How to Grow a Business S1 EP6 | Barry LaBov | Founder & CEO of LABOV

In this week's episode we sit down with Barry LaBov, Design & Branding Pioneer in Brand Re-Engineering, and The Power of Differentiation, which Barry offers in his new book titled the same.  - Matt

Summary

In this episode, Matt Holmes interviews Barry LaBov, founder and CEO of LeBoev Marketing Communications and Training. They discuss Barry's background in music and how it led him to a career in marketing. Barry shares a challenging project he worked on and the importance of having strong relationships in business. He also talks about the connection between math, music, and creativity in marketing. Barry LaBov shares his insights on the beauty of creativity and the importance of listening in the creative process. He discusses the improvisational nature of ballet and the brilliance of sports, highlighting the intrinsic beauty in everything. LaBov emphasizes the value of jamming and listening in creative collaboration, and how great ideas can come from anyone, regardless of their position or tenure. He also talks about the challenges he faced in building his company, including the perception of being located in a small town and the need to let go of clients that were not a good fit. LaBov's foundational building block for his company was focusing on clients that they loved working with and were profitable. In this conversation, Matt Holmes and Barry LaBov discuss the role of emotion in leadership and business management. They emphasize the importance of emotional connection and fostering a positive culture within a company. Barry shares a personal experience of letting go of a client due to their disrespectful behavior towards his team. They also discuss Barry's unique process of brand re-engineering, which involves discovering the distinct qualities of a company and effectively communicating them to customers. Barry advises business owners to have confidence in their uniqueness and to listen to their customers to identify their strengths.

Keywords

Barry LaBov, LeBoev Marketing Communications and Training, music, marketing, creativity, relationships, creativity, beauty, listening, improvisation, collaboration, vision, challenges, clients, emotion, leadership, business management, culture, client relationships, brand re-engineering, uniqueness, confidence, customer feedback

Takeaways

• Having a supportive partner or loved one can make a big difference in your career
• Math and music are related and can be applied to marketing and design
• Creativity and inspiration are important in marketing to create impactful and memorable work Creativity can be found in everything, from music and ballet to sports
• Listening is crucial in the creative process and collaborative work
• Great ideas can come from anyone, regardless of their position or tenure
• Focusing on clients that you love working with and are profitable is key to building a successful business Emotional connection and a positive culture are crucial in leadership and business management.
• Respectful and positive client relationships are essential for a successful business.
• Discovering and effectively communicating a company's unique qualities is key to brand re-engineering.
• Having confidence in one's uniqueness and listening to customer feedback are important for business growth.

Titles

• The Power of Strong Relationships in Business
• From Music to Marketing: Barry LaBov's Journey Great Ideas Can Come from Anyone
• Collaboration and the Value of Jamming The Process of Brand Re-engineering
• Having Confidence in Your Uniqueness

Sound Bites

• "My calling in life was creativity. Music was a vehicle."
• "The person who has been with me since I was 19 is my wife, Carol, and she was with me all the way on th

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