Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland
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John Kappel
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Episode 13
Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score with Inspiration Wonderland? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow your own cult-like following.
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Links:
- Inspiration Wonderland: https://imagination.com/work/lego-inspiration-wonderland
- Imagination Agency: https://imagination.com/
- History of LEGO: https://www.lego.com/en-us/aboutus/lego-group/the-lego-group-history
- EPIC Promotional Experiences: https://www.epicpromotionals.com
