Unboxing Ecommerce: Operations Behind Online Brands
Bloomingdale's / Macy's with Maia Benson
James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India.
Why Bloomingdale's / Macy's? Our first guest ever Maia Benson talks about nostalgia, experiencing something “special”, and the desire to tap a certain use case in her online shopping.
Research included these sources:
- Bloomingdale’s: https://www.bloomingdales.com/b/about-us/history/
- Wikipedia: https://en.wikipedia.org/wiki/Bloomingdale%27s
- Classic New York History: https://classicnewyorkhistory.com/history-of-new-yorks-bloomingdales-department-store/
- Macy’s: https://www.macys.com/s/brand-heritage/history/
Technology List
- Tealium, https://tealium.com/
- DoubleClick, https://en.wikipedia.org/wiki/DoubleClick
- bambuser, https://bambuser.com/
- Clinch, https://clinch.co/
- Full Story, https://www.fullstory.com/
Also mentioned
- Macy’s Net: https://macysnet.com/
- Campus Sutra: https://campussutra.com/
- Malls and Gen Z: https://www.latimes.com/california/story/2024-01-19/gen-z-leads-the-charge-in-revitalizing-the-mall-experience
- TRADE FACILITATION AND TRADE ENFORCEMENT ACT OF 2015: https://www.congress.gov/bill/114th-congress/house-bill/644/text
- $200 in 1930 has the same purchasing power as $2,838.53 in 2015: https://www.bls.gov/data/inflation_calculator.htm
- Explainer on Section 321: https://www.easyship.com/blog/us-duty-free-threshold-increases-takeaways-you-must-know
Extended Tech List, not mentioned on the episode:
- Akamai mPulse: https://www.akamai.com/products/mpulse-real-user-monitoring
- WERCSmart: https://www.ulwercsmart.com/
- SmarterHQ: (now Wunderkind Audiences), https://www.wunderkind.co/
Special Guest: Maia Benson
_______________
Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India.
Why Bloomingdale's / Macy's? Our first guest ever Maia Benson talks about nostalgia, experiencing something “special”, and the desire to tap a certain use case in her online shopping.
Research included these sources:
- Bloomingdale’s: https://www.bloomingdales.com/b/about-us/history/
- Wikipedia: https://en.wikipedia.org/wiki/Bloomingdale%27s
- Classic New York History: https://classicnewyorkhistory.com/history-of-new-yorks-bloomingdales-department-store/
- Macy’s: https://www.macys.com/s/brand-heritage/history/
Technology List
- Tealium, https://tealium.com/
- DoubleClick, https://en.wikipedia.org/wiki/DoubleClick
- bambuser, https://bambuser.com/
- Clinch, https://clinch.co/
- Full Story, https://www.fullstory.com/
Also mentioned
- Macy’s Net: https://macysnet.com/
- Campus Sutra: https://campussutra.com/
- Malls and Gen Z: https://www.latimes.com/california/story/2024-01-19/gen-z-leads-the-charge-in-revitalizing-the-mall-experience
- TRADE FACILITATION AND TRADE ENFORCEMENT ACT OF 2015: https://www.congress.gov/bill/114th-congress/house-bill/644/text
- $200 in 1930 has the same purchasing power as $2,838.53 in 2015: https://www.bls.gov/data/inflation_calculator.htm
- Explainer on Section 321: https://www.easyship.com/blog/us-duty-free-threshold-increases-takeaways-you-must-know
Extended Tech List, not mentioned on the episode:
- Akamai mPulse: https://www.akamai.com/products/mpulse-real-user-monitoring
- WERCSmart: https://www.ulwercsmart.com/
- SmarterHQ: (now Wunderkind Audiences), https://www.wunderkind.co/
Special Guest: Maia Benson
_______________
Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com