Fenty Beauty

James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.

Research on Fenty Beauty included these sources:

• https://en.wikipedia.org/wiki/Fenty_Beauty
• https://440industries.com/fenty-beauty-history-case-study-rihannas-story/
• https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com