
The Trail Chasers
Hosted by Dean Horwitz a trail running enthusiast, who started his journey in 2022, Dean has experienced the transformative power of chasing trails firsthand. Fuelled by a passion for trail running and a knack for connecting with fellow trail chasers, Dean created this podcast to merge both interests.
This podcast is all about embracing the adventure, community, and self-discovery that comes with trail running. Join Dean on a journey of exploration and discovery, where you’ll learn about the world of trail running together. No matter if you’re a seasoned trail pro or just lacing up your shoes for the first time, this podcast is for you.
Whether it’s the exhilarating view from a mountain peak or the camaraderie and making new friends with fellow trail runners, Dean is here to guide you through it all.
The Trail Chasers
Marketing Mountains: The FACES Behind the Trails
This week we are going beyond the finish line with Renata, an enthusiastic trail runner and cyclist who also heads marketing and communications for Faces, a company renowned for organizing iconic endurance events in South Africa, most notable the Cape Town Trail Marathon and the Otter TERREX Trail. Renata takes on a journey that unearths the enormous challenge of organizing a trail running race while at the same time creating a massive sense of FOMO and continuing to elevate and redefine the landscape, setting new benchmarks for excellence.
With an honest take on what it’s like behind the scenes mixed with humour and anecdotes Renata highlights the tremendous logistical efforts behind these events, from managing sponsor and athlete relationships to ensuring the pristine condition of the environment that surrounds the races all while ensuring that every single running has an incredible experience from start to finish.
Tune in for an episode that not only charts the evolution of these iconic races but reveals the secrets behind what it takes to organise trail races in two very different locations, both of which are known for their raw and natural beauty and their uncompromising technical running.
Going beyond these races Renata provides us with unique insights into Faces and the team's constant drive to elevate participant experiences, engage the local communities, ensure representation and attract the best in local and international talent. Additionally, insights are provided into the Faces company's broader goals and aspirations, including their ambition for the Cape Town Marathon to attain World Marathon Major status and creating an experience to remember. From well-stocked water points to dynamic race villages, and meticulous route planning, every detail is engineered to ensure a remarkable race day.
Don’t miss this engaging conversation paints a vivid picture of the dedication and complexity involved in orchestrating world-class trail running events while at the same time emphasizing the need for sustainable growth and community engagement through Renata’s personal anecdotes, professional insights, and a shared love and respect for the outdoors and pushing the physical and mental limits in the world of outdoor sports.
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