Fashion Industry Revolution: Web3, AI, and NFTs with Simon Lock| Building Web3 Podcast

Welcome to another exciting episode of the Building Web3 Podcast! In this episode, host Jax Dwyer is joined by the visionary Simon Lock, founder and CEO of Ordre Group. Discover how Simon and Ordre Group are pioneering the intersection of the fashion industry and digital innovation through Web3 technologies, virtual showrooms, AI-driven digital fingerprinting, and more.

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Chapters

00:00 Introduction and Background
02:26 Overview of the Ordre Group
08:13 NFTs and Product Authentication
13:16 Digital Product Passport and Ownership
15:46 Adoption of Web3 and Generative AI in Fashion
19:12 Challenges in Adopting Web3 Technologies
22:00 Collaborations and Partnerships
23:44 Contributing to Web3 Adoption
26:19 Advice for Aspiring Founders and Fashion Directors
28:42 Learn More about the Ordre Group

In This episode:
Simon Lock's Journey:

- Simon Lock shares his background in the fashion industry, from founding Spin in Australia to creating the renowned Australian Fashion Week.
- Learn how Simon transitioned from traditional fashion to embracing digital innovation and Web3 technologies.

Ordre Group's Mission:

- Understand the mission of The Ordre Group and how they support luxury brands like Louis Vuitton, Hermès, Balenciaga, and Alexander Wang with digital transformation.
- Explore how The Ordre Group is helping fashion brands manage their global networks through cutting-edge digital solutions.

Virtual Showrooms:

- Discover the innovative virtual showroom platform developed by The Ordre Group, allowed  designers to showcase their collections globally with 360-degree view technology.
- Learn how virtual showrooms became essential during the pandemic and continue to play a crucial role in the fashion industry.

Authentique:

- Dive into the groundbreaking AI-driven digital fingerprinting technology, Authentique , which ensures the authenticity of luxury products.
- Understand how consumers can use their smartphones to scan products and verify their authenticity through Web3-based digital IDs and NFTs.

Web3 Adoption in Fashion:

- Discuss the adoption of Web3 technologies in the fashion industry and how luxury brands are experimenting with NFTs, metaverse platforms, and AI models.
- Hear about the challenges and successes in integrating Vision AI and Web3 technologies in the fashion space.

AI and Digital Imaging:

- Explore the role of AI in enhancing digital imaging and creating immersive experiences for both B2B and B2C sales in the fashion industry.
- Understand how 360-degree view technology is transforming online shopping and virtual showrooms.

Partnerships and Collaborations:

- Learn about The Ordre Group's collaborations with major luxury brands and their impact on the fashion industry's digital transformation.
- Understand the importance of partnerships in driving innovation and adoption of new technologies.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/