it is a certain number of demos. Maybe you want a certain number of new social media followers. Are you talking about goals like that? Yes, definitely. Your goals should be really specific like that. So it could be, um, you know, we want to grow our email list by 10%. That's very specific. It's measurable and it's providing your leads with opportunity to take an action to further engage with your company. Or, you know, that you want to just gain a new amount of leads over like a growth over the leads that you got last year. So I want to see, you know, a 20 percent growth in the leads that we gather at this trade show versus what we did last year. So that's a different way that you could be measuring these goals. And it's very specific and it's time locked into the time that you're spent at the trade show. So you're not like gathering data from before and after it's very specific to your show so that you can. You know, if you have to prove to a higher up what's the ROI on us attending this show, we'll hear it as we have a measurable way that we can track this and that we can show that we're growing each year, that it's important for us to attend this because we're getting new leads each and every year. And then that ties into you having a defined sales process because while it's great that you get 20 percent new leads, you still need to follow up with them. Otherwise they're just sitting there. Of course. And the salesperson in me loves let's beat next year. That's a good goal. As long as you measure it or I'm sorry, let's beat last year. Yes, exactly. And so I even go so far as to recommend, um, having maybe some goal planning sessions pre show with the people from your company who are going to be attending that show so that everyone is on the same page. Everyone's clear about what the specific goal is, what they're going to be measured on. And what needs to be done after the show to follow up with whatever leads you're gaining, whatever goal it is that you're trying to achieve. I like that. Um, the third tip that I have is after you've created this goal, you need to create marketing materials that support this goal. So every piece of marketing and sales collateral that you bring to the show that you develop for the show, it should all be done. Results with achieving that end goal that you've already decided. So, you know, marketing materials could be a landing page that you create. That should be really easy. It should be frictionless. It should line up with everything that you've decided you're presenting at the show, and it should ultimately guide your lead towards taking that action that you've decided on as your goal. So if that's signing up for an email newsletter, there should be a form on there. There should be an incentive for them to sign up, whether it's a giveaway. A coupon, you know, just saying, Hey, we Launch a new product every month, and you'll be the first to learn about it by sending it for this newsletter, things like that are, what's going to allow you to not just, like I said, collect business cards, but have your leads taken action and you're developing all these materials beforehand to be able to guide your leads towards that action. Um, the other thing about these marketing materials is like I've mentioned a couple of times, it's not just after the show, you need marketing materials. Before the show, you need marketing materials that you can use at the show that you can send out at the end of every day to people who visited your booth that you can follow up with after they've attended the show and visited your booth. So this isn't just like, Oh, we're going to create, um, a sell sheet for our new product. And we're going to bring that to the show and we're going to hand it out to everyone. That's a really good idea, but that's not the only thing that you should be doing. So these materials should encompass everything from. When you've decided that you're attending this show to, you know, six months down the line, when you're still nurturing these leads that you've gained from that show. Oh my God. I love it. Okay. My favorite thing you said was the landing page specific to that trade show. I mean, it kind of seems like you're, you're talking about taking that brand new little baby lead and walking them through your journey. Um, it's, it's almost, I feel like it's borrowing a buyer enablement. Tip from Gartner. Like this is cool stuff. I love that. That's my favorite thing you said so far. Yes. Yes, definitely. And I recommend to all my clients that, um, and you know, I'll talk about this in a little bit later, uh, tips as well, but I recommend to all my clients, you know, you're going to this show, you're probably promoting something specific, whether it be, you know, your latest product, a new service line, even if you're just there to promote your company as a whole. There are things that are specific to this trade show that you want these people to focus in on. So maybe you did a demo at the trade show and you recorded it, put that on your landing page so that those people can have it fresh in mind so that when you follow up with them afterwards, they click on that page, they go directly to your landing page that you've created for the trade show. They can rewatch that demo. They can send it to other people in their company. They can have that information right at the tip of their fingers without having to. scroll through your website and try to find what they're looking for. And maybe they do, maybe they don't. It's all focused and directed right there. And then you also give them a way to follow up with you, whether it's like a form or an email or contact information right on that page, everything is right there for them. So it makes it really frictionless and easy for them to find what they're looking for. It is super cool. And then, I mean, like when we're talking about sales and marketing alignment, I'm going off track a little bit. I'm sorry. Um, there's no way that the marketing team can really know what to put on that landing page and what the journey needs to look like post show, unless there's that tight alignment between the sales and the marketing teams. Absolutely. Absolutely. And that kind of goes back to what I was talking about earlier with having your sales process really defined. And I'm sure it sounds like you agree with this summer, but part of that does include marketing because marketing needs to bring in those leads to be able to pass them off to sales so that sales can close them as customers. And if they're not working hand in hand, then it's going to be really disjointed. There's going to be a lot of friction and it's going to be harder for people to really understand. Where they're supposed to go, what they're supposed to do, who they're supposed to talk to, et cetera. For sure. For sure. Very cool. Okay. And that actually does kind of lead me into my tip four, which is making sure that your website is prepared to assist you. Um, You want to do a website audit if you're directing people to your website. So yes, you're directing them hopefully to a specific landing page for your trade show, but that doesn't mean that they're not going to then click around on your website. So you want to make sure that it's at the top of its game before you attend your next show, because it is your biggest marketing asset and it's probably already in place. So you want to make sure that your products are up to date, that any company information is up to date, that Your homepage is directing people to the right places that there's no broken links anywhere that people aren't going to click on something and go to the wrong place. Or it's going to be an error or anything like that. You're going to make sure that any, um, company or any information really is not out of date. You want to make sure that you have blogs up there or other web content that's going to establish yourself as a thought leader in your industry and show that you understand your customers, that you understand their problems and that you have the capability of solving it for them. Um, the other thing that you're going to want to do is any digital assets that you're creating for. Your trade show you want to make sure that they match your website. So this landing page that we're talking about, don't go make an entire new template for this page. Don't go crazy. Don't make it look completely different from your website, because then when people click into your website, they're going to be confused. It's going to be very jarring to them. They're going to say, am I in the right place? Am I interacting with the right company? It's going to be confusing. The same thing with any email templates that you're sending out any, um, uh, flyers or sell sheets or anything like that you're creating, you want to make sure that they are all cohesive to your brand, to your brand standards, to your website, to everything should match so that people are not confused. They're not disjointed. You want to create as seamless of a flow as possible so that they're always knowing that they're interacting with you and it's in the right place. It's so smart. I'm so glad I asked a marketer about this because when I was preparing a blog on, on this, I never would have thought of a website audit before a conference season, but it 100 percent makes sense. Yeah, it definitely does. Cause you know, like I said, you already have all of that out there. And that is probably the first place that people are going to go when they are looking into your company. These days, you know, people are always researching before they even interact with you. So having all of that ready to go, having it looking nice, having it, you know, clean and the correct information is just going to put you that much further ahead of people who didn't take the time to do that. Yeah. Yeah. When they're looking at their conference materials and deciding which exhibitor they want to visit, they're going to click on your website. And if it looks junkie, they're not even going to stop by your booth. Brilliant. Thank you. Yes. And you know, it's the same thing as like combing your hair, putting on a nice outfit or anything like that. Like this is your image that you're presenting. So you want to make sure that you're presenting a professional and knowledgeable image. Love it. Thank you. Um, the next tip that I always recommend for my clients is, um, like I've mentioned before, this isn't something that just starts at the show. You want to begin marketing to the people who are, you think are going to be attending before the show even starts. So we actually have like a whole timeline built out for when to start doing this, but, um, you know, as I've recommended, you start planning this six to 12 months ahead of time. Okay. And I would say about two to a month and a half, two months to a month and a half before your show is coming up, you want to start sending out information. You want to put a homepage banner on your website to kind of let people know that you're going to be attending this show. You could even have an area of your website that lets people know what shows you're going to be attending during the upcoming conference season so that they're aware of that. You can post on social media, you can have your team members post on social media about it. Um, like I said, creating a landing page for after the show, you could create one for before the show as well. That just lets people know what your booth number is, what you're going to be talking about there at your booth that has the form that they can fill out if they have any specific questions that they want to talk with you about. Um, you could have like a meeting link set up that if people want to book a time to come visit you at the booth to ask their specific questions that they can do that and they know that you'll be there. So all of these things, um, can be. Sent out to people through an email campaign before your show even starts. So you could maybe base it, um, if you have a list of contacts and you know that, say for example, the show, cause I'm located in Southern California. So the show's going to be in San Diego. So look to, um, all of your local Southern California contacts and let them know that you're going to be at the show and if they want to come learn about XYZ product, if they want to come. See your demo. If they want to set up a sales meeting with you, whatever it may be, just advertise that you're going to be there. Um, and having an email campaign in place is really helpful for getting all of this information to your contacts because you can link this landing page. You can, um, you know, maybe even share social media posts in your email. You can do any of that kind of stuff to let people know that you're going to be there. You just want your presence to be known and you want them to know what You're going to be talking about at the show so that they can come prepared and be ready to learn and be ready to make Significant connections rather than you know, like we've said just hand a business card and leave Yeah, and I'm gonna touch on one thing that you said and it kind of sounds like Okay, sometimes you get an email list And sometimes you don't. Every show is different. And sometimes the smaller, more regional shows don't necessarily set out an email list, or they have a weird rule that you can only email it to at once. Or like they're a little behind what you might want to do with your marketing efforts. So give you the list like a week in advance or something like that. And the common excuse I would always hear that drove me a little bonkers. I'm getting on my soapbox right now. It's like, Oh, we don't have a list for this show. Or, Oh, we don't. We don't have the list yet. I mean, and what you said was like, Oh, the, the, the contacts that are in San Diego, like you kind of know who went to the show last year or who in your database is likely to be thinking about going. And there's no reason why you can't email them with a, Hey, if you're going to be at this show, you know, something like that. So, um, I would encourage people not to use no list or late list as an excuse. A convenient excuse to not do email campaigns well in advance. Yes, yes, definitely. And one of the things that I always set up for my clients who are attending conferences or trade shows is as we gather the leads that they're getting daily at the from people who are visiting their booth. We build in a specific tag in there. We use HubSpot for them, but I'm sure this can be accomplished in any type of CRM system where it says, you know, they came from XYZ trade show 2024. And so then, like you said, summer next year, when You're going to that trade show. Then you look at everyone that came from XYZ trade show 2024 and you send them an email. Hey, you know, we loved having you at our booth last year. If you're attending this year, we're going to be showcasing our new product, or we're going to be showcasing this new service line. We'd love to have you stop by. So even if you don't get a list until the week before, You have a list of all those people that you gathered last year, or maybe a different trade show that's also local to the area that you could send out, you know, if they're attending that trade show, they may very well be attending this trade show. So there's ways that you can send out to people. Um, especially if you are keeping a really clean and detailed, um, list of contacts that you can then, you know, use filters, use a regional filter, use a where did I meet this person type of filter to pull, um, contacts out to people to advertise your presence at a trade show. So that's a really good point. Makes perfect sense. No excuses. Exactly. Um, so my next tip covers kind of what happens at the trade show. And what happens at the trade show is that your marketing and your sales are not going to be stopping once the show starts. So you have taken the time, you've been planning for 12 months now, you have sat down, you've created really detailed goals, they are measurable, they're actionable, you know the plan. So now it's time to execute it. So you have built all of these marking materials that you can use at the show. So direct your visitors to your landing page. Say, Hey, like we're going to have a video of this demo up on our landing page. Here's the link to it. Um, encourage them to sign up for a newsletter. If you have some sort of giveaway that you're doing at your booth, make sure that they enter, you know, you can have a tablet right at your booth that Have the landing page pulled up and they can just enter right there. Um, so you want to make sure that you're using all of this stuff that you built and dazzling and connections and all of that are absolutely great. And that's what you as a sales team are there to do. But you also need to make sure that you're using these assets and these materials that you've built, because they are designed to help you accomplish that goal that you've already set up. One of the other things that we like to do for our clients is build an email campaign that just sends a thank you email to any of your booth visitors and it goes out at the end of the day. So every day, um, you know, you have your list that you can pull from whatever software the conference or trade show is using. And they just send that our way and we upload it into their CRM system and an automatic email goes out that says, you know, thank you for visiting our booth. We loved having you. We ask all of our clients to take pictures while they're there. So we have them take a picture of the whole sales team standing at their booth smiling so that people can remember, Oh yeah, I spoke with this person, put a face to a name. Um, and just kind of as a touch point that's going to lead into our post show marketing efforts. So we like to do that. And that also does help, um, kind of lay the groundwork to let them know that you're going to be following up. You've already followed up as a thank you. And hopefully in your sales conversations, you've, um, Made touch points. You've taken notes. You've done things that are going to let them know like, Oh yes, look, I have a blog article about that. I'd love to send you, let me follow up with you after the show. Oh, we're going to be videoing this demo. I'll send you a link to it so that you can share it with your coworker who wasn't able to attend. So you want to be laying the groundwork to let them know that this isn't just like, Oh, I'm getting your business card and calling it a day. Like I'm going to be following up with you. I'm going to be sending you information. I'm going to be. just following through and letting them know that you're here to help them. You're here to help them solve a problem. You're here to help them, you know, with whatever issue they have, that they're coming to your booth, looking for a solution to be able to solve that. Um, the email campaign at the end of each day, I think is clever. Very few companies do that, and I think that that's certainly a tip that could kind of set you ahead, um, because most companies are doing their follow up like the next Monday when everybody's coming home. And, Like conference energy is sucked out of the room because you went home, you were tired, you did whatever you do on the weekend. And then you come back on Monday morning and you're like, Oh, okay, now I have to catch up. And you know, I feel like it gets lost in a sea of catch up and follow up cause everybody's following up. So the, the thank you email, um, That extra touch point at the end of the day. I think that's super clever. Yes. Yeah. We, we, we really like that. And I think what helps it to, like I said, is just having that personalized photos. So not only are you getting this kind of really quick little touch point, I'm sure people are just, you know, they leave, they go back to their hotel. They're scrolling through emails really quick to make sure that there's no fires to put out and they see like, Oh, yeah. I got this email from summer and, you know, we just visited her booth and then they open it up and there's your smiling face and you say, hi, thank you for visiting me. Like, oh, that was really nice. So it's just a little, an extra touch point, like you said. So we, we really like doing that. And, um, our clients seem to really like it as well. So, yeah. Enjoy that. Um, the final tip that I have is like I've been saying the whole time. Um, you need to follow up post show. I see a lot of clients, you know, before we start working with them, where they get all these leads, they get all these emails, they get all these business cards from attending their show. And they're just like, okay, that was great. And that does nothing for you. So, you know, you've talked with them, you have their business card. Well, that's wonderful, but they probably don't have your email. So, and they're probably not going to go out of their way to look it up or to fill out your contact form on your website. So you need to be the one that's following, following up with them. And that's where the sales process that we've talked about before really comes into play, because if that's very strong and defined, then your sales team knows exactly what to do after they have this list. So they leave. And like you said, then it's the next Monday they're reaching out, they're following up. They've had their notes that they'd taken like, Oh, I met Amy at this conference and she had a question about this particular product. So let me follow up with her and send her. The blog article that we already have written about that, or let me direct her to the product page or whatever it may be. Um, you have all that ready to go. You know what you're supposed to do and you're following up with these people to then push them further through your sales process rather than just letting them live in your CRM until the next trade show that you then reach out to them and say, Hey, hope to see you there. Um, which you should be doing, but that shouldn't be the only thing that you're doing. Um, the other thing that we like to do is maybe there's some people who weren't as strongly interested. Those are great candidates for a follow up drip campaign where you've built out a series of three to four emails that you send, um, that are just like, Kind of giving them more information about whatever you were discussing at the trade show or, and, or that is guiding them towards whatever your goal is. So if you are still looking for more people to be able to sign up for your email list or whatever that is, you can guide them towards that while also still giving them additional information without maybe that next level sales followup, if they're not quite ready for that. And then the final thing that we. Like to include is like I said, you have a landing page that you've built with all of your show information. So we always, regardless of if they are super ready for sales to talk to them, or if maybe they are in the drip campaign category, we still, no matter who it is, we like to follow up with that post show landing page to just recap all of the information that was presented at the show. If there's any kind of coupon that we created, that's tied to them visiting your booth. We like to, you know, remind them of that, send it to them. Um, link to any of the products that were discussed at the show. If there was, like I said, a demo, you have a video of it. We send that. So any of that kind of recap stuff, that's going to go out to everyone. And then just depending on conversations that you've had with them, they could either go into a drip campaign or be followed up with from the sales process. And then everyone needs to be followed up with for any. future trade shows that you're going to be attending. Sure. I, I love the recap, um, with all the show notes and leveraging that landing page for that, because what I find just as a trade show attendee is sometimes you gather a bunch of stuff and it doesn't even come home with you because when you're packing, your suitcase is super full and you're like, whatever, and you just leave it in your hotel room. And then it just furthers the loss of information that happens as soon as you leave the show. So that follow up and that recap has to help remind people who you are, that they actually did talk to you, and maybe they didn't bring your brochure home, but here's the information. Yes. Yep. And, and what we've done for clients in the past too, is, um, like I had mentioned, we always like to put a picture of the sales team that's taken at the booth, just as a visual reminder, this is who I talked to, this is what their booth looked like. And then, you know, like you said, maybe they don't bring home the brochure. Well, we have a digital version of whatever brochures or cell sheets or whatever it is that we are handing out. And that's also included in the. Post show landing page so that like you said you left it at home. You lost your pen. You left your little stress ball Whatever it was that got handed out. All that information is right there So you could have it on paper or you could have it in this follow up email Love it. Love it. Love it. Okay. Thank you, Amy. Tons of good stuff in there. And I'm going to link do what works in the show notes so that you can reach out directly if you have more questions. And I'm going to say, speaking as a sales leader, I can confirm that these tactics work. Amy has come up with a few things that I haven't seen or done yet. So that's really cool. Um, but the collaborative pre mid and post show marketing coordinated between sales and marketing was a game changer at one of the last places where I worked. I mean, we went from collecting cards from. Um, from new connections at shows to having meaningful discussions and meetings with leads who were already ready to talk about our solution and with a solid strategy again from a sales perspective, I can tell you that a conference doesn't have to only generate leads for you, but it can help you close them as well. And so Amy, if you wouldn't mind for anybody who's impatient and wants to skip to the end, can you quickly fire off your seven tips as a recap? Yes. So tip one is going to be plan ahead. You want to give yourself plenty of time to create a strategy and to create goals. I typically recommend six to 12 months before your show. Tip number two is going to be going to your trade show with a specific, actionable, measurable goal that is time blocked to the time that you're at the trade show. And that's going to really help you to be able to prove the ROI from your trade show attendance. Tip number three is going to be create marketing materials that support that predetermined goal, and this should include pre show, during show, and post show materials. Specifically, you want to create easy, frictionless landing pages that are specific to each show. Number four is going to be prepare your website to assist you. It is your biggest marketing asset, and you need to make sure that it's at the top of its game before you attend your next show. Tip number five is going to be reach out pre show, regardless of if you have a list or not, there should be a way that you can go through your current contacts, figure out who might possibly be attending and get that information out there to them. Tip number six is marketing and sales are not going to stop once the show starts. Specifically, we recommend creating an email campaign that sends a thank you email at the end of each day to all of your booth visitors and utilizing All of your marketing assets during the show. Tip number seven is going to be follow up post show, and that will also include a landing page specific to the show that you just, um, exhibited at that has all of the information drip campaigns and. Having a strong defined sales process for you to be able to reach out to those leads that you gained at your show. Fantastic. Thank you very much. All right. And again, I'll, I'll link do what works in the show notes. I hope you found this helpful. Please share with your network. I do not know any company that is doing this level of. Trade show marketing. Um, so let's all have a killer conference season this year. You can find me on LinkedIn. I'm Summer Paletti rhymes with spaghetti, or you can find me online at the rise of us. com. Thank you much. Have a great day and we'll see you next week.
