The Servicepreneur Podcast
The Servicepreneur Podcast is your one-stop-shop for everything you need to build a successful service-based business.
Whether you're building your brand, refining your services, streamlining operations, or trying to scale, this show is designed to help servicepreneurs gain the confidence and clarity you need to hit your next business goal.
So if you're tired of having to figure everything out all on your own, we'll help you shorten your learning curve, sharing the exact steps you need to overcome any challenge your business throws at you, all while building a powerful, profitable brand.
The Servicepreneur Podcast
Hot Take: The Right Way to Identify Your Content Pillars
When you own a service-based business, there's a right and wrong way to identify your content pillars - aka the foundation for your content marketing strategy.
And on today's episode, I'm breaking down the RIGHT way to choose yours, so you can make money faster AND make it extremely clear:
- What your area of expertise is
- The services you offer
- The value someone would get from working with you
- And what you want to be known for in your industry
This is the first of the "Hot Take" episodes, where I'm sharing my hot takes on things circulating the internet about content creation, based on over a decade plus of experience working with service-based businesses.
Want to introduce hot takes into your content strategy? I also share a quick and easy way to help you identify yours, as they pop up in your industry, too!
Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/join
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- Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
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- Work directly with Emily here: https://www.theservicepreneur.com/