Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
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John Kappel
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Episode 12
Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow your own cult-like following. If you crave Taco Bell or unique and memorable experiences in marketing, this episodes for you.
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Links:
- Edelman "The Bell": https://www.edelman.com/work/taco-bell-hotel
- History of Taco Bell: https://www.tacobell.com/history
- EPIC Promotional Experiences: https://www.epicpromotionals.com
- Inside Look at The Bell: https://www.fodors.com/world/north-america/usa/california/palm-springs-and-the-desert-resorts/experiences/news/i-went-to-the-taco-bell-hotel-and-it-was-certainly-a-hotel-with-taco-bell-in-it
