In this episode of the Point Blank podcast, host Steve Blank Jr. sits down with SEO expert Matt Hepburn to dive deep into the world of search engine optimization and digital marketing. Matt, an experienced SEO manager and the host of the EMJ podcast, shares his extensive knowledge on how businesses can enhance their online presence and improve searchability.
Matt explains the intricacies of backlinks and their impact on SEO, providing real-world examples of how being a guest on podcasts can translate to valuable backlinks and increased search visibility. He also discusses the relationship between podcasting and searchability, offering insights into optimizing content for platforms like YouTube, Spotify, and Apple Podcasts.
Listeners will learn practical tips on conducting keyword research, creating effective outreach strategies, and leveraging tools like Ahrefs and SEMrush to analyze competitors and develop winning SEO tactics. Matt also introduces his upcoming EMG Academy, where he will teach individuals how to use SEO to boost their local businesses, providing a sneak peek into the valuable resources and courses that will be available.
Whether you're a business owner looking to improve your online visibility, a marketer seeking to enhance your SEO skills, or simply curious about the world of digital marketing, this episode is packed with actionable insights and expert advice.
Key Takeaways:
In this episode of the Point Blank podcast, host Steve Blank Jr. sits down with SEO expert Matt Hepburn to dive deep into the world of search engine optimization and digital marketing. Matt, an experienced SEO manager and the host of the EMJ podcast, shares his extensive knowledge on how businesses can enhance their online presence and improve searchability.
Matt explains the intricacies of backlinks and their impact on SEO, providing real-world examples of how being a guest on podcasts can translate to valuable backlinks and increased search visibility. He also discusses the relationship between podcasting and searchability, offering insights into optimizing content for platforms like YouTube, Spotify, and Apple Podcasts.
Listeners will learn practical tips on conducting keyword research, creating effective outreach strategies, and leveraging tools like Ahrefs and SEMrush to analyze competitors and develop winning SEO tactics. Matt also introduces his upcoming EMG Academy, where he will teach individuals how to use SEO to boost their local businesses, providing a sneak peek into the valuable resources and courses that will be available.
Whether you're a business owner looking to improve your online visibility, a marketer seeking to enhance your SEO skills, or simply curious about the world of digital marketing, this episode is packed with actionable insights and expert advice.
Key Takeaways: