037 - Quiz Funnels - Blooming Good for Websites & SEO

In this episode, Jules White dives deep into the world of quiz funnels, revealing how they can transform your website from a barren wasteland into a thriving online hub. Jules explains how quizzes can boost your SEO, increase website engagement, and generate leads.

Jules breaks down the structure of a successful quiz funnel, from crafting engaging questions to delivering personalised results that resonate with your audience. She also highlights the importance of using quizzes strategically to segment your audience and nurture leads with targeted email sequences.

Key Takeaways:

• Understanding Funnels: Learn what funnels are and how they can be used to guide your audience towards a purchase.
• The Power of Quizzes: Discover why quizzes are a powerful tool for lead generation and audience engagement.
• SEO Benefits: Explore how quizzes can improve your website's SEO through content creation, internal links, and backlinks.
• Personalising the Experience: Find out how quiz funnels can segment your audience, deliver personalised content, and nurture leads more effectively.
• Tools and Resources: Find out where to find inspiration for your quiz and which tools can help you build it.

If you're ready to take your website to the next level, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Understanding Your Core Topics
• Jules' course on creating quiz funnels

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Chapters

• 0:00 Introduction and Website Success
• 1:04 Understanding Funnels
• 3:08 What is a Quiz Funnel?
• 4:10 Benefits of Quiz Funnels
• 11:40 SEO Benefits of Quiz Funnels
• 19:55 How Quiz Funnels Work
• 20:52 Building Trust and Engagement with Quizzes
• 21:10 Ideal Quiz Length and Structure
• 22:09 Types of Quiz Questions
• 22:55 Scoring and Outcomes
• 24:54 Delivering Quiz Results and Building Trust
• 28:45 Follow-Up Emails and Nurture Sequences
• 32:01 Gathering Inspiration and Tools for Quizzes
• 33:50 Preparing to Build Your Quiz
• 36:04 Quiz Building Platforms and Tools
• 38:02 Exciting New Course Announcement
• 38:48 Conclusion and Recap

Transcript

AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS

Introduction

Good morning. Happy Friday. So I've got a question for you this morning. 

Is your website a barren wasteland or a fruitful and blooming garden that everyone admires? Most likely it's somewhere in between.

So last week on podcast, I talked about my Pathway To Website Success. And I've been working on something over the last couple of days to help people understand in a fun way where they are on the pathway.

So this is going to be great for my website. It's going to get, help me to get more visitors, more interaction on my website and more potential customers onto my email list as well.

So today I'm going to talk about quiz funnels.

Understanding Funnels

So before we start talking about quiz funnels, I'm going to talk about what is a funnel.  So that we're all at the same point, really, just in case you've heard about funnels and you're not really sure exactly what they are.

So a funnel is essentially a way to guide people step by step on a journey to making a purchase from you.

If you think of it like a funnel, we have the top of the funnel, this is where people may not even know that they've got a problem or they've got something that they need. So you help them them to become aware of this problem or you help them  become aware of why it's a problem.

So you get lots of people in at the top of that funnel.  And then you get to the middle of the funnel, which is where people start to look for a solution to their problem and explore different options.

And there's gonna be less people, once you get to that point in the funnel, then it's gonna be less people there. So think about it like a water funnel.

It just, it brings it down into one point at the bottom, and then the bottom of the funnel is where they are close to making the decision and they're ready to choose the best solution to solve their problem, which could be your product or your service or something in your business, that will help them.

So with funnels, people don't necessarily come into our business that way now, they don't necessarily come in at the top, go through the stages and then buy from us. People come in and especially with social media and the way we consume content now is different.

So people come in and they swirl around our world and they might follow us or listen to our content for years, or for a long time, certainly before they actually make a decision to buy from us. 

Funnels aren't necessarily that sort of linear journey that they used to be, but it helps us. It helps us when we're creating content to be able to understand where they are in their journey to us as their solution to their problem.

But essentially it's all about each stage, helping people come closer to actually making a decision to buy from you.

So, that's what a funnel is.

So what is a Quiz Funnel?

A quiz funnel is essentially a form or a survey on your website that asks people questions, and we've all taken personality quizzes, like;

"What type of friend are you?"

"If you were a dog breed, what breed would you be?"

"What season matches your personality?"

Those kind of sort of fun interactive personality quizzes, we've all taken them at some point, often in magazines years ago, but the idea is that they are fun and they're informative and they help you to either make a decision or help you to understand something about your personality and understand something about yourself essentially.

So then after people gone through and answered the questions, then it guides them to a result at the end and it puts them into a category.

So in business, it's kind of gamifying our marketing strategy really.

They're really, really powerful and a really fun and engaging way to grow our website traffic and to grow our email list as well.

And ultimately to make more sales. That's the goal, with any kind of marketing funnel is to make more sales in the end.

Benefits of Quiz Funnels

So, why would you want to use a quiz funnel? Quiz funnels can have a much higher conversion rate.

They could have up to a 40 percent higher conversion rate than just a normal lead capture form. So just a normal freebie opt in, those kinds of things.

And it makes sense, really. If you're delivering something that's more interactive, more personalised, more fun, then it's more likely that people are actually going to spend some time going through and actually then becoming a member of our email list as well.

We all like distractions. We all like fun things to do, and I think this is a really good way to capitalise on that, and just make the most of it.

It helps you to engage with your audience and they are highly interactive. Because the questions come up one after another and they feel very interactive.

People choose an answer and it's not just like, circling a box in a magazine where you then see whether it says mostly A's, mostly B's, those kind of things. You're actually ticking the box, you're going through and you're looking at this engaging quiz that's going to help you (as the person using it), keep you engaged.

It captures their attention and it gets their curiosity peaked at the beginning because they don't know what the answers are going to be. They don't know what their results from the quiz are going to be when they start filling it out. So that's where it actually helps to keep them engaged and gets that curiosity going with them.

It encourages them to interact on your website to stay on your website for longer.  And it feels really personalised, the experience for them can feel very, very personalised. Even if you only have five questions and four answers for each and then three potential outcomes for the person that's actually taking that quiz, it feels like they are actually getting something just for them.

So the fact that somebody is then spending that time on your website and it's increasing that (what we call) dwell time on your website. So it's increasing the length of time that people are spending on your website page and that is really, really good for SEO.

So that sends signals to Google that your website is engaging, that your website has got good content on it, and that people like to spend a good amount of time on there.

So it is really powerful for SEO as well, for multiple reasons, which I'll come on to in a minute. It can really be good for helping you to get leads in your business. That's the whole point of a quiz funnel is that it's generating leads.

You're basically getting people on your email list and in exchange for that valuable information or that fun quiz, then you're exchanging that for their email addresses, really.

It helps you to understand the people that are coming into your business, whether they are genuine leads as well.

So it can really help if you find that you get loads of people signing up for your email list who aren't really your target audience or aren't at the point where they're ready to buy from you and they're going to need a lot of nurturing before they get to the point where they are ready to buy.

Then this can really help you to make sure that the people that are coming in are the right kind of people and you can then segment your email list so that you are delivering and you're focusing your efforts and focusing your attention on those people who are at the right point to buy from you.

So I think the biggest thing other than the SEO benefits of the quizzes and the fact that it increases that interaction on your website. The fact that it allows you to understand more about those people who are signing up to your email list and to send them very targeted information is the most powerful part of quiz funnels really.

And it also, it's helping you to build your email list as well. And that's one of the really important things is if those people are in our CRM, in our client relationship manager, they're in our email list, they're in our database, then we can interact with those people in all sorts of different ways in the future, and we can really nurture that relationship with them.

It helps them to come in with a better feeling coming, into our email list and they're more likely to be receptive to our marketing efforts in the future as well.

It also helps us to understand our audience as well. So it helps us to, segment them, based on what answers they choose will help us to understand how far down that funnel they really are.

And it helps us to learn about their problems, their pain points and what they're interested in, what they like, what they don't like.

And depending on what questions you ask, then you can get some really great information about what the majority of your qualified audience actually does want to hear and need to hear from you before they make a decision to buy.

So it really can help you to understand them better and then to be a lot more strategic about what content you create as well. So you can then think about what gaps there are in both your free content and your paid offers.

As people are actually answering those questions, you can then see, and even as you're building the quiz out, it helps you to understand what, what's missing from the information you have available to deliver with those quiz results and with the marketing campaigns that follow behind them.

So it collects an email address, we can split that into segments, and then we can make sure that the marketing emails that we send out afterwards meets them exactly where they are and delivers what they need to then understand more about us and understand why we're the perfect solution to their problem.

So it helps us to guide the audience to the right information at the right time. To answer questions, overcome potential objections as well.

And that's one of the big things, especially with online business where you are trying to sell with e-commerce businesses, you're trying to sell through your website. If you can overcome and even discovering what those objections are that people have and help to overcome that and reassure them within your marketing efforts and within the emails that you're sending out, then that's a massive win for your business. If you can get people past their objections before they even get on a call with you or before they start emailing you.

Or they just drop off of your funnel entirely, then that's going to massively increase your conversion rates.  You can also use it to directly. send people to the specific products and services as well that will actually solve their problems.  as much as you can have like soft call to actions at the end of your quiz,  within the results page, you can  lead them into more of a nurturing time with you.

You can also use it to deliver specific products. So , for example, if you, if you've created a quiz around,  if you're a skincare clinic and you've created a quiz around how to  create your perfect skincare routine or something like that, you could actually have that delivering.

Right there in the results page, some personalized recommendations for, for them from the products that you sell. So it's, it can be really, really powerful to help them just to either even be at that point where they're ready to make a purchase as well.  And ultimately, this is all about increasing sales.

So everything we're doing with our marketing and our business is trying to make more sales. So it helps you to make the most of the content that you've got on your website. Right. And in. In your marketing as well. It just helps you to make the most of that and make it more likely that you are going to generate those sales off the back of any marketing that you do.

So yeah, everything that's, everything that we talked about, all the things of building your audience, connecting with people right at the, at that right moment is all about increasing sales in your business.

SEO Advantages of Quiz Funnels

So let's talk about the SEO benefits of quiz funnels. It helps with content creation, one of the big things with websites is it's important to be creating and updating your content.

So when we first start out on our pathway to website success, we maybe haven't got that much content on our website, or we certainly haven't had a strategic plan about the kind of content to create. So it helps you to ensure that the content on your website is fresh, engaging, and up to date as well.

By creating a quiz, it can guide you on what's missing from your website, and also, the quiz itself then can be updated regularly to show Google that your website is fresh and is up to date. And you can incorporate keywords as well. 

So this is a really good thing with quizzes.

You can build out pages that incorporate the keywords that people are likely to be asking in those questions. So if you've got questions that you're asking people through the quiz, you can put your keywords in there. And you could then create blog posts around topics of each question, each answer that those keywords can then bring people into your website as well.

So, certainly on that first page where you're introducing the quiz, you can get some fantastic keywords in there in relation to what's going to bring people into your business at that right moment where they are searching for something that relates to your quiz and they need some more information or need some help making a decision on what to do and how to solve that problem.

You can create both blog posts and podcast episodes around all of the topics. So each question could be its own topic that you can then create blog posts and podcasts around.

So you then become more of an authority around those topics as well. 

And also each of the outcomes. So I'm going to come to the structure of quizzes in a moment, but basically you end up with a certain amount of outcomes at the end, the results that they're going to get.

And maybe that's three different types of result that they would get, but each of those could then become a really strong blog post on your website that you can then send them to. 

So once they've gone through their quiz and they've got the results, you could then send them to that blog post for them to be able to understand more about the result, to understand more about themselves, if it relates to that.

Or if it's specific products that it relates to, and you've got blog articles that are around that too, then it's all about basically delivering more value and more information when they get to the end of the quiz which is helpful and really good for SEO.

If you can create that targeted content that has the keywords built in, it's going to make a massive difference. 

And what you can also do then is build internal links. So you can build links throughout your website that will help you to link your content together, which is really, really critical.

I talked about understanding your core topics in episode nine of the podcast, which is all about making sure that you understand what the key things are you need to be talking about in your business. So you could create blogs around that and then link to different other blogs as well, but also have that linking to your quiz.

So if somebody has a problem that they type something into Google and it leads them to one of your blog posts, they're reading through the blog post, and then you can then introduce, 'Take our quiz to find out more’ or ‘Take our quiz to help you solve your problem' essentially.

And that can then keep them on your website for a lot longer, keep them engaged with your content a lot longer, and then hopefully makes them more likely to sign up for your email list, than just a free PDF or something like that, that was attached to the blog or them just reading the blog and then disappearing off altogether.

So it increases the ways of building those internal links in your content. So not only are those pages linking together, but also encouraging people to stay there longer and to engage with your content a lot more. 

And also you can build backlinks as well. So all types of links are really important for SEO, but backlinks are critical because they help Google to understand that other sites see your site as an authority.

So if you've got a fantastic quiz and you're promoting it in different places, you can promote it on social media as well, if you are using social media for your business. Sharing your quiz in different places can help to bring those links into your website, and you'll find as your quiz gains popularity, then people will share it as well.

So you can encourage people who've taken the quiz to share it on social media. People will do that, especially with personality type quizzes, people would be more inclined to do that, share it with friends. And anywhere they are sharing it, then that will help to build those links coming into your website as well.

And you could even look for sites where there's the potential if your quiz would help somebody's audience and they haven't got a quiz that helps their audience do that. So maybe somebody who's got a slightly related topic, or if you've done a guest blog post, you could then link to your quiz as a way to then bring those people into your world, from wherever people are linking from, really.

And I think it gives a really good first impression. So if your quiz is the first thing that somebody interacts with in your business, it's the first freebie they sign up for. It's how they get on your email list, it's the first real interaction that they have with your business.

And if you can make that first interaction a fun and a positive experience for them, then what a great way to set yourself up on a really good footing with that, with that potential client and that lead. 

And if you can follow that up with some really good nurture sequences, then it's a great way to very quickly take somebody from a cold lead who knows nothing about you, who doesn't have any trust in what you do, because they don't know you, to actually becoming very quickly a warm lead who knows that you're an authority, see that you know what you're talking about, and is much more likely to buy from you at some point.

It signals as well to the search engines that your website is valuable. So you are delivering valuable content because people are coming to your website and they're staying there interacting with your site and enjoying your content essentially. 

The other thing it can help with is research and strategy.

So if you're thinking about SEO and you're thinking about trying to build that authority, trying to know what content to create on your website, trying to understand those core topics and understand what's missing from your content in both your paid offers and your free offers as well. 

Think about search someone makes in Google in relation to what you do, 

• What informational content do you have around that topic?
• What paid offers do you have around that topic? 

For each of those segments that users get to at the end of your quiz, you should have something to offer to them, ideally both free and paid offers. Something free will help to build that trust and build that authority with them. 

And the paid offer is that goal of actually making more sales through your business. 

And that could be something simple as a template or an ebook or something like that. It doesn't have to be a high-ticket offer on each of those stages, but somebody just coming in at that very top level of the funnel, if you can get them to spend a small amount of money with you and build that trust, then they're much more likely then to spend more money with you in the future.

And that research, that strategy is all about building your authority around the topic. Your quiz is going to be around the topic of your business and around what you sell and helping people to understand more about that and understand more about why you're that authority. 

And this is all about that.

And with SEO, authority is so important and also the entertainment value as well. Google (and people) want to see content that's entertaining, you've got expertise, it's authoritative and trustworthy. 

So this is all helping people coming to your website and enjoying it, interacting with it, then there's so much potential both from an SEO point of view and from a conversion rate optimisation point of view as well. 

There's so much that quizzes can help with that as well.

How Quiz Funnels Work?

First of all, there's an introduction. So we have some kind of engaging headline or a question or something to get them curious when they come in and they see that quiz page, whether it is on a whole page dedicated to the quiz, or if it's just a pop-up that comes up.

And they're going to understand very quickly that this is going to provide them with something fun or some information, give them something personalised, like a skincare plan or a discount code, or maybe like a personalised checklist. But essentially it's going to grab their attention and make them want to take this quiz.

So they go through and they fill out the questions, and it's always good to start with easy questions. So don't start with 'What's your email?' because people aren't going to do that. You've got to build that trust from going through the questions, that trust and interest so people want to give you their email address at the end because they want to get the answers. 

They want to know what their results are.

Building Trust and Engagement

So you're building that trust with each question & you're keeping it engaging.

Keep it short as well. 

We all have terrible attention spans now. So if it's a quiz that takes longer than 10 minutes to do, people realistically aren't going to do it. I don't think I would do one that was longer than five minutes realistically.

Ideal Quiz Length and Structure

The ideal quiz length is between four and seven questions. Once you get to more than seven questions, even seven questions feels like quite a lot if you're then including also giving them your email address as well.

I think that can feel like it's just going on a bit too much, really. It's good to let people know where they are in the quiz as well. So if you've got five questions in your quiz, then have question one marked as one of five so people know how long it's going to take them roughly.

And you could even have that on the signup page: 'This is roughly how long the quiz will take you to do.' 

But keep it short, keep it concise, keep it to a very engaging language. Don't make people burn mental calories to work out how to take your quiz or to work out what answers they should choose.

It can be thought-provoking, but they should be able to identify an answer quite quickly. There's nothing worse than the quiz where all of the answers are very similar. So you end up thinking 'Well, I'm not sure which one's me really,' (unless it's going to be a ‘tick all the boxes that apply’ kind of thing.

Question Variety and Scoring

Vary the questions as well, so have different styles of questions throughout your quiz, but it doesn't have to be all different. We want to try and keep some consistency there. 

So maybe you could have a couple of questions of 'Pick which one of these is the most appropriate.' You could have one question of 'Tick all the boxes that apply.' You could have a question with a sliding scale, or you could have a 'Choose which picture is the most appropriate for you.'

There are lots of different types of questions that you can use, and having two or three types of questions can help with that engagement and just make it more interesting for the people that are going through the quiz. 

And then in the background, what's happening is it's going through and it's adding up the score. So wherever you've built your quiz, it will be adding up a score in the background and then they get a result.

And ideally you want to keep that all simple as well. Keep the scoring fairly simple. If you can, keep it to not too many outcomes.

So the user, as far as they're concerned, they're getting a personalised outcome, but you may only have three or four outcomes that they could potentially end up in anyway.

So, especially if it's a personality type quiz. Sometimes you can have it where, for example, a personality quiz about 'What dog breed would you be?', you could have 20 percent poodle, 10 percent Labrador, or whatever. But those kinds of quizzes can be a lot more complicated to set up.

So the more you can keep it as simple and streamlined the better. 

This also helps with segmenting your audience as well. If you know that there are definitive results that people will need to land in, then you can adjust your scoring to that. So with my Pathway To Website Success, I know that people are in Phase One, Phase Two, Phase Three, or Phase Four.

So when I have been designing my quiz, I've actually only got three outcomes. So it's phase one, phase two, or phase three. And if people are in phase four, then they're not really where people that are coming in and taking a quiz like that on my website will end up, really.

So that's why I've decided to streamline mine. And that means I only have to create three outcomes and three sets of nurture emails from that as well. 

So thinking about that did break my brain a little bit, trying to work out the different combinations of scoring and the different possibilities around that side🤯. I broke my brain so you don't have to 😆! 

But yeah, once I kind of had worked through, I worked out it was going to be easier just to have these three segments and build it that way. 

So try and keep it fairly simple in terms of the results that they get. But as far as they're concerned, it's very personalised, really.

Delivering Results and Building Trust

So within the results, what could you deliver? 

You could deliver;

• personality types
• product recommendations
• informational content
• etc.

So if you've got different content, you can point them towards it, you could use that. Or if you've got different blog posts or podcast episodes, you could then point them towards those. And they will end up on a results page. 

And that result is going to help them to feel very understood and feel very valued as well, hopefully, that they think, 'Yeah, this is me. They get me.' 

And again, all that helps to increase the trust and helps to increase the authority of your brand as well.

So once they've been through and the last question they've given you their email address, so they have signed into your email list and ideally they would do that before you give them the quiz results.

Not all quizzes work this way. 

Some quizzes are purely for engagement on a website, but ideally, if we're building our first quiz funnel, let's try and get some leads off the back of that as well. 

So you can give the results right there on the thank you page, and I think it is good to do that. There's nothing worse than going through a quiz, giving your email address, and then the email never turns up. 

And we all know, at the moment especially, delivery rates on emails and stuff going into spam is so much more common. So actually making sure that they do get the results of the quiz (even if they're going to get a lot more information from the email), give them that result, that’s going to immediately give that trust across as well.

One thing I've had recently with opt-in signups, which is a little bit of a side note, is where you sign up for an email list because an e-commerce business is promising you 10 percent off your first order, and then that 10 percent off email never arrives or doesn't arrive in time for you to actually place that order.

Whereas I think actually, if you deliver that straight away, just immediately, you're delivering on what you promised, regardless of whether their email provider, you know, Gmail or whatever, is chucking your email into spam. 

At least you've delivered on what you said 'cause they've got those results there on the page.

But ideally, what you want on that page as well is something to encourage them to go and check their email. 

So you want to, at that point, say, 'Look out for more tips.' Or if you've got something very specific that you can, you've given them the result, but now for this, 'Go over to your email and get this valuable part as well.'

And if you can get them to do it straight away, if you can encourage them to reply to you as well, then that makes a massive difference. They're much more likely to get the rest of the emails in your sequence if you can give them a quick and easy way to reply to you as well.

So ideally it would also be good for people to be sharing their results on social media, but you don't really want to do that directly from the results page because we want to ideally keep them on our website, or at least get them over to their email platform, so that they open that email from you and they read it and they ideally reply.

Whereas if you have that on the results page of, 'Share your results on Social Media', then they click on that and they're off on Facebook, and they're going to forget that they've even done that quiz realistically because they're going to be scrolling. 

They're going to see something that's going to take them down a rabbit hole and they will forget everything about it and forget about the fact that they were going to get an email from you, and it went into spam, and they never hear from you again, essentially, as far as they're concerned.

So I would definitely encourage you to do that. So thinking about your results page, just a bit strategically of, 'Okay, what do I want to happen? How do I see this taking people through a journey with me?' 

Follow-Up and Nurture Sequences

And then what you want to do is follow up with very personalised emails. So depending on what their answers were to the questions, then you can then send them a nurture sequence of at least three emails.

The first email is reinforcing what was on the results page, delivering the result again, and also hopefully delivering some more valuable information that's going to help them to keep interacting with your business.

So that could be your best podcast episode for them to go and listen to, you could even develop a podcast playlist of your best episodes to go and listen to (but take them back to your website again, don't send them off to your podcast hosting platform, rather, send them back to your website because, it's getting more traffic through to your website when they're going to go there. 

Hopefully, if you take them to a podcast episode playlist, or you take them through to a list of blog posts that could really help them, then they're going to stay there for a bit longer. It's going to all help to increase that interaction with your brand.

Then email number two would be to increase the trust and awareness of your brand. So that's where you can introduce yourself a little bit more, share some case studies, share some results that clients have had who've come in at that point so that clients who've had the same results on their quiz as this person reading their emails, how you can then build trust using that as well.

And then if you've got other content that's the next step for them to take to go along that journey with you, definitely recommend that to them as well. 

Ideally email three would make some kind of offer. So whatever relates to what they can buy from you that relates to what outcome they ended up in, then deliver that in email three if you can.

And you could always build in other emails in the future. So if you want to then have a sequence of 10 or 12 emails even, if you want to, but within that, those first three, ideally you want that thing of delivering the results, increasing the trust and awareness and making some kind of offer.

Even if it is a very soft offer where it's in the P.S., 'If you want to discover more, then check out my … online course or whatever, whatever you're trying to sell, check out this product or something like that.'

And then you can then build on that and make a longer nurture sequence as you see how the quiz goes, as you see whether people are interacting with it and enjoying what you're delivering, really. Obviously, you would continue to nurture those people as well. So pop them onto hopefully your weekly newsletter.

But if they are in the quiz sequence, I probably would try and take them out of your weekly newsletter list, unless they've already been on your list for a long time. 

And maybe even then, ideally you want to keep them in that one sequence at a time.

So maybe you would have a tag, if you've got a segment of your audience that is your subscribers to your newsletter, you would then exclude anyone who's in the quiz sequence at that point as well.

So it's all, that's all down to the tagging and you don't have to do that, but it's just another way to make sure that when people are getting those emails from you, it's a really streamlined and seamless interaction with your business, really.

Gathering Information and Tools

So there's lots of places where you can find inspiration about quizzes, an absolute ton of stuff out there really. You can use AI to help you to come up with ideas and to brainstorm stuff around your quizzes.

You can use Pinterest to find some ideas around designs. There's lots of Pinterest boards, there's loads of design stuff on there, how to design the pop up or how to design each page of the survey and what kind of things to have on there. Definitely some great ideas there. 

Look at the quiz builder websites as well. There's lots and lots of different websites where you can go and build your quiz. And they all have templates in there. 

And even if you don't decide to use that platform, look at their templates, they always have some really, really good ideas there of just how to make it look beautiful & work well. 

Think about the things that you would like to interact with, but also that you think your audience would like to interact with as well. And look at your competitors' websites as well. They may have quizzes already, but they may also have things like frequently asked questions, or they might have a blog post post that sparks an idea for a topic to create a quiz around. 

Look at the frequently asked questions on your own website. Think about if you go into a Google search, what the ‘people also ask’ questions showing up there. And there's lots of different ways that you can get ideas and inspiration for sort of quiz questions and quiz topics and just general, generally about quizzes. 

Look at Google trends as well, so if you go into Google trends and see something that's emerging in your industry, is there a way that you can create a quiz around that which would help people to understand more about that emerging trend that can be really good.

Before You Get Started

So what do you need before you start? So you definitely need to understand your audience. You need to understand what you do for them and understand a little bit about them and what they want, really. 

So whenever I'm talking about websites, whenever I'm doing any webpage walkthroughs or anything like that, it's always coming back to that thing of helping people understand what you do, how are you going to make their lives better and what problems you solve and obviously how they get it as well. 

So I would gather together all of the information, or at least some information about all of your freebies and all of your offers as well, and put it into a Google Doc.

Google Docs has now released tabs, which are amazing. If you haven't checked those out, then take a look.

It’s really good, what that essentially can help you to do is build up a little database within a Google doc of all of your offers, all of your free offers and all of your paid offers. And then you can feed that into an AI like chatGPT or Google Gemini or Notebook LM (which actually will be really, really good for this kind of task.)

Feed that in so that the AI understands all of the offers you have, all of the freebies you have, and it can guide you on tying that in with the outcomes that you want to come to at the end of your quizzes is a really good way to do it.

So yeah, gather up all your information about what you sell and the free content that you have out there and think about what you already know about your audience. If you've got an ideal client avatar document, obviously  part of the goal of the quiz is to help you to understand your audience better but what do you know about them already? 

So what challenges do they face? How can your product and service help them with overcoming those challenges? What content are they already interacting with? Either with your social media or with your Google Analytics and Google Search Console, what content is already aligning with your audience. 

Having some information about that can be really helpful when you're starting to think about what you want and need from this quiz, really.

And also think about what the goal is with your quiz. Is it to build your email list? Is it purely to make sales? Is it to increase that engagement on your website? Because that will then direct which way you then end up creating your quiz.

Creating and Building Your Quiz Funnel

You need somewhere to build your quiz as well.

And as I say, there are many, many quiz builders available and many software platforms where you can build your quiz. The majority of them are paid for any sort of decent functionality. You could essentially do it, in a Google form, but it's not going to be very interactive. It's not going to be particularly fun for people to use.

You would have to do a lot of fiddling about to try and get a Google form to work well in this kind of scenario, I think really. 

So I use FEA Create, which is built on Go High Level and in the FEA Create Facebook group, there's been a lot of people asking, the question does come up time and time again. 

A lot of people asking about how to build quizzes and can we build quiz funnels in FEA Create?  And the answer is you can. So  on the back end, on the Go High Level community, one of the features that's just come out is quiz funnels. But it’s a bit basic right now.

And so I've kind of said to a few people, well, hold on because hopefully quiz funnels will get better.

And so that's part of the reason why I this week have been working on something exciting in my business just to help people to be able to (if you're using FEA Create, FG Funnels, anything that's built on High Level, then you can create an interactive quiz within the platform.

So quiz building, as an actual feature, has just been released. But when things first come out, there's always bugs and restrictions. So that was what made me think, actually, I wanted to get a quiz myself. I wanted to build one for my own business.

So I wanted to help people to also be able to do that as well. So to take what I've learned from doing this for myself and teach them how to do that and how to create the quiz itself and also how to build it in FEA Create or FG Funnels or whatever platform you're using, within Go High Level.

Exciting New Course Announcement

So all that to say, I've got an exciting new course coming up. It's going to help you to create and build your first quiz funnel. And I'll take you step by step through the process from coming up with ideas to scoring, which I, as I said, almost broke my brain. 

So helping you around that, to decide how you want to score the quiz, deciding what your outcomes are going to be, releasing and promoting your quiz and nurturing your participants.

And most importantly to me, using your quiz to improve your website SEO as well. And I'll show you how to use AI tools to make it easier, including all the prompts that you're going to need to help you really connect with your audience and for it to sound just like you   

Conclusion and Final Thoughts

Visit my website, thewebsite.success hub.com/quiz to find out more. So in conclusion, Just to recap what we've covered today. 

Quiz funnels are a fantastic way to increase your website's SEO and engagement, to grow your email list in a fun way & to segment your subscribers as well, so you can deliver more targeted messages and deliver the right message to the right people at the right time.

And on average, quiz funnels deliver 40 percent more leads than other opt-ins and they work for any kind of business. If getting more of the right people within your database and in your email list is going to help your business, then there's always some kind of quiz that you could create to help with that.

So I hope you found this helpful and have a great weekend and I will see you soon.