Ep 11: What to write on your pattern page so they will actually sell? Follow this simple outline to increase your pattern sales

Today's short and sweet episode covers the question: what do I even put on my pattern page? Whether you’re selling on Etsy, Ravelry, or another platform, I share tips on what you definitely want to include to ensure potential buyers have all the info they need to make the purchase.

Some of the things covered in this episode:

1. Give all the essential Information the potential buyer needs to know
2. Don't give a difficulty level, I am sharing what to include instead!
3. Why you want to put yourself in the perspective of your customer

Subscribe to the Christina Crochet Coach newsletter for access to my secret Crochet Design Library, filled with free resources such as my own pattern page examples to help you create crochet pattern pages that will convert crocheters into customers.

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Transcript

Microfoon (YXC usb audio): 0:50

Hey welcome creative and beautiful soul at the mine of the crochet dishonor podcast. I am your host, Christina holidaying. And today I want to talk all about. What to actually put on your pattern page. The page where people can find your pattern and every info there is to know about it. Grab your hook and your favorite whip and let's dive. Into today's topic. So. When you are releasing your. Patterned free or paid. What do you actually put on your Etsy or referee page? What do you write down? I feel this is an important topic to discuss. Because what's on your pattern page. Can. Make a difference between if a co-share. Share we'll actually buy your pet or not. You really want to remove any doubt that a potential customer has before buying your pattern. And so. I feel it's important. Two. Whenever I write the page information, I write it from the perspective of a possible customer. So, what do they want to know before buying the pattern? Which doubts and hesitations do you want to remove? And I also like to write the information from a perspective S if I were buying a pattern from another designer, so I really want to ask questions, like, do I need to buy yarn? Or can I use the yarn I already have in my stash? Is this pattern up to my skill level is the pattern of high quality and easy enough to follow. Do I have to required hook size or do I need to go out and buy a different one and questions? Like, do I like to make the stitches that this pattern is using? Because I see so many designers make the mistake of almost putting nothing on their pattern page. And I sure as hell not going to email every designer to ask what stitches they are using, or if it's up to my skill level, you know, I really want this to be clear. Before I buy the pattern. So. I will list. Off the info. You definitely want to use on your own pattern page to answer all of these questions and to remove any doubts from potential crochet customers. So when I start out, I always start with the inspiration, a little story behind the design. And I started with this because I want to give the crochet a little backstory and take them on a little journey of what inspired this design. And of course this isn't mandatory. But because. A big part of my own unique crochet design style is all about telling a story within the design. I really like to start with that, but you can just use whatever information that's most important to you or anything you'd like to. Talk about before getting into the specifics. So for me, that's the story behind the design, but for you, this can be anything that draws your attention, what you feel like writing down. Then I like to talk about gage and also the type of stitch or technique used to create a swatch and sometimes. Whenever it's a pattern into round, I not use a gateway, but I say like the first 10 rounds of the pattern. Measures 10 centimeters. For example, But other times it's just a gateway arch off 12 rows and 20 double crochets measure. 10 centimeters just. Information like that. Then you also want to state the hook size or hook sizes that you're using, just so de. Potential customer knows like, okay. I don't have to buy. A different hook. I already have that hook at home. Then you also want to state the finished measurements and which size said it comes in. So when it's multiple sizes, I usually give the measurements for each and every size. Especially with governments like sweaters and. Cardigans. I really want to. Give the potential customer as much information as possible, just so they are confident that the final piece will actually fit them. Then I also list the yard requirements and I get really specific with this. So I list the specific yarn brand, but also the fiber content and the number of meters per number of grams, like Escapia stonewash, which is like 80% cotton, 20% acrylic. And it's It's like a 140 meters per 50 grams. Just basically everything that's on label. Then I also list the total yard requirements in number of balls and also the total meters actually used, because if they want to use a different yarn from what you used. Then they really need that information. And when I used different colors, I also indicate the color codes and the names just as they are on the yarn label. Then I also want to get in the quality of the PDF. They are going to buy. And this contains information such as if it's a written pattern or a universal pattern, like. A video tutorial. And also if it has to tutorial photos or charts or kinetics or videos, Or extra notes, any thing dead will make it easier for the potential buyer to understand the instructions. I also list which language the pattern is written in. And if it's an English, I also list if it's in U S or UK terms. And I also list any possible translations. And as a bonus, I always give a printer friendly version because I often use tutorial photos, and a nice. Layout. So then I will also state that there's a printer friendly version so they can save paper and print that version out. And oftentimes I see things like. Difficulty level on the pattern pages of other designers, like intermediate level or advanced or easy. And I'm like, what does that even mean? I mean, a lot of crushers don't even know what that means. So instead of putting in difficulty level, I rather give them the use stitches and techniques. So they can decide for themselves if it's up to Darrell level. And if there are special stitches or techniques, I also explain the ways I am going to enhance their experience with. Tutorial photos or extra videos. So they are confident in that even if it's not really up to their level, they are confident that they can make it themselves. Then, of course you want to state the price. And also if there's a free first option, in my case, I often have a free first tion on my blog so they can opt in for a paid PDF or they can follow the free version on my blog. And if this is the case, I start with that info. Because I do not want to mislead anyone into buying a pattern when they read our heifers for free. And lastly, the last thing I stayed is how they can actually contact me if there's a typo or an error. And also if there's any Erata already.'cause I feel like it's important that people can trust that even if they don't. Understand the pattern. They know where to find you for pattern supports. Those are the things I always list on my pattern pages. If you want. A lot of pattern, page examples, you can subscribe to my newsletter and you will get access to my free crush Shadyside library, which is full of all these amazing free resources such as checklists or roadmaps a workbook on how to get the best design inspiration. Uh, Test feedback survey so that you actually get the feedback you need and can provide high quality patterns, but also all these examples from my own. Pattern pages. So you can just copy and paste. Into your own pattern page, and you just know for sure that your pattern page contains all the info that a potential buyer needs to make that decision. Because we really don't want. Any potential buyer get hung up because they just don't know this or that detail. Right. So that's all I wanted to say for this episode. I want to thank you for hanging out with me today. I'll let you get back to your web, your amazing design. And I'll talk to you next time on the mind of the crochet dishonor podcasts. Bye. Bye.