PPC Unleashed
Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
PPC Unleashed
6 Tips To Get Better At Google Ads - PPC UNLEASHED (EP 7)
Welcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads.
Here’s a sneak peek at the tasks we cover:
1. Use the Google Ads Mobile App
2. Find historical trends and search volume using the Keyword Planner
3. Stop focusing so much on Cost per conversion and ROAS - consider focusing on conversion rate
4. Quality score is a waste of time
5. Use Microsoft Clarity to find GCLIDS and upload offline conversions
6. Learn more about business + marketing to get better at PPC
Let's get started on your Google Ads journey to success!