As a start my doctoral journey, majoring in strategic marketing, I will be sharing my experiences through this new series!

Consumers are increasingly balancing the allure of high-end products against rising prices, boosting the popularity of affordable replicas. As a result, Lululemon must navigate a market where budget-conscious choices are becoming more prevale...

This episode goes into a deep dive of the marketing initiative/trend of adding advertisements into video games. You will learn about the history of this initiative and how it might evolved in the future.