Unboxing Ecommerce: Operations Behind Online Brands
Bed Bath and Beyond with Michelle Hsiao
This week James and Jennifer order from Bed, Bath, and Beyond with special guest, Michelle Hsiao, the CEO and Founder of Revenue Growth Advisors. Michelle brings a wealth of experience to the table, having previously led merchandising teams at prestigious companies like Boscov’s, Macy’s, and Gugu Guru. With her extensive background in ecommerce strategy, merchandising, and profitability improvement, Michelle provides invaluable insights into the world of retail and ecommerce.
Why Bed Bath and Beyond?
Michelle was particularly interested in how Overstock has rebranded itself as Bed, Bath, and Beyond. She noted the intrigue in examining how the customer experience has evolved, especially considering Bed, Bath, and Beyond's past reputation for poor ecommerce and digital marketing.
Bed Bath & Beyond: https://www.bedbathandbeyond.com/
Research included these sources:
- Wikipedia: https://en.wikipedia.org/wiki/Bed_Bath_%26_Beyond
- CNN Business: https://www.cnn.com/2023/08/01/business/bed-bath-beyond-relaunch/index.html
- Crunchbase: https://www.crunchbase.com/organization/bed-bath-beyond/company_financials
Bed Bath and Beyond's selected tech:
- Freshworks, https://www.freshworks.com/
- Customer service, IT, and CRM software: Quantcast, https://www.quantcast.com/
- Measurable Outcomes: Sparkpost, now Bird.com
- Personalized interactions on Email, SMS, and WhatsApp: Orita https://www.orita.ai/
- Emails customers actually see: Criteo, https://www.criteo.com/
Mentioned in the episode:
- Cat Shipped to Amazon (It’s ok!) https://www.theguardian.com/us-news/2024/apr/29/cat-amazon-box
- Google is disabling cookie tracking for all users by the beginning of 2025
https://www.forbes.com/sites/forbestechcouncil/2024/05/01/the-role-of-googles-privacy-sandbox-in-the-future-of-targeted-ads/?sh=5b8b4f712975
Connect with Michelle:
https://www.linkedin.com/in/michelle-hsiao/
Revenue Growth Advisors: https://therevgrowthadvisors.com/
_______________
Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
This week James and Jennifer order from Bed, Bath, and Beyond with special guest, Michelle Hsiao, the CEO and Founder of Revenue Growth Advisors. Michelle brings a wealth of experience to the table, having previously led merchandising teams at prestigious companies like Boscov’s, Macy’s, and Gugu Guru. With her extensive background in ecommerce strategy, merchandising, and profitability improvement, Michelle provides invaluable insights into the world of retail and ecommerce.
Why Bed Bath and Beyond?
Michelle was particularly interested in how Overstock has rebranded itself as Bed, Bath, and Beyond. She noted the intrigue in examining how the customer experience has evolved, especially considering Bed, Bath, and Beyond's past reputation for poor ecommerce and digital marketing.
Bed Bath & Beyond: https://www.bedbathandbeyond.com/
Research included these sources:
- Wikipedia: https://en.wikipedia.org/wiki/Bed_Bath_%26_Beyond
- CNN Business: https://www.cnn.com/2023/08/01/business/bed-bath-beyond-relaunch/index.html
- Crunchbase: https://www.crunchbase.com/organization/bed-bath-beyond/company_financials
Bed Bath and Beyond's selected tech:
- Freshworks, https://www.freshworks.com/
- Customer service, IT, and CRM software: Quantcast, https://www.quantcast.com/
- Measurable Outcomes: Sparkpost, now Bird.com
- Personalized interactions on Email, SMS, and WhatsApp: Orita https://www.orita.ai/
- Emails customers actually see: Criteo, https://www.criteo.com/
Mentioned in the episode:
- Cat Shipped to Amazon (It’s ok!) https://www.theguardian.com/us-news/2024/apr/29/cat-amazon-box
- Google is disabling cookie tracking for all users by the beginning of 2025
https://www.forbes.com/sites/forbestechcouncil/2024/05/01/the-role-of-googles-privacy-sandbox-in-the-future-of-targeted-ads/?sh=5b8b4f712975
Connect with Michelle:
https://www.linkedin.com/in/michelle-hsiao/
Revenue Growth Advisors: https://therevgrowthadvisors.com/
_______________
Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com