Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#11: Inside Publix Ultimate NFL Tailgate Experience
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John Kappel
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Episode 11
Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this episode of Brand IRL.
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Links:
- Case Study: https://www.innovativegroup.agency/case-studies/experience-the-pleasure
- Innovative Group: https://www.innovativegroup.agency/
- Publix: https://corporate.publix.com/about-publix
- Epic Promotional Xp: https://www.epicpromotionals.com/
