PPC Unleashed
Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
PPC Unleashed
Is Google Ads Ripping Us Off? Reacting to John Moran: PPC UNLEASHED EP 3
Today, we're diving deep into a shocking revelation about Google Ads. Last week, the Perpetual Traffic YouTube channel released a mindblowing video in which Google Ads expert John Moran exposed how Google Ads inflates CPCs, and the incredible strategy he devised to combat this.
In this episode, we cover:
-An in-depth reaction to John Moran's discovery about Google price fixing CPCs.
-How Google Ads CPCs are being manipulated and the impact on advertisers.
-Google losing even more trust from advertisers.
-The mindblowing strategy to identify and mitigate inflated CPCs.
If you're an advertiser struggling with increasing Google Ads costs or just curious about the latest in PPC strategies, this episode is a must-watch!
🔗 Watch Perpetual Traffic's Video: https://www.youtube.com/watch?v=_IbYl0zdmMQ