The Entrepreneurs' Circus

From Crisis Management to Creative Success: Amanda Hutchinson's Entrepreneurial Journey Ep.2

Charlotte Wibberley

From Crisis Management to Creative Success: Amanda Hutchinson's Entrepreneurial Journey Ep.2

Dive into the world of entrepreneurship with Amanda Hutchinson, founder of AKP Branding Stories, on The Entrepreneur's Circus. Host Charlotte Wibberley explores Amanda's journey from crisis management to brand photography, uncovering the challenges and triumphs of building a business during a pandemic. Learn how Amanda balances motherhood with entrepreneurship, adapts to changing market conditions, and prioritizes self-care to avoid burnout. This episode is packed with practical advice for business owners, including strategies for managing cash flow, setting boundaries with clients, and creating unique brand visuals. Whether you're a seasoned entrepreneur or just starting out, Amanda's story will inspire you to pursue your passions and overcome obstacles. Tune in for an honest, unfiltered look at the realities of entrepreneurship and the creative industry. #EntrepreneursPodcast #BrandPhotography #WorkLifeBalance


Key points discussed:

- Amanda's transition from emergency planning to photography

- Launching a business just before the pandemic

- Balancing new motherhood with business responsibilities

- Adapting to changing market conditions and client expectations

- The importance of self-care and avoiding burnout


Guest information:

Amanda Hutchinson is the founder of AKP Branding Stories, a brand photography and videography service for business owners and entrepreneurs. With a background in emergency planning and crisis management, Amanda brings a unique perspective to her creative work.


Episode highlights with timestamps:

[00:01:00] - Introduction to Amanda and her business

[00:03:00] - Amanda's background in emergency planning and transition to photography

[00:05:00] - Pivoting from wedding photography to brand photography

[00:07:00] - Challenges of running a business during the pandemic

[00:09:00] - Adapting to changing client booking patterns

[00:11:00] - Strategies for managing busy periods and preventing burnout


Quotable moments:

"I needed something creative to take my mind off the fact that every day I was thinking 'What is the worst that could happen?'" - Amanda Hutchinson [00:03:00]


"Everyone's business is different, and it's more of a collaboration." - Amanda Hutchinson [00:05:00]

Actionable tips:

1. Plan for busy periods by preparing content and scheduling in advance

2. Set boundaries with clients while maintaining some flexibility

3. Prioritise self-care to prevent burnout

4. Adapt your business strategy to changing market conditions

5. Consider offering unique experiences or locations to differentiate your services



Subscribe to The Entrepreneur's Circus for more inspiring stories and practical business advice from successful entrepreneurs like Amanda Hutchinson.



Find out more about what we do at: www.charlottewibberley.co.uk